Global Outdoor Advertising Market 2019-2023
|出版商||TechNavio (Infiniti Research Ltd.)||商品編碼||317309|
|出版日期||內容資訊||英文 117 Pages
|戶外廣告的全球市場 2019年∼2023年 Global Outdoor Advertising Market 2019-2023|
|出版日期: 2018年11月20日||內容資訊: 英文 117 Pages||
全球戶外廣告市場預測到2023年，將以約4％的年複合成長率 (CAGR) 擴大。
The use of analytics to increase ads effectiveness is identified as one of the key trends that will gain traction in the market during the forecast period. Advertisers and marketers are implementing data analytics to analyze and track the engagement of the audience with outdoor ads. Technavio's analysts have predicted that the global outdoor advertising market will register a CAGR of almost 4% by 2023.
The installation of LED screens enables enterprises to draw the attention of their target demography. These devices are used to broadcast ads covering various places such as sports events, schools, and conventions, which boosts the chances of visibility increase the popularity of outdoor advertising.
The growing demand for digital ads on mobile is resulting in an increased investment in the mobile advertisement.
For the detailed list of factors that will drive and challenge the growth of the global outdoor advertising market during 2019-2023, view our report.
The market appears to be fragmented with the presence of many companies. Factors such as the use of analytics to increase ads effectiveness and growing penetration of LED mobile billboards, will provide considerable growth opportunities to outdoor advertising market vendors. Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media, and Stroer are some of the major companies covered in this report.