市場調查報告書

行動電視市場: 全球產業趨勢,佔有率,規模,成長,機會,預測(2020年∼2025年)

Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

出版商 IMARC Services Private Limited 商品編碼 952885
出版日期 內容資訊 英文 112 Pages
商品交期: 2-3個工作天內
價格
行動電視市場: 全球產業趨勢,佔有率,規模,成長,機會,預測(2020年∼2025年) Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
出版日期: 2020年07月18日內容資訊: 英文 112 Pages
簡介

全球行動電視市場,從2014年到2019年預計大幅度成長。行動電話和平板電腦等的智慧裝置的使用數量增加和網路用戶增加,是帶動該市場成長的重要要素。還有5G廣播服務的引進,是推動市場成長的另1個要素。5G廣播,提供用戶資料速度和媒體消費的功能,提高整體行動體驗。都市化的發展,可支配所得的增加,消費者對休閒和娛樂活動的支出增加,方便使用低安裝成本等要素,也更加推動市場。

本報告提供全球行動電視市場的相關調查,市場成果,各內容類型、技術、服務類型、用途、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 序文

第2章 範圍與調查手法

第3章 摘要整理

第4章 簡介

第5章 全球行動電視市場

  • 市場概要
  • 市場成果

第6章 市場明細:各內容類型

  • 視訊點播
  • 線上影片
  • 直接播送

第7章 市場明細:各技術

  • IPTV
  • OTT
  • 衛星
  • 其他

第8章 市場明細:各服務形式

  • 免費廣播服務
  • 收費電視服務

第9章 市場明細:各用途

  • 商業
  • 個人

第10章 市場明細:各地區

  • 北美
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 南美
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 其他

第11章 SWOT分析

第12章 價值鏈分析

第13章 波特的五力分析

第14章 競爭情形

  • 市場結構
  • 主要企業
  • 主要企業的簡介
    • Asianet Satellite
    • AT&T Inc.
    • Bell Canada (BCE Inc.)
    • Bharti Airtel Limited
    • Charter Communications Inc.
    • Comcast Corporation
    • Consolidated Communications
    • Cox Communications Inc.
    • MobiTV Inc.
    • SPB TV AG
    • Tata Sky Ltd.
    • United States Cellular
    • Verizon Communications Inc.
目錄
Product Code: SR1019K19_Report

The global mobile TV market witness strong growth during the period 2014-2019. A mobile television (TV) refers to the service of seamless television broadcasting of videos over mobile and handheld devices. It can either be paid through a subscription fee or available for free through the internet. The content can also be downloaded and podcasted to be viewed by the user as per their convenience. The mobile TV utilizes various kinds of technical systems, such as Wi-Fi or WiMAX, and terrestrial networks to send radio and wireless signals along with the existing satellite technology to deliver broadcasts. Using this service, the user can watch the latest news, real-time traffic reports and live telecast of sporting events and television shows. In comparison to traditional cable television, mobile TV provides high quality and more customizable experience to the end-user.

Increasing usage of smart devices such as mobile phones and tablets along with rising internet usership is the key factor driving the growth of the market. Furthermore, there has been an increase in the demand for premium sports, movies and entertainment content through Video on Demand (VoD) platforms which are also contributing to the market growth. A rise in the production of TV-enabled mobile handsets has also enhanced the adoption of free-to-air services across the developing nations. Additionally, the introduction of 5G broadcast services is another factor contributing to the growth of the market. The 5G broadcasts offer users with high data speed and media consumption facilities that improve the overall mobile experience. Other factors such as growing urbanization, rising disposable income and consumer expenditure on leisure and entertainment activities along with convenient access and low installation costs are also projected to drive the market further. Looking forward, IMARC Group expects the market to continue its strong growth during the next five years.

Breakup by Content Type:

  • Video-on-Demand
  • Online Video
  • Live Streaming

Breakup by Technology:

  • IPTV
  • OTT
  • Satellite
  • Others

Breakup by Service Type:

  • Free-to-Air Service
  • Pay TV Services

Breakup by Application:

  • Commercial
  • Personal

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), Verizon Communications Inc., etc.

Key Questions Answered in This Report:

  • How has the global mobile TV market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the content type?
  • What is the breakup of the market based on the technology?
  • What is the breakup of the market based on the service type?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile TV market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market Forecast

6 Market Breakup by Content Type

  • 6.1 Video-on-Demand
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Online Video
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Live Streaming
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Technology

  • 7.1 IPTV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 OTT
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Satellite
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Service Type

  • 8.1 Free-to-Air Services
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pay TV Services
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Commercial
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Personal
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Asianet Satellite
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AT&T Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Bell Canada (BCE Inc.)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Bharti Airtel Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Charter Communications Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Comcast Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Consolidated Communications
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Cox Communications Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 MobiTV Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 SPB TV AG
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Tata Sky Ltd.
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 United States Cellular
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Verizon Communications Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile TV Market: Sales Value (in Billion US$), 2014-2019
  • Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2019
  • Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2019
  • Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2019
  • Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2019
  • Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2019
  • Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion US$), 2020-2025
  • Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 31: North America: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 33: United States: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 35: Canada: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 39: China: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 41: Japan: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 43: India: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 45: South Korea: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 47: Australia: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 51: Others: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 53: Europe: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 55: Germany: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 57: France: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 61: Italy: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 63: Spain: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 65: Russia: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 67: Others: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 69: Latin America: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 71: Brazil: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 73: Mexico: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 75: Others: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 79: Global: Mobile TV Industry: SWOT Analysis
  • Figure 80: Global: Mobile TV Industry: Value Chain Analysis
  • Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile TV Market: Key Industry Highlights, 2019 and 2025
  • Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million US$), 2020-2025
  • Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million US$), 2020-2025
  • Table 4: Global: Mobile TV Market Forecast: Breakup by Service (in Million US$), 2020-2025
  • Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million US$), 2020-2025
  • Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million US$), 2020-2025
  • Table 7: Global: Mobile TV Market Structure
  • Table 8: Global: Mobile TV Market: Key Players