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2024-2028 年全球數位行銷支出市場
市場調查報告書
商品編碼
1456787

2024-2028 年全球數位行銷支出市場

Global Digital Marketing Spending Market 2024-2028
出版日期: | 出版商: TechNavio | 英文 166 Pages | 訂單完成後即時交付

價格

2023年至2028年，數位行銷支出市場預計將達到3,535.3億美元，預測期內複合年成長率為8.8%。

該報告包括對數位行銷支出市場、市場規模和預測、趨勢、成長動力、挑戰的總體分析，以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場的推動因素包括消費行為向網路購物的轉變、跨多個行業的數位轉型以及透過行動裝置增加數位行銷軟體的可用性。

市場範圍
基準年 2024年
結束年份 2028年
預測期 2024-2028
成長動力 加速度
2024年與前一年同期比較 8.3%
複合年成長率 8.8%
增量 3535.3億美元

研究指出，語音搜尋最佳化和聲控廣告的擴展是未來幾年推動數位行銷支出市場成長的關鍵因素之一。此外，擴增實境（AR）和虛擬實境（VR）融入行銷宣傳活動以及廣告交換平台的增加將帶來巨大的市場需求。

目錄

第1章執行摘要

  • 市場概況

第2章 市場狀況

  • 市場生態系統

第3章 市場規模

  • 市場定義
  • 細分市場分析
  • 2023 年市場規模
  • 2023-2028年市場展望

第4章 市場規模表現

  • 2018-2022 年全球數位行銷支出市場
  • 2018-2022 年按應用分類的細分市場分析
  • 2018-2022年類型細分分析
  • 2018-2022 年區域細分分析
  • 2018-2022 年國家細分分析

第5章五力分析

  • 五力摘要
  • 買方議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭威脅
  • 市場狀況

第6章市場區隔：按應用

  • 細分市場
  • 比較：按應用
  • 行動裝置：2023-2028 年市場規模與預測
  • 桌面：2023-2028 年市場規模與預測
  • 市場機會：依應用分類

第7章市場區隔：依類型

  • 細分市場
  • 比較：按類型
  • 搜尋廣告：2023-2028 年市場規模與預測
  • 展示廣告：2023-2028 年市場規模與預測
  • 社群媒體：2023-2028 年市場規模與預測
  • 電子郵件行銷：2023-2028 年市場規模與預測
  • 其他：2023-2028年市場規模與預測
  • 市場機會：按類型

第8章 客戶狀況

  • 客戶狀況概覽

第9章 地區情勢

  • 區域細分
  • 區域比較
  • 亞太地區：2023-2028 年市場規模與預測
  • 北美：2023-2028 年市場規模與預測
  • 歐洲：2023-2028 年市場規模與預測
  • 南美洲：2023-2028年市場規模與預測
  • 中東和非洲：2023-2028 年市場規模與預測
  • 美國：2023-2028 年市場規模與預測
  • 中國：2023-2028年市場規模及預測
  • 英國：2023-2028 年市場規模與預測
  • 日本：2023-2028年市場規模與預測
  • 德國：2023-2028 年市場規模與預測
  • 市場機會：依地區狀況

第 10 章 促進因素、挑戰與趨勢

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場趨勢

第11章 供應商情況

  • 概述
  • 供應商情況
  • 混亂的情況
  • 產業風險

第12章供應商分析

  • 交易廠商
  • 供應商市場定位
  • Alphabet Inc.
  • Coalition Technologies LLC
  • Dentsu Group Inc.
  • Disruptive Advertising Inc.
  • Ignite Visibility LLC
  • L7 Creative
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Perfect Search Media
  • Power Digital Marketing
  • RAPP
  • Silverback Strategies Inc.
  • Thinknow
  • Thrive Internet Marketing Agency
  • Twitter Inc.

第13章附錄

Product Code: IRTNTR70810

The digital marketing spending market is forecasted to grow by USD 353.53 bn during 2023-2028, accelerating at a CAGR of 8.8% during the forecast period. The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, digital transformation across multiple sectors, and expanding availability of digital marketing software through mobile devices.

Technavio's digital marketing spending market is segmented as below:

Market Scope
Base Year2024
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 20248.3%
CAGR8.8%
Incremental Value$353.53bn

By Application

  • Mobile devices
  • Desktops

By Type

  • Search ads
  • Display ads
  • Social media
  • E-mail marketing
  • Others

By Geographical Landscape

  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa

This study identifies the expansion of voice search optimization and voice-activated advertising as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, integration of augmented reality (AR) and virtual reality (VR) into marketing campaigns and increasing number of ad-exchange platforms will lead to sizable demand in the market.

The report on the digital marketing spending market covers the following areas:

  • Digital marketing spending market sizing
  • Digital marketing spending market forecast
  • Digital marketing spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., Thinknow, Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and L7 Creative. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview

2 Market Landscape

  • 2.1 Market ecosystem

3 Market Sizing

  • 3.1 Market definition
  • 3.2 Market segment analysis
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

  • 4.1 Global digital marketing spending market 2018 - 2022
  • 4.2 Application Segment Analysis 2018 - 2022
  • 4.3 Type Segment Analysis 2018 - 2022
  • 4.4 Geography Segment Analysis 2018 - 2022
  • 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

  • 5.1 Five forces summary
  • 5.2 Bargaining power of buyers
  • 5.3 Bargaining power of suppliers
  • 5.4 Threat of new entrants
  • 5.5 Threat of substitutes
  • 5.6 Threat of rivalry
  • 5.7 Market condition

6 Market Segmentation by Application

  • 6.1 Market segments
  • 6.2 Comparison by Application
  • 6.3 Mobile devices - Market size and forecast 2023-2028
  • 6.4 Desktops - Market size and forecast 2023-2028
  • 6.5 Market opportunity by Application

7 Market Segmentation by Type

  • 7.1 Market segments
  • 7.2 Comparison by Type
  • 7.3 Search ads - Market size and forecast 2023-2028
  • 7.4 Display ads - Market size and forecast 2023-2028
  • 7.5 Social media - Market size and forecast 2023-2028
  • 7.6 E-mail marketing - Market size and forecast 2023-2028
  • 7.7 Others - Market size and forecast 2023-2028
  • 7.8 Market opportunity by Type

8 Customer Landscape

  • 8.1 Customer landscape overview

9 Geographic Landscape

  • 9.1 Geographic segmentation
  • 9.2 Geographic comparison
  • 9.3 APAC - Market size and forecast 2023-2028
  • 9.4 North America - Market size and forecast 2023-2028
  • 9.5 Europe - Market size and forecast 2023-2028
  • 9.6 South America - Market size and forecast 2023-2028
  • 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • 9.8 US - Market size and forecast 2023-2028
  • 9.9 China - Market size and forecast 2023-2028
  • 9.10 UK - Market size and forecast 2023-2028
  • 9.11 Japan - Market size and forecast 2023-2028
  • 9.12 Germany - Market size and forecast 2023-2028
  • 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
  • 11.3 Landscape disruption
  • 11.4 Industry risks

12 Vendor Analysis

  • 12.1 Vendors covered
  • 12.2 Market positioning of vendors
  • 12.3 Alphabet Inc.
  • 12.4 Coalition Technologies LLC
  • 12.5 Dentsu Group Inc.
  • 12.6 Disruptive Advertising Inc.
  • 12.7 Ignite Visibility LLC
  • 12.8 L7 Creative
  • 12.9 Meta Platforms Inc.
  • 12.10 Microsoft Corp.
  • 12.11 Perfect Search Media
  • 12.12 Power Digital Marketing
  • 12.13 RAPP
  • 12.14 Silverback Strategies Inc.
  • 12.15 Thinknow
  • 12.16 Thrive Internet Marketing Agency
  • 12.17 Twitter Inc.

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • 13.3 Currency conversion rates for US$
  • 13.4 Research methodology
  • 13.5 List of abbreviations

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by Application
  • Exhibits6: Executive Summary - Chart on Market Segmentation by Type
  • Exhibits7: Executive Summary - Chart on Incremental Growth
  • Exhibits8: Executive Summary - Data Table on Incremental Growth
  • Exhibits9: Executive Summary - Chart on Vendor Market Positioning
  • Exhibits10: Parent market
  • Exhibits11: Market Characteristics
  • Exhibits12: Offerings of vendors included in the market definition
  • Exhibits13: Market segments
  • Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibits18: Historic Market Size - Data Table on global digital marketing spending market 2018 - 2022 ($ billion)
  • Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
  • Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
  • Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
  • Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
  • Exhibits23: Five forces analysis - Comparison between 2023 and 2028
  • Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
  • Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
  • Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
  • Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
  • Exhibits29: Chart on Market condition - Five forces 2023 and 2028
  • Exhibits30: Chart on Application - Market share 2023-2028 (%)
  • Exhibits31: Data Table on Application - Market share 2023-2028 (%)
  • Exhibits32: Chart on Comparison by Application
  • Exhibits33: Data Table on Comparison by Application
  • Exhibits34: Chart on Mobile devices - Market size and forecast 2023-2028 ($ billion)
  • Exhibits35: Data Table on Mobile devices - Market size and forecast 2023-2028 ($ billion)
  • Exhibits36: Chart on Mobile devices - Year-over-year growth 2023-2028 (%)
  • Exhibits37: Data Table on Mobile devices - Year-over-year growth 2023-2028 (%)
  • Exhibits38: Chart on Desktops - Market size and forecast 2023-2028 ($ billion)
  • Exhibits39: Data Table on Desktops - Market size and forecast 2023-2028 ($ billion)
  • Exhibits40: Chart on Desktops - Year-over-year growth 2023-2028 (%)
  • Exhibits41: Data Table on Desktops - Year-over-year growth 2023-2028 (%)
  • Exhibits42: Market opportunity by Application ($ billion)
  • Exhibits43: Data Table on Market opportunity by Application ($ billion)
  • Exhibits44: Chart on Type - Market share 2023-2028 (%)
  • Exhibits45: Data Table on Type - Market share 2023-2028 (%)
  • Exhibits46: Chart on Comparison by Type
  • Exhibits47: Data Table on Comparison by Type
  • Exhibits48: Chart on Search ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibits49: Data Table on Search ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibits50: Chart on Search ads - Year-over-year growth 2023-2028 (%)
  • Exhibits51: Data Table on Search ads - Year-over-year growth 2023-2028 (%)
  • Exhibits52: Chart on Display ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibits53: Data Table on Display ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibits54: Chart on Display ads - Year-over-year growth 2023-2028 (%)
  • Exhibits55: Data Table on Display ads - Year-over-year growth 2023-2028 (%)
  • Exhibits56: Chart on Social media - Market size and forecast 2023-2028 ($ billion)
  • Exhibits57: Data Table on Social media - Market size and forecast 2023-2028 ($ billion)
  • Exhibits58: Chart on Social media - Year-over-year growth 2023-2028 (%)
  • Exhibits59: Data Table on Social media - Year-over-year growth 2023-2028 (%)
  • Exhibits60: Chart on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
  • Exhibits61: Data Table on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
  • Exhibits62: Chart on E-mail marketing - Year-over-year growth 2023-2028 (%)
  • Exhibits63: Data Table on E-mail marketing - Year-over-year growth 2023-2028 (%)
  • Exhibits64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibits65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibits66: Chart on Others - Year-over-year growth 2023-2028 (%)
  • Exhibits67: Data Table on Others - Year-over-year growth 2023-2028 (%)
  • Exhibits68: Market opportunity by Type ($ billion)
  • Exhibits69: Data Table on Market opportunity by Type ($ billion)
  • Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits71: Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibits72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibits73: Chart on Geographic comparison
  • Exhibits74: Data Table on Geographic comparison
  • Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibits79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits81: Chart on North America - Year-over-year growth 2023-2028 (%)
  • Exhibits82: Data Table on North America - Year-over-year growth 2023-2028 (%)
  • Exhibits83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibits84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibits85: Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibits86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibits87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits89: Chart on South America - Year-over-year growth 2023-2028 (%)
  • Exhibits90: Data Table on South America - Year-over-year growth 2023-2028 (%)
  • Exhibits91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibits92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibits93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibits94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
  • Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
  • Exhibits99: Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibits100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibits101: Chart on China - Year-over-year growth 2023-2028 (%)
  • Exhibits102: Data Table on China - Year-over-year growth 2023-2028 (%)
  • Exhibits103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibits104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibits105: Chart on UK - Year-over-year growth 2023-2028 (%)
  • Exhibits106: Data Table on UK - Year-over-year growth 2023-2028 (%)
  • Exhibits107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibits108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibits109: Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Exhibits110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
  • Exhibits111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibits112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibits113: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibits114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibits115: Market opportunity By Geographical Landscape ($ billion)
  • Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
  • Exhibits117: Impact of drivers and challenges in 2023 and 2028
  • Exhibits118: Overview on Criticality of inputs and Factors of differentiation
  • Exhibits119: Overview on factors of disruption
  • Exhibits120: Impact of key risks on business
  • Exhibits121: Vendors covered
  • Exhibits122: Matrix on vendor position and classification
  • Exhibits123: Alphabet Inc. - Overview
  • Exhibits124: Alphabet Inc. - Business segments
  • Exhibits125: Alphabet Inc. - Key news
  • Exhibits126: Alphabet Inc. - Key offerings
  • Exhibits127: Alphabet Inc. - Segment focus
  • Exhibits128: Coalition Technologies LLC - Overview
  • Exhibits129: Coalition Technologies LLC - Product / Service
  • Exhibits130: Coalition Technologies LLC - Key offerings
  • Exhibits131: Dentsu Group Inc. - Overview
  • Exhibits132: Dentsu Group Inc. - Business segments
  • Exhibits133: Dentsu Group Inc. - Key news
  • Exhibits134: Dentsu Group Inc. - Key offerings
  • Exhibits135: Dentsu Group Inc. - Segment focus
  • Exhibits136: Disruptive Advertising Inc. - Overview
  • Exhibits137: Disruptive Advertising Inc. - Product / Service
  • Exhibits138: Disruptive Advertising Inc. - Key offerings
  • Exhibits139: Ignite Visibility LLC - Overview
  • Exhibits140: Ignite Visibility LLC - Product / Service
  • Exhibits141: Ignite Visibility LLC - Key offerings
  • Exhibits142: L7 Creative - Overview
  • Exhibits143: L7 Creative - Product / Service
  • Exhibits144: L7 Creative - Key offerings
  • Exhibits145: Meta Platforms Inc. - Overview
  • Exhibits146: Meta Platforms Inc. - Product / Service
  • Exhibits147: Meta Platforms Inc. - Key offerings
  • Exhibits148: Microsoft Corp. - Overview
  • Exhibits149: Microsoft Corp. - Business segments
  • Exhibits150: Microsoft Corp. - Key news
  • Exhibits151: Microsoft Corp. - Key offerings
  • Exhibits152: Microsoft Corp. - Segment focus
  • Exhibits153: Perfect Search Media - Overview
  • Exhibits154: Perfect Search Media - Product / Service
  • Exhibits155: Perfect Search Media - Key offerings
  • Exhibits156: Power Digital Marketing - Overview
  • Exhibits157: Power Digital Marketing - Product / Service
  • Exhibits158: Power Digital Marketing - Key offerings
  • Exhibits159: RAPP - Overview
  • Exhibits160: RAPP - Product / Service
  • Exhibits161: RAPP - Key offerings
  • Exhibits162: Silverback Strategies Inc. - Overview
  • Exhibits163: Silverback Strategies Inc. - Product / Service
  • Exhibits164: Silverback Strategies Inc. - Key offerings
  • Exhibits165: Thinknow - Overview
  • Exhibits166: Thinknow - Product / Service
  • Exhibits167: Thinknow - Key offerings
  • Exhibits168: Thrive Internet Marketing Agency - Overview
  • Exhibits169: Thrive Internet Marketing Agency - Product / Service
  • Exhibits170: Thrive Internet Marketing Agency - Key offerings
  • Exhibits171: Twitter Inc. - Overview
  • Exhibits172: Twitter Inc. - Product / Service
  • Exhibits173: Twitter Inc. - Key offerings
  • Exhibits174: Inclusions checklist
  • Exhibits175: Exclusions checklist
  • Exhibits176: Currency conversion rates for US$
  • Exhibits177: Research methodology
  • Exhibits178: Validation techniques employed for market sizing
  • Exhibits179: Information sources
  • Exhibits180: List of abbreviations