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市場調查報告書

戶外廣告的全球市場的報告與預測

Global Outdoor Advertising Market Report and Forecast 2018-2023

出版商 IMARC Services Pvt. Ltd. 商品編碼 507495
出版日期 內容資訊 英文 79 Pages
商品交期: 最快1-2個工作天內
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戶外廣告的全球市場的報告與預測 Global Outdoor Advertising Market Report and Forecast 2018-2023
出版日期: 2017年04月29日 內容資訊: 英文 79 Pages
簡介

本報告涵括戶外廣告的全球市場相關宏觀·微觀概要和最近的趨勢,主要市場促進要素與課題,波特的五力分析,廣告的定價模式等資訊。

第1章 調查手法

第2章 摘要整理

第3章 簡介

  • 概要
  • 產業的主要趨勢

第4章 廣告的全球市場

  • 目前及迄今的市場趨勢
  • 各市場區隔的實際成果
  • 各地區的實際成果
  • 主要企業與市場佔有率
  • 市場預測

第5章 戶外廣告的全球市場

  • 市場概要
  • 目前及迄今的市場趨勢
  • 各地區市場實際成果
    • 亞太地區
    • 歐洲·中東·非洲
    • 北美
    • 南美
  • 各類型市場明細
    • 傳統戶外廣告市場
    • 數位戶外廣告市場
  • 各市場區隔的實際成果
    • 招牌廣告
    • 交通廣告
    • 室外公共物廣告
    • 其他
  • 各行業市場明細
  • 市場預測
  • 戶外廣告的定價模式
  • SWOT分析
  • 價值鏈分析
    • 調查
    • 內容開發
    • 廣告代理店
    • 室外媒體(招牌,大眾交通工具,室外公共物等)
    • 觀眾
  • 波特的五力分析
  • 主要課題

第6章 戶外廣告的全球市場:競爭展望

  • 市場結構
  • 主要企業簡介

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目錄
Product Code: SR1018C66_Report

One of the oldest forms of promotion, outdoor or out-of-home (OOH) advertisement is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. Outdoor advertising represents a cost-efficient and long-lasting form of advertisement with wide coverage. Moreover, consumers are constantly exposed to outdoor advertisements as they are posted in frequently visited open spaces. As a result, organisations employ outdoor advertising in combination with other media platforms in order to expand their reach and increase the recall value of their advertisements. According to IMARC Group's latest report, titled, "Global Outdoor Advertising Market Report & Forecast 2017-2022", the global outdoor advertising market reached a value of around US$ 37.7 Billion in 2016, exhibiting a CAGR of around 5.4% during 2009-2016.

A number of factors are expected to drive the growth of the global outdoor advertising over the forecast period. Infrastructural development, particularly in the emerging economies, will increase the space which can be used for outdoor advertising. The transport system also represents a profitable means of outdoor advertising as a large number of people use public transport to commute. The modernization of public transport will further drive the growth this market. Other factors include onset of digital outdoor advertising, growth of the retail sector and rising urban population.

On the basis of segments, the report has divided the market into billboard, transport and street furniture advertising. On the basis of type, the market has been divided into traditional and digital advertising. The report has also analysed the industries which actively use outdoor advertisement for promoting their products and services. Region-wise, the report has covered Asia-Pacific, Europe Middle East & Africa, Latin America and North America. The report has also analysed the competitive landscape of the market. Some of the key global players include Storer Media, Clear Channel Outdoor, Lamar Advertising, JCDecaux, etc.

This report provides a deep insight into the global outdoor advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter's five forces analysis, outdoor advertising pricing models, margins in outdoor advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the outdoor advertising industry in any manner.

Table of Contents

1 Research Methodology

2 Executive Summary

3 Introduction

  • 3.1 Overview
  • 3.2 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Outdoor Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Performance by Region
    • 5.3.1 Asia Pacific
    • 5.3.2 EMEA
    • 5.3.3 North America
    • 5.3.4 Latin America
  • 5.4 Market Breakup by Type
    • 5.4.1 Traditional Outdoor Advertising Market
    • 5.4.2 Digital Outdoor Advertising Market
  • 5.5 Performance of Various Segments
    • 5.5.1 Billboard Advertising
    • 5.5.2 Transport Advertising
    • 5.5.3 Street Furniture Advertising
    • 5.5.4 Others
  • 5.6 Market Breakup by Industry
  • 5.7 Market Forecast
  • 5.8 Outdoor Advertising Pricing Models
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Research
    • 5.10.2 Content Development
    • 5.10.3 Advertising Agencies
    • 5.10.4 Outdoor Media (Billboards, Public Transport, Street Furniture, etc.)
    • 5.10.5 Audience
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Bargaining Power of Suppliers
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Threat of Substitutes
    • 5.11.4 Competitive Rivalry
    • 5.11.5 Threat of New Entrants
  • 5.12 Key Challenges

6 Global Outdoor Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players
    • 6.2.1 Clear Channel Outdoor
    • 6.2.2 JCDecaux
    • 6.2.3 Lamar Advertising
    • 6.2.4 Outfront Media
    • 6.2.5 Storer Media

List of Figures

  • Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2016
  • Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
  • Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2016
  • Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2016
  • Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
  • Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
  • Figure 6 1: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 2: Global: Outdoor Advertising Market: Regional Breakup by Value, 2016 and 2022
  • Figure 6 3: Global: Outdoor Advertising Market: Breakup by Region (in %), 2016
  • Figure 6 4: Asia Pacific: Outdoor Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 5: Asia Pacific: Outdoor Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 6: Asia Pacific: Outdoor Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 7: Asia Pacific: Outdoor Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 8: Global: Cinema Advertising Market: Breakup by Type (in %), 2016
  • Figure 6 9: Global: Traditional Outdoor Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 10: Global: Traditional Outdoor Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 11: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2016
  • Figure 6 12: Global: Billboard Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 13: Global: Transport Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 14: Global: Street Furniture Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 15: Global: Others Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 16: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2016
  • Figure 6 17: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 6 18: Global: Outdoor Advertising Market: Breakup by Region (in %), 2022
  • Figure 6 19: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2022
  • Figure 6 20: Outdoor Advertising Market: Porter's Five Forces Analysis

List of Tables

  • Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
  • Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022
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