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市場調查報告書

數位行銷軟體(DMS)的全球市場:2018年∼2022年

Global Digital Marketing Software (DMS) Market 2018-2022

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 278979
出版日期 內容資訊 英文 112 Pages
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數位行銷軟體(DMS)的全球市場:2018年∼2022年 Global Digital Marketing Software (DMS) Market 2018-2022
出版日期: 2018年02月21日 內容資訊: 英文 112 Pages
簡介

Technavio的市場調查分析師預測:全球數位行銷軟體(DMS)市場在2022年前將以近17%的年複合成長率穩定增長。

本報告提供全球數位行銷軟體(DMS)市場相關資料,基於雲端型和內部部署式,提供各發展的詳細分析。同時涵括美國,APAC,EMEA等地區的詳細分析。

本報告處理的項目

  • 2022年的市場規模與成長率將會如何?
  • 推進全球數位行銷軟體(DMS)市場的主要原因
  • 全球數位行銷軟體(DMS)市場影響成長的主要市場趨勢
  • 市場成長的課題
  • 全球數位行銷軟體(DMS)市場主要供應商
  • 全球數位行銷軟體(DMS)市場上供應商面臨的市場機會及威脅
  • 南北美洲,APAC,EMEA影響市場佔有率的趨勢系數
  • 全球數位行銷軟體(DMS)市場的波特五力分析主要結果

目錄

第1章 摘要整理

第2章 調查範圍

第3章 調查方法

第4章 市場情形

  • 市場生態系統
  • 市場特性
  • 市場區隔分析

第5章 市場規模

  • 市場定義
  • 市場規模
  • 市場規模及預測

第6章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情形

第7章 市場區隔:發展別

  • 市場區隔:發展別
  • 比較:引進別
  • 雲端基礎的模式 - 市場規模與預測
  • 內部部署模式 - 市場規模與預測
  • 市場機會:引進別

第8章 客戶形勢

第9章 地區形勢

  • 地理市場區隔
  • 地區比較
  • 南北美洲 - 市場規模與預測
  • 歐洲·中東·非洲地區 - 市場規模與預測
  • 亞太地區 - 市場規模與預測
  • 市場機會

第10章 決策架構

第11章 成長要素與課題

  • 市場成長要素
  • 市場課題

第12章 市場趨勢

  • 跨平台及多通路行銷的接受度提高
  • 人工智慧高度化技術的普及
  • 數位行銷預算的投資報酬率(ROI)的透明度
  • 客戶中心主義的需求提升與採用

第13章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭模式

第14章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Adobe Systems
  • IBM
  • Oracle
  • SAP
  • Salesforce

第15章 附錄

  • 簡稱清單

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目錄
Product Code: IRTNTR20748

This industry research report presents a detailed analysis of the digital marketing software (DMS) market by deployment based on cloud-based model and on-premises model. This report also presents a detailed analysis based on geography including the Americas, APAC, and EMEA.

Our market analysts estimate that the market will grow steadily at a CAGR of close to 17% by 2022.

Key questions answered in the report include:

  • What will the market size and the growth rate be in 2022?
  • What are the key factors driving the global digital marketing software (DMS) market?
  • What are the key market trends impacting the growth of the global digital marketing software (DMS) market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global digital marketing software (DMS) market?
  • What are the market opportunities and threats faced by the vendors in the global digital marketing software (DMS) market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global digital marketing software (DMS) market?

Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY DEPLOYMENT

  • Segmentation by deployment
  • Comparison by deployment
  • Cloud-based model - Market size and forecast 2017-2022
  • On-premises model - Market size and forecast 2017-2022
  • Market opportunity by deployment

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • Increased acceptance of cross-platform and multi-channel marketing
  • Proliferation of artificial intelligence (AI)-powered advanced technology
  • Transparency in return on investment (ROI) for digital marketing budget
  • Growing need and adoption of customer-centricity

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Adobe Systems
  • IBM
  • Oracle
  • SAP
  • Salesforce

PART 15: APPENDIX

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Parent market
  • Exhibit 02: Global IT software market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2017
  • Exhibit 07: Validation techniques employed for market sizing 2017
  • Exhibit 08: Global DMS market - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 09: Global DMS market - Year-over-year growth 2018-2022 (%)
  • Exhibit 10: Five forces analysis 2017
  • Exhibit 11: Five forces analysis 2022
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2022
  • Exhibit 18: Market condition - Five forces 2017
  • Exhibit 19: Deployment - Market share 2017-2022 (%)
  • Exhibit 20: Comparison by deployment
  • Exhibit 21: Cloud-based model - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 22: Cloud-based model - Year-over-year growth 2018-2022 (%)
  • Exhibit 23: On-premises model - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 24: On-premises model - Year-over-year growth 2018-2022 (%)
  • Exhibit 25: Market opportunity by deployment
  • Exhibit 26: Customer landscape
  • Exhibit 27: Global - Market share by geography 2017-2022 (%)
  • Exhibit 28: Regional comparison
  • Exhibit 29: Americas - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 30: Americas - Year-over-year growth 2018-2022 (%)
  • Exhibit 31: Top 3 countries in Americas
  • Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
  • Exhibit 34: Top 3 countries in EMEA
  • Exhibit 35: APAC - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 36: APAC - Year-over-year growth 2018-2022 (%)
  • Exhibit 37: Top 3 countries in APAC
  • Exhibit 38: Market opportunity
  • Exhibit 39: Vendor landscape
  • Exhibit 40: Landscape disruption
  • Exhibit 41: Vendors covered
  • Exhibit 42: Vendor classification
  • Exhibit 43: Market positioning of vendors
  • Exhibit 44: Vendor overview
  • Exhibit 45: Adobe Systems - Business segments
  • Exhibit 46: Adobe Systems - Organizational developments
  • Exhibit 47: Adobe Systems - Geographic focus
  • Exhibit 48: Adobe Systems - Segment focus
  • Exhibit 49: Adobe Systems - Key offerings
  • Exhibit 50: Vendor overview
  • Exhibit 51: IBM - Business segments
  • Exhibit 52: IBM - Organizational developments
  • Exhibit 53: IBM - Geographic focus
  • Exhibit 54: IBM - Segment focus
  • Exhibit 55: IBM - Key offerings
  • Exhibit 56: Vendor overview
  • Exhibit 57: Oracle - Business segments
  • Exhibit 58: Oracle - Organizational developments
  • Exhibit 59: Oracle - Geographic focus
  • Exhibit 60: Oracle - Segment focus
  • Exhibit 61: Oracle - Key offerings
  • Exhibit 62: SAP overview
  • Exhibit 63: SAP - Business segments
  • Exhibit 64: SAP - Organizational developments
  • Exhibit 65: SAP - Geographic focus
  • Exhibit 66: SAP - Segment focus
  • Exhibit 67: SAP - Key offerings
  • Exhibit 68: Vendor overview
  • Exhibit 69: Salesforce - Business segments
  • Exhibit 70: Salesforce - Organizational developments
  • Exhibit 71: Salesforce - Geographic focus
  • Exhibit 72: Salesforce - Segment focus
  • Exhibit 73: Salesforce - Key offerings
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