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Mobile LBS Market in Western Europe 2014-2018

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 310411
出版日期 內容資訊 英文 55 Pages
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西歐的行動LBS(定位服務)市場 Mobile LBS Market in Western Europe 2014-2018
出版日期: 2014年08月13日 內容資訊: 英文 55 Pages



第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 西歐的行動LBS的市場規模與預測
  • 西歐的行動LBS市場上行動廣告的影響
  • 行動LBS的價值鏈
  • 波特的五力分析

第7章 各應用領域的市場區隔

第8章 購買標準

  • 市場成長因素

第9章 成長因素與其影響

第10章 市場課題

第11章 成長因素與課題的影響

第12章 市場趨勢

第13章 趨勢與其影響

第14章 業者情勢

  • 競爭模式
    • 主要消息
    • M&A
  • 市場佔有率分析
  • 其他卓越供應商

第15章 主要供應商分析

  • Orange group
  • Telefonica Group
  • Vodaphone Group plc
  • TomTom N.V.
  • HERE
Product Code: IRTNTR3951

About Mobile LBS

Mobile location-based services are services offered through mobile phones and other portable devices in which the geographical location is taken into account in the provision of those services. It is a software application for IP-capable mobile devices that requires knowledge about the location of the device.

LBS make use of GIS technology and the internet to track the location of users. User-initiated LBS require an internet connection to gather the user's location and provide search results. LBS are used for tracking and to discover places and routes, obtain traffic updates, real-time directions, routes to landmarks, information about ongoing local events, and find friends, as well as for location-based advertising, location-based shopping, location-based gaming, location-based social networking, and location-enabled searches. They are also used for location-based entertainment and infotainment.

TechNavio's analysts forecast the Mobile LBS market in Western Europe to grow at a CAGR of 44.61 percent over the period 2013-2018.

Covered in this Report

The Mobile LBS market in Western Europe can be classified into four major segments based on application: Navigation and Tracking, Location-based Search and Advertising, Location-based Infotainment and Analytics, and Other Services.

TechNavio's report, the Mobile LBS Market in Western Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Mobile LBS market landscape in Western Europe and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Countries

  • France
  • Germany
  • Italy
  • Spain
  • UK

Key Vendors

  • HERE
  • Orange Group
  • Telefonica Group
  • T-Mobile US
  • TomTom
  • Vodaphone Group

Other Prominent Vendors

  • 3Friendfinder
  • Bouygues Telecom
  • British Telecommunications
  • Creative Workline
  • Creativity Software
  • EE
  • Microsoft
  • Mopius
  • Novasys
  • Oxford Softworks
  • SFR
  • SharpMind
  • Telekom Italia
  • Teliasonera
  • TikGames
  • t-info
  • YDreams - Informatica
  • YellowMap

Key Market Driver

  • Increased Adoption of GPS-enabled Devices

For a full, detailed list, view our report

Key Market Challenge

  • Growing Concern over Privacy

For a full, detailed list, view our report

Key Market Trend

  • Increased Adoption of Mobile LBS across Industries

For a full, detailed list, view our report

Key questions answered in this report:

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Mobile LBS in Western Europe Market Size and Forecast
  • 06.3. Effect of Mobile Advertising in the Mobile LBS Market in the US
  • 06.4. Mobile LBS Value Chain
  • 06.5. Five Forces Analysis

07. Market Segmentation by Application

08. Buying Criteria

  • Market Growth Drivers

09. Drivers and their Impact

10. Market Challenges

11. Impact of Drivers and Challenges

12. Market Trends

13. Trends and their Impact

14. Vendor Landscape

  • 14.1. Competitive Scenario
    • 14.1.1. Key News
    • 14.1.2. Mergers and Acquisitions
  • 14.2. Market Share Analysis 2013
  • 14.3. Other Prominent Vendors

15. Key Vendor Analysis

  • 15.1. Orange group
    • 15.1.1. Business Overview
    • 15.1.2. Key Information
    • 15.1.3. SWOT Analysis
  • 15.2. Telefonica Group
    • 15.2.1. Business Overview
    • 15.2.2. Key Information
    • 15.2.3. SWOT Analysis
  • 15.3. Vodaphone Group plc
    • 15.3.1. Business Overview
    • 15.3.2. Key Information
    • 15.3.3. SWOT Analysis
  • 15.4. TomTom N.V.
    • 15.4.1. Business Overview
    • 15.4.2. Key Information
    • 15.4.3. SWOT Analysis
  • 15.5. HERE
    • 15.5.1. Business Overview
    • 15.5.2. Key Information
    • 15.5.3. SWOT Analysis

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Mobile LBS Market Overview by Application Category
  • Exhibit 3: Function of a Location-based Advertising Ecosystem
  • Exhibit 4: Mobile LBS Market in Western Europe 2013-2018 (US$ million)
  • Exhibit 5: LBS Value Chain
  • Exhibit 6: Mobile LBS Market in Western Europe by Application 2013-2018 (US$ million)
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