市場調查報告書

擴增實境 (AR) 及虛擬實境 (VR) 的軟體、服務的全球市場

Augmented & Virtual Reality Software & Service Market: By Type (Software, Service) Application (Gaming, Medical, Commercial & Others) & Geography (Europe, Asia-Pacific, North America, RoW)-Forecast 2019-2024

出版商 IndustryARC 商品編碼 422767
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
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擴增實境 (AR) 及虛擬實境 (VR) 的軟體、服務的全球市場 Augmented & Virtual Reality Software & Service Market: By Type (Software, Service) Application (Gaming, Medical, Commercial & Others) & Geography (Europe, Asia-Pacific, North America, RoW)-Forecast 2019-2024
出版日期: 2018年12月29日內容資訊: 英文
簡介

本報告提供擴增實境 (AR) 及虛擬實境 (VR) 的軟體、服務的全球市場調查分析,市場概要,市場趨勢,各種類、用途、地區的市場分析,競爭情形,主要企業簡介等系統性資訊。

第1章 AR及VR軟體、服務的全球市場:市場概要

第2章 摘要整理

第3章 AR及VR軟體、服務的全球市場:市場形勢

  • 市場佔有率分析
  • 比較分析
    • 產品基準
    • 終端用戶簡介
    • 前五名公司的財務分析

第4章 AR及VR軟體、服務的全球市場:市場動態

  • 市場推動因素
  • 市場阻礙因素
  • 市場機會
  • 市場課題
  • 波特的五力分析

第5章 AR及VR軟體、服務的全球市場:策略分析

  • 價值鏈分析
  • 價格分析
  • 市場機會分析
  • 產品/市場生命週期分析
  • 供給與流通

第6章 AR及VR軟體、服務的全球市場:各類型

  • 軟體
    • 擴增實境用軟體
    • 虛擬實境用軟體
  • 服務
    • 擴增實境用服務
    • 虛擬實境用服務

第7章 AR及VR軟體、服務的全球市場:各用途

  • 宇宙航空、防衛
  • 遊戲、娛樂
  • 醫療
  • 商業
  • 其他

第8章 AR及VR軟體、服務的全球市場:各地區

  • 歐洲
  • 亞太地區
  • 北美
  • 其他地區

第9章 AR及VR軟體、服務的全球市場:熵

  • 市場擴大
  • 技術發展
  • 合併,收購,合資企業
  • 供給契約

第10章 企業簡介

第10章 附錄

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目錄

Software is a collection of data/computer instructions that help the computer/ media device to function. In case of Augmented Reality, it first burst onto the market via the use of mobile applications such as Ingress, Holo and PokA©mon Go. These software are considered freemium software, where a user can access the basic features and has to pay to access additional features through in-game currency. The in-game currency can be accumulated through watching ads, downloading other applications or payment through card.

What are Augmented & Virtual Reality Software & Service?

Applications/uses of Augmented Reality and Virtual Reality have been depicted in various media such as films, television shows and advertisements for many years now. However, it was not until recently, that the concept became widely used. For many years, pilots in the military have used augmented reality, like locking on targets while in combat and flight altitude. However, through recent software released in the market, people have a much better understanding of the concepts.

What are the applications of Augmented & Virtual Reality Software & Service?

Augmented Reality and Virtual Reality Software would be available in various forms. They could be bifurcated into open-source, freemium and proprietary. Augmented Reality and Virtual Reality Services would

Market Research & Market Trends:

Apple and Pixar collaborate to create specialized file format for augmented reality:

In order to standardize the file format for applications that use Augmented Reality and Virtual Reality technology, the companies will be launching USDZ for catering to the files requirement.

Augmented Reality incorporated by Facebook in its application:

Users of social media networks such as Facebook and Instagram will be able to connect with popular brands such as Sephora, Michael Kors etc. and experience their products virtually to speed up their purchase decision process.

Augmented Reality game developer Niantic has acquired computer vision software company:

Niantic, known for works such as Pokemon Go and Ingress, have purchased Matrix Mill, a startup that develops neural networks for inferring 3D information about the surrounding world. We can expect only improvements in the existing and future offerings.

Zappar, a startup, aims to ease AR experience creation for people without coding experience:

People with no prior experience in coding, will be able to create and share custom AR experiences, claims Zappar, a startup that aims to widen the size of the AR applications market.

Who are the key players in the Augmented & Virtual Reality Software & Service?

The key players in the Augmented & Virtual Reality Software & Service market are Mozilla, Google, Apple, Pixar, Facebook, Amazon, IKEA, BMW, Zappar and various other companies.

What is our report scope?

The report incorporates in-depth assessment of the competitive landscape, product market sizing, product benchmarking, market trends, product developments, financial analysis, strategic analysis and so on to gauge the impact forces and potential opportunities of the market. Apart from this the report also includes a study of major developments in the market such as product launches, agreements, acquisitions, collaborations, mergers and so on to comprehend the prevailing market dynamics at present and its impact during the forecast period 2018-2023.

All our reports are customizable to your company needs to a certain extent, we do provide 20 free consulting hours along with purchase of each report, and this will allow you to request any additional data to customize the report to your needs.

Key Takeaways from this Report

Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, end use applications and by different industry verticals.

Understand the different dynamics influencing the market - key driving factors, challenges and hidden opportunities.

Get in-depth insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.

Analyze the sales and distribution channels across key geographies to improve top-line revenues.

Understand the industry supply chain with a deep-dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.

Get a quick outlook on the market entropy - M's, deals, partnerships, product launches of all key players for the past 4 years.

Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.

Table of Contents

1. Augmented & Virtual Reality Software & Service Market- Overview

2. Executive Summary

3. Augmented & Virtual Reality Software & Service Market Landscape

  • 3.1. Market Share Analysis
  • 3.2. Comparative Analysis
    • 3.2.1. Product Benchmarking
    • 3.2.2. End User Profiling
    • 3.2.3. Top 5 Financials Analysis

4. Augmented & Virtual Reality Software & Service Market - Forces

  • 4.1. Drivers
    • 4.1.1. Increasing demand for these devices in Medical & Gaming Sector
    • 4.1.2. Increasing demand for AR & VR gadgets and accessories
    • 4.1.3. Technological advancement
  • 4.2. Restraints
  • 4.3. Opportunities
  • 4.4. Challenges
  • 4.5. Porter's Five Forces Analysis
    • 4.5.1. Bargaining Power of Suppliers
    • 4.5.2. Bargaining Power of Buyers
    • 4.5.3. Threat of New Entrants
    • 4.5.4. Threat of Substitutes
    • 4.5.5. Degree of Competition

5. Augmented & Virtual Reality Software & Service Market - Strategic Analysis

  • 5.1. Value Chain Analysis
  • 5.2. Pricing Analysis
  • 5.3. Opportunities Analysis
  • 5.4. Product/Market Life Cycle Analysis
  • 5.5. Suppliers and Distributors

6. Augmented & Virtual Reality Software & Service Market, By Type

  • 6.1. Software
    • 6.1.1. Augmented Reality Software
    • 6.1.2. Virtual Reality Software
  • 6.2. Service
    • 6.2.1. Augmented Reality Service
    • 6.2.2. Virtual Reality Service

7. Augmented & Virtual Reality Software & Service Market, By Application

  • 7.1. Aerospace & Defence
  • 7.2. Gaming & Entertainment
  • 7.3. Medical
  • 7.4. Commercial
  • 7.5. Others

8. Augmented & Virtual Reality Software & Service Market, By Geography

  • 8.1. Europe
    • 8.1.1. Germany
    • 8.1.2. France
    • 8.1.3. Italy
    • 8.1.4. Spain
    • 8.1.5. Russia
    • 8.1.6. U.K.
    • 8.1.7. Rest of Europe
  • 8.2. Asia Pacific
    • 8.2.1. China
    • 8.2.2. India
    • 8.2.3. Japan
    • 8.2.4. South Korea
    • 8.2.5. Rest of Asia-Pacific
  • 8.3. North America
    • 8.3.1. U.S.
    • 8.3.2. Canada
    • 8.3.3. Mexico
  • 8.4. Rest of the World (RoW)
    • 8.4.1. Brazil
    • 8.4.2. Rest of RoW

9. Augmented & Virtual Reality Software & Service Market - Entropy

  • 9.1. Expansion
  • 9.2. Technological Developments
  • 9.3. Merger & Acquisitions, and Joint Ventures
  • 9.4. Supply- Contract

10. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)

  • 10.1. Google Inc.
  • 10.2. Microsoft Corporation
  • 10.3. Vuzix Corporation
  • 10.4. Samsung Electronics Co., Ltd.
  • 10.5. Qaulcomm Inc.
  • 10.6. Oculus VR Inc.
  • 10.7. Eon Reality Inc
  • 10.8. Infinity Augmented Reality Inc.
  • 10.9. Magic Leap, Inc.
  • 10.10. Blippar Inc.
  • 10.11. Daqri LLC

More than 40 Companies are profiled in this Research Report, Complete List available on Request*

"*Financials would be provided on a best efforts basis for private companies"

10. Appendix

  • 10.1. Abbreviations
  • 10.2. Sources
  • 10.3. Research Methodology
  • 10.4. Bibliography
  • 10.5. Compilation of Expert Insights
  • 10.6. Disclaimer
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