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市場調查報告書

全球數位視訊內容市場 2019年∼2023年

Global Digital Video Content Market 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 339933
出版日期 內容資訊 英文 127 Pages
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全球數位視訊內容市場 2019年∼2023年 Global Digital Video Content Market 2019-2023
出版日期: 2019年06月26日內容資訊: 英文 127 Pages
簡介

全球數位視訊內容市場,由於作為內容傳送方法之一的IPTV的需求增加,及VOD市場上聯盟及收購的增加,行動裝置的普及,發展中國家的通訊基本設備的投資增加等,促進成長。這個市場在2019年∼2024年間,預測將以約3%的年複合成長率成長。

本報告提供全球數位視訊內容市場調查,市場概要,各展開類型、各地區的市場規模的變化與預測,市場成長要素及課題分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 摘要整理

第2章 報告範圍

第3章 市場情形

  • 市場生態系統
  • 市場特性
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模
  • 市場規模及預測

第5章 波特的五力分析

  • 買方議價能力
  • 供給企業談判力
  • 新加入業者的威脅
  • 替代品的威脅
  • 競爭企業間的敵對關係
  • 市場情況

第6章 市場區隔:各部署類型

  • 市場區隔:各部署類型
  • 市場比較:各部署類型
  • 收費電視
  • OTT
  • 市場機會:各部署類型

第7章 客戶形勢

第8章 地區形勢

  • 市場區隔:各地區
  • 市場比較:各地區
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲
  • 市場牽引國
  • 市場機會

第9章 決策架構

第10章 成長要素與課題

  • 市場成長要素
  • 市場課題

第11章 市場趨勢

  • 跨平台夥伴關係的增加
  • 由OTT服務供應商實施AI
  • OTT市場上DCB的人氣高漲

第12章 業者情勢

  • 概要
  • 創造性破壞狀況

第13章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Alphabet Inc.
  • Amazon.com Inc.
  • AT&T Inc.
  • Comcast Corp.
  • Netflix Inc.
  • The Walt Disney Co.

第14章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: IRTNTR31519

About this market

Digital video content is primarily accessed through two sources, namely OTT and Pay TV. Technavio's digital video content market analysis considers sales from deployment, including Pay TV and OTT. Our analysis also considers the sales of digital video content in APAC, Europe, North America, South America, and MEA. In 2018, the Pay TV segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the increasing demand for IPTV, which is a type of content delivery method will play a significant role in the Pay TV segment to maintain its market position. Also, our global digital video content market report looks at factors such as the growing number of partnerships and acquisitions in the VOD market, increasing penetration of mobile computing devices, and growing investment in communication network infrastructure in developing countries. However, piracy of video content available on online platforms, implementation challenges related to SVOD, and challenges related to government regulations may hamper the growth of the digital video content industry over the forecast period.

Overview

Increasing penetration of mobile computing devices

The purchase of mobile computing devices is high due to investments in communication network infrastructure and internet penetration. Several vendors in SVOD, AVOD, and TVOD formats are encouraged to offer mobile apps for streaming due to the rising use of mobile computing devices among consumers. This will help vendors to expand their customer base, which in turn, will lead to the expansion of the global digital video content market at a CAGR of almost 3% during the forecast period.

Rising popularity of DCB in the OTT market

DCB platform offers secure and easier transaction during the purchase of digital goods and services from various digital platforms. Also, DCB is gaining popularity in the OTT market for making third-party payments through mobile bills. This will boost the subscription base of video streaming applications and have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global digital video content market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of a few major players, the global digital video content market is concentrated. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video content manufacturers, that include Alphabet Inc., Amazon.com Inc., AT&T Inc., Comcast Corp., Netflix Inc., and The Walt Disney Co.

Also, the digital video content market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DEPLOYMENT

  • Market segmentation by deployment
  • Comparison by deployment
  • Pay TV - Market size and forecast 2018-2023
  • OTT - Market size and forecast 2018-2023
  • Market opportunity by deployment

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Growing number of cross-platform partnerships
  • Implementation of AI by OTT service providers
  • Rising popularity of DCB in the OTT market

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet Inc.
  • Amazon.com Inc.
  • AT&T Inc.
  • Comcast Corp.
  • Netflix Inc.
  • The Walt Disney Co.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

List of Exhibits

  • Exhibit 01: Market offering by vendors
  • Exhibit 02: Global communications services market
  • Exhibit 03: Segments of global communications services market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Deployment - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by deployment
  • Exhibit 20: Pay TV - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 21: Pay TV - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: OTT - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 23: OTT market based on deployment type
  • Exhibit 24: OTT - Year-over-year growth 2019-2023 (%)
  • Exhibit 25: Market opportunity by deployment
  • Exhibit 26: Customer landscape
  • Exhibit 27: Market share by geography 2018-2023 (%)
  • Exhibit 28: Geographic comparison
  • Exhibit 29: North America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 30: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Europe - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 32: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: APAC - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 34: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: South America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 36: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: MEA - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 38: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 39: Key leading countries
  • Exhibit 40: Market opportunity
  • Exhibit 41: Number of downloads of video streaming apps on Google Play:
  • Exhibit 42: Impact of drivers and challenges
  • Exhibit 43: Vendor landscape
  • Exhibit 44: Landscape disruption
  • Exhibit 45: Vendors covered
  • Exhibit 46: Vendor classification
  • Exhibit 47: Market positioning of vendors
  • Exhibit 48: Alphabet Inc. - Vendor overview
  • Exhibit 49: Alphabet Inc. - Business segments
  • Exhibit 50: Alphabet Inc. - Organizational developments
  • Exhibit 51: Alphabet Inc. - Geographic focus
  • Exhibit 52: Alphabet Inc. - Segment focus
  • Exhibit 53: Alphabet Inc. - Key offerings
  • Exhibit 54: Amazon.com Inc. - Vendor overview
  • Exhibit 55: Amazon.com Inc. - Product segments
  • Exhibit 56: Amazon.com Inc. - Organizational developments
  • Exhibit 57: Amazon.com Inc. - Geographic focus
  • Exhibit 58: Amazon.com Inc. - Segment focus
  • Exhibit 59: Amazon.com Inc. - Key offerings
  • Exhibit 60: AT&T Inc. - Vendor overview
  • Exhibit 61: AT&T Inc. - Product segments
  • Exhibit 62: AT&T Inc. - Organizational developments
  • Exhibit 63: AT&T Inc. - Geographic focus
  • Exhibit 64: AT&T Inc. - Segment focus
  • Exhibit 65: AT&T Inc. - Key offerings
  • Exhibit 66: Comcast Corp. - Vendor overview
  • Exhibit 67: Comcast Corp. - Business segments
  • Exhibit 68: Comcast Corp. - Organizational developments
  • Exhibit 69: Comcast Corp. - Geographic focus
  • Exhibit 70: Comcast Corp. - Segment focus
  • Exhibit 71: Comcast Corp. - Key offerings
  • Exhibit 72: Netflix Inc. - Vendor overview
  • Exhibit 73: Netflix Inc. - Business segments
  • Exhibit 74: Netflix Inc. - Organizational developments
  • Exhibit 75: Netflix Inc. - Segment focus
  • Exhibit 76: Netflix Inc. - Key offerings
  • Exhibit 77: The Walt Disney Co. - Vendor overview
  • Exhibit 78: The Walt Disney Co. - Business segments
  • Exhibit 79: The Walt Disney Co. - Organizational developments
  • Exhibit 80: The Walt Disney Co. - Geographic focus
  • Exhibit 81: The Walt Disney Co. - Segment focus
  • Exhibit 82: The Walt Disney Co. - Key offerings
  • Exhibit 83: Validation techniques employed for market sizing
  • Exhibit 84: Definition of market positioning of vendors
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