表紙
市場調查報告書
商品編碼
999678

全球廣告市場:行業趨勢,份額,規模,增長,機會,預測(2021-2026)

Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版日期: | 出版商: IMARC Services Private Limited | 英文 107 Pages | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

2020年,全球廣告市場將達到6470億美元。廣告是不同品牌交流的一種手段,可以讓您瞭解他們的產品和服務並影響消費者的購買行為。此外,它還可以幫助消費者瞭解即將發生的事件並發現新產品和服務。隨著時間的流逝,廣告商開始意識到移動設備作為一種媒介的潛力,這種媒介幾乎可以隨時隨地吸引個人或大量受眾。結果,廣告業已經從傳統的媒體平台發展到在線和數字廣告。

媒體和娛樂支出在世界範圍內繼續增長。這從根本上表明,消費者獲得互聯網訪問,訂閱報紙和雜誌以及定期訪問電視和廣播,視頻遊戲和電影院的消費能力正在穩步提高。另一方面,廣告品牌和企業從未吸引消費者的注意,並繼續增加對廣告的投資,這對他們的生存至關重要。在過去的幾年中,移動廣告也已成倍增長,因為它已成為特定移動用戶群體的一種經濟高效,方便且有針對性的通信方式。此外,當今一些主要的廣告代理商正在大力投資數字廣告,為市場創造了光明的前景。預計全球廣告市場將適度增長。

該報告對全球廣告市場進行了調查,概述了市場,按細分市場和地區劃分的趨勢以及進入市場的公司的概況。

目錄

第1章簡介

第2章範圍和調查方法

第3章執行摘要

第4章全球廣告市場簡介

  • 當前和過去的市場趨勢
  • COVID-19的影響
  • 各個細分市場的表現
  • 不同地區的表現
  • 主要參與者及其市場份額

第5章全球廣告市場:行業表現

  • 全球電視廣告市場
    • 當前和過去的市場趨勢
    • 各個部門的表現
    • 不同地區的表現
    • 主要行業貢獻
  • 全球印刷廣告市場
    • 當前和過去的市場趨勢
    • 報紙廣告市場
    • 雜誌廣告
    • 主要行業貢獻
  • 全球廣播廣告市場
    • 當前和過去的趨勢
    • 全球廣播廣告市場:地區表現
    • 主要行業貢獻
  • 全球戶外廣告市場
    • 當前和過去的趨勢
    • 地區表現
    • 各個部門的表現
    • 主要行業貢獻
  • 全球互聯網廣告市場
    • 當前和過去的趨勢
    • 不同地區的表現
    • 搜索鏈接廣告市場
    • 展示廣告市場
    • 招聘廣告市場
    • 視頻廣告市場
    • 主要行業貢獻
    • 訪問量最大的網站
  • 全球移動廣告市場
    • 當前和過去的趨勢
    • 不同地區的表現
    • 主要行業貢獻
  • 全球電影廣告市場
    • 當前和過去的趨勢
    • 不同地區的表現
    • 主要行業貢獻

第6章全球廣告市場:SWOT行業分析

  • 概述
  • 優勢
  • 弱點
  • 市場機會
  • 威脅

第7章全球廣告市場:價值鏈分析

  • 調查
  • 內容開發
  • 廣告代理商
  • 廣告媒介
  • 受眾

第8章全球廣告市場:波特的五種力量分析

  • 概述
  • 買方的議價能力
  • 供應商的談判能力
  • 衝突
  • 新進入者的威脅
  • 替代威脅

第9章全球廣告市場:排名靠前的公司

  • WPPヲюみкPLC
  • Omnicom Group Inc.
  • Publicis Groupe
  • The Interpublic Group of Companies, Inc.
  • Dentsu Inc.
目錄
Product Code: SR1020B64_Report

The global advertising market reached a value of US$ 647 Billion in 2020. Advertising refers to a means of communication through which various brands inform about their product or service as well as influence the consumer buying behavior. It further aids consumers in learning about upcoming events and discovering new products or services. With time, the advertisers have realized the potential of mobile devices as a medium of reaching an individual or mass audience virtually from anywhere and at any time. As a result, the advertising industry has evolved from traditional media platforms to online and digital advertising.

There is a continual increase in the expenditure on media and entertainment across the globe. This essentially indicates to the steadily rising consumer expenditure capacity for acquiring internet access, subscribing to newspapers and magazines, and television and radio, along with video gaming and regular visits to movie theaters. Advertising brands and companies, on the other hand, have never failed to attract consumers' attention and have continuously increased their investments on advertising as it is essential for a company's survival. Apart from this, mobile advertising has witnessed exponential growth over the past few years as it has emerged as a cost-effective, convenient, and highly targeted way of communication for specific groups of mobile users. Moreover, several leading advertising agencies are nowadays significantly investing in digital advertising, which is creating a positive outlook for the market. Looking forward, IMARC Group expects the global advertising market to exhibit moderate growth during the next five years.

Breakup by Type:

  • Television
  • Print (Newspaper and Magazine)
  • Radio
  • Outdoor
  • Internet (Search, Display, Classified, Video)
  • Mobile
  • Cinema
  • Television advertising currently dominates the market, holding the majority of the overall market share. This can be attributed to the prevalence of televisions, which has made them one of the preferred modes of advertisement.

Competitive Landscape:

The competitive landscape of the market has also been characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:

  • WPP Group PLC
  • Omnicom Group Inc.
  • Publicis Groupe
  • The Interpublic Group of Companies, Inc.
  • Dentsu Inc.

Key Questions Answered in This Report:

  • How has the global advertising market performed so far, and how will it perform in the coming years?
  • Which are the popular types of advertisements in the market?
  • What has been the impact of COVID-19 on the global advertising market?
  • What are the various stages in the value chain of the global advertising market?
  • What are the key driving factors and challenges in the global advertising market?
  • What is the structure of the global advertising market and who are the key players?
  • What is the degree of competition in the global advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction to the Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Impact of COVID-19
  • 4.3 Performance of Various Segments
  • 4.4 Performance of Various Regions
  • 4.5 Key Players and their Market Shares
  • 4.6 Market Forecast

5 Global Advertising Market: Industry Performance

  • 5.1 Global Television Advertising Market
    • 5.1.1 Current and Historical Market Trends
    • 5.1.2 Performance of Various Segments
    • 5.1.3 Performance of Various Regions
    • 5.1.4 Contribution of Major Industries
    • 5.1.5 Market Forecast
  • 5.2 Global Print Advertising Market
    • 5.2.1 Current and Historical Market Trends
    • 5.2.2 Newspaper Advertising Market
      • 5.2.2.1 Current and Historical Market Trends
      • 5.2.2.2 Major Newspapers: Performance by Readership
      • 5.2.2.3 Market Forecast
    • 5.2.3 Magazine Advertising
      • 5.2.3.1 Current and Historical Market Trends
      • 5.2.3.2 Major Magazines: Performance by Readership
      • 5.2.3.3 Market Forecast
    • 5.2.4 Contribution of Major Industries
    • 5.2.5 Market Forecast
  • 5.3 Global Radio Advertising Market
    • 5.3.1 Current and Historical Trends
    • 5.3.2 Global Radio Advertising Market: Performance by Region
    • 5.3.3 Contribution of Major Industries
    • 5.3.4 Market Forecast
  • 5.4 Global Outdoor Advertising Market
    • 5.4.1 Current and Historical Trends
    • 5.4.2 Performance by Region
    • 5.4.3 Performance of Various Segments
    • 5.4.4 Contribution of Major Industries
    • 5.4.5 Market Forecast
  • 5.5 Global Internet Advertising Market
    • 5.5.1 Current and Historical Trends
    • 5.5.2 Performance of Various Regions
    • 5.5.3 Search Advertising Market
      • 5.5.3.1 Current and Historical Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Display Advertising Market
      • 5.5.4.1 Current and Historical Trends
      • 5.5.4.2 Market Forecast
    • 5.5.5 Classified Advertising Market
      • 5.5.5.1 Current and Historical Trends
      • 5.5.5.2 Market Forecast
    • 5.5.6 Video Advertising Market
      • 5.5.6.1 Current and Historical Trends
      • 5.5.6.2 Market Forecast
    • 5.5.7 Contribution of Major Industries
    • 5.5.8 Most Visited Websites
    • 5.5.9 Market Forecast
  • 5.6 Global Mobile Advertising Market
    • 5.6.1 Current and Historical Trends
    • 5.6.2 Performance of Various Regions
    • 5.6.3 Contribution of Major Industries
    • 5.6.4 Market Forecast
  • 5.7 Global Cinema Advertising Market
    • 5.7.1 Current and Historical Trends
    • 5.7.2 Performance of Various Regions
    • 5.7.3 Contribution of Major Industries
    • 5.7.4 Market Forecast

6 Global Advertising Market: SWOT Industry Analysis

  • 6.1 Overview
  • 6.2 Strengths
  • 6.3 Weaknesses
  • 6.4 Opportunities
  • 6.5 Threats

7 Global Advertising Market: Value Chain Analysis

  • 7.1 Research
  • 7.2 Content Development
  • 7.3 Advertising Agency
  • 7.4 Advertising Media
  • 7.5 Audience

8 Global Advertising Market: Porter's Five Forces Analysis

  • 8.1 Overview
  • 8.2 Bargaining Power of Buyers
  • 8.3 Bargaining Power of Suppliers
  • 8.4 Degree of Competition
  • 8.5 Threat of New Entrants
  • 8.6 Threat of Substitutes

9 Global Advertising Market: Top Players

  • 9.1 WPP Group PLC
  • 9.2 Omnicom Group Inc.
  • 9.3 Publicis Groupe
  • 9.4 The Interpublic Group of Companies, Inc.
  • 9.5 Dentsu Inc.

List of Figures

  • Figure 1: Global: Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2020
  • Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 & 2020
  • Figure 5: Global: Advertising Market: Regional Breakup (in %), 2020
  • Figure 6: Global: Advertising Market: Share of Key Players (in %), 2020
  • Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
  • Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
  • Figure 10: Global: Television Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 11: Global: Television Advertising Market: Breakup by Segment (in %), 2020
  • Figure 12: Global: Television Advertising Market: Regional Breakup by Value (in Billion US$), 2020
  • Figure 13: Global: Television Advertising Market: Regional Breakup (in %), 2020
  • Figure 14: Global: Television Advertising Market: Breakup by Industries (in %), 2020
  • Figure 15: Global: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 16: Global: Television Advertising Market Forecast: Sales Value by Segment (in Billion US$), 2021-2026
  • Figure 17: Global: Print Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 18: Global: Print Advertising Market: Breakup by Segment (in %), 2015-2020
  • Figure 19: Global: Newspaper Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 20: Global: Circulation Revenue of Newspapers (in Billion US$), 2011 & 2018
  • Figure 21: Global: Newspaper Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 22: Global: Magazine Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 23: Global: Circulation Revenue of Magazines (in Billion US$), 2011 & 2018
  • Figure 24: Global: Magazine Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 25: Global: Print Advertising Market: Breakup by Industries (in %)
  • Figure 26: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 27: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2021-2026
  • Figure 28: Global: Radio Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 29: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2020 & 2026
  • Figure 30: Global: Radio Advertising Market: Regional Breakup (in %), 2020
  • Figure 31: Global: Radio Advertising Market: Breakup by Industries (in %), 2020
  • Figure 32: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 33: Global: Outdoor Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 34: Global: Outdoor Advertising Market: Regional Breakup by Value, 2020 & 2026
  • Figure 35: Global: Outdoor Advertising Market: Breakup by Region (in %), 2020
  • Figure 36: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2020
  • Figure 37: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2020
  • Figure 38: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 39: Global: Internet Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 40: Global: Internet Advertising Market: Breakup by Segment (in %), 2020
  • Figure 41: Global: Internet Advertising Market: Regional Breakup by Value (in Billion US$), 2020 & 2026
  • Figure 42: Global: Internet Advertising Market: Regional Breakup (in %), 2020
  • Figure 43: Global: Search Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 44: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 45: Global: Display Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 46: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 47: Global: Classified Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 48: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 49: Global: Video Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 50: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 51: Global: Mobile Advertising Market: Breakup by Industries (in %), 2020
  • Figure 52: Global: Internet Advertising Market: Most Visited Websites
  • Figure 53: Global: Internet Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 54: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 55: Global: Mobile Advertising Market: Breakup by Segment (in %), 2020
  • Figure 56: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 & 2026
  • Figure 57: Global: Mobile Advertising Market: Regional Breakup (in %), 2020
  • Figure 58: Global: Mobile Advertising Market: Breakup by Industries (in %), 2020
  • Figure 59: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 60: Global: Cinema Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 61: Global: Cinema Advertising Market: Regional Breakup by Value (in Billion US$), 2020 & 2026
  • Figure 62: Global: Cinema Advertising Market: Regional Breakup (in %), 2020
  • Figure 63: Global: Cinema Advertising Market: Breakup by Industries (in %)

List of Tables

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$) , 2015-2020
  • Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2021-2026
  • Table 3: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2019
  • Table 4: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
  • Table 5: Global: Internet Advertising Market: Most Visited Websites