表紙
市場調查報告書

戶外廣告的全球市場:2020年∼2024年

Global Outdoor Advertising Market 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 317309
出版日期 內容資訊 英文 120 Pages
訂單完成後即時交付
價格
戶外廣告的全球市場:2020年∼2024年 Global Outdoor Advertising Market 2020-2024
出版日期: 2020年03月05日內容資訊: 英文 120 Pages
簡介

全球戶外廣告市場在2020年∼2024年間,預測將以4%的年複合成長率推移,並成長到85億5,000萬美元的規模。LED移動廣告牌的普及以及分析技術的使用可提高廣告效率等將推動該市場的成長。

本報告提供全球戶外廣告市場調查,提供市場概要,各類型·平台·各地區的市場規模的變化與預測,市場成長要素及課題分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

摘要整理

  • 市場概況

市場形勢

  • 市場生態系統
  • 價值鏈分析

市場規模

  • 市場定義
  • 市場區隔分析
  • 市場規模
  • 市場預測

波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 對手的威脅
  • 市場情況

市場區隔:各類型

  • 市場區隔:各類型
  • 市場比較:各類型
  • 廣告看板
  • 避難所
  • 運輸顯示
  • 街頭家具
  • 市場機會:各類型

市場區隔:各平台

  • 市場區隔:各平台
  • 市場比較:各平台
  • 物理的戶外廣告
  • 數位戶外廣告
  • 市場機會:各平台

客戶形勢

  • 概要

市場區隔:各地區

  • 市場區隔:各地區
  • 市場比較:各地區
  • 亞太地區
  • 北美
  • 歐洲
  • 南美
  • 中東·非洲
  • 主要國家
  • 市場機會:各地區

成長要素·課題·趨勢

  • 市場成長要素
  • 交易量的成長要素 - 需求主導的成長
  • 交易量的成長要素 - 供給主導的成長
  • 交易量的成長要素 - 外部要素
  • 交易量的成長要素-需求轉移到鄰近市場
  • 價格成長要素 - 通貨膨脹
  • 價格成長要素-從低價格單位轉變到高價格單位
  • 市場課題
  • 市場趨勢

業者情勢

  • 概要
  • 創造性破壞狀況

供應商分析

  • 交易廠商
  • 供應商的市場定位
  • APG¦SGA SA
  • Burkhart Advertising, Inc.
  • Clear Channel Outdoor Holdings Inc.
  • Daktronics Inc.
  • DDI Media
  • Fairway Outdoor Advertising
  • JCDecaux SA
  • Lamar Advertising Co.
  • OUTFRONT Media, Inc.
  • Stroeer SE & Co. KGaA

附錄

  • 報告範圍
  • 美金的貨幣換算比率
  • 調查方法
  • 簡稱的清單

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: IRTNTR41539

Technavio has been monitoring the global outdoor advertising market 2020-2024 and it is poised to grow by USD 8.55 bn during 2020-2024, progressing at a CAGR of 4% during the forecast period. Our reports on global outdoor advertising market 2020-2024 provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of led mobile billboards. In addition, use of analytics to increase the effectiveness of ads is anticipated to boost the growth of the global outdoor advertising market 2020-2024 as well.

Market Segmentation

Technavio's ‘global outdoor advertising market 2020-2024’ is segmented as below:

Type:

  • Billboards
  • Shelters
  • Transit Displays
  • Street Furniture

Platform:

  • Physical Outdoor Advertising
  • Digital Outdoor Advertising

Geographic segmentation

  • APAC
  • Europe
  • MEA
  • North America
  • South America

Key Trends for global outdoor advertising market 2020-2024 growth

This study identifies use of analytics to increase the effectiveness of ads as the prime reasons driving the global outdoor advertising market 2020-2024 growth during the next few years.

Prominent vendors in global outdoor advertising market 2020-2024

We provide a detailed analysis of around 25 vendors operating in the global outdoor advertising market 2020-2024, including some of the vendors such as APG, SGA SA, Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., DDI Media, Fairway Outdoor Advertising, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc. and StrA¶er SE & Co. KGaA .

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type placement
  • Billboards - Market size and forecast 2019-2024
  • Shelters - Market size and forecast 2019-2024
  • Transit displays - Market size and forecast 2019-2024
  • Street furniture - Market size and forecast 2019-2024
  • Market opportunity by Type

Market Segmentation by Other 1

  • Market segments
  • Comparison by Other1 placement
  • Physical outdoor advertising - Market size and forecast 2019-2024
  • Digital outdoor advertising - Market size and forecast 2019-2024
  • Market opportunity by Other1

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • APG|SGA SA
  • Burkhart Advertising, Inc.
  • Clear Channel Outdoor Holdings Inc.
  • Daktronics Inc.
  • DDI Media
  • Fairway Outdoor Advertising
  • JCDecaux SA
  • Lamar Advertising Co.
  • OUTFRONT Media, Inc.
  • StrA¶er SE & Co. KGaA

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits:

  • 1.Key Finding 1
  • 2.Key Finding 2
  • 3.Key Finding 3
  • 4.Key Finding 5
  • 5.Key Finding 6
  • 6.Key Finding 7
  • 7.Key Finding 8
  • 8.Key Finding 9
  • 9.Market in focus
  • 10.Parent market
  • 11.Market characteristics
  • 12.Product / Service portfolio of key vendors included in the market definition
  • 13.Market segments
  • 14.Global - Market size and forecast 2019 - 2024 ($ billion)
  • 15.Global market: Year-over-year growth 2019 - 2024 (%)
  • 16.Five forces analysis 2019 & 2024
  • 17.Bargaining power of buyers
  • 18.Bargaining power of suppliers
  • 19.Threat of new entrants
  • 20.Threat of substitutes
  • 21.Threat of rivalry
  • 22.Market condition - Five forces 2019
  • 23.Type placement - Market share 2019-2024 (%)
  • 24.Comparison by Type placement
  • 25.Billboards - Market size and forecast 2019-2024 ($ billion)
  • 26.Billboards - Year-over-year growth 2019-2024 (%)
  • 27.Shelters - Market size and forecast 2019-2024 ($ billion)
  • 28.Shelters - Year-over-year growth 2019-2024 (%)
  • 29.Transit displays - Market size and forecast 2019-2024 ($ billion)
  • 30.Transit displays - Year-over-year growth 2019-2024 (%)
  • 31.Street furniture - Market size and forecast 2019-2024 ($ billion)
  • 32.Street furniture - Year-over-year growth 2019-2024 (%)
  • 33. Market opportunity by Type
  • 34.Other1 placement - Market share 2019-2024 (%)
  • 35.Comparison by Other1 placement
  • 36.Physical outdoor advertising - Market size and forecast 2019-2024 ($ billion)
  • 37.Physical outdoor advertising - Year-over-year growth 2019-2024 (%)
  • 38.Digital outdoor advertising - Market size and forecast 2019-2024 ($ billion)
  • 39.Digital outdoor advertising - Year-over-year growth 2019-2024 (%)
  • 40. Market opportunity by Other1
  • 41.Customer landscape
  • 42.Market share by geography 2019-2024 (%)
  • 43.Geographic comparison
  • 44.APAC - Market size and forecast 2019-2024 ($ billion)
  • 45.APAC - Year-over-year growth 2019-2024 (%)
  • 46.North America - Market size and forecast 2019-2024 ($ billion)
  • 47.North America - Year-over-year growth 2019-2024 (%)
  • 48.Europe - Market size and forecast 2019-2024 ($ billion)
  • 49.Europe - Year-over-year growth 2019-2024 (%)
  • 50.South America - Market size and forecast 2019-2024 ($ billion)
  • 51.South America - Year-over-year growth 2019-2024 (%)
  • 52.MEA - Market size and forecast 2019-2024 ($ billion)
  • 53.MEA - Year-over-year growth 2019-2024 (%)
  • 54.Key leading countries
  • 55.Market opportunity by geography ($ billion)
  • 56.Impact of drivers and challenges
  • 57.Vendor landscape
  • 58.Landscape disruption
  • 59.Industry risks
  • 60.Vendors covered
  • 61.Market positioning of vendors
  • 62.APG|SGA SA - Overview
  • 63.APG|SGA SA - Business segments
  • 64.APG|SGA SA - Key offerings
  • 65.APG|SGA SA - Key customers
  • 66.APG|SGA SA - Segment focus
  • 67.Burkhart Advertising Inc. - Overview
  • 68.Burkhart Advertising Inc. - Product and service
  • 69.Burkhart Advertising Inc. - Key offerings
  • 70.Burkhart Advertising Inc. - Key customers
  • 71.Burkhart Advertising Inc. - Segment focus
  • 72.Clear Channel Outdoor Holdings Inc. - Overview
  • 73.Clear Channel Outdoor Holdings Inc. - Business segments
  • 74.Clear Channel Outdoor Holdings Inc. - Key offerings
  • 75.Clear Channel Outdoor Holdings Inc. - Key customers
  • 76.Clear Channel Outdoor Holdings Inc. - Segment focus
  • 77.Daktronics Inc. - Overview
  • 78.Daktronics Inc. - Business segments
  • 79.Daktronics Inc. - Key offerings
  • 80.Daktronics Inc. - Key customers
  • 81.Daktronics Inc. - Segment focus
  • 82.DDI Media - Overview
  • 83.DDI Media - Product and service
  • 84.DDI Media - Key offerings
  • 85.DDI Media - Key customers
  • 86.DDI Media - Segment focus
  • 87.Fairway Outdoor Advertising - Overview
  • 88.Fairway Outdoor Advertising - Product and service
  • 89.Fairway Outdoor Advertising - Key offerings
  • 90.Fairway Outdoor Advertising - Key customers
  • 91.Fairway Outdoor Advertising - Segment focus
  • 92.JCDecaux SA - Overview
  • 93.JCDecaux SA - Business segments
  • 94.JCDecaux SA - Key offerings
  • 95.JCDecaux SA - Key customers
  • 96.JCDecaux SA - Segment focus
  • 97.Lamar Advertising Co. - Overview
  • 98.Lamar Advertising Co. - Business segments
  • 99.Lamar Advertising Co. - Key offerings
  • 100.Lamar Advertising Co. - Key customers
  • 101.Lamar Advertising Co. - Segment focus
  • 102.OUTFRONT Media Inc. - Overview
  • 103.OUTFRONT Media Inc. - Business segments
  • 104.OUTFRONT Media Inc. - Key offerings
  • 105.OUTFRONT Media Inc. - Key customers
  • 106.OUTFRONT Media Inc. - Segment focus
  • 107.StrA¶er SE & Co. KGaA - Overview
  • 108.StrA¶er SE & Co. KGaA - Business segments
  • 109.StrA¶er SE & Co. KGaA - Key offerings
  • 110.StrA¶er SE & Co. KGaA - Key customers
  • 111.StrA¶er SE & Co. KGaA - Segment focus
  • 112.Currency conversion rates for US$
  • 113.Research Methodology
  • 114.Validation techniques employed for market sizing
  • 115.Information sources
  • 116.List of abbreviations