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市場調查報告書

商品編碼

1390906

口紅市場：2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測

Lipstick Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: 2023年11月24日 | 出版商:

IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

概要

2022年全球口紅市場規模達87億美元。展望未來， IMARC Group預計到2028年市場規模將達到122億美元，2022-2028年複合年成長率（CAGR）為5.80%。

口紅是一種用於給嘴唇著色的化妝品，含有油、顏料、蠟和潤膚劑。它被廣泛用於增強嘴唇的質感並為整體臉部外觀提供容光煥發的外觀。它採用多階段製程製造，首先熔化和混合各種成分，將它們成型為管狀模具，然後包裝最終產品。如今，口紅也富含維生素E、甘油和椰子油，以保持嘴唇健康。它們還可以作為潤唇膏，為嘴唇提供保濕和色彩。它們經常被男性和女性佩戴，是全球最常用的化妝品之一。

口紅市場趨勢：

不斷發展的城市化加上全球職業女性人數的增加是推動市場成長的關鍵因素。由於女性購買力的不斷增強以及對外表意識的不斷增強，對口紅的需求大幅成長。此外，電子商務平台為消費者提供精心設計的沉浸式購物體驗，為美容產業帶來了巨大的變化。線上零售商提供的有吸引力的價格優惠以及便捷的服務也導致了產品需求的增加。此外，領先品牌和知名製造商在 Facebook 和 Instagram 等流行社交媒體網站上開展的積極促銷活動也促進了產品需求的成長。此外，由於健康意識不斷增強，消費者擴大選擇有機和無鉛口紅。其他因素，例如產品高階化以及可自訂色調的口紅和個性化塗抹器的推出，也進一步推動了市場成長。

本報告回答的關鍵問題

全球口紅市場有多大？
2023-2028年全球口紅市場的預期成長率是多少？
推動全球口紅市場的關鍵因素是什麼？
COVID-19 對全球口紅市場有何影響？
根據產品類型，全球口紅市場的詳細情形如何？
全球口紅市場以顏色分類是怎樣的？
基於塗抹器的全球口紅市場的細分是什麼？
全球口紅市場依年齡層分類是怎樣的？
全球口紅市場以性別分類是怎樣的？
全球口紅市場按配銷通路分類是怎樣的？
全球口紅市場的重點區域有哪些？
全球口紅市場的主要參與者/公司有哪些？

市場結構
關鍵參與者
關鍵參與者簡介
- L'Oreal SA
- Procter & Gamble (P&G) Company
- Avon Products, Inc.
- Shiseido Company, Limited
- LVMH Moet Hennessy - Louis Vuitton SE
- Estee Lauder Companies Inc.
- Oriflame Holding AG
- Revlon, Inc.
- Markwins Beauty Brands, Inc.
- Stargazer Products
- Coty Inc.
- The Clorox Company
- DHC Corporation
- Johnson& Johnson
- Chanel SA
- Inglot Cosmetics
- Unilever Group
- Rohto Pharmaceutical Co., Ltd.

簡介目錄圖表

Product Code: SR112023A1538

Abstract

The global lipstick market size reached US$ 8.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 12.2 Billion by 2028, exhibiting a growth rate (CAGR) of 5.80% during 2022-2028.

Lipstick is a cosmetic product that is used to color the lips and contains oils, pigments, waxes and emollients. It is widely used for enhancing the texture of lips and providing a radiant look to the overall facial appearance. It is manufactured in a multi-stage process that begins with melting and mixing various ingredients, shaping them into tubular molds and then packaging the final product. Nowadays, lipsticks are also being enriched with vitamin E, glycerin and coconut oil to maintain healthy lips. They also act as a lip balm that provides both hydration and color to the lips. They are often worn by both men and women and are among the most commonly used makeup products across the globe.

Lipstick Market Trends:

Growing urbanization coupled with increasing working women base across the globe is the key factor driving the growth of the market. The demand for lipsticks has grown substantially among women owing to their escalating purchasing power along with the growing consciousness about physical appearance. Furthermore, e-commerce platforms have brought massive changes to the beauty industry by providing consumers with a well-designed and immersive shopping experience. Attractive price concession along with easy accessibility offered by online retailers has also resulted in increasing product demand. Additionally, aggressive promotional activities by leading brands and established manufacturers on popular social media sites such as Facebook and Instagram are also contributing to burgeoning product demand. Moreover, owing to growing health-consciousness, consumers are increasingly opting for organic and lead-free lipsticks. Other factors such as product premiumization along with the introduction of lipsticks with customizable shades and personalized applicators are also fueling the market growth further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global lipstick market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type, colour, applicator, age group, gender and distribution channel.

Breakup by Product Type:

Satin/Sheer

Matte

Creme

Gloss

Metallic

Shimmer

Others

Breakup by Colour:

Red

Pink

Nude

Maroon

Others

Breakup by Applicator:

Lipstick Cream

Lipstick Palette

Lipstick Pencil

Lipstick Tube/Stick

Liquid Lipstick

Breakup by Age Group:

Under 18

18-30

30-40

40-50

Above 50

Breakup by Gender:

Female

Unisex

Breakup by Distribution Channel:

Departmental/Grocery Stores

Multi Branded Retail Stores

Supermarkets and Hypermarkets

Exclusive Retail Stores

Online Channels

Others

Breakup by Region:

North America

Asia Pacific

Europe

Middle East and Africa

Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being L'Oreal SA, Procter & Gamble (P&G) Company, Avon Products, Inc., Shiseido Company, Limited, LVMH Moet Hennessy - Louis Vuitton SE, Estee Lauder Companies Inc., Oriflame Holding AG, Revlon, Inc., Markwins Beauty Brands, Inc., Stargazer Products, Coty Inc., The Clorox Company, DHC Corporation, Johnson& Johnson, Chanel S.A., Inglot Cosmetics, Unilever Group and Rohto Pharmaceutical Co., Ltd.

Key Questions Answered in This Report

1. How big is the global lipstick market?
2. What is the expected growth rate of the global lipstick market during 2023-2028?
3. What are the key factors driving the global lipstick market?
4. What has been the impact of COVID-19 on the global lipstick market?
5. What is the breakup of the global lipstick market based on the product type?
6. What is the breakup of the global lipstick market based on the color?
7. What is the breakup of the global lipstick market based on the applicator?
8. What is the breakup of the global lipstick market based on the age group?
9. What is the breakup of the global lipstick market based on the gender?
10. What is the breakup of the global lipstick market based on the distribution channel?
11. What are the key regions in the global lipstick market?
12. Who are the key players/companies in the global lipstick market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Lipstick Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Colour
5.6 Market Breakup by Applicator
5.7 Market Breakup by Age Group
5.8 Market Breakup by Gender
5.9 Market Breakup by Distribution Channel
5.10 Market Breakup by Region
5.11 Market Forecast

6 Market Breakup by Product Type

6.1 Satin/Sheer
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Matte
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Creme
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Gloss
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Metallic
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
6.6 Shimmer
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
6.7 Others
- 6.7.1 Market Trends
- 6.7.2 Market Forecast

7 Market Breakup by Colour

7.1 Red
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Pink
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Nude
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Maroon
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast

8 Market Breakup by Applicator

8.1 Lipstick Cream
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Lipstick Palette
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Lipstick Pencil
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Lipstick Tube/Stick
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Liquid Lipstick
- 8.5.1 Market Trends
- 8.5.2 Market Forecast

9 Market Breakup by Age Group

9.1 Under 18
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 18-30
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 30-40
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 40-50
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Above 50
- 9.5.1 Market Trends
- 9.5.2 Market Forecast

10 Market Breakup by Gender

10.1 Female
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Unisex
- 10.2.1 Market Trends
- 10.2.2 Market Forecast

11 Market Breakup by Distribution Channel

11.1 Departmental/Grocery Stores
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
11.2 Multi Branded Retail Stores
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
11.3 Supermarkets and Hypermarkets
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
11.4 Exclusive Retail Stores
- 11.4.1 Market Trends
- 11.4.2 Market Forecast
11.5 Online Channels
- 11.5.1 Market Trends
- 11.5.2 Market Forecast
11.6 Others
- 11.6.1 Market Trends
- 11.6.2 Market Forecast

12 Market Breakup by Region

12.1 North America
- 12.1.1 Market Trends
- 12.1.2 Market Forecast
12.2 Asia Pacific
- 12.2.1 Market Trends
- 12.2.2 Market Forecast
12.3 Europe
- 12.3.1 Market Trends
- 12.3.2 Market Forecast
12.4 Middle East and Africa
- 12.4.1 Market Trends
- 12.4.2 Market Forecast
12.5 Latin America
- 12.5.1 Market Trends
- 12.5.2 Market Forecast

13 SWOT Analysis

13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats

14 Value Chain Analysis

15 Porter's Five Forces Analysis

15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
- 17.3.1 L'Oreal SA
- 17.3.2 Procter & Gamble (P&G) Company
- 17.3.3 Avon Products, Inc.
- 17.3.4 Shiseido Company, Limited
- 17.3.5 LVMH Moet Hennessy - Louis Vuitton SE
- 17.3.6 Estee Lauder Companies Inc.
- 17.3.7 Oriflame Holding AG
- 17.3.8 Revlon, Inc.
- 17.3.9 Markwins Beauty Brands, Inc.
- 17.3.10 Stargazer Products
- 17.3.11 Coty Inc.
- 17.3.12 The Clorox Company
- 17.3.13 DHC Corporation
- 17.3.14 Johnson& Johnson
- 17.3.15 Chanel S.A.
- 17.3.16 Inglot Cosmetics
- 17.3.17 Unilever Group
- 17.3.18 Rohto Pharmaceutical Co., Ltd.

簡介目錄圖表

List of Figures

Figure 1: Global: Lipstick Market: Major Drivers and Challenges
Figure 2: Global: Lipstick Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Lipstick Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Lipstick Market: Breakup by Colour (in %), 2022
Figure 5: Global: Lipstick Market: Breakup by Applicator (in %), 2022
Figure 6: Global: Lipstick Market: Breakup by Age Group (in %), 2022
Figure 7: Global: Lipstick Market: Breakup by Gender (in %), 2022
Figure 8: Global: Lipstick Market: Breakup by Distribution Channel (in %), 2022
Figure 9: Global: Lipstick Market: Breakup by Region (in %), 2022
Figure 10: Global: Lipstick Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: Global: Lipstick Industry: SWOT Analysis
Figure 12: Global: Lipstick Industry: Value Chain Analysis
Figure 13: Global: Lipstick Industry: Porter's Five Forces Analysis
Figure 14: Global: Lipstick (Satin/Sheer) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 15: Global: Lipstick (Satin/Sheer) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 16: Global: Lipstick (Matte) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 17: Global: Lipstick (Matte) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 18: Global: Lipstick (Creme) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 19: Global: Lipstick (Creme) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 20: Global: Lipstick (Gloss) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 21: Global: Lipstick (Gloss) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 22: Global: Lipstick (Metallic) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 23: Global: Lipstick (Metallic) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 24: Global: Lipstick (Shimmer) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 25: Global: Lipstick (Shimmer) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 26: Global: Lipstick (Other Product Types) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 27: Global: Lipstick (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 28: Global: Lipstick (Red) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 29: Global: Lipstick (Red) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 30: Global: Lipstick (Pink) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 31: Global: Lipstick (Pink) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 32: Global: Lipstick (Nude) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 33: Global: Lipstick (Nude) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 34: Global: Lipstick (Maroon) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 35: Global: Lipstick (Maroon) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 36: Global: Lipstick (Other Colour Types) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 37: Global: Lipstick (Other Colour Types) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 38: Global: Lipstick (Lipstick Cream) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 39: Global: Lipstick (Lipstick Cream) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 40: Global: Lipstick (Lipstick Palette) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 41: Global: Lipstick (Lipstick Palette) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 42: Global: Lipstick (Lipstick Pencil) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 43: Global: Lipstick (Lipstick Pencil) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 44: Global: Lipstick (Lipstick Tube/Stick) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 45: Global: Lipstick (Lipstick Tube/Stick) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 46: Global: Lipstick (Liquid Lipstick) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 47: Global: Lipstick (Liquid Lipstick) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 48: Global: Lipstick (Under 18) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 49: Global: Lipstick (Under 18) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 50: Global: Lipstick (18-30) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 51: Global: Lipstick (18-30) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 52: Global: Lipstick (30-40) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 53: Global: Lipstick (30-40) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 54: Global: Lipstick (40-50) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 55: Global: Lipstick (40-50) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 56: Global: Lipstick (Above 50) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 57: Global: Lipstick (Above 50) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 58: Global: Lipstick (Female) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 59: Global: Lipstick (Female) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 60: Global: Lipstick (Unisex) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 61: Global: Lipstick (Unisex) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 62: Global: Lipstick Market: Sales through Departmental/Grocery Stores (in Billion US$), 2017 & 2022
Figure 63: Global: Lipstick Market Forecast: Sales through Departmental/Grocery Stores (in Billion US$), 2023-2028
Figure 64: Global: Lipstick Market: Sales through Multi Branded Retail Stores (in Billion US$), 2017 & 2022
Figure 65: Global: Lipstick Market Forecast: Sales through Multi Branded Retail Stores (in Billion US$), 2023-2028
Figure 66: Global: Lipstick Market: Sales through Supermarkets and Hypermarkets (in Billion US$), 2017 & 2022
Figure 67: Global: Lipstick Market Forecast: Sales through Supermarkets and Hypermarkets (in Billion US$), 2023-2028
Figure 68: Global: Lipstick Market: Sales through Exclusive Retail Stores (in Billion US$), 2017 & 2022
Figure 69: Global: Lipstick Market Forecast: Sales through Exclusive Retail Stores (in Billion US$), 2023-2028
Figure 70: Global: Lipstick Market: Sales through Online Channels (in Billion US$), 2017 & 2022
Figure 71: Global: Lipstick Market Forecast: Sales through Online Channels (in Billion US$), 2023-2028
Figure 72: Global: Lipstick Market: Sales through Other Distribution Channels (in Billion US$), 2017 & 2022
Figure 73: Global: Lipstick Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2023-2028
Figure 74: North America: Lipstick Market: Sales Value (in Billion US$), 2017 & 2022
Figure 75: North America: Lipstick Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 76: Asia Pacific: Lipstick Market: Sales Value (in Billion US$), 2017 & 2022
Figure 77: Asia Pacific: Lipstick Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 78: Europe: Lipstick Market: Sales Value (in Billion US$), 2017 & 2022
Figure 79: Europe: Lipstick Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 80: Middle East and Africa: Lipstick Market: Sales Value (in Billion US$), 2017 & 2022
Figure 81: Middle East and Africa: Lipstick Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 82: Latin America: Lipstick Market: Sales Value (in Billion US$), 2017 & 2022
Figure 83: Latin America: Lipstick Market Forecast: Sales Value (in Billion US$), 2023-2028

List of Tables

Table 1: Global: Lipstick Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Lipstick Market Forecast: Breakup by Product Type (in Billion US$), 2023-2028
Table 3: Global: Lipstick Market Forecast: Breakup by Colour (in Billion US$), 2023-2028
Table 4: Global: Lipstick Market Forecast: Breakup by Applicator (in Billion US$), 2023-2028
Table 5: Global: Lipstick Market Forecast: Breakup by Age Group (in Billion US$), 2023-2028
Table 6: Global: Lipstick Market Forecast: Breakup by Gender (in Billion US$), 2023-2028
Table 7: Global: Lipstick Market Forecast: Breakup by Distribution Channel (in Billion US$), 2023-2028
Table 8: Global: Lipstick Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 9: Global: Lipstick Market: Competitive Structure
Table 10: Global: Lipstick Market: Key Players

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