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數位影片內容的全球市場:產業趨勢,市場佔有率·規模·成長率·機會·未來預測

Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

出版商 IMARC Services Private Limited 商品編碼 731852
出版日期 內容資訊 英文 106 Pages
商品交期: 2-3個工作天內
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數位影片內容的全球市場:產業趨勢,市場佔有率·規模·成長率·機會·未來預測 Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024
出版日期: 2019年04月08日內容資訊: 英文 106 Pages
簡介

本報告提供全球數位影片內容市場結構與趨勢相關分析,彙整市場整體結構,市場規模的轉變·預測 (過去8年·今後6年份),不同商業模式·各類型·各設備及地區別詳細趨勢,價值鏈結構與趨勢,主要的推動及阻礙市場要素,市場競爭環境,主要企業的簡介等相關調查。

第1章 序論

第2章 分析範圍·手法

第3章 摘要整理

第4章 簡介

  • 概要
  • 產業的主要趨勢

第5章 全球數位影片內容市場

  • 市場概要
  • 市場實際成果值
  • 不同商業模式的市場區隔
  • 設備類別的市場區隔
  • 各地區的市場區隔
  • 市場預測價值
  • SWOT分析
  • 價值鏈分析
    • 概要
    • 內容製作
    • 聚合
    • 流通·行銷
    • 設備
    • 消費者
  • 波特的五力分析
  • 價格分析

第6章 市場區隔:不同商業模式

  • 訂閱式
  • 附廣告式
  • DTO (Download-To-Own)
  • 其他

第7章 市場區隔:各類型

  • 視訊點播 (VOD)
  • 線上影片

第8章 市場區隔:各設備

  • 筆記型電腦
  • PC
  • 行動電話
  • 其他

第9章 市場區隔:各地區

  • 北美
  • 歐洲
  • 亞太地區
  • 中東·非洲
  • 南美

第10章 競爭環境

  • 市場結構
  • 主要企業
  • 主要企業的簡介
    • Google
    • Facebook
    • Amazon
    • Netflix
    • Snap Inc.
    • Twitter
    • Apple Inc.
    • Hulu LLC
    • Youku

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目錄
Product Code: SR1018G73_Report

The global digital video content market is currently being catalysed by a number of factors which include rising internet penetration, increasing sales of smart phones, strong growth of social media platforms, low costs, etc. Digital video content includes music videos, TV shows, movies and advertisements which can be viewed on digital platforms through devices such as smartphones, tablets, laptops, smart TVs, etc. It accounts for a significant part of online media consumption, particularly by the young population. With the increasing number of devices capable of supporting digital media coupled with growing access to broadband and public Wi-Fi, an array of video content platforms have emerged. Moreover, the popularity and wide reach of digital video content have helped marketers in educating and converting buyers, and ensuring customer satisfaction.

Global Digital Video Content Market Drivers/Constraints:

  • With rising internet penetration, cable TV is rapidly being overtaken by over-the-top (OTT) media services such as Amazon, Netflix, Hulu, etc. This has reshaped consumer habits and preferences, in both the developed and developing regions, by providing an option to view the content at any time or place.
  • There has been a shift from plain texts and images to video advertisements on numerous social media platforms as they help in capturing the attention of the target audience. Various companies are employing livestream videos as they offer a low-cost, authentic and easily accessible marketing solution.
  • As an increasing number of consumers are accessing videos through smartphones due to lowering costs and easy internet access, various companies are optimising their video content for consumption through these devices. For instance, they are creating videos in 1:1 ratio (square) along with transcribed and annotated content.
  • Digital video content is vulnerable to fraud, and leads to wasted spend and effort on the part of vendors and advertisers. Moreover, content piracy can result in loss of revenue due to low subscription rates.

Breakup by Type:

  • Based on the type, the market has been segmented as video-on-demand (VOD) and online video content. Amongst these, online video content is the leading segment, holding the largest share. This can be attributed to the rising popularity of social media platforms which enable the users to share and review videos online.

Breakup by Business Model:

  • Based on the business model, the report has segmented the market into advertising, subscription, download-to-own (DTO) and others.

Breakup by Device Type:

  • Based on the device type, the market has been segmented as laptops, personal computers, mobiles and others.

Regional Insights:

  • Region-wise, North America enjoys the leading position in the global digital video content market. Other major regions include Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape

The report also provides the Competitive Landscape of the global digital video content market. Some of the major key players operating in the market are:

  • Google
  • Facebook
  • Amazon
  • Netflix
  • Hulu LLC
  • Apple Inc.
  • Twitter
  • Snap Inc.
  • Youku
  • This report provides a deep insight into the global digital video content market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the digital video content industry in any manner.

Key Questions Answered in This Report:

  • How has the global digital video content market performed so far and how will it perform in the coming years?
  • What are the key regions in the global digital video content market?
  • Which are the popular types in the global digital video content market?
  • What are the key business models in the global digital video content market?
  • What are the various device types in the global digital video content market?
  • What are the various stages in the value chain of the global digital video content industry?
  • What are the key driving factors and challenges in the global digital video content industry?
  • What is the structure of the global digital video content industry and who are the key players?
  • What is the degree of competition in the global digital video content industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital Video Content Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market Breakup by Business Model
  • 5.4 Market Breakup by Type
  • 5.5 Market Breakup by Device Type
  • 5.6 Market Breakup by Region
  • 5.7 Market Forecast
  • 5.8 SWOT Analysis
    • 5.8.1 Overview
    • 5.8.2 Strengths
    • 5.8.3 Weaknesses
    • 5.8.4 Opportunities
    • 5.8.5 Threats
  • 5.9 Value Chain Analysis
    • 5.9.1 Overview
    • 5.9.2 Content Creation
    • 5.9.3 Aggregation
    • 5.9.4 Distribution and Marketing
    • 5.9.5 Devices
    • 5.9.6 Consumers
  • 5.10 Porters Five Forces Analysis
    • 5.10.1 Overview
    • 5.10.2 Bargaining Power of Buyers
    • 5.10.3 Bargaining Power of Suppliers
    • 5.10.4 Degree of Competition
    • 5.10.5 Threat of New Entrants
    • 5.10.6 Threat of Substitutes
  • 5.11 Price Analysis

6 Market Breakup by Business Model

  • 6.1 Subscription
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Advertising
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Download-To-Own (DTO)
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Video-On-Demand (VOD)
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Online Video
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Device

  • 8.1 Laptop
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 PC
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Mobile
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Europe
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Competitive Landscape

  • 10.1 Market Structure
  • 10.2 Key Players
  • 10.3 Profiles of Key Players
    • 10.3.1 Google
    • 10.3.2 Facebook
    • 10.3.3 Amazon
    • 10.3.4 Netflix
    • 10.3.5 Snap Inc.
    • 10.3.6 Twitter
    • 10.3.7 Apple Inc.
    • 10.3.8 Hulu LLC
    • 10.3.9 Youku

List of Figures

  • Figure 1: Global: Digital Video Content Market: Major Drivers and Challenges
  • Figure 2: Global: Digital Video Content Market: Sales Value (in Billion US$), 2011-2018
  • Figure 3: Global: Digital Video Content Market: Breakup by Business Model (in %), 2018
  • Figure 4: Global: Digital Video Content Market: Breakup by Type (in %), 2018
  • Figure 5: Global: Digital Video Content Market: Breakup by Device Type (in %), 2018
  • Figure 6: Global: Digital Video Content Market: Breakup by Region (in %), 2018
  • Figure 7: Global: Digital Video Content Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 8: Global: Digital Video Content Industry: SWOT Analysis
  • Figure 9: Global: Digital Video Content Industry: Value Chain Analysis
  • Figure 10: Global: Digital Video Content Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Digital Video Content Market (Subscription): Sales Value (in Million US$), 2011 & 2018
  • Figure 12: Global: Digital Video Content Market Forecast (Subscription): Sales Value (in Million US$), 2019-2024
  • Figure 13: Global: Digital Video Content Market (Advertising): Sales Value (in Million US$), 2011 & 2018
  • Figure 14: Global: Digital Video Content Market Forecast (Advertising): Sales Value (in Million US$), 2019-2024
  • Figure 15: Global: Digital Video Content Market (DTO- Download-To-Own): Sales Value (in Million US$), 2011 & 2018
  • Figure 16: Global: Digital Video Content Market Forecast (DTO- Download-To-Own): Sales Value (in Million US$), 2019-2024
  • Figure 17: Global: Digital Video Content Market (Other Business Models): Sales Value (in Million US$), 2011 & 2018
  • Figure 18: Global: Digital Video Content Market Forecast (Other Business Models): Sales Value (in Million US$), 2019-2024
  • Figure 19: Global: Digital Video Content Market (VOD- Video-On-Demand): Sales Value (in Million US$), 2011 & 2018
  • Figure 20: Global: Digital Video Content Market Forecast (VOD- Video-On-Demand): Sales Value (in Million US$), 2019-2024
  • Figure 21: Global: Digital Video Content Market (Online Video): Sales Value (in Million US$), 2011 & 2018
  • Figure 22: Global: Digital Video Content Market Forecast (Online Video): Sales Value (in Million US$), 2019-2024
  • Figure 23: Global: Digital Video Content Market (Laptop): Sales Value (in Million US$), 2011 & 2018
  • Figure 24: Global: Digital Video Content Market Forecast (Laptop): Sales Value (in Million US$), 2019-2024
  • Figure 25: Global: Digital Video Content Market (PC): Sales Value (in Million US$), 2011 & 2018
  • Figure 26: Global: Digital Video Content Market Forecast (PC): Sales Value (in Million US$), 2019-2024
  • Figure 27: Global: Digital Video Content Market (Mobile): Sales Value (in Million US$), 2011 & 2018
  • Figure 28: Global: Digital Video Content Market Forecast (Mobile): Sales Value (in Million US$), 2019-2024
  • Figure 29: Global: Digital Video Content Market (Other Devices): Sales Value (in Million US$), 2011 & 2018
  • Figure 30: Global: Digital Video Content Market Forecast (Other Devices): Sales Value (in Million US$), 2019-2024
  • Figure 31: North America: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 32: North America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 33: Europe: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 34: Europe: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 35: Asia Pacific: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 36: Asia Pacific: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 37: Middle East and Africa: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 38: Middle East and Africa: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 39: Latin America: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 40: Latin America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024

List of Tables

  • Table 1: Global: Digital Video Content Market: Key Industry Highlights, 2018 and 2024
  • Table 2: Global: Digital Video Content Market Forecast: Breakup by Business Model (in Million US$), 2019-2024
  • Table 3: Global: Digital Video Content Market Forecast: Breakup by Type (in Million US$), 2019-2024
  • Table 4: Global: Digital Video Content Market Forecast: Breakup by Device Type (in Million US$), 2019-2024
  • Table 5: Global: Digital Video Content Market Forecast: Breakup by Region (in Million US$), 2019-2024
  • Table 6: Global: Digital Video Content Market: Competitive Structure
  • Table 7: Global: Digital Video Content Market: Key Players
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