Cover Image
市場調查報告書

電視廣告的全球市場的報告與預測

Global Television Advertising Market Report & Forecast 2018-2023

出版商 IMARC Services Private Limited 商品編碼 507494
出版日期 內容資訊 英文 80 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
電視廣告的全球市場的報告與預測 Global Television Advertising Market Report & Forecast 2018-2023
出版日期: 2017年04月29日 內容資訊: 英文 80 Pages
簡介

本報告涵括電視廣告的全球市場相關宏觀·微觀概要和最近的趨勢,主要市場促進要素與課題,波特的五力分析,廣告的定價模式等資訊。

第1章 調查手法

第2章 摘要整理

第3章 簡介

  • 概要
  • 產業的主要趨勢

第4章 廣告的全球市場

  • 目前及迄今的市場趨勢
  • 各市場區隔的實際成果
  • 各地區的實際成果
  • 主要企業與市場佔有率
  • 市場預測

第5章 電視廣告的全球市場

  • 市場概要
  • 目前及迄今的市場趨勢
  • 各類型市場明細
    • 地面電波
    • 多重頻道
    • 線上
  • 各地區市場實際成果
    • 北美
    • 亞太地區
    • 西歐
    • 南美
    • 東歐
    • 中東·非洲
  • 各行業市場明細
  • 市場預測
  • 電視廣告的定價模式
  • SWOT分析
  • 價值鏈分析
    • 調查
    • 內容開發
    • 廣告代理店
    • 電視頻道
    • 觀眾
  • 波特的五力分析
  • 主要課題

第6章 電視廣告的全球市場:競爭展望

  • 市場結構
  • 主要企業簡介

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: SR1018C69_Report

Television represents one of the most popular and widespread forms of media worldwide with around 1.6 billion households having one or more television sets. The prevalence of television makes it a preferred choice for advertisements for both large and small businesses. Television offers advertisers the ability to use motion, colour and audio to send a strong and persuasive message to the audience. The audio-visual effects also help in creating a long-lasting and emotional impact depending on the services and audience of the advertisement. According to IMARC Group's latest report, titled, "Global Television Advertising Market Report & Forecast 2017-2022", the global television advertisement market reached a value of around US$ Billion 232 in 2016, exhibiting a CAGR of around 6.8% during 2009-2016.

In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.

The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments. Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.

The study has further analysed the market on the basis of key regions. North America currently represents the largest region for television advertising. Other key regions include Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle-East and Africa. The report has also analysed the competitive landscape of the market. Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications.

This report provides a deep insight into the global television advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter's five forces analysis, television advertising pricing models, margins in television advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the television advertising industry in any manner.

Table of Contents

1 Research Methodology

2 Executive Summary

3 Introduction

  • 3.1 Overview
  • 3.2 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Television Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Market Breakup by Service Type
    • 5.3.1 Terrestrial
    • 5.3.2 Multichannel
    • 5.3.3 Online
  • 5.4 Performance of Various Regions
    • 5.4.1 North America
    • 5.4.2 Asia Pacific
    • 5.4.3 Western Europe
    • 5.4.4 Latin America
    • 5.4.5 Eastern Europe
    • 5.4.6 Middle East and Africa
  • 5.5 Market Breakup by Industry
  • 5.6 Market Forecast
  • 5.7 Television Advertising Pricing Models
  • 5.8 SWOT Analysis
    • 5.8.1 Overview
    • 5.8.2 Strengths
    • 5.8.3 Weaknesses
    • 5.8.4 Opportunities
    • 5.8.5 Threats
  • 5.9 Value Chain Analysis
    • 5.9.1 Research
    • 5.9.2 Content Development
    • 5.9.3 Advertising Agencies
    • 5.9.4 Television Channels
    • 5.9.5 Audience
  • 5.10 Porters Five Forces Analysis
    • 5.10.1 Bargaining Power of Suppliers
    • 5.10.2 Bargaining Power of Buyers
    • 5.10.3 Threat of Substitutes
    • 5.10.4 Competitive Rivalry
    • 5.10.5 Threat of New Entrants
  • 5.11 Key Challenges

6 Global Television Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players
    • 6.2.1 CBS
    • 6.2.2 Comcast
    • 6.2.3 News Corporation
    • 6.2.4 Viacom
    • 6.2.5 Cox Communications

List of Figures

  • Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2016
  • Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
  • Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2016
  • Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2016
  • Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
  • Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
  • Figure 6 1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 2: Global: Television Advertising Market: Breakup by Segment (in %), 2016
  • Figure 6 3: Global: Terrestrial Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 4: Global: Multichannel Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 5: Global: Online Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 6: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 7: Global: Television Advertising Market: Regional Breakup (in %), 2016
  • Figure 6 8: North America: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 9: Asia Pacific: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 10: Western Europe: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 11: Latin America: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 12: Eastern Europe: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 13: Middle East and Africa: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 14: Global: Television Advertising Market: Breakup by Industries (in %), 2016
  • Figure 6 15: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2017 - 2022
  • Figure 6 16: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion), 2017 - 2022
  • Figure 6 17: Television Advertising Market: Porter's Five Forces Analysis

List of Tables

  • Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
  • Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2009-2016
Back to Top