2024-2028年行動遊戲全球市場

預計 2023 年至 2028 年，行動遊戲市場將成長 764.2 億美元，預測期內複合年成長率為 11.44%。

該報告包括對行動遊戲市場的整體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場的推動因素包括大型多人手機遊戲的日益普及、基於 AR 的手機遊戲的日益普及以及戰略聯盟和收購數量的增加。

該研究認為免費手機遊戲的成長是未來幾年推動手機遊戲市場成長的關鍵因素之一。此外，電子競技的普及和雲端基礎的行動遊戲的出現可能會帶來巨大的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場狀況

• 市場生態系統

第3章 市場規模評估

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022年行動遊戲全球市場
• 2018-2022年平台細分分析
• 2018-2022年類型細分分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第6章市場區隔：依平台

• 細分市場
• 比較：按平台
• 線上：2023-2028 年市場規模與預測
• 線下：2023-2028年市場規模及預測
• 市場機會：依平台分類

第7章市場區隔：依類型

• 細分市場
• 比較：按類型
• 休閒遊戲：2023-2028 年市場規模與預測
• 職業遊戲：2023-2028 年市場規模與預測
• 市場機會：按類型

第8章 客戶狀況

• 客戶狀況概覽

第9章 地區情勢

• 區域細分
• 區域比較
• 亞太地區：2023-2028 年市場規模與預測
• 北美：2023-2028年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 美國：2023-2028 年市場規模與預測
• 日本：2023-2028年市場規模與預測
• 韓國：2023-2028年市場規模及預測
• 德國：2023-2028 年市場規模與預測
• 市場機會：依地區狀況

第 10 章 促進因素、挑戰與趨勢

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場趨勢

第11章 供應商情況

• 概述
• 供應商情況
• 混亂的情況
• 產業風險

第12章供應商分析

• 交易廠商
• 供應商市場定位
• Activision Blizzard Inc.
• Behold Studios
• CyberAgent Inc.
• DeNA Co. Ltd.
• Electronic Arts Inc.
• Epic Games Inc.
• GungHo Online Entertainment Inc.
• Microsoft Corp.
• Modern Times Group MTG AB
• NetEase Inc.
• Niantic Inc.
• Square Enix Holdings Co. Ltd.
• Tencent Holdings Ltd.
• The Walt Disney Co.
• Ubisoft Entertainment SA

第13章附錄

The mobile gaming market is forecasted to grow by USD 76.42 bn during 2023-2028, accelerating at a CAGR of 11.44% during the forecast period. The report on the mobile gaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rising popularity of multiplayer mobile games, rising adoption of AR-based mobile games, and increasing number of strategic partnerships and acquisitions.

Technavio's mobile gaming market is segmented as below:

By Platform

• Online
• Offline

By Type

• Casual gaming
• Professional gaming

By Geographical Landscape

• APAC
• North America
• Europe
• Middle East and Africa
• South America

This study identifies the growth in the availability of free-to-play mobile games as one of the prime reasons driving the mobile gaming market growth during the next few years. Also, the rising popularity of e-sports and the emergence of cloud-based mobile gaming will lead to sizable demand in the market.

The report on the mobile gaming market covers the following areas:

• Mobile gaming market sizing
• Mobile gaming market forecast
• Mobile gaming market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile gaming market vendors that include Activision Blizzard Inc., CyberAgent Inc., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Microsoft Corp., NetEase Inc., Niantic Inc., Nintendo Co. Ltd., Square Enix Holdings Co. Ltd., Tencent Holdings Ltd., The Walt Disney Co., Behold Studios, DeNA Co. Ltd., Larva Game Studios, Modern Times Group MTG AB, Netmarble Corp., NEXON Co Ltd., Sega Sammy Holdings Inc., and Ubisoft Entertainment SA. Also, the mobile gaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global mobile gaming market 2018 - 2022
• 4.2 Platform Segment Analysis 2018 - 2022
• 4.3 Type Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Platform

• 6.1 Market segments
• 6.2 Comparison by Platform
• 6.3 Online - Market size and forecast 2023-2028
• 6.4 Offline - Market size and forecast 2023-2028
• 6.5 Market opportunity by Platform

7 Market Segmentation by Type

• 7.1 Market segments
• 7.2 Comparison by Type
• 7.3 Casual gaming - Market size and forecast 2023-2028
• 7.4 Professional gaming - Market size and forecast 2023-2028
• 7.5 Market opportunity by Type

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 China - Market size and forecast 2023-2028
• 9.9 US - Market size and forecast 2023-2028
• 9.10 Japan - Market size and forecast 2023-2028
• 9.11 South Korea - Market size and forecast 2023-2028
• 9.12 Germany - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Activision Blizzard Inc.
• 12.4 Behold Studios
• 12.5 CyberAgent Inc.
• 12.6 DeNA Co. Ltd.
• 12.7 Electronic Arts Inc.
• 12.8 Epic Games Inc.
• 12.9 GungHo Online Entertainment Inc.
• 12.10 Microsoft Corp.
• 12.11 Modern Times Group MTG AB
• 12.12 NetEase Inc.
• 12.13 Niantic Inc.
• 12.14 Square Enix Holdings Co. Ltd.
• 12.15 Tencent Holdings Ltd.
• 12.16 The Walt Disney Co.
• 12.17 Ubisoft Entertainment SA

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global mobile gaming market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Platform - Market share 2023-2028 (%)
• Exhibits31: Data Table on Platform - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Platform
• Exhibits33: Data Table on Comparison by Platform
• Exhibits34: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Platform ($ billion)
• Exhibits43: Data Table on Market opportunity by Platform ($ billion)
• Exhibits44: Chart on Type - Market share 2023-2028 (%)
• Exhibits45: Data Table on Type - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Type
• Exhibits47: Data Table on Comparison by Type
• Exhibits48: Chart on Casual gaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Casual gaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Casual gaming - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Casual gaming - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Professional gaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Professional gaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Professional gaming - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Professional gaming - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Type ($ billion)
• Exhibits57: Data Table on Market opportunity by Type ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on South Korea - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on South Korea - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Activision Blizzard Inc. - Overview
• Exhibits112: Activision Blizzard Inc. - Business segments
• Exhibits113: Activision Blizzard Inc. - Key news
• Exhibits114: Activision Blizzard Inc. - Key offerings
• Exhibits115: Activision Blizzard Inc. - Segment focus
• Exhibits116: Behold Studios - Overview
• Exhibits117: Behold Studios - Product / Service
• Exhibits118: Behold Studios - Key offerings
• Exhibits119: CyberAgent Inc. - Overview
• Exhibits120: CyberAgent Inc. - Business segments
• Exhibits121: CyberAgent Inc. - Key offerings
• Exhibits122: CyberAgent Inc. - Segment focus
• Exhibits123: DeNA Co. Ltd. - Overview
• Exhibits124: DeNA Co. Ltd. - Product / Service
• Exhibits125: DeNA Co. Ltd. - Key offerings
• Exhibits126: Electronic Arts Inc. - Overview
• Exhibits127: Electronic Arts Inc. - Product / Service
• Exhibits128: Electronic Arts Inc. - Key news
• Exhibits129: Electronic Arts Inc. - Key offerings
• Exhibits130: Epic Games Inc. - Overview
• Exhibits131: Epic Games Inc. - Product / Service
• Exhibits132: Epic Games Inc. - Key offerings
• Exhibits133: GungHo Online Entertainment Inc. - Overview
• Exhibits134: GungHo Online Entertainment Inc. - Product / Service
• Exhibits135: GungHo Online Entertainment Inc. - Key offerings
• Exhibits136: Microsoft Corp. - Overview
• Exhibits137: Microsoft Corp. - Business segments
• Exhibits138: Microsoft Corp. - Key news
• Exhibits139: Microsoft Corp. - Key offerings
• Exhibits140: Microsoft Corp. - Segment focus
• Exhibits141: Modern Times Group MTG AB - Overview
• Exhibits142: Modern Times Group MTG AB - Business segments
• Exhibits143: Modern Times Group MTG AB - Key offerings
• Exhibits144: Modern Times Group MTG AB - Segment focus
• Exhibits145: NetEase Inc. - Overview
• Exhibits146: NetEase Inc. - Product / Service
• Exhibits147: NetEase Inc. - Key news
• Exhibits148: NetEase Inc. - Key offerings
• Exhibits149: Niantic Inc. - Overview
• Exhibits150: Niantic Inc. - Product / Service
• Exhibits151: Niantic Inc. - Key offerings
• Exhibits152: Square Enix Holdings Co. Ltd. - Overview
• Exhibits153: Square Enix Holdings Co. Ltd. - Business segments
• Exhibits154: Square Enix Holdings Co. Ltd. - Key offerings
• Exhibits155: Square Enix Holdings Co. Ltd. - Segment focus
• Exhibits156: Tencent Holdings Ltd. - Overview
• Exhibits157: Tencent Holdings Ltd. - Business segments
• Exhibits158: Tencent Holdings Ltd. - Key offerings
• Exhibits159: Tencent Holdings Ltd. - Segment focus
• Exhibits160: The Walt Disney Co. - Overview
• Exhibits161: The Walt Disney Co. - Business segments
• Exhibits162: The Walt Disney Co. - Key news
• Exhibits163: The Walt Disney Co. - Key offerings
• Exhibits164: The Walt Disney Co. - Segment focus
• Exhibits165: Ubisoft Entertainment SA - Overview
• Exhibits166: Ubisoft Entertainment SA - Business segments
• Exhibits167: Ubisoft Entertainment SA - Key news
• Exhibits168: Ubisoft Entertainment SA - Key offerings
• Exhibits169: Ubisoft Entertainment SA - Segment focus
• Exhibits170: Inclusions checklist
• Exhibits171: Exclusions checklist
• Exhibits172: Currency conversion rates for US$
• Exhibits173: Research methodology
• Exhibits174: Validation techniques employed for market sizing
• Exhibits175: Information sources
• Exhibits176: List of abbreviations