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市場調查報告書

網際網路廣告的全球市場的報告與預測

Global Internet Advertising Market Report & Forecast 2017-2022

出版商 IMARC Services Pvt. Ltd. 商品編碼 507493
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
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網際網路廣告的全球市場的報告與預測 Global Internet Advertising Market Report & Forecast 2017-2022
出版日期: 2017年05月20日 內容資訊: 英文 60 Pages
簡介

本報告涵括網際網路廣告的全球市場相關宏觀·微觀概要和最近的趨勢,主要市場促進要素與課題,波特的五力分析,廣告的定價模式等資訊。

第1章 調查手法

第2章 摘要整理

第3章 簡介

  • 概要
  • 產業的主要趨勢

第4章 廣告的全球市場

  • 目前及迄今的市場趨勢
  • 各市場區隔的實際成果
  • 各地區的實際成果
  • 主要企業與市場佔有率
  • 市場預測

第5章 網際網路廣告的全球市場

  • 市場概要
  • 目前及迄今的市場趨勢
  • 各類型市場明細
  • 各地區市場實際成果
    • 北美
    • 亞太地區
    • 西歐
    • 東歐
    • 南美
    • 中東·非洲
  • 搜尋廣告市場
    • 目前及迄今的市場趨勢
    • 市場預測
  • 展示廣告市場
    • 目前及迄今的市場趨勢
    • 市場預測
  • 分類廣告市場
    • 目前及迄今的市場趨勢
    • 市場預測
  • 影片廣告市場
    • 目前及迄今的市場趨勢
    • 市場預測
  • 其他(Lead Generation,豐富式媒體等)
    • 目前及迄今的市場趨勢
    • 市場預測
  • 各行業市場明細
  • 最常點閱的網站
  • 市場預測
  • 網際網路廣告的定價模式
  • SWOT分析
  • 價值鏈分析
    • 調查
    • 內容開發
    • 廣告代理店
    • 線上廣告媒體
    • 觀眾
  • 波特的五力分析
  • 主要課題

第6章 網際網路廣告的全球市場:競爭展望

  • 市場結構
  • 主要企業簡介
目錄
Product Code: SRP00116HL

Nowadays, internet represents one of the fastest growing media segments with over 3 billion people accessing the world wide web every day. People use the internet through devices ranging from mobile phones and tablets to personal computers. These users belong to a diverse range of geographical locations and demographics, which is a distinctive advantage that internet has over other media such as television, newspapers, magazines, etc. As a result of internet's wide reaching capabilities, organisations are increasingly moving towards internet advertising in order to promote their services and products. According to IMARC Group's new report, titled, "Global Internet Advertising Market Report & Forecast 2017-2022", the global internet advertising market reached a value of around US$ Billion 165 in 2016, exhibiting a CAGR of around 14% during 2009-2016.

The internet advertising market is being driven by a number of factors. It represents a much cheaper tool for advertisement than other media and also has a continuously growing consumer base. Moreover, as a result of the availability of big data and online customer analysis, internet advertisements can be targeted at the right customers or audience, thereby making the advertisements relevant and useful. The use of social media advertising has also gained preference in recent years as a result of the growing user base of social media platforms and the increase in time spent by the users on these websites. Other growth inducing factors include sophisticated advertisement placements, advancement in technologies and growth in emerging markets.

The report has segmented the market on the basis of various segments of internet advertising. Some of the major segments include search advertising, lead generation, display advertising, rich media, classified advertisements, video advertisements, etc. The report has also analysed the market on the basis of end-use. Some of the key end-user industries covered by the report include retail, financial services, leisure, telecom and automotive. The report has further segmented the market on the basis of key geographical regions covering Asia-Pacific, Eastern Europe, Latin America, Middle-East & Africa, North America and Western Europe. Currently, North America represents the largest market for internet advertising accounting for the majority of the total market share. The report has also analysed the competitive landscape covering the key global players currently operating in the market.

This report provides a deep insight into the global internet advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter's five forces analysis, internet advertising pricing models, margins in internet advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the internet advertising industry in any manner.

Table of Contents

1. Research Methodology

2. Executive Summary

3. Introduction

  • 3.1. Overview
  • 3.2. Key Industry Trends

4. Global Advertising Market

  • 4.1. Current and Historical Market Trends
  • 4.2. Performance of Various Segments
  • 4.3. Performance of Various Regions
  • 4.4. Key Players and their Market Shares
  • 4.5. Market Forecast

5. Global Internet Advertising Market

  • 5.1. Market Overview
  • 5.2. Current and Historical Market Trends
  • 5.3. Market Breakup by Type
  • 5.4. Performance of Various Regions
    • 5.4.1. North America
    • 5.4.2. Asia Pacific
    • 5.4.3. Western Europe
    • 5.4.4. Eastern Europe
    • 5.4.5. Latin America
    • 5.4.6. Middle East and Africa
  • 5.5. Search Advertising Market
    • 5.5.1. Current and Historical Market Trends
    • 5.5.2. Market Forecast
  • 5.6. Display Advertising Market
    • 5.6.1. Current and Historical Market Trends
    • 5.6.2. Market Forecast
  • 5.7. Classified Advertising Market
    • 5.7.1. Current and Historical Trends
    • 5.7.2. Market Forecast
  • 5.8. Video Advertising Market
    • 5.8.1. Current and Historical Trends
    • 5.8.2. Market Forecast
  • 5.9. Others (Lead Generation, Rich Media, etc.)
    • 5.9.1. Current and Historical Trends
    • 5.9.2. Market Forecast
  • 5.10. Market Breakup by Industry
  • 5.11. Most Visited Websites on the Internet
  • 5.12. Market Forecast
  • 5.13. Internet Advertising Pricing Models
  • 5.14. SWOT Analysis
    • 5.14.1. Overview
    • 5.14.2. Strengths
    • 5.14.3. Weaknesses
    • 5.14.4. Opportunities
    • 5.14.5. Threats
  • 5.15. Value Chain Analysis
    • 5.15.1. Research
    • 5.15.2. Content Development
    • 5.15.3. Advertising Agencies
    • 5.15.4. Online Advertising Media
    • 5.15.5. Audience
  • 5.16. Porters Five Forces Analysis
    • 5.16.1. Bargaining Power of Suppliers
    • 5.16.2. Bargaining Power of Buyers
    • 5.16.3. Threat of Substitutes
    • 5.16.4. Competitive Rivalry
    • 5.16.5. Threat of New Entrants
  • 5.17. Key Challenges

6. Global Internet Advertising Market: Competitive Landscape

  • 6.1. Market Structure
  • 6.2. Profiles of Leading Players

List of Figures

  • Figure 5-1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5-2: Global: Advertising Market: Breakup by Segment (in %), 2016
  • Figure 5-3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
  • Figure 5-4: Global: Advertising Market: Regional Breakup (in %), 2016
  • Figure 5-5: Global: Advertising Market: Share of Key Players (in %), 2016
  • Figure 5-6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5-7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
  • Figure 5-8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
  • Figure 6-1: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6-2: Global: Internet Advertising Market: Breakup by Segment (in %), 2016
  • Figure 6-3: Global: Internet Advertising Market: Sales Value Breakup by Type (in %), 2016 and 2022
  • Figure 6-4: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6-5: Global: Internet Advertising Market: Regional Breakup (in %), 2016 and 2022
  • Figure 6-6: North America: Internet Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6-7: North America: Internet Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6-8: North America: Internet Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6-9: North America: Internet Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6-10: North America: Internet Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6-11: North America: Internet Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6-12: Global: Search Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6-13: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 6-14: Global: Display Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6-15: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 6-16: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6-17: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 6-18: Global: Video Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6-19: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 6-20: Global: Others (Lead Generation, Rich Media, etc.) Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6-21: Global: Others (Lead Generation, Rich Media, etc.) Advertising Market Forecast: Sales Value (in US$ Billion), 2009-2016
  • Figure 6-22: Global: Mobile Advertising Market: Breakup by Industries (in %), 2016
  • Figure 6-23: Global: Internet Advertising Market: Most Visited Websites
  • Figure 6-24: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 6-25: Internet Advertising Market: Porter's Five Forces Analysis

List of Table

  • Table 3-1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
  • Table 3-2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022
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