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市場調查報告書

戶外廣告的全球市場 2019年∼2023年

Global Outdoor Advertising Market 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 317309
出版日期 內容資訊 英文 117 Pages
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戶外廣告的全球市場 2019年∼2023年 Global Outdoor Advertising Market 2019-2023
出版日期: 2018年11月20日內容資訊: 英文 117 Pages
簡介

全球戶外廣告市場預測到2023年,將以約4%的年複合成長率 (CAGR) 擴大。

本報告提供全球戶外廣告市場相關調查分析,各市場區隔市場趨勢、市場規模驗證,主要供應商和競爭情形相關的系統性資訊。

第1章 摘要整理

第2章 本報告的調查範圍

第3章 市場形勢

  • 市場生態系統
  • 市場特徵
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模
  • 市場規模與預測

第5章 波特的五力分析

第6章 各類型的市場分類

  • 各類型的市場分類
  • 各類型比較
  • 廣告看板 - 市場規模與預測
  • 避難所 - 市場規模與預測
  • 移動體 - 市場規模與預測
  • 街道傢俱 - 市場規模與預測
  • 市場機會 :各類型

第7章 客戶形勢

第8章 各平台的市場分類

  • 各平台形式的市場分類
  • 平台形式比較
  • 物理的戶外廣告 - 市場規模與預測
  • 數位戶外廣告 - 市場規模與預測
  • 市場機會

第9章 地區形勢

  • 地區分類
  • 地區比較
  • 亞太地區 - 市場規模與預測
  • 南北美洲 - 市場規模與預測
  • 歐洲、中東、非洲地區 - 市場規模與預測
  • 主要國家
  • 市場機會

第10章 決策架構

第11章 市場成長因素與課題

  • 市場成長因素
  • 市場課題

第12章 市場趨勢

第13章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭模式

第14章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • OUTFRONT Media
  • Stroer

第15章 附錄

  • 調查手法
  • 簡稱清單

第16章 關於Technavio

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目錄
Product Code: IRTNTR30315

About this market

The use of analytics to increase ads effectiveness is identified as one of the key trends that will gain traction in the market during the forecast period. Advertisers and marketers are implementing data analytics to analyze and track the engagement of the audience with outdoor ads. Technavio's analysts have predicted that the global outdoor advertising market will register a CAGR of almost 4% by 2023.

Market overview

Growing penetration of LED mobile billboards

The installation of LED screens enables enterprises to draw the attention of their target demography. These devices are used to broadcast ads covering various places such as sports events, schools, and conventions, which boosts the chances of visibility increase the popularity of outdoor advertising.

Growing digital ads on mobile

The growing demand for digital ads on mobile is resulting in an increased investment in the mobile advertisement.

For the detailed list of factors that will drive and challenge the growth of the global outdoor advertising market during 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented with the presence of many companies. Factors such as the use of analytics to increase ads effectiveness and growing penetration of LED mobile billboards, will provide considerable growth opportunities to outdoor advertising market vendors. Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media, and Stroer are some of the major companies covered in this report.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY TYPE

  • Market segmentation by type
  • Comparison by type
  • Billboards - Market size and forecast 2018-2023
  • Shelters - Market size and forecast 2018-2023
  • Transit displays - Market size and forecast 2018-2023
  • Street furniture - Market size and forecast 2018-2023
  • Market opportunity by type

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY PLATFORM

  • Market segmentation by platform
  • Comparison by platform
  • Physical outdoor advertising - Market size and forecast 2018-2023
  • Digital outdoor advertising - Market size and forecast 2018-2023
  • Market opportunity by platform

PART 09: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2018-2023
  • Americas - Market size and forecast 2018-2023
  • EMEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • OUTFRONT Media
  • Stroer

PART 15: APPENDIX

  • Research methodology
  • List of abbreviations

PART 16: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Years in consideration
  • Exhibit 02: Currency conversion rates for US$
  • Exhibit 03: Global advertising market
  • Exhibit 04: Segments of global advertising market
  • Exhibit 05: Market characteristics
  • Exhibit 06: Market segments
  • Exhibit 07: Market definition - Inclusions and exclusions checklist
  • Exhibit 08: Market size 2018
  • Exhibit 09: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 10: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 11: Five forces analysis 2018
  • Exhibit 12: Five forces analysis 2023
  • Exhibit 13: Bargaining power of buyers
  • Exhibit 14: Bargaining power of suppliers
  • Exhibit 15: Threat of new entrants
  • Exhibit 16: Threat of substitutes
  • Exhibit 17: Threat of rivalry
  • Exhibit 18: Market condition - Five forces 2018
  • Exhibit 19: Type - Market share 2018-2023 (%)
  • Exhibit 20: Comparison by type
  • Exhibit 21: Billboards - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Billboards - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Shelters - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 24: Shelters - Year-over-year growth 2019-2023 (%)
  • Exhibit 25: Transit displays - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 26: Transit displays - Year-over-year growth 2019-2023 (%)
  • Exhibit 27: Street furniture - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 28: Street furniture - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: Market opportunity by type
  • Exhibit 30: Customer landscape
  • Exhibit 31: Platform - Market share 2018-2023 (%)
  • Exhibit 32: Comparison by platform
  • Exhibit 33: Comparison_6
  • Exhibit 34: Physical outdoor advertising - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 35: Physical outdoor advertising - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: Digital outdoor advertising - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 37: Digital outdoor advertising - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Market opportunity by platform
  • Exhibit 39: Market share by geography 2018-2023 (%)
  • Exhibit 40: Geographic comparison
  • Exhibit 41: Comparison_5
  • Exhibit 42: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: Americas - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 45: Americas - Year-over-year growth 2019-2023 (%)
  • Exhibit 46: EMEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 47: EMEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 48: Key leading countries
  • Exhibit 49: Country_Legend_16
  • Exhibit 50: Market opportunity
  • Exhibit 51: Decision framework
  • Exhibit 52: Impact of drivers and challenges
  • Exhibit 53: Vendor landscape0
  • Exhibit 54: Landscape disruption
  • Exhibit 55: Vendors covered
  • Exhibit 56: Vendor_analysis
  • Exhibit 57: Vendor classification
  • Exhibit 58: Market positioning of vendors
  • Exhibit 59: Clear Channel Outdoor - Vendor overview
  • Exhibit 60: Clear Channel Outdoor - Business segments
  • Exhibit 61: Clear Channel Outdoor - Organizational developments
  • Exhibit 62: Clear Channel Outdoor - Segment focus
  • Exhibit 63: Clear Channel Outdoor - Key offerings
  • Exhibit 64: JCDecaux - Vendor overview
  • Exhibit 65: JCDecaux - Business segments
  • Exhibit 66: JCDecaux - Organizational developments
  • Exhibit 67: JCDecaux - Geographic focus
  • Exhibit 68: JCDecaux - Segment focus
  • Exhibit 69: JCDecaux - Key offerings
  • Exhibit 70: Lamar Advertising - Vendor overview
  • Exhibit 71: Lamar Advertising - Business segments
  • Exhibit 72: Lamar Advertising - Geographic focus
  • Exhibit 73: Lamar Advertising - Key offerings
  • Exhibit 74: OUTFRONT Media - Vendor overview
  • Exhibit 75: OUTFRONT Media - Business segments
  • Exhibit 76: OUTFRONT Media - Organizational developments
  • Exhibit 77: OUTFRONT Media - Geographic focus
  • Exhibit 78: OUTFRONT Media - Segment focus
  • Exhibit 79: OUTFRONT Media - Key offerings
  • Exhibit 80: OUTFRONT Media - Key offerings
  • Exhibit 81: Stroer - Vendor overview
  • Exhibit 82: Stroer - Business segments
  • Exhibit 83: Stroer - Organizational developments
  • Exhibit 84: Stroer - Segment focus
  • Exhibit 85: Stroer - Key offerings
  • Exhibit 86: Research framework
  • Exhibit 87: Validation techniques employed for market sizing
  • Exhibit 88: Information sources
  • Exhibit 89: List of abbreviations
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