表紙
市場調查報告書
商品編碼
1028203

數位行銷支出的全球市場(2021年∼2025年)

Global Digital Marketing Spending Market 2021-2025

出版日期: | 出版商: TechNavio (Infiniti Research Ltd.) | 英文 120 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

數位行銷支出的市場規模在2021年∼2025年的預測期間內,預計將以6.53%的年複合成長率推移,並成長到1,288億3,000萬美元。

本報告提供數位行銷支出市場相關之本報告提供整體分析,市場規模與預測,趨勢,涵括成長要素,課題,以及約25位供應商的供應商分析。

該市場成長的主要因素有全球的數位轉型和可靠性的提高。

本報告提供數位行銷支出市場調查,提供市場概要,市場規模,市場預測,客戶形勢,各類型·各平台·各地區的分析,再加上業者情勢和供應商分析等資訊。

目錄

摘要整理

市場形勢

  • 市場生態系統
  • 價值鏈分析

市場規模

  • 市場定義
  • 市場區隔分析
  • 市場規模:2020年
  • 市場預測:從2020年∼2025年的預測

波特的五力分析

  • 2020年和2025年的波特的五力分析
  • 買方議價能力
  • 供給企業談判力
  • 新加入廠商業者的威脅
  • 替代品的威脅
  • 競爭的威脅
  • 市場情況

各類型的市場區隔

  • 市場區隔
  • 各類型比較
  • 搜尋廣告:市場規模與預測(2020年∼2025年)
  • 展示廣告:市場規模與預測(2020年∼2025年)
  • 社群媒體:市場規模與預測(2020年∼2025年)
  • 其他:市場規模與預測(2020年∼2025年)
  • 各類型的市場機會

各平台市場區隔

  • 市場區隔
  • 各平台比較
  • 行動裝置:市場規模與預測(2020年∼2025年)
  • 桌上型電腦(桌面):市場規模與預測(2020年∼2025年)
  • 各平台的市場機會

客戶形勢

  • 客戶形勢

各地區形勢

  • 各地區市場區隔
  • 各地區比較
  • 亞太地區:市場規模與預測(2020年∼2025年)
  • 北美:市場規模與預測(2020年∼2025年)
  • 歐洲:市場規模與預測(2020年∼2025年)
  • 南美:市場規模與預測(2020年∼2025年)
  • 中東·非洲:市場規模與預測(2020年∼2025年)
  • 主要國家
  • 各地區形勢市場機會
  • 市場成長促進因素
  • 市場課題
  • 市場趨勢

業者情勢

  • 概要
  • 創造性破壞狀況

供應商分析

  • 交易廠商
  • 供應商的市場定位
  • Alphabet Inc.
  • Dentsu Group Inc.
  • Facebook Inc.
  • MaxAudience Inc.
  • Microsoft Corp.
  • Silverback Strategies Inc.
  • Twitter Inc.
  • Verizon Communications Inc.
  • Vivendi SE
  • WebFX

附錄

目錄
Product Code: IRTNTR70810

Technavio has been monitoring the digital marketing spending market and it is poised to grow by $ 128.83 bn during 2021-2025, progressing at a CAGR of 6.53% during the forecast period. Our report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by global digital transformation and increased credibility. In addition, global digital transformation is anticipated to boost the growth of the market as well.

The digital marketing spending market analysis includes the type segment and geographic landscape.

Technavio's digital marketing spending market is segmented as below:

By Type

  • Search ads
  • Display ads
  • Social media
  • E-mail Maketing
  • Others

By Geographical Landscape

  • APAC
  • North America
  • Europe
  • South America
  • MEA

This study identifies the growing proliferation of digital marketing softwareas one of the prime reasons driving the digital marketing spending market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on digital marketing spending market covers the following areas:

  • Digital marketing spending market sizing
  • Digital marketing spending market forecast
  • Digital marketing spending market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., Dentsu Group Inc., Facebook Inc., MaxAudience Inc., Microsoft Corp., Silverback Strategies Inc., Twitter Inc., Verizon Communications Inc., Vivendi SE, and WebFX. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

  • Executive Summary
    • Market overview
  • Market Landscape
    • Market ecosystem
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
  • Five Forces Analysis
    • Five forces analysis 2020 & 2025
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Type
    • Market segments
    • Comparison by Type
    • Search ads - Market size and forecast 2020-2025
    • Display ads - Market size and forecast 2020-2025
    • Social media - Market size and forecast 2020-2025
    • Others - Market size and forecast 2020-2025
    • Market opportunity by Type
  • Market Segmentation by Platform
    • Market segments
    • Comparison by Platform
    • Mobile devices - Market size and forecast 2020-2025
    • Desktops - Market size and forecast 2020-2025
    • Market opportunity by Platform
  • Customer landscape
    • Customer landscape
  • Geographic Landscape
    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2020-2025
    • North America - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity By Geographical Landscape
    • Market drivers
    • Market challenges
    • Market trends
  • Vendor Landscape
    • Overview
    • Landscape disruption
  • Vendor Analysis
    • Vendors covered
    • Market positioning of vendors
    • Alphabet Inc.
    • Dentsu Group Inc.
    • Facebook Inc.
    • MaxAudience Inc.
    • Microsoft Corp.
    • Silverback Strategies Inc.
    • Twitter Inc.
    • Verizon Communications Inc.
    • Vivendi SE
    • WebFX
  • Appendix
    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

Exhibits

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Key Finding 9
  • 9: Parent market
  • 10: Market characteristics
  • 11: Offerings of vendors included in the market definition
  • 12: Market segments
  • 13: Global - Market size and forecast 2020 - 2025 ($ billion)
  • 14: Global market: Year-over-year growth 2020 - 2025 (%)
  • 15: Five forces analysis 2020 & 2025
  • 16: Bargaining power of buyers
  • 17: Bargaining power of suppliers
  • 18: Threat of new entrants
  • 19: Threat of substitutes
  • 20: Threat of rivalry
  • 21: Market condition - Five forces 2020
  • 22: Type - Market share 2020-2025 (%)
  • 23: Comparison by Type
  • 24: Search ads - Market size and forecast 2020-2025 ($ billion)
  • 25: Search ads - Year-over-year growth 2020-2025 (%)
  • 26: Display ads - Market size and forecast 2020-2025 ($ billion)
  • 27: Display ads - Year-over-year growth 2020-2025 (%)
  • 28: Social media - Market size and forecast 2020-2025 ($ billion)
  • 29: Social media - Year-over-year growth 2020-2025 (%)
  • 30: E-mail Maketing - Market size and forecast 2020-2025 ($ billion)
  • 31: E-mail Maketing - Year-over-year growth 2020-2025 (%)
  • 32: Others - Market size and forecast 2020-2025 ($ billion)
  • 33: Others - Year-over-year growth 2020-2025 (%)
  • 34: Market opportunity by Type
  • 35: Platform - Market share 2020-2025 (%)
  • 36: Comparison by Platform
  • 37: Mobile devices - Market size and forecast 2020-2025 ($ billion)
  • 38: Mobile devices - Year-over-year growth 2020-2025 (%)
  • 39: Desktops - Market size and forecast 2020-2025 ($ billion)
  • 40: Desktops - Year-over-year growth 2020-2025 (%)
  • 41: Market opportunity by Platform
  • 42: Customer landscape
  • 43: Market share By Geographical Landscape 2020-2025 (%)
  • 44: Geographic comparison
  • 45: APAC - Market size and forecast 2020-2025 ($ billion)
  • 46: APAC - Year-over-year growth 2020-2025 (%)
  • 47: North America - Market size and forecast 2020-2025 ($ billion)
  • 48: North America - Year-over-year growth 2020-2025 (%)
  • 49: Europe - Market size and forecast 2020-2025 ($ billion)
  • 50: Europe - Year-over-year growth 2020-2025 (%)
  • 51: South America - Market size and forecast 2020-2025 ($ billion)
  • 52: South America - Year-over-year growth 2020-2025 (%)
  • 53: MEA - Market size and forecast 2020-2025 ($ billion)
  • 54: MEA - Year-over-year growth 2020-2025 (%)
  • 55: Key leading countries
  • 56: Market opportunity By Geographical Landscape ($ billion)
  • 57: Impact of drivers and challenges
  • 58: Vendor landscape
  • 59: Landscape disruption
  • 60: Industry risks
  • 61: Vendors covered
  • 62: Market positioning of vendors
  • 63: Alphabet Inc. - Overview
  • 64: Alphabet Inc. - Business segments
  • 65: Alphabet Inc. - Key offerings
  • 66: Alphabet Inc. - Key customers
  • 67: Alphabet Inc. - Segment focus
  • 68: Dentsu Group Inc. - Overview
  • 69: Dentsu Group Inc. - Product and service
  • 70: Dentsu Group Inc. - Key offerings
  • 71: Dentsu Group Inc. - Key customers
  • 72: Dentsu Group Inc. - Segment focus
  • 73: Facebook Inc. - Overview
  • 74: Facebook Inc. - Business segments
  • 75: Facebook Inc. - Key offerings
  • 76: Facebook Inc. - Key customers
  • 77: Facebook Inc. - Segment focus
  • 78: MaxAudience Inc. - Overview
  • 79: MaxAudience Inc. - Product and service
  • 80: MaxAudience Inc. - Key offerings
  • 81: MaxAudience Inc. - Key customers
  • 82: MaxAudience Inc. - Segment focus
  • 83: Microsoft Corp. - Overview
  • 84: Microsoft Corp. - Business segments
  • 85: Microsoft Corp. - Key offerings
  • 86: Microsoft Corp. - Key customers
  • 87: Microsoft Corp. - Segment focus
  • 88: Silverback Strategies Inc. - Overview
  • 89: Silverback Strategies Inc. - Product and service
  • 90: Silverback Strategies Inc. - Key offerings
  • 91: Silverback Strategies Inc. - Key customers
  • 92: Silverback Strategies Inc. - Segment focus
  • 93: Twitter Inc. - Overview
  • 94: Twitter Inc. - Business segments
  • 95: Twitter Inc. - Key offerings
  • 96: Twitter Inc. - Key customers
  • 97: Twitter Inc. - Segment focus
  • 98: Verizon Communications Inc. - Overview
  • 99: Verizon Communications Inc. - Business segments
  • 100: Verizon Communications Inc. - Key offerings
  • 101: Verizon Communications Inc. - Key customers
  • 102: Verizon Communications Inc. - Segment focus
  • 103: Vivendi SE - Overview
  • 104: Vivendi SE - Business segments
  • 105: Vivendi SE - Key offerings
  • 106: Vivendi SE - Key customers
  • 107: Vivendi SE - Segment focus
  • 108: WebFX - Overview
  • 109: WebFX - Product and service
  • 110: WebFX - Key offerings
  • 111: WebFX - Key customers
  • 112: WebFX - Segment focus
  • 113: Currency conversion rates for US$
  • 114: Research Methodology
  • 115: Validation techniques employed for market sizing
  • 116: Information sources
  • 117: List of abbreviations