表紙
市場調查報告書
商品編碼
1039052

Over-the-Top(OTT)的全球市場(2021年∼2025年)

Global Over The Top (OTT) Market 2021-2025

出版日期: | 出版商: TechNavio (Infiniti Research Ltd.) | 英文 120 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球Over-the-Top(OTT)的市場規模在2021年∼2025年間,預測將成長到3,146億5,000萬美元。此外預測期間的年複合成長率預測將為22.58%,有減速的趨勢。市場成長的主要因素有對雲端串流服務日益增長的偏好,跨線上串流頻道的節目更新等。

本報告提供Over-the-Top(OTT)的世界市場調查,提供市場規模和預測,市場促進因素及課題,市場趨勢,內容類型·各地區的市場分析,業者情勢,主要供應商分析等系統性資訊。

目錄

摘要整理

市場形勢

  • 市場生態系統
  • 價值鏈分析

市場規模

  • 市場定義
  • 市場區隔分析
  • 市場規模(2020年)
  • 市場規模預測(2020年∼2025年)

波特的五力分析

  • 買方議價能力
  • 供給企業談判力
  • 新加入廠商業者的威脅
  • 替代品的威脅
  • 對手的威脅
  • 市場情況

各內容類型的市場區隔

  • 市場區隔
  • 各內容類型比較
  • 視訊
  • 文本和影像
  • VoIP
  • 音樂串流
  • 各內容類型的市場機會

客戶形勢

各地區的形勢

  • 各地區市場區隔
  • 各地區比較
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東·非洲
  • 主要國家
  • 各地區形勢的市場機會
  • 推動市場要素
  • 市場課題
  • 市場趨勢

業者情勢

  • 概要
  • 業者情勢
  • 創新情勢

供應商分析

  • 交易廠商
  • 供應商的市場定位
  • 8x8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

附錄

目錄
Product Code: IRTNTR41626

Technavio has been monitoring the over the top (OTT) market and it is poised to grow by $ 314.65 bn during 2021-2025, decelerating at a CAGR of 22.58% during the forecast period. Our report on the over-the-top (OTT) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing preference for cloud streaming services and the renewal of shows across online streaming channels. In addition, the growing preference for cloud streaming services is anticipated to boost the growth of the market as well.

The over the top (OTT) market analysis includes the type segment and geographic landscape.

Technavio's over the top (OTT) market is segmented as below:

By Type

  • Video
  • Text and images
  • VoIP
  • Music streaming

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • MEA

This study identifies the growing adoption of target advertisement-based streaming appsas one of the prime reasons driving the over-the-top (OTT) market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on over-the-top (OTT) market covers the following areas:

  • Over the top (OTT) market sizing
  • Over the top (OTT) market forecast
  • Over the top (OTT) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) market vendors that include 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co. Also, the over-the-top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

  • Executive Summary
    • Market Overview
  • Market Landscape
    • Market ecosystem
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
  • Five Forces Analysis
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Content type
    • Market segments
    • Comparison by Content type
    • Video - Market size and forecast 2020-2025
    • Text and images - Market size and forecast 2020-2025
    • VoIP - Market size and forecast 2020-2025
    • Music streaming - Market size and forecast 2020-2025
    • Market opportunity by Content type
  • Customer landscape
  • Geographic Landscape
    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • APAC - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity By Geographical Landscape
    • Market drivers
    • Market challenges
    • Market trends
  • Vendor Landscape
    • Overview
    • Vendor landscape
    • Landscape disruption
  • Vendor Analysis
    • Vendors covered
    • Market positioning of vendors
    • 8x8 Inc.
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • Comcast Corp.
    • Microsoft Corp.
    • Netflix Inc.
    • Sirius XM Holdings Inc.
    • Spotify Technology SA
    • The Walt Disney Co.
  • Appendix
    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

Exhibits

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Parent market
  • 9: Market characteristics
  • 10: Offerings of vendors included in the market definition
  • 11: Market segments
  • 12: Global - Market size and forecast 2020 - 2025 ($ billion)
  • 13: Global market: Year-over-year growth 2020 - 2025 (%)
  • 14: Five forces analysis 2020 & 2025
  • 15: Bargaining power of buyers
  • 16: Bargaining power of suppliers
  • 17: Threat of new entrants
  • 18: Threat of substitutes
  • 19: Threat of rivalry
  • 20: Market condition - Five forces 2020
  • 21: Content type - Market share 2020-2025 (%)
  • 22: Comparison by Content type
  • 23: Video - Market size and forecast 2020-2025 ($ billion)
  • 24: Video - Year-over-year growth 2020-2025 (%)
  • 25: Text and images - Market size and forecast 2020-2025 ($ billion)
  • 26: Text and images - Year-over-year growth 2020-2025 (%)
  • 27: VoIP - Market size and forecast 2020-2025 ($ billion)
  • 28: VoIP - Year-over-year growth 2020-2025 (%)
  • 29: Music streaming - Market size and forecast 2020-2025 ($ billion)
  • 30: Music streaming - Year-over-year growth 2020-2025 (%)
  • 31: Market opportunity by Content type
  • 32: Customer landscape
  • 33: Market share By Geographical Landscape 2020-2025 (%)
  • 34: Geographic comparison
  • 35: North America - Market size and forecast 2020-2025 ($ billion)
  • 36: North America - Year-over-year growth 2020-2025 (%)
  • 37: Europe - Market size and forecast 2020-2025 ($ billion)
  • 38: Europe - Year-over-year growth 2020-2025 (%)
  • 39: APAC - Market size and forecast 2020-2025 ($ billion)
  • 40: APAC - Year-over-year growth 2020-2025 (%)
  • 41: South America - Market size and forecast 2020-2025 ($ billion)
  • 42: South America - Year-over-year growth 2020-2025 (%)
  • 43: MEA - Market size and forecast 2020-2025 ($ billion)
  • 44: MEA - Year-over-year growth 2020-2025 (%)
  • 45: Key leading countries
  • 46: Market opportunity By Geographical Landscape ($ billion)
  • 47: Impact of drivers and challenges
  • 48: Vendor landscape
  • 49: Landscape disruption
  • 50: Industry risks
  • 51: Vendors covered
  • 52: Market positioning of vendors
  • 53: 8x8 Inc. - Overview
  • 54: 8x8 Inc. - Product and service
  • 55: 8x8 Inc. - Key offerings
  • 56: 8x8 Inc. - Key customers
  • 57: 8x8 Inc. - Segment focus
  • 58: Alphabet Inc. - Overview
  • 59: Alphabet Inc. - Business segments
  • 60: Alphabet Inc. - Key offerings
  • 61: Alphabet Inc. - Key customers
  • 62: Alphabet Inc. - Segment focus
  • 63: Amazon.com Inc. - Overview
  • 64: Amazon.com Inc. - Business segments
  • 65: Amazon.com Inc. - Key offerings
  • 66: Amazon.com Inc. - Key customers
  • 67: Amazon.com Inc. - Segment focus
  • 68: Apple Inc. - Overview
  • 69: Apple Inc. - Business segments
  • 70: Apple Inc. - Key offerings
  • 71: Apple Inc. - Key customers
  • 72: Apple Inc. - Segment focus
  • 73: Comcast Corp. - Overview
  • 74: Comcast Corp. - Business segments
  • 75: Comcast Corp. - Key offerings
  • 76: Comcast Corp. - Key customers
  • 77: Comcast Corp. - Segment focus
  • 78: Microsoft Corp. - Overview
  • 79: Microsoft Corp. - Business segments
  • 80: Microsoft Corp. - Key offerings
  • 81: Microsoft Corp. - Key customers
  • 82: Microsoft Corp. - Segment focus
  • 83: Netflix Inc. - Overview
  • 84: Netflix Inc. - Business segments
  • 85: Netflix Inc. - Key offerings
  • 86: Netflix Inc. - Key customers
  • 87: Netflix Inc. - Segment focus
  • 88: Sirius XM Holdings Inc. - Overview
  • 89: Sirius XM Holdings Inc. - Business segments
  • 90: Sirius XM Holdings Inc. - Key offerings
  • 91: Sirius XM Holdings Inc. - Key customers
  • 92: Sirius XM Holdings Inc. - Segment focus
  • 93: Spotify Technology SA - Overview
  • 94: Spotify Technology SA - Business segments
  • 95: Spotify Technology SA - Key offerings
  • 96: Spotify Technology SA - Key customers
  • 97: Spotify Technology SA - Segment focus
  • 98: The Walt Disney Co. - Overview
  • 99: The Walt Disney Co. - Business segments
  • 100: The Walt Disney Co. - Key offerings
  • 101: The Walt Disney Co. - Key customers
  • 102: The Walt Disney Co. - Segment focus
  • 103: Currency conversion rates for US$
  • 104: Research Methodology
  • 105: Validation techniques employed for market sizing
  • 106: Information sources
  • 107: List of abbreviations