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市場調查報告書

美國的企業培訓市場:2019年∼2023年

Corporate Training Market in US 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 336903
出版日期 內容資訊 英文 127 Pages
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美國的企業培訓市場:2019年∼2023年 Corporate Training Market in US 2019-2023
出版日期: 2019年07月30日內容資訊: 英文 127 Pages
簡介

企業培訓包括一系列活動,提高員工的能力以及技術和非技術技能,著重於組織中員工的專業發展。2018年,技術課程部門佔有重要的市場佔有率,預計這一趨勢將在預測期內持續。在技術課程中日益採用基於影片、基於模擬和基於遊戲的元素等因素,將在技術課程領域發揮重要作用,以維持其市場地位。還有美國的企業培訓市場,對職場進修的關注的高漲,柔軟的學習平台的重要性高漲,客製化企業培訓的重要性高漲等成為要素,預計在預測期間內以10%以上的年複合成長率成長。但,企業學習中MOOC的關注度高漲,企業培訓計劃的實施伴隨的初期成本高,企業的數位學習課程的學習完成率低,阻礙在預測期間內美國的企業培訓市場成長。

本報告提供美國的企業培訓市場相關調查分析,市場規模及成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2018年)
  • 市場規模及預測(2018年∼2023年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 對手的威脅
  • 市場情況

第6章 市場區隔:各產品

  • 市場區隔:各產品
  • 各產品比較:市場規模及預測(2018年∼2023年)
  • 技術課程
  • 非技術課程
  • 市場機會:各產品

第7章 客戶形勢

第8章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 比較:各終端用戶市場規模及預測(2018年∼2023年)
  • 製造業
  • 醫療保健
  • BFSI
  • IT
  • 其他
  • 市場機會:各終端用戶

第9章 市場區隔化:各學習方法

  • 市場區隔:各學習方法
  • 各學習方法比較:市場規模及預測(2018年∼2023年)
  • 混合式學習
  • 離線學習
  • 線上學習
  • 市場機會:各學習方法

第10章 決策架構

第11章 成長要素與課題

  • 市場成長要素
  • 市場課題

第12章 市場趨勢

  • 對企業培訓的地理圍欄的擴大編入
  • 微學習日益流行
  • 遊戲化的驚人成長

第13章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭方案

第14章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • D2L Corp.
  • Franklin Covey Co.
  • GP Strategies Corp.
  • John Wiley & Sons, Inc.
  • Skillsoft Ltd.

第15章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

第16章 關於TECHNAVIO

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目錄
Product Code: IRTNTR31799

About this market

Corporate training includes a range of activities that are focused on the professional development of employees in organizations by enhancing their competence and technical and non-technical skill sets. Technavio's corporate training market in US analysis considers sales from both technical courses and non-technical courses. In 2018, the technical courses segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing adoption of video-based, simulation-based, and game-based elements in technical courses will play a significant role in the technical courses segment to maintain its market position. Also, our global corporate training market in US report looks at factors such as growing prominence of workplace training, growing emphasis on flexible learning platforms, and rising emphasis on personalization in corporate training. However, the growing prominence of MOOCs in corporate learning, the high initial cost involved in the implementation of corporate training programs, and poor completion rates of corporate e-learning courses may hamper the growth of the corporate training market in the US over the forecast period.

Overview

Rising emphasis on personalization in corporate training

The advent of personalization of corporate training resources has aided the growth of the corporate training market in the US over the last few years. Companies are increasingly preferring corporate training programs that offer a high degree of personalization to address specific learning objectives and knowledge gaps of employees. The adoption of personalized learning programs enables companies to provide training and course content that caters to individual employee requirements. Also, personalized training involves a cost-effective, blended approach when compared with traditional classroom-based training, thereby ensuring improved employee engagement and on-the-job learning This emphasis on personalization in corporate training will lead to the expansion of corporate training market in the US at a CAGR of over 10% during the forecast period.

Rising popularity of microlearning

Microlearning involves the division of learning content into smaller modules or nuggets that provide a clear understanding of a particular concept. Organizations are increasingly encouraging the implementation of microlearning in corporate training programs and services to ensure effective learner engagement. Microlearning offers contextual, real-time content in the form of videos and other multimedia, which enables employees to learn at their own pace. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the corporate training market in US during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the corporate training market in the US is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading corporate training market in US manufacturers, that include D2L Corp., Franklin Covey Co., GP Strategies Corp., John Wiley & Sons Inc., and Skillsoft Ltd.

Also, the corporate training market in US report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Technical courses - Market size and forecast 2018-2023
  • Non-technical courses - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Manufacturing - Market size and forecast 2018-2023
  • Healthcare - Market size and forecast 2018-2023
  • BFSI - Market size and forecast 2018-2023
  • IT - Market size and forecast 2018-2023
  • Others - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 09: MARKET SEGMENTATION BY LEARNING METHOD

  • Market segmentation by learning method
  • Comparison by learning method
  • Blended learning - Market size and forecast 2018-2023
  • Offline learning - Market size and forecast 2018-2023
  • Online learning - Market size and forecast 2018-2023
  • Market opportunity by learning method

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • Growing incorporation of geofencing in corporate training
  • Rising popularity of microlearning
  • Growing prominence of gamification

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • D2L Corp.
  • Franklin Covey Co.
  • GP Strategies Corp.
  • John Wiley & Sons, Inc.
  • Skillsoft Ltd.

PART 15: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Product overview
  • Exhibit 02: Global education market
  • Exhibit 03: Segments of global education market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Country market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 09: Country market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Product - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by product
  • Exhibit 20: Technical courses - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 21: Technical courses - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: Non-technical courses - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 23: Non-technical courses - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: Market opportunity by product
  • Exhibit 25: Customer landscape
  • Exhibit 26: End-user - Market share 2018-2023 (%)
  • Exhibit 27: Comparison by end-user
  • Exhibit 28: Manufacturing - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 29: Manufacturing - Year-over-year growth 2019-2023 (%)
  • Exhibit 30: Healthcare - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 31: Healthcare - Year-over-year growth 2019-2023 (%)
  • Exhibit 32: BFSI - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 33: BFSI - Year-over-year growth 2019-2023 (%)
  • Exhibit 34: IT - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 35: IT - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: Others - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 37: Others - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Market opportunity by end-user
  • Exhibit 39: Learning method - Market share 2018-2023 (%)
  • Exhibit 40: Comparison by learning method
  • Exhibit 41: Blended learning - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 42: Blended learning - Year-over-year growth 2019-2023 (%)
  • Exhibit 43: Offline learning - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 44: Offline learning - Year-over-year growth 2019-2023 (%)
  • Exhibit 45: Online learning - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 46: Online learning - Year-over-year growth 2019-2023 (%)
  • Exhibit 47: Market opportunity by learning method
  • Exhibit 48: Impact of drivers and challenges
  • Exhibit 49: Vendor landscape
  • Exhibit 50: Landscape disruption
  • Exhibit 51: Vendors covered
  • Exhibit 52: Vendor classification
  • Exhibit 53: Market positioning of vendors
  • Exhibit 54: D2L Corp. - Vendor overview
  • Exhibit 55: D2L Corp. - Product segments
  • Exhibit 56: D2L Corp. - Organizational developments
  • Exhibit 57: D2L Corp. - Key offerings
  • Exhibit 58: Franklin Covey Co. - Vendor overview
  • Exhibit 59: Franklin Covey Co. - Business segments
  • Exhibit 60: Franklin Covey Co. - Organizational developments
  • Exhibit 61: Franklin Covey Co. - Geographic focus
  • Exhibit 62: Franklin Covey Co. - Segment focus
  • Exhibit 63: Franklin Covey Co. - Key offerings
  • Exhibit 64: GP Strategies Corp. - Vendor overview
  • Exhibit 65: GP Strategies Corp. - Business segments
  • Exhibit 66: GP Strategies Corp. - Organizational developments
  • Exhibit 67: GP Strategies Corp. - Geographic focus
  • Exhibit 68: GP Strategies Corp. - Segment focus
  • Exhibit 69: GP Strategies Corp. - Key offerings
  • Exhibit 70: John Wiley & Sons Inc. - Vendor overview
  • Exhibit 71: John Wiley & Sons Inc. - Business segments
  • Exhibit 72: John Wiley & Sons Inc. - Organizational developments
  • Exhibit 73: John Wiley & Sons Inc. - Geographic focus
  • Exhibit 74: John Wiley & Sons Inc. - Segment focus
  • Exhibit 75: John Wiley & Sons Inc. - Key offerings
  • Exhibit 76: Skillsoft Ltd. - Vendor overview
  • Exhibit 77: Skillsoft Ltd. - Product segments
  • Exhibit 78: Skillsoft Ltd. - Organizational developments
  • Exhibit 79: Skillsoft Ltd. - Key offerings
  • Exhibit 80: Validation techniques employed for market sizing
  • Exhibit 81: Definition of market positioning of vendors
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