市場調查報告書
商品編碼
1298916
眼妝市場:2023-2028年全球行業趨勢、佔有率、規模、成長、機會和預測Eye Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球眼妝市場規模達到165億美元。展望未來,IMARC Group預計,到2028年,市場規模將達到224億美元,在2023-2028年期間呈現5.1%的成長率(CAGR)。
眼妝指的是用於突出眼睛外觀的產品。這些產品包括眼影、眼線和睫毛膏,其配方使用水、乳化劑、防腐劑、增稠劑、保濕劑和香料。眼妝產品有多種顏色,從微妙到大膽的色調,配方持久。此外,消費者對防水和礦物型產品的需求導致了市場的重大發展。
在過去的幾年裡,市場一直受到人均收入膨脹和個人對身體外觀日益關注的推動。然而,由於冠狀病毒疾病(COVID-19)的突然爆發,許多國家的政府實行了全面封鎖,這導致了供應鏈的中斷。與此相適應,電子商務管道已經成為個人方便和無憂無慮的購物解決方案。儘管由於COVID-19的大流行,可支配支出有所減少,但預計美容和個人護理產品的銷售在不久的將來會有所改善。由於這個原因,一些零售品牌正專注於加強他們在電子商務管道的存在,並在價格範圍和產品系列方面提供多樣性。此外,由於化妝品在男性中越來越受歡迎,以及社交媒體的影響力不斷上升,該行業的一些製造商正在提供男性專用的眼妝產品,如眉毛凝膠,以擴大他們的消費群體。他們還在推出天然、有機以及清真認證的產品。
15.3 10.2 產品組合
15.3 11.2 產品組合
The global eye makeup market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.
Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.
Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, pricing and source.
Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others
Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Low to Medium Price
Premium Price
Chemical
Natural
Organic
Halal
Other
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.
The global eye makeup market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.
Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.
Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, pricing and source.
Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others
Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Low to Medium Price
Premium Price
Chemical
Natural
Organic
Halal
Other
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.