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市場調查報告書

印刷廣告的全球市場的報告與預測

Global Print Advertising Market Report & Forecast 2018-2023

出版商 IMARC Services Private Limited 商品編碼 507492
出版日期 內容資訊 英文 81 Pages
商品交期: 最快1-2個工作天內
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印刷廣告的全球市場的報告與預測 Global Print Advertising Market Report & Forecast 2018-2023
出版日期: 2017年04月29日 內容資訊: 英文 81 Pages
簡介

本報告涵括印刷廣告的全球市場相關宏觀·微觀概要和最近的趨勢,主要市場促進要素與課題,波特的五力分析,廣告的定價模式等資訊。

第1章 調查手法

第2章 摘要整理

第3章 簡介

  • 概要
  • 產業的主要趨勢

第4章 廣告的全球市場

  • 目前及迄今的市場趨勢
  • 各市場區隔的實際成果
  • 各地區的實際成果
  • 主要企業與市場佔有率
  • 市場預測

第5章 印刷廣告的全球市場

  • 市場概要
  • 目前及迄今的市場趨勢
  • 各類型市場明細
  • 各地區市場實際成果
    • 亞太地區
    • 歐洲·中東·非洲
    • 北美
    • 南美
  • 報紙廣告
    • 廣告收入:目前及迄今的市場趨勢
    • 發行量收入:目前及迄今的市場趨勢
    • 各地區明細
    • 主要新聞:各讀者實際成果
    • 市場預測
  • 雜誌廣告
    • 廣告收入:目前及迄今的市場趨勢
    • 發行量收入:目前及迄今的市場趨勢
    • 各地區明細
    • 主要雜誌:各讀者實際成果
    • 市場預測
  • 各行業市場明細
  • 市場預測
  • 印刷廣告的定價模式
  • SWOT分析
  • 價值鏈分析
    • 調查
    • 內容開發
    • 廣告代理店
    • 印刷廣告媒體(新聞,雜誌,宣傳手冊等)
    • 觀眾
  • 波特的五力分析
  • 主要課題

第6章 印刷廣告的全球市場:競爭展望

  • 市場結構
  • 主要企業簡介

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目錄
Product Code: SR1018C70_Report

Print advertising represents one of the oldest and widespread forms of media, mainly consisting of newspapers and consumer magazines. It is versatile, creative, engaging and can be accessed easily by everyone. However, due to digitalization of media, people have shifted from print to electronic channels. As a result, organisations are now spending more on digital advertisements as opposed to print. This shift has, therefore, affected the growth of the global print advertising market. According to a new report published by IMARC Group, titled "Global Print Advertising Market Report & Forecast 2017-2022", the market reached a value of US$ 100 Billion in 2016, declining at a CAGR of around 2% during 2009-2016.Despite the market's declining growth and the competition faced from the newer advertising media such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market. This can be attributed to a number of factors. A large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or it is considered a symbol of respectability for educated families. Moreover, print ads are less intrusive and at the same time provide unlimited exposure than other forms of media as the reader can study the advertisement at his leisure without any time limit or interruptions. Print media also provides position flexibility as it offers a choice to the advertisers as to where to place the ad in a publication. Findings from the report further suggest that while the print advertising market is declining in developed markets, it is experiencing a balanced growth in emerging markets.

The report has segmented the global print advertising market on the basis of type which include newspapers and magazines. Currently, newspaper advertising represents the largest segment. Based on industry, the report lists the key industries which actively uses print as a medium for advertising. Market share analysis of key regions and markets have also been provided in the report. Major markets for print advertising include Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report has further analysed the competitive analysis of the market covering the major players of the global print advertising market.

This report provides a deep insight into the global print advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, current trends, key market drivers and challenges, Porter's five forces analysis, print advertising pricing models, margins in print advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the print advertising industry in any manner.

Table of Contents

1 Research Methodology

2 Executive Summary

3 Introduction

  • 3.1 Overview
  • 3.2 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Print Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Market Breakup by Type
  • 5.4 Market Breakup by Region
    • 5.4.1 Asia Pacific
    • 5.4.2 EMEA
    • 5.4.3 North America
    • 5.4.4 Latin America
  • 5.5 Newspapers Advertising
    • 5.5.1 Advertising Revenue: Current and Historical Market Trends
    • 5.5.2 Circulation Revenue: Current and Historical Market Trends
    • 5.5.3 Market Breakup by Region
    • 5.5.4 Major Newspapers: Performance by Readership
    • 5.5.5 Market Forecast
  • 5.6 Magazines Advertising
    • 5.6.1 Advertising Revenue: Current and Historical Market Trends
    • 5.6.2 Circulation Revenue: Current and Historical Market Trends
    • 5.6.3 Market Breakup by Region
    • 5.6.4 Major Magazines: Performance by Readership
    • 5.6.5 Market Forecast
  • 5.7 Market Breakup by Industry
  • 5.8 Market Forecast
  • 5.9 Print Advertising Pricing Models
  • 5.10 SWOT Analysis
    • 5.10.1 Overview
    • 5.10.2 Strengths
    • 5.10.3 Weaknesses
    • 5.10.4 Opportunities
    • 5.10.5 Threats
  • 5.11 Value Chain Analysis
    • 5.11.1 Research
    • 5.11.2 Content Development
    • 5.11.3 Advertising Agencies
    • 5.11.4 Print Advertising Media (Newspapers. Magazines, Pamphlet, etc.)
    • 5.11.5 Audience
  • 5.12 Porters Five Forces Analysis
    • 5.12.1 Bargaining Power of Suppliers
    • 5.12.2 Bargaining Power of Buyers
    • 5.12.3 Threat of Substitutes
    • 5.12.4 Competitive Rivalry
    • 5.12.5 Threat of New Entrants
  • 5.13 Key Challenges

6 Global Print Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figures

  • Figure 4 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 4 2: Global: Advertising Market: Breakup by Segment (in %), 2016
  • Figure 4 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
  • Figure 4 4: Global: Advertising Market: Regional Breakup (in %), 2016
  • Figure 4 5: Global: Advertising Market: Share of Key Players (in %), 2016
  • Figure 4 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 4 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
  • Figure 4 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
  • Figure 5 1: Global: Print Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 2: Global: Print Advertising Market: Breakup by Segment (in %), 2009-2016
  • Figure 5 3: Global: Print Advertising Market: Value Breakup by Region (in %), 2016 and 2022
  • Figure 5 4: Asia Pacific: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 5 5: EMEA: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 5 6: Global: Print Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 5 7: North America: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 5 8: Latin America: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 5 9: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 10: Global: Circulation Revenue of Newspapers (in US$ Billion), 2009 and 2016
  • Figure 5 11: Global: Newspapers Advertising Market: Value Breakup by Region (in %), 2016
  • Figure 5 12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2016
  • Figure 5 13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 15: Global: Circulation Revenue of Magazines (in US$ Billion), 2009 and 2016
  • Figure 5 16: Global: Magazines Print Advertising Market: Value Breakup by Region (in %), 2016
  • Figure 5 17: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
  • Figure 5 18: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 19: Global: Print Advertising Market: Breakup by Industries (in %)
  • Figure 5 20: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 21: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2017-2022
  • Figure 5 22: Print Advertising Market: Porter's Five Forces Analysis

List of Tables

  • Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
  • Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022
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