表紙
市場調查報告書
商品編碼
999822

行動廣告的全球市場:產業趨勢,市場佔有率、規模、成長率、機會及預測(2021年∼2026年)

Mobile Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026

出版日期: | 出版商: IMARC Services Private Limited | 英文 90 Pages | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

隨著消費者對媒體和娛樂的支出增加,企業和服務供應商透過受歡迎的媒體平台宣傳自家的產品和服務的投資增加近幾年,行動裝置數大幅度增加,消費者花費在智慧型手機和平板電腦的時間,也成為行動裝置最急速成長的廣告平台的要素。是全球行動廣告的市場規模,從2015年到2020年之間顯示強力的成長。

全球行動廣告的市場規模,預計從2021年到2026年的預測期間內強力成長,至2026年達到2,691億美元。

本報告提供全球行動廣告市場的相關調查,產業趨勢,市場預測,各平台、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 序文

第2章 範圍和調查方法

第3章 簡介

第4章 全球廣告市場

  • 現在及過去的市場趨勢
  • 各分類市場的成果
  • 各地區市場的成果
  • 主要企業與其市場佔有率

第5章 全球行動廣告市場

  • 市場概要
  • 主要的市場成長要素
  • 現在及過去的市場趨勢
  • COVID-19的影響
  • 各平台的市場區隔
    • 搜尋
    • 顯示
    • 視訊
    • 社群媒體
    • 網站
    • 其他
  • 各地區市場
    • 北美
    • 亞太地區
    • 歐洲
    • 中東、非洲
    • 南美
  • 各業界的市場區隔
  • 各設備的市場區隔
  • 行動廣告的定價模式
  • 行動廣告的保證金
  • 波特的五力分析
  • 主要課題

第6章 全球行動廣告市場:競爭情形

  • 市場結構
  • 主要企業的簡介
目錄
Product Code: SR1020B208_Report

With increasing consumers' spending on media and entertainment, companies and service providers are increasing their investment in advertising their product and services through popular media platforms. In recent years, a robust increase in the number of mobile devices as well as the hours spent by consumers on their smartphones and tablets have rendered mobile devices as a fastest growing platform for advertising. According to the report by IMARC Group, titled "Global Mobile Advertising Market Report & Forecast 2021-2026", the global mobile advertising market exhibited strong growth during 2015-2020.

The tremendous growth is accredited to a number of factors. Rapid advancements in mobile technology has brought many features at the disposal of consumers, such as gaming, e-mailing, social networking, banking and other value added services which allow advertisers to gain better insights into consumer behavior and their buying patterns. As a result, advertisers get an unmatched access to their target audience. Additionally, an increase in the amount of time spent on mobile apps have facilitated the growth of in-app advertising which is one of the key factors for the growth of the mobile advertising market. Increasing mobile subscriber base, availability of cheaper smartphones and tablets, access to affordable data plans, prompt growth in 3G/4G subscriptions have further boosted the use of mobile devices for entertainment and information purposes. This has unearthed potential opportunities for advertisers to promote their products and services through mobile advertising. Looking forward, IMARC Group expects the global mobile advertising market to reach a value of US$ 269.1 Billion by 2026, exhibiting strong growth during the forecast period (2021-2026).

The report has segmented the global mobile advertising market on the basis of popular platforms for mobile advertising. Currently, mobile search (where advertisements are placed on search engines) and mobile display (where advertisements can be viewed/read on mobile devices) represent the two largest segments of mobile advertising. Other segments include mobile video, social, mobile websites, QR code, messaging and others. Based on devices, smartphones represents the largest segment due to their high penetration worldwide. The report has also segmented the market on the basis of industry. Some of the industries which are actively using mobile advertising include the retail industry, automotive, financial services, telecom, travel, etc.

The report has also provided a market share analysis of key regions and markets. Currently, North America represents the biggest market for mobile advertising. Other major markets include Asia Pacific, Europe, Middle East & Africa and Latin America. On a competitive front, the report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, Twitter, Yahoo, etc.

This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter's five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Mobile Advertising Market

  • 5.1 Market Overview
  • 5.2 Key Market Drivers
  • 5.3 Current and Historical Market Trends
  • 5.4 Impact COVID-19
  • 5.5 Market Breakup by Platform
    • 5.5.1 Search
    • 5.5.2 Display
    • 5.5.3 Video
    • 5.5.4 Social Media
    • 5.5.5 Websites
    • 5.5.6 Others
  • 5.6 Performance of Various Regions
    • 5.6.1 North America
    • 5.6.2 Asia Pacific
    • 5.6.3 Europe
    • 5.6.4 Middle East and Africa
    • 5.6.5 Latin America
  • 5.7 Market Breakup by Industry
  • 5.8 Market Breakup by Device
  • 5.9 Market Forecast
  • 5.10 Mobile Advertising Pricing Models
  • 5.11 Margins in Mobile Advertising
  • 5.12 Porters Five Forces Analysis
    • 5.12.1 Bargaining Power of Suppliers
    • 5.12.2 Bargaining Power of Buyers
    • 5.12.3 Threat of Substitutes
    • 5.12.4 Competitive Rivalry
    • 5.12.5 Threat of New Entrants
  • 5.13 Key Challenges

6 Global Mobile Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2020

Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020

Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2020

Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2020

Figure 5 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026

Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026

Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026

Figure 6 1: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 6 2: Global: Mobile Advertising Market: Breakup by Segment (in %), 2020

Figure 6 3: Global: Mobile Search Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 4: Global: Mobile Display Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 5: Global: Mobile Video Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 6: Global: Mobile Social Media Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 7: Global: Mobile Website Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 8: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026

Figure 6 9: Global: Mobile Advertising Market: Regional Breakup (in %), 2020

Figure 6 10: North America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026

Figure 6 11: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026

Figure 6 12: Europe: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026

Figure 6 13: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026

Figure 6 14: Latin America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026

Figure 6 15: Global: Mobile Advertising Market: Breakup by Industries (in %), 2020

Figure 6 16: Global: Mobile Advertising Market: Breakup by Device (in %), 2020

Figure 6 17: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026

Figure 6 18: Mobile Advertising Market: Porter's Five Forces Analysis

List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2015-2020

Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2021-2026