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市場調查報告書

印刷廣告的全球市場的報告與預測

Global Print Advertising Market Report & Forecast 2019-2024

出版商 IMARC Services Private Limited 商品編碼 507492
出版日期 內容資訊 英文 89 Pages
商品交期: 2-3個工作天內
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印刷廣告的全球市場的報告與預測 Global Print Advertising Market Report & Forecast 2019-2024
出版日期: 2019年04月08日內容資訊: 英文 89 Pages
簡介

本報告涵括印刷廣告的全球市場相關宏觀·微觀概要和最近的趨勢,主要市場促進要素與課題,波特的五力分析,廣告的定價模式等資訊。

第1章 調查手法

第2章 摘要整理

第3章 簡介

  • 概要
  • 產業的主要趨勢

第4章 廣告的全球市場

  • 目前及迄今的市場趨勢
  • 各市場區隔的實際成果
  • 各地區的實際成果
  • 主要企業與市場佔有率
  • 市場預測

第5章 印刷廣告的全球市場

  • 市場概要
  • 目前及迄今的市場趨勢
  • 各類型市場明細
  • 各地區市場實際成果
    • 亞太地區
    • 歐洲·中東·非洲
    • 北美
    • 南美
  • 報紙廣告
    • 廣告收入:目前及迄今的市場趨勢
    • 發行量收入:目前及迄今的市場趨勢
    • 各地區明細
    • 主要新聞:各讀者實際成果
    • 市場預測
  • 雜誌廣告
    • 廣告收入:目前及迄今的市場趨勢
    • 發行量收入:目前及迄今的市場趨勢
    • 各地區明細
    • 主要雜誌:各讀者實際成果
    • 市場預測
  • 各行業市場明細
  • 市場預測
  • 印刷廣告的定價模式
  • SWOT分析
  • 價值鏈分析
    • 調查
    • 內容開發
    • 廣告代理店
    • 印刷廣告媒體(新聞,雜誌,宣傳手冊等)
    • 觀眾
  • 波特的五力分析
  • 主要課題

第6章 印刷廣告的全球市場:競爭展望

  • 市場結構
  • 主要企業簡介

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目錄
Product Code: SR1018G55_Report

Print advertising represents one of the oldest and widespread forms of media, mainly consisting of newspapers and consumer magazines. It is versatile, creative, engaging and can be accessed easily by everyone. However, due to digitalization of media, people have shifted from print to electronic channels. As a result, organisations are now spending more on digital advertisements as opposed to print. This shift has, therefore, affected the growth of the global print advertising market. According to a new report published by IMARC Group, titled "Global Print Advertising Market Report & Forecast 2019-2024", the market reached a value of US$ 98.1 Billion in 2018, declining at a CAGR of around 2.3% during 2011-2018. Despite the market's declining growth and the competition faced from the newer advertising media such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market. This can be attributed to a number of factors. A large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or it is considered a symbol of respectability for educated families. Moreover, print ads are less intrusive and at the same time provide unlimited exposure than other forms of media as the reader can study the advertisement at his leisure without any time limit or interruptions. Print media also provides position flexibility as it offers a choice to the advertisers as to where to place the ad in a publication. Findings from the report further suggest that while the print advertising market is declining in developed markets, it is experiencing a balanced growth in emerging markets.

The report has segmented the global print advertising market on the basis of type which include newspapers and magazines. Currently, newspaper advertising represents the largest segment. Based on industry, the report lists the key industries which actively uses print as a medium for advertising. Market share analysis of key regions and markets have also been provided in the report. Major markets for print advertising include Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report has further analysed the competitive analysis of the market covering the major players of the global print advertising market.

This report provides a deep insight into the global print advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, current trends, key market drivers and challenges, Porter's five forces analysis, print advertising pricing models, margins in print advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the print advertising industry in any manner.

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Print Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Market Breakup by Type
  • 5.4 Market Breakup by Region
    • 5.4.1 Asia Pacific
      • 5.4.1.1 Current and Historical Market Trends
      • 5.4.1.2 Market Forecast
    • 5.4.2 Europe, Middle East and Africa
      • 5.4.2.1 Current and Historical Market Trends
      • 5.4.2.2 Market Forecast
    • 5.4.3 North America
      • 5.4.3.1 Current and Historical Market Trends
      • 5.4.3.2 Market Forecast
    • 5.4.4 Latin America
      • 5.4.4.1 Current and Historical Market Trends
      • 5.4.4.2 Market Forecast
  • 5.5 Newspaper Advertising
    • 5.5.1 Advertising Revenue: Current and Historical Market Trends
    • 5.5.2 Circulation Revenue: Current and Historical Market Trends
    • 5.5.3 Market Breakup by Region
    • 5.5.4 Major Newspapers: Performance by Readership
    • 5.5.5 Market Forecast
  • 5.6 Magazine Advertising
    • 5.6.1 Advertising Revenue: Current and Historical Market Trends
    • 5.6.2 Circulation Revenue: Current and Historical Market Trends
    • 5.6.3 Market Breakup by Region
    • 5.6.4 Major Magazines: Performance by Readership
    • 5.6.5 Market Forecast
  • 5.7 Market Breakup by Industry
    • 5.7.1 Retail
      • 5.7.1.1 Current and Historical Market Trends
      • 5.7.1.2 Market Forecast
    • 5.7.2 Electronics and Telecommunications
      • 5.7.2.1 Current and Historical Market Trends
      • 5.7.2.2 Market Forecast
    • 5.7.3 Insurance and Finance
      • 5.7.3.1 Current and Historical Market Trends
      • 5.7.3.2 Market Forecast
    • 5.7.4 Others
      • 5.7.4.1 Current and Historical Market Trends
      • 5.7.4.2 Market Forecast
  • 5.8 Market Forecast
  • 5.9 Print Advertising Pricing Models
  • 5.10 SWOT Analysis
    • 5.10.1 Overview
    • 5.10.2 Strengths
    • 5.10.3 Weaknesses
    • 5.10.4 Opportunities
    • 5.10.5 Threats
  • 5.11 Value Chain Analysis
    • 5.11.1 Research
    • 5.11.2 Content Development
    • 5.11.3 Advertising Agencies
    • 5.11.4 Print Advertising Media
    • 5.11.5 Audience
  • 5.12 Porters Five Forces Analysis
    • 5.12.1 Bargaining Power of Suppliers
    • 5.12.2 Bargaining Power of Buyers
    • 5.12.3 Threat of Substitutes
    • 5.12.4 Competitive Rivalry
    • 5.12.5 Threat of New Entrants
  • 5.13 Key Challenges

6 Global Print Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figures

  • Figure 1: Global: Advertising Market: Sales Value (in US$ Billion), 2011-2018
  • Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2018
  • Figure 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2011 and 2018
  • Figure 4: Global: Advertising Market: Regional Breakup (in %), 2018
  • Figure 5: Global: Advertising Market: Share of Key Players (in %), 2018
  • Figure 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2024
  • Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2024
  • Figure 9: Global: Print Advertising Market: Sales Value (in US$ Billion), 2011-2018
  • Figure 10: Global: Print Advertising Market: Breakup by Segment (in %), 2011-2018
  • Figure 11: Global: Print Advertising Market: Value Breakup by Region (in %), 2018 and 2024
  • Figure 12: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2019-2024
  • Figure 13: Asia Pacific: Print Advertising Market: Sales Value (in US$ Billion), 2011 and 2018
  • Figure 14: Asia Pacific: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 15: EMEA: Print Advertising Market: Sales Value (in US$ Billion), 2011 and 2018
  • Figure 16: EMEA: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 17: North America: Print Advertising Market: Sales Value (in US$ Billion), 2011 and 2018
  • Figure 18: North America: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 19: Latin America: Print Advertising Market: Sales Value (in US$ Billion), 2011 and 2018
  • Figure 20: Latin America: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 21: Global: Print (Newspaper) Advertising Market: Sales Value (in US$ Billion), 2011-2018
  • Figure 22: Global: Circulation Revenue of Newspapers (in US$ Billion), 2011 and 2018
  • Figure 23: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2018
  • Figure 24: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000), 2018
  • Figure 25: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 26: Global: Print (Magazine) Advertising Market: Sales Value (in US$ Billion), 2011-2018
  • Figure 27: Global: Circulation Revenue of Magazines (in US$ Billion), 2011 and 2018
  • Figure 28: Global: Magazine Print Advertising Market: Value Breakup by Region (in %), 2018
  • Figure 29: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
  • Figure 30: Global: Magazine Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 31: Global: Print Advertising Market: Breakup by Industry (in %), 2018
  • Figure 32: Global: Print Advertising Market (Retail): Sales Value (in US$ Billion), 2011 and 2018
  • Figure 33: Global: Print Advertising Market Forecast (Retail): Sales Value (in US$ Billion), 2019-2024
  • Figure 34: Global: Print Advertising Market (Electronics and Telecommunications): Sales Value (in US$ Billion), 2011 and 2018
  • Figure 35: Global: Print Advertising Market Forecast (Electronics and Telecommunications): Sales Value (in US$ Billion), 2019-2024
  • Figure 36: Global: Print Advertising Market (Insurance and Finance): Sales Value (in US$ Billion), 2011 and 2018
  • Figure 37: Global: Print Advertising Market Forecast (Insurance and Finance): Sales Value (in US$ Billion), 2019-2024
  • Figure 38: Global: Print Advertising Market (Other Industries): Sales Value (in US$ Billion), 2011 and 2018
  • Figure 39: Global: Print Advertising Market Forecast (Other Industries): Sales Value (in US$ Billion), 2019-2024
  • Figure 40: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2019-2024
  • Figure 41: Print Advertising Market: SWOT Analysis
  • Figure 42: Print Advertising Market: Value Chain Analysis
  • Figure 43: Print Advertising Market: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2011-2018
  • Table 2: Global: Advertising Market Forecast: Breakup by Segment, (in US$ Billion), 2019-2024
  • Table 3: Global: Advertising Market Forecast: Breakup by Region, (in US$ Billion), 2019-2024
  • Table 4: Global: Advertising Market Forecast: Breakup by Industry, (in US$ Billion), 2019-2024
  • Table 5: Global: Advertising Market: Competitive Structure
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