雲端廣告的全球市場 2023-2027

雲端廣告的市場規模在2022年～2027年間，預測將成長到2,961億2,000萬美元，在預測期間內預計將以年複合成長率19.85％增長。

本報告提供雲端廣告市場整體分析，市場規模與預測，趨勢，成長促進因素·課題，網羅了約25家供應商的供應商分析等資訊。

同時本報告還提供當前全球市場趨勢與推動因素以及整體市場環境的最新分析。市場成長的主要因素有雲端服務的採用擴大，目標行銷與消費者分析的需求提升，網際網路的普及與數位廣告的擴大。

目錄

第1章 摘要整理

• 市場概要

第2章 市場形勢

• 市場生態系統

第3章 市場規模

• 市場定義
• 市場區隔分析
• 市場規模 2022
• 市場預測:2022-2027年的預測

第4章 市場規模實際成果

• 全球雲端廣告市場2017～2021年
• 終端用戶市場區隔分析2017-2021
• 展開市場區隔分析2017-2021
• 地區市場區隔分析2017-2021
• 國家市場區隔分析2017-2021

第5章 波特的五力分析

• 五力的摘要
• 買方議價能力
• 供給企業談判力
• 新加入廠商業者的威脅
• 替代品的威脅
• 競爭的威脅
• 市場情況

第6章 各終端用戶市場區隔

• 市場·市場區隔
• 各終端用戶比較
• 零售 - 市場規模與預測 2022-2027
• 媒體和娛樂 - 市場規模與預測 2022-2027
• IT及電信 - 市場規模與預測 從2022年～2027年
• BFSI - 市場規模與預測 2022-2027
• 其他 - 市場規模與預測 2022-2027
• 各終端用戶的市場機會

第7章 各部署市場區隔

• 市場·市場區隔
• 各部署比較
• 私人 - 市場規模與預測 2022-2027
• 公共 - 市場規模與預測 2022-2027
• 混合 - 市場規模與預測 2022-2027
• 各部署的市場機會

第8章 客戶形勢

• 客戶形勢概要

第9章 各地區形勢

• 各地區市場區隔
• 各地區比較
• 北美 - 市場規模與預測 2022-2027
• 歐洲 - 市場規模與預測 2022-2027
• APAC - 市場規模與預測 2022-2027
• 中東及非洲 - 市場規模與預測 2022-2027
• 南美 - 市場規模與預測 2022-2027
• 美國 - 市場規模與預測 2022-2027
• 中國 - 市場規模與預測 2022-2027
• 英國 - 市場規模與預測 2022-2027
• 德國 - 市場規模與預測 2022-2027
• 印度 - 市場規模與預測 2022-2027
• 各地區形勢的市場機會

第10章 促進因素，課題，及趨勢

• 推動市場要素
• 市場課題
• 推動因素與課題的影響
• 市場趨勢

第11章 業者情勢

• 概要
• 業者情勢
• 混亂狀況
• 產業的風險

第12章 供應商分析

• 交易廠商
• 供應商的市場定位
• Acquia Inc.
• Adobe Inc.
• Alphabet Inc.
• Demandbase Inc.
• Experian Plc
• Fair Isaac Corp.
• HubSpot Inc.
• Imagine Communications Corp.
• International Business Machines Corp.
• Kubient Inc.
• Marin Software Inc.
• Oracle Corp.
• Pegasystems Inc.
• Salesforce.com Inc.
• SAP SE

第13章 附錄

Technavio has been monitoring the cloud advertising market and is forecast to grow by $296.12 bn during 2022-2027, accelerating at a CAGR of 19.85% during the forecast period. Our report on the cloud advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of cloud services, growing need for targeted marketing and consumer analytics, and growing internet penetration and digital advertising.

Technavio's cloud advertising market is segmented as below:

By End-user

• Retail
• Media and entertainment
• IT and telecom
• BFSI
• Others

By Deployment

• Private
• Public
• Hybrid

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the shifting trend from traditional to online advertising as one of the prime reasons driving the cloud advertising market growth during the next few years. Also, the growing impact of social media platforms and growing technological advancements and partnerships will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the cloud advertising market covers the following areas:

• Cloud advertising market sizing
• Cloud advertising market forecast
• Cloud advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cloud advertising market vendors that include Acquia Inc., Adobe Inc., Alphabet Inc., CM Group, Demandbase Inc., Experian Plc, Fair Isaac Corp., HubSpot Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corp., Kubient Inc., Marin Software Inc., MediaMath Inc., Nielsen Holdings Plc, Oracle Corp., Pegasystems Inc., Salesforce.com Inc., SAP SE, and Sitecore Holding II AS. Also, the cloud advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global cloud advertising market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global cloud advertising market 2017 - 2021 ($ billion)
• 4.2 End user Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - End user Segment 2017 - 2021 ($ billion)
• 4.3 Deployment Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
• 6.2 Comparison by End-user
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user
• 6.3 Retail - Market size and forecast 2022-2027
• Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
• 6.4 Media and entertainment - Market size and forecast 2022-2027
• Exhibit 38: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
• 6.5 IT and telecom - Market size and forecast 2022-2027
• Exhibit 42: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
• 6.6 BFSI - Market size and forecast 2022-2027
• Exhibit 46: Chart on BFSI - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on BFSI - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.8 Market opportunity by End-user
• Exhibit 54: Market opportunity by End-user ($ billion)

7 Market Segmentation by Deployment

• 7.1 Market segments
• Exhibit 55: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Deployment - Market share 2022-2027 (%)
• 7.2 Comparison by Deployment
• Exhibit 57: Chart on Comparison by Deployment
• Exhibit 58: Data Table on Comparison by Deployment
• 7.3 Private - Market size and forecast 2022-2027
• Exhibit 59: Chart on Private - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Private - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Private - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Private - Year-over-year growth 2022-2027 (%)
• 7.4 Public - Market size and forecast 2022-2027
• Exhibit 63: Chart on Public - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Public - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Public - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Public - Year-over-year growth 2022-2027 (%)
• 7.5 Hybrid - Market size and forecast 2022-2027
• Exhibit 67: Chart on Hybrid - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on Hybrid - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on Hybrid - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Hybrid - Year-over-year growth 2022-2027 (%)
• 7.6 Market opportunity by Deployment
• Exhibit 71: Market opportunity by Deployment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 73: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 74: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 75: Chart on Geographic comparison
• Exhibit 76: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 85: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.6 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 93: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.12 India - Market size and forecast 2022-2027
• Exhibit 113: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 114: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 115: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on India - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 117: Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 118: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 119: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 120: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 121: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 122: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 123: Matrix on vendor position and classification
• 12.3 Acquia Inc.
• Exhibit 124: Acquia Inc. - Overview
• Exhibit 125: Acquia Inc. - Product / Service
• Exhibit 126: Acquia Inc. - Key news
• Exhibit 127: Acquia Inc. - Key offerings
• 12.4 Adobe Inc.
• Exhibit 128: Adobe Inc. - Overview
• Exhibit 129: Adobe Inc. - Business segments
• Exhibit 130: Adobe Inc. - Key offerings
• Exhibit 131: Adobe Inc. - Segment focus
• 12.5 Alphabet Inc.
• Exhibit 132: Alphabet Inc. - Overview
• Exhibit 133: Alphabet Inc. - Business segments
• Exhibit 134: Alphabet Inc. - Key news
• Exhibit 135: Alphabet Inc. - Key offerings
• Exhibit 136: Alphabet Inc. - Segment focus
• 12.6 Demandbase Inc.
• Exhibit 137: Demandbase Inc. - Overview
• Exhibit 138: Demandbase Inc. - Product / Service
• Exhibit 139: Demandbase Inc. - Key news
• Exhibit 140: Demandbase Inc. - Key offerings
• 12.7 Experian Plc
• Exhibit 141: Experian Plc - Overview
• Exhibit 142: Experian Plc - Business segments
• Exhibit 143: Experian Plc - Key news
• Exhibit 144: Experian Plc - Key offerings
• Exhibit 145: Experian Plc - Segment focus
• 12.8 Fair Isaac Corp.
• Exhibit 146: Fair Isaac Corp. - Overview
• Exhibit 147: Fair Isaac Corp. - Business segments
• Exhibit 148: Fair Isaac Corp. - Key news
• Exhibit 149: Fair Isaac Corp. - Key offerings
• Exhibit 150: Fair Isaac Corp. - Segment focus
• 12.9 HubSpot Inc.
• Exhibit 151: HubSpot Inc. - Overview
• Exhibit 152: HubSpot Inc. - Product / Service
• Exhibit 153: HubSpot Inc. - Key offerings
• 12.10 Imagine Communications Corp.
• Exhibit 154: Imagine Communications Corp. - Overview
• Exhibit 155: Imagine Communications Corp. - Product / Service
• Exhibit 156: Imagine Communications Corp. - Key offerings
• 12.11 International Business Machines Corp.
• Exhibit 157: International Business Machines Corp. - Overview
• Exhibit 158: International Business Machines Corp. - Business segments
• Exhibit 159: International Business Machines Corp. - Key offerings
• Exhibit 160: International Business Machines Corp. - Segment focus
• 12.12 Kubient Inc.
• Exhibit 161: Kubient Inc. - Overview
• Exhibit 162: Kubient Inc. - Product / Service
• Exhibit 163: Kubient Inc. - Key offerings
• 12.13 Marin Software Inc.
• Exhibit 164: Marin Software Inc. - Overview
• Exhibit 165: Marin Software Inc. - Product / Service
• Exhibit 166: Marin Software Inc. - Key offerings
• 12.14 Oracle Corp.
• Exhibit 167: Oracle Corp. - Overview
• Exhibit 168: Oracle Corp. - Business segments
• Exhibit 169: Oracle Corp. - Key news
• Exhibit 170: Oracle Corp. - Key offerings
• Exhibit 171: Oracle Corp. - Segment focus
• 12.15 Pegasystems Inc.
• Exhibit 172: Pegasystems Inc. - Overview
• Exhibit 173: Pegasystems Inc. - Product / Service
• Exhibit 174: Pegasystems Inc. - Key news
• Exhibit 175: Pegasystems Inc. - Key offerings
• 12.16 Salesforce.com Inc.
• Exhibit 176: Salesforce.com Inc. - Overview
• Exhibit 177: Salesforce.com Inc. - Product / Service
• Exhibit 178: Salesforce.com Inc. - Key news
• Exhibit 179: Salesforce.com Inc. - Key offerings
• 12.17 SAP SE
• Exhibit 180: SAP SE - Overview
• Exhibit 181: SAP SE - Business segments
• Exhibit 182: SAP SE - Key news
• Exhibit 183: SAP SE - Key offerings
• Exhibit 184: SAP SE - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 185: Inclusions checklist
• Exhibit 186: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 187: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 188: Research methodology
• Exhibit 189: Validation techniques employed for market sizing
• Exhibit 190: Information sources
• 13.5 List of abbreviations
• Exhibit 191: List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global cloud advertising market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - End user Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on End-user - Market share 2022-2027 (%)
• Exhibits31: Data Table on End-user - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion)
• Exhibits43: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion)
• Exhibits44: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on BFSI - Market size and forecast 2022-2027 ($ billion)
• Exhibits47: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion)
• Exhibits48: Chart on BFSI - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
• Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits54: Market opportunity by End-user ($ billion)
• Exhibits55: Chart on Deployment - Market share 2022-2027 (%)
• Exhibits56: Data Table on Deployment - Market share 2022-2027 (%)
• Exhibits57: Chart on Comparison by Deployment
• Exhibits58: Data Table on Comparison by Deployment
• Exhibits59: Chart on Private - Market size and forecast 2022-2027 ($ billion)
• Exhibits60: Data Table on Private - Market size and forecast 2022-2027 ($ billion)
• Exhibits61: Chart on Private - Year-over-year growth 2022-2027 (%)
• Exhibits62: Data Table on Private - Year-over-year growth 2022-2027 (%)
• Exhibits63: Chart on Public - Market size and forecast 2022-2027 ($ billion)
• Exhibits64: Data Table on Public - Market size and forecast 2022-2027 ($ billion)
• Exhibits65: Chart on Public - Year-over-year growth 2022-2027 (%)
• Exhibits66: Data Table on Public - Year-over-year growth 2022-2027 (%)
• Exhibits67: Chart on Hybrid - Market size and forecast 2022-2027 ($ billion)
• Exhibits68: Data Table on Hybrid - Market size and forecast 2022-2027 ($ billion)
• Exhibits69: Chart on Hybrid - Year-over-year growth 2022-2027 (%)
• Exhibits70: Data Table on Hybrid - Year-over-year growth 2022-2027 (%)
• Exhibits71: Market opportunity by Deployment ($ billion)
• Exhibits72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits73: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits74: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits75: Chart on Geographic comparison
• Exhibits76: Data Table on Geographic comparison
• Exhibits77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits86: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits87: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits94: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits95: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits101: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits102: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits104: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits108: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits113: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits114: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits115: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibits116: Data Table on India - Year-over-year growth 2022-2027 (%)
• Exhibits117: Market opportunity By Geographical Landscape ($ billion)
• Exhibits118: Impact of drivers and challenges in 2022 and 2027
• Exhibits119: Overview on Criticality of inputs and Factors of differentiation
• Exhibits120: Overview on factors of disruption
• Exhibits121: Impact of key risks on business
• Exhibits122: Vendors covered
• Exhibits123: Matrix on vendor position and classification
• Exhibits124: Acquia Inc. - Overview
• Exhibits125: Acquia Inc. - Product / Service
• Exhibits126: Acquia Inc. - Key news
• Exhibits127: Acquia Inc. - Key offerings
• Exhibits128: Adobe Inc. - Overview
• Exhibits129: Adobe Inc. - Business segments
• Exhibits130: Adobe Inc. - Key offerings
• Exhibits131: Adobe Inc. - Segment focus
• Exhibits132: Alphabet Inc. - Overview
• Exhibits133: Alphabet Inc. - Business segments
• Exhibits134: Alphabet Inc. - Key news
• Exhibits135: Alphabet Inc. - Key offerings
• Exhibits136: Alphabet Inc. - Segment focus
• Exhibits137: Demandbase Inc. - Overview
• Exhibits138: Demandbase Inc. - Product / Service
• Exhibits139: Demandbase Inc. - Key news
• Exhibits140: Demandbase Inc. - Key offerings
• Exhibits141: Experian Plc - Overview
• Exhibits142: Experian Plc - Business segments
• Exhibits143: Experian Plc - Key news
• Exhibits144: Experian Plc - Key offerings
• Exhibits145: Experian Plc - Segment focus
• Exhibits146: Fair Isaac Corp. - Overview
• Exhibits147: Fair Isaac Corp. - Business segments
• Exhibits148: Fair Isaac Corp. - Key news
• Exhibits149: Fair Isaac Corp. - Key offerings
• Exhibits150: Fair Isaac Corp. - Segment focus
• Exhibits151: HubSpot Inc. - Overview
• Exhibits152: HubSpot Inc. - Product / Service
• Exhibits153: HubSpot Inc. - Key offerings
• Exhibits154: Imagine Communications Corp. - Overview
• Exhibits155: Imagine Communications Corp. - Product / Service
• Exhibits156: Imagine Communications Corp. - Key offerings
• Exhibits157: International Business Machines Corp. - Overview
• Exhibits158: International Business Machines Corp. - Business segments
• Exhibits159: International Business Machines Corp. - Key offerings
• Exhibits160: International Business Machines Corp. - Segment focus
• Exhibits161: Kubient Inc. - Overview
• Exhibits162: Kubient Inc. - Product / Service
• Exhibits163: Kubient Inc. - Key offerings
• Exhibits164: Marin Software Inc. - Overview
• Exhibits165: Marin Software Inc. - Product / Service
• Exhibits166: Marin Software Inc. - Key offerings
• Exhibits167: Oracle Corp. - Overview
• Exhibits168: Oracle Corp. - Business segments
• Exhibits169: Oracle Corp. - Key news
• Exhibits170: Oracle Corp. - Key offerings
• Exhibits171: Oracle Corp. - Segment focus
• Exhibits172: Pegasystems Inc. - Overview
• Exhibits173: Pegasystems Inc. - Product / Service
• Exhibits174: Pegasystems Inc. - Key news
• Exhibits175: Pegasystems Inc. - Key offerings
• Exhibits176: Salesforce.com Inc. - Overview
• Exhibits177: Salesforce.com Inc. - Product / Service
• Exhibits178: Salesforce.com Inc. - Key news
• Exhibits179: Salesforce.com Inc. - Key offerings
• Exhibits180: SAP SE - Overview
• Exhibits181: SAP SE - Business segments
• Exhibits182: SAP SE - Key news
• Exhibits183: SAP SE - Key offerings
• Exhibits184: SAP SE - Segment focus
• Exhibits185: Inclusions checklist
• Exhibits186: Exclusions checklist
• Exhibits187: Currency conversion rates for US$
• Exhibits188: Research methodology
• Exhibits189: Validation techniques employed for market sizing
• Exhibits190: Information sources
• Exhibits191: List of abbreviations