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市場調查報告書
商品編碼
1090201

富通信服務 (RCS) 全球市場

Rich Communication Services (RCS) Market

出版日期: | 出版商: IndustryARC | 英文 138 Pages | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球富通信服務 (RCS) 市場預計在預測期內將以 22.1% 的複合年增長率增長,到 2026 年將增長到 36 億美元。

提高智能手機普及率和加強數字營銷活動標準是 RCS 顯著增長的主要驅動力。 GSMA 引入的通用通信協議規範還通過提供一個考慮運營商服務互操作性的一致消息平台來支持 RCS 的傳播。

本報告調查了全球富通信服務 (RCS) 市場,定義和概述了市場,分析了影響市場增長的各種影響因素、市場規模的變化/預測以及各種類別/地區/專業。它總結了細分市場國家、競爭環境、大公司概況等。

目錄

第 1 章富通信服務 (RCS):市場概述

第 2 章富通信服務 (RCS):執行摘要

第3章富通信服務(RCS):市場情況

  • 對比分析

第4章富通信服務(RCS):市場影響因素

  • 市場促進因素
  • 市場製約因素
  • 波特分析

第 5 章富通信服務 (RCS) 市場:戰略分析

  • 價值鏈分析
  • 市場機會分析
  • 產品/市場生命週期分析

第 6 章富通信服務 (RCS) 市場:按最終用戶行業分類

  • 醫療保健
  • 媒體娛樂
  • 教育
  • BFSI
  • 零售/電子商務
  • IT/通信
  • 其他

第 7 章富通信服務 (RCS) 市場:按解決方案

  • 網絡電話
  • 網絡會議
  • 文件傳輸/內容共享
  • 統一消息
  • 多媒體
  • 在線存儲
  • SIP 選項
  • 其他

第 8 章富通信服務 (RCS) 市場:按服務分類

  • VoLTE
  • 雲存儲
  • 移動商務
  • Rich Cole 和消息傳遞
  • 其他

第 9 章富通信服務 (RCS) 市場:按類型

  • P2P
  • A2P
  • P2A

第 10 章富通信服務 (RCS) 市場:按部署類型

  • 本地

第 11 章富通信服務 (RCS) 市場:按組織規模

  • 中小企業
  • 大公司

第 12 章富通信服務 (RCS) 市場:按地區劃分

  • 北美
  • 歐洲
  • 亞太地區
  • 南美洲
  • 其他領域

第13章富通信服務(RCS):市場:市場熵

  • 新品發布
  • 併購/合作/合資/聯盟

第14章富通信服務市場的企業分析

目錄
Product Code: ITR 0014

Global Rich Communication Services (RCS) market is forecast to reach $3.6 billion by 2026, growing at a CAGR of 22.1% during the forecast period from 2021 to 2026. Rising penetration of smartphones along with enhancing standards for digital marketing campaigns are acting as major drivers towards significant growth of rich communication services. Moreover, implementation of universal communication protocol specification by GSM Association (GSMA) to provide a consistent messaging platform experience enabling operator service interoperability has also caused higher adoption towards rich communication services. Factors such as advanced features like group chatting, read receipts, location sharing, media sharing and many others have caused major usage of such services compared to traditional SMS protocols.

Report Coverage

The report: "Rich Communication Services (RCS) Market - Forecast (2021-2026)", by IndustryARC covers an in-depth analysis of the following segments of the Rich Communication Services (RCS) Market.

By Deployment Type: Cloud, On-Premises.

By End Users: Healthcare, Media and Entertainment, Education, Banking and Financial Services, Retail and Ecommerce, IT and Telecom and Others.

By Type: P2P, A2P, P2A.

By Services: Cloud Storage, VoLTE, Mobile commerce, Rich Calls & Messaging, Others.

By Organization Size: Large Enterprises, Small and medium sized enterprises.

By Solutions: VoIP, Web Conferencing, Content sharing/file transfer, Unified Messaging, Multimedia, Online Storage, SIP Options, Others.

By Geography: North America (U.S, Canada and Mexico), Europe (U.K, Germany, Italy, France, Spain, Netherlands and Rest of Europe), Asia Pacific (China, Japan, India, South Korea,Australia and Rest of APAC),South America (Brazil, Argentina and Rest of South America), RoW (Middle East and Africa).

Key Takeaways

Cloud models are anticipated to have a significant growth during the forecast period in the rich communication services market due to its capabilities of providing faster data delivery within low cost service features.

Key market players such as Summit Technology Inc. and Mavenir have been helping towards significant growth of rich communication services market in North America.

Increased global smart phone penetration along with capability of improving advertising brand campaigns are some of the major driving factors towards significant growth of rich communication services market.

Rich Communication Services Market Segment Analysis - By Deployment Type

Cloud deployed models are anticipated to have a major share in the rich communication services market during the forecast period 2021-2026 at 26.5% CAGR. Deployment of cloud communication protocol service models have been increasing due to its capability of higher scalability, speed as well as ease of deployment ensuring better communication standards. Usage of cloud deployed communication service for digital marketing acts as a cost efficient solution due to overcoming the high costs and complexity associated with network infrastructures of on premises.

Rich Communication Services Market Segment Analysis - By Services

Rich Communication service has multiple advantages over the current system where multiple clients, services and identities, numbers across devices. RCS helps to unify the different clients, provides an opportunity to deploy one identity and one number, centralized data management, presence and capability indication, guided communication and provides inter-operator support. Cloud storage services have been widely leveraged by various network providers to ensure faster messaging platform delivery as well as due to lower pricing models with subscriptions which is driving the segment at 26.2% CAGR through 2026. Furthermore, cloud based communication protocol services offers comparatively better security standards along with efficient chatting efficiency irrespective of network or carriers, thus boosting its market growth. Such benefits have been essentially contributing towards high market growth of cloud rich communication services.

Rich Communication Services Market Segment Analysis - By Geography

North America has contributed with a major share during 2020 at 34.6% and is anticipated to have a significant growth in the global rich communication services market during the forecast period from 2020 to 2025. Presence of some key players such as Mavenir, D2 Technologies and Summit Technology Inc. is acting as major drivers for the growth of rich communication services market especially for digital marketing and messaging platform services. High investments towards research and development activities along with the growing adoption to improve advertising and marketing campaigns have been fueling the growth for rich communication services market in this region. Moreover, rising adoption of rich communication services by network providers along with rising smartphones user penetration are also responsible for creating high market demands in the region. Major companies in U.S such as Google and many others have been highly investing towards incorporating rich communication protocol service platforms installed within their android devices, thus causing significant market growth.

Rich Communication Services Market Drivers

Increasing smartphones penetration

The rising penetration towards smartphones globally has been acting as one of the major driving factors towards significant growth of rich communication services market. Due to such rising adoption of smartphones, the need towards improved and more efficient communication services have been eventually raising by the customers. Usage of rich communication services has been widely adopted by mobile service operators due to its capability of offering audio and video file sharing, voice messages, group chats and many others. Such factors have helped towards overcoming drawbacks of traditional SMS messaging, thus improving messaging standards within smartphones. Moreover, with capabilities of providing differentiated data and multimedia services, various carrier service providers have stated shifting towards rich communication services preinstalled within smartphones. Such factors are essentially making communication process much more multimedia rich with improved user experience, thus leading to increasing smart phone users in the market. Since smartphones have been widely adopted mainly for enhancing communication processes, thus propelling high demands in the rich communication services market.

Improved advertising brand campaigns

Improved advertising brand campaigns have been acting as one of the major drivers towards boosting the market growth of rich communication services. Usage of rich communication services helps the advertising companies to improve their services through automation of customer interactions compared to lengthy calls of sales agents. This helps in enhancing customer satisfaction along with saving costs of paying agents for interacting through calls, thus making it a cost efficient alternative. Moreover, leveraging rich communication services helps the customers to get access to verified senders, thus enhancing brand consistency and security unlike traditional SMS. Additionally, such services help customers to experience a more dynamic and personalized conversation without requirements for diverting to a brand's custom app or mobile web page. Such features have been essentially helping advertising and marketing companies to improve brand awareness, thus propelling the market demands towards rich communication services.

Rich Communication Services Market Challenges

Security concerns

Security and privacy concerns are some of the major factors that are restraining the growth of rich communication services market. With growing rates of cyber attacks and security breaches, security and privacy have been becoming the most important aspects to ensure effective data communication. Moreover, end to end encryption feature has been getting wider deployments across various messaging applications such as WhatsApp, Telegram and many others to improve security perspective unlike rich communication messaging services. Since the messages sent using rich communication services are not encrypted, there are high chances of messages getting intercepted and viewed by third parties. With growing concerns related to data misuse, hacking or exploitation from cybercriminals, adoption towards rich communication services have been slowing down as the messaging data can be easily accessed by the network providers. Such factors have been creating high security and privacy concerns among the consumers, thus hampering the market growth of rich communication services.

Rich Communication Services Market Landscape

Partnerships and acquisitions along with product launches are the key strategies of the players in the Rich Communication Services market. The major key players in the Rich Communication Services market include Alcatel-Lucent S.A, Infinite Convergence Solutions Inc., Mavenir, Neusoft Corporation, Vodafone Group Plc, Deutsche Telekom AG, Interop Technologies, Google, Summit Technology Inc. and D2 Technologies.

Partnerships/Product Launches/Acquisition

In April 2020, CM.Com had announced the launch of rich communication services with partnership with Vodafone across Germany. With this partnership, the company will offer tools to leverage rich communication service channel through configuring rich features, chat bots as well as customer contact tooling. This will help to implement next generation SMS messaging with features such as verified sender and rich media across Germany.

In November 2019, Google announced the launch of its rich communication messaging services on android users across U.S. This service was initiated as a part of replacing traditional SMS text messaging with more enhanced and useful chatting features. Such roll out of the service will be providing the android users to have more seamless conversations with improved and better messaging capabilities.

Table of Contents

1. Rich Communication Services Market Overview

  • 1.1 Definitions and Scope

2. Rich Communication Services Market - Executive Summary

  • 2.1 Market Revenue, Market Size and Key Trends by Company
  • 2.2 Key trends By End User
  • 2.3 Key trends segmented by Geography

3. Rich Communication Services Market - Market Landscape

  • 3.1 Comparative Analysis
    • 3.1.1 Product/Company Benchmarking-Top 5 Companies
    • 3.1.2 Top 5 Financial Analysis
    • 3.1.3 Market Value Split by Top 5 Companies
    • 3.1.4 Patent Analysis
    • 3.1.5 Pricing Analysis (Comparison of General Price of Industry Solutions)

4. Rich Communication Services Market - Market Forces

  • 4.1 Market Drivers
  • 4.2 Market Constraints
  • 4.3 Porters five force model
    • 4.3.1 Bargaining power of suppliers
    • 4.3.2 Bargaining powers of customers
    • 4.3.3 Threat of new entrants
    • 4.3.4 Rivalry among existing players
    • 4.3.5 Threat of substitutes

5. Rich Communication Services Market - By Strategic Analysis (Market Size -$Million/Billion)

  • 5.1 Value Chain Analysis
  • 5.2 Opportunities Analysis
  • 5.3 Product Life Cycle/Market Life Cycle Analysis

6. Rich Communication Services Market - By End User Industry (Market Size -$Million/Billion)

  • 6.1 Healthcare
  • 6.2 Media and Entertainment
  • 6.3 Education
  • 6.4 BFSI
  • 6.5 Retail and E-Commerce
  • 6.6 IT and Telecom
  • 6.7 Others

7. Rich Communication Services Market - By Solution (Market Size -$Million/Billion)

  • 7.1 VOIP
  • 7.2 Web Conferencing
  • 7.3 File Transfer/Content Sharing
  • 7.4 Unified Messaging
  • 7.5 Multimedia
  • 7.6 Online Storage
  • 7.7 SIP Options
  • 7.8 Others

8. Rich Communication Services Market - By Services (Market Size -$Million/Billion)

  • 8.1 VoLTE
  • 8.2 Cloud Storage
  • 8.3 Mobile Commerce
  • 8.4 Rich Calls and Messaging
  • 8.5 Others

9. Rich Communication Services Market - By Type (Market Size -$Million/Billion)

  • 9.1 P2P
  • 9.2 A2P
  • 9.3 P2A

10. Rich Communication Services Market - By Deployment Type (Market Size -$Million/Billion)

  • 10.1 Cloud
  • 10.2 On Premises

11. Rich Communication Services Market - By Organization Size (Market Size -$Million/Billion)

  • 11.1 SME
  • 11.2 Large Enterprises

12. Rich Communication Services Market - By Geography (Market Size -$Million/Billion)

  • 12.1 North America
    • 12.1.1 U.S
    • 12.1.2 Canada
    • 12.1.3 Mexico
  • 12.2 Europe
    • 12.2.1 Germany
    • 12.2.2 France
    • 12.2.3 UK
    • 12.2.4 Italy
    • 12.2.5 Spain
    • 12.2.6 Russia
    • 12.2.7 Netherlands
    • 12.2.8 Others
  • 12.3 APAC
    • 12.3.1 China
    • 12.3.2 Japan
    • 12.3.3 South Korea
    • 12.3.4 India
    • 12.3.5 Australia
    • 12.3.6 Indonesia
    • 12.3.7 Malaysia
    • 12.3.8 Others
  • 12.4 South America
    • 12.4.1 Brazil
    • 12.4.2 Argentina
    • 12.4.3 Chile
    • 12.4.4 Colombia
    • 12.4.5 Others
  • 12.5 RoW
    • 12.5.1 Middle East
    • 12.5.2 Africa

13. Rich Communication Services Market - Market Entropy

  • 13.1 New product launches
  • 13.2 M&A's, collaborations, JVs and partnerships

14. Rich Communication Services Market - Company Analysis

  • 14.1 Company 1
  • 14.2 Company 2
  • 14.3 Company 3
  • 14.4 Company 4
  • 14.5 Company 5
  • 14.6 Company 6
  • 14.7 Company 7
  • 14.8 Company 8
  • 14.9 Company 9
  • 14.10 Company 10