市場調查報告書

無線電廣告的全球市場的報告與預測(2017∼2022年)

Global Radio Advertising Market Report & Forecast 2018-2023

出版商 IMARC Services Private Limited 商品編碼 507496
出版日期 內容資訊 英文 50 Pages
商品交期: 2-3個工作天內
價格
無線電廣告的全球市場的報告與預測(2017∼2022年) Global Radio Advertising Market Report & Forecast 2018-2023
出版日期: 2017年04月29日內容資訊: 英文 50 Pages
簡介

無線電台不僅提供聽眾娛樂,更是最古早,又比電視CM便宜的廣告媒體之一,同時為廣告客戶提供了廣泛的觀眾。因此它已經成為大型和小型公司廣告既有影響力也具有成本效益的途徑。2008年到2009年受到全球經濟危機的影響,無線電廣告的支出大幅下滑,但2010年後收益已開始順利復甦。2009∼2016年無線電廣告的全球市場的年複合成長率預測將是2.2%,並將在2016年超過325億美元的價值。

本報告提供無線電廣告的全球市場相關宏觀、微觀概要和最近的趨勢,涵括主要市場促進要素與課題,波特的五力分析,廣告的定價模式等資訊。

第1章 調查手法

第2章 摘要整理

第3章 簡介

  • 概要
  • 產業的主要趨勢

第4章 廣告的全球市場

  • 現在及迄今的市場趨勢
  • 各市場區隔的實際成果
  • 各地區的實際成果
  • 主要的企業與市場佔有率
  • 市場預測

第5章 無線電廣告的全球市場

  • 市場概要
  • 現在及迄今的市場趨勢
  • 各類型市場明細
    • 傳統無線電廣告
    • 傳統無線電廣播廣告
    • 地面電波無線電線上廣告
    • 衛星無線電廣告
  • 各地區市場實際成果
    • 北美
    • 歐洲·中東·非洲
    • 亞太地區
    • 南美
  • 各行業市場明細
  • 市場預測
  • 無線電廣告的定價模式
  • SWOT分析
  • 價值鏈分析
    • 調查
    • 內容開發
    • 廣告代理店
    • 無線電頻道
    • 觀眾
  • 波特的五力分析
  • 主要課題

第6章 無線電廣告的全球市場:競爭展望

  • 市場結構
  • 主要企業簡介

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目錄
Product Code: SR1018C68_Report

Radio, besides providing entertainment to listeners, represents one of the oldest advertising media which is relatively cheaper as compared to television and at the same time, delivers a vast audience to the advertisers. As a result, it has become an influential as well as a cost-effective route of advertisement for big and small companies alike. According to the report by IMARC Group, titled "Global Radio Advertising Market Report & Forecast 2017-2022", the revenues of the global radio advertising market experienced a steep decline in 2008 and 2009 due to the global financial crisis. From 2010 onwards, however, revenues have continuously increased. During 2009-2016, the market has grown at a CAGR of 2.2%, reaching a value of US$ 32.5 Billion in 2016.

Although newer advertising platforms such as internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to many reasons. The portability of radio makes it a favourable source of entertainment and news. Secondly, radio offers a wide demographic coverage as it appeals to varied segments of audience via a number of programmes such as news, education, music and entertainment, employment, etc. Moreover, as many villages all across the globe still lack electricity penetration, radio continues to be their major source of information and entertainment and as a result, radio signifies an influential medium of advertising for rural markets. Nowadays, the increasing penetration of smart phones and internet facilities have led to a rise in the number of online radio audience which is also driving the growth of the global radio advertising market.

The report has segmented the global radio advertising market on the basis of types: Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising and Satellite Radio Advertising. The report has also segmented the market on the basis of industry, listing the key industries which are actively using radio advertising. Market share analysis of key regions and markets have also been provided in the report. North America currently represents the largest market for radio advertising. Other major markets include Asia Pacific, EMEA (Europe, Middle East & Africa) and Latin America. On a competitive front, the report has analysed the key players currently operating in the global radio advertising market.

This report provides a deep insight into the global radio advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter's five forces analysis, radio advertising pricing models, margins in radio advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the radio advertising industry in any manner.

Table of Contents

1 Research Methodology

2 Executive Summary

3 Introduction

  • 3.1 Overview
  • 3.2 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Radio Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Market Breakup by Type
    • 5.3.1 Traditional Radio Advertising
    • 5.3.2 Terrestrial Radio Broadcast Advertising
    • 5.3.3 Terrestrial Radio Online Advertising
    • 5.3.4 Satellite Radio Advertising
  • 5.4 Market Breakup by Region
    • 5.4.1 North America
    • 5.4.2 EMEA
    • 5.4.3 Asia Pacific
    • 5.4.4 Latin America
  • 5.5 Market Breakup by Industry
  • 5.6 Market Forecast
  • 5.7 Radio Advertising Pricing Models
  • 5.8 SWOT Analysis
    • 5.8.1 Overview
    • 5.8.2 Strengths
    • 5.8.3 Weaknesses
    • 5.8.4 Opportunities
    • 5.8.5 Threats
  • 5.9 Value Chain Analysis
    • 5.9.1 Research
    • 5.9.2 Content Development
    • 5.9.3 Advertising Agencies
    • 5.9.4 Radio Channels
    • 5.9.5 Audience
  • 5.10 Porters Five Forces Analysis
    • 5.10.1 Bargaining Power of Suppliers
    • 5.10.2 Bargaining Power of Buyers
    • 5.10.3 Threat of Substitutes
    • 5.10.4 Competitive Rivalry
    • 5.10.5 Threat of New Entrants
  • 5.11 Key Challenges

6 Global Radio Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figures

  • Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2016
  • Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
  • Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2016
  • Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2016
  • Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
  • Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
  • Figure 6 1: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 2: Global: Radio Advertising Market: Value Breakup by Type (in %), 2016
  • Figure 6 3: Global: Traditional Radio Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 4: Global: Terrestrial Radio Broadcast Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 5: Global: Terrestrial Radio Online Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 6: Global: Satellite Radio Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 7: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 8: Global: Radio Advertising Market: Regional Breakup (in %), 2016
  • Figure 6 9: North America: Radio Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 10: Global: Mobile Advertising Market: Breakup by Industries (in %), 2016
  • Figure 6 11: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 6 12: Radio Advertising Market: Porter's Five Forces Analysis

List of Tables

  • Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
  • Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022