Product Code: IRTNTR6437
About Online Video Platform
An online video platform is a SaaS platform offering hosting, encoding, and customizing, which can also act as an embedded player for organizations that want to upload and distribute their own content. The platform provides an end-to-end tool set for distributing, downloading, publishing, and measuring online video content for both on-demand and live delivery. It allows enterprises and media companies to convert an online video into any format and share it across platforms and devices such as iOS, Android-enabled smartphones and tablets, PCs, digital set-top boxes, and TVs. Organizations start with do-it-yourself solutions for posting videos and as they scale up their video publishing operations, they adopt a video platform.
Online video products vary in features that range from ready-made solutions (traditional) to white-label solutions (customized solutions). For instance, YouTube is a ready-made solution, and FTA or Pay-TV broadcasting is a service extending the availability of the content to desktops or mobility devices.
Technavio's analysts forecast the online video platform market in Latin America to grow at a CAGR of 20.37% during 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the online video platform market in Latin America for 2015-2019. To calculate the market size, the report takes into account revenue generated from the following:
- New subscriptions
- Technical support
- Software maintenance
Technavio's report, Online Video Platform Market in Latin America, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Leading Countries
Key Vendors
- Brightcove
- Kaltura
- Ooyala
- Samba Group
Other Prominent Vendors
- KIT Digital
- LongTail Ad Solutions
- MediaCore
- PermissionTV
- thePlatform
- VMIX Media
Market Driver
- Increase in Online Video Audience
- For a full, detailed list, view our report
Market Challenge
- Limited Availability of Content
- For a full, detailed list, view our report
Market Trend
- Growing Usage of Videoconferencing
- For a full, detailed list, view our report
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Table of Contents
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
- 03.1. Market Overview
- 03.2. Product Offerings
04. Market Research Methodology
- 04.1. Market Research Process
- 04.2. Research Methodology
05. Introduction
06. Overview of Online Video Platform
- 06.1. Online Video Platform
- 06.2. Workflow of Online Video Platform
- 06.3. Latin America Overview
- 06.4. Latin America Mobile Market
- 06.5. Digital Marketing an Opportunity for Vendors
- 06.5.1. Ad Spending by Three Major Latin American Countries
- 06.5.2. Video Viewing
- 06.5.3. Videos per Viewer
07. Market Landscape
- 07.1. Market Overview
- 07.2. Global Online Video Platform Market
- 07.3. Online Video Platform Market in Latin America
- 07.4. Five Forces Analysis
08. Market Segmentation by Application
09. Market Segmentation by End-users
10. Key Leading Countries
- 10.1.1. Online Video Platform Market in Brazil
- 10.1.2. Online Video Platform Market in Argentina
- 10.1.3. Online Video Platform Market in Mexico
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
- 18.1. Competitive Scenario
- 18.2. Vendor Analysis 2014
- 18.3. Other Prominent Vendors
19. Key Vendor Analysis
- 19.1. Brightcove
- 19.1.1. Key Facts
- 19.1.2. Business Overview
- 19.1.3. Business Segmentation by Revenue 2013
- 19.1.4. Business Segmentation by Revenue 2012 and 2013
- 19.1.5. Geographical Segmentation by Revenue 2013
- 19.1.6. Business Strategy
- 19.1.7. Recent Developments
- 19.1.8. SWOT Analysis
- 19.2. Kaltura
- 19.2.1. Key Facts
- 19.2.2. Business Overview
- 19.2.3. Business Strategy
- 19.2.4. Recent Developments
- 19.2.5. SWOT Analysis
- 19.3. Ooyala
- 19.3.1. Key Facts
- 19.3.2. Business Overview
- 19.3.3. Key Solutions and Services
- 19.3.4. Recent Developments
- 19.3.5. SWOT Analysis
- 19.4. Samba Tech
- 19.4.1. Key Facts
- 19.4.2. Business Overview
- 19.4.3. Business Lines
- 19.4.4. SWOT Analysis
20. Other Reports in this Series
List of Exhibits
- Exhibit 1: Market Research Methodology
- Exhibit 2: Types of Online Video Platform
- Exhibit 3: Workflow of an Online Video Platform
- Exhibit 4: Latin America Overview
- Exhibit 5: Internet Penetration of Major Countries of Latin America 2014
- Exhibit 6: Latin America Mobile Market
- Exhibit 7: Markets of Latin America by Unique Subscribers 2014 (unit in millions)
- Exhibit 8: Internet Usage by Age
- Exhibit 9: Devices Share used to Come Online
- Exhibit 10: Global Online Video Platform Market 2014-2019 ($ millions)
- Exhibit 11: Online Video Platform Market in Latin America 2014-2019 ($ millions)
- Exhibit 12: Market Segmentation by End-user Application
- Exhibit 13: Online Video Platform Market in Latin America: Business Segmentation by Revenue 2013
- Exhibit 14: Online Video Platform Market in Latin America: Business Segmentation by Revenue 2012 and 2013 (US$ million)
- Exhibit 15: Online Video Platform Market in Latin America: Geographical Segmentation by Revenue 2013
- Exhibit 16: Ooyala: Key Solutions and Services
- Exhibit 17: Samba Group: Business Lines
