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市場調查報告書

各種廣告的全球市場:產業趨勢、市場規模、市場佔有率、市場機會、成長預測

Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

出版商 IMARC Services Private Limited 商品編碼 354162
出版日期 內容資訊 英文 105 Pages
商品交期: 2-3個工作天內
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各種廣告的全球市場:產業趨勢、市場規模、市場佔有率、市場機會、成長預測 Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024
出版日期: 2019年02月11日內容資訊: 英文 105 Pages
簡介

本報告提供全球各種廣告的市場調查,市場過去的轉變現狀,廣告區分、地區等各種區分的主要趨勢,市場規模的變化與預測,市場佔有率,主要企業簡介等資訊彙整。

第1章 序章

第2章 調查手法

第3章 摘要整理

第4章 簡介:全球廣告市場

  • 過去及目前市場趨勢
  • 業績:各種區分
  • 業績:各地區
  • 主要企業市場佔有率
  • 市場預測

第5章 產業成果

  • 電視廣告
    • 過去、目前市場趨勢
    • 各部門的成果
    • 各地區的成果
    • 主要產業趨勢
    • 市場預測
  • 印刷廣告
    • 過去、目前市場趨勢
    • 報紙廣告
      • 過去、目前市場趨勢
      • 主要新聞:各讀者層的成果
      • 市場預測
    • 雜誌廣告
      • 過去、目前市場趨勢
      • 主要雜誌:各讀者層的成果
      • 市場預測
    • 主要產業趨勢
    • 市場預測
  • 無線電廣告
    • 過去、目前市場趨勢
    • 無線電廣告:各地區的成果
    • 主要產業趨勢
    • 市場預測
  • 戶外廣告
    • 過去、目前市場趨勢
    • 各地區的成果
    • 各部門的成果
    • 主要產業趨勢
    • 市場預測
  • 網際網路廣告
    • 過去、目前市場趨勢
    • 各地區的成果
    • 搜尋廣告
      • 過去、目前市場趨勢
      • 市場預測
    • 展示廣告
      • 過去、目前市場趨勢
      • 市場預測
    • 嚮導廣告
      • 過去、目前市場趨勢
      • 市場預測
    • 視訊廣告
      • 過去、目前市場趨勢
      • 市場預測
    • 主要產業趨勢
    • 最訪問多的網站
    • 市場預測
  • 行動廣告
    • 過去、目前市場趨勢
    • 各地區的成果
    • 主要產業趨勢
    • 市場預測
  • 電影廣告
    • 過去、目前市場趨勢
    • 各地區的成果
    • 主要產業趨勢
    • 市場預測

第6章 SWOT分析

第7章 波特的五力分析

第8章 主要企業

  • WPP Group PLC
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group of Companies
  • 電通

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目錄
Product Code: SR1018G18_Report

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues declining over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.

IMARC's latest study "Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed:

  • Understanding the Global advertising market

Focus of the Analysis:

  • Composition of the market
  • Major players
  • SWOT analysis of the industry
  • Historical growth trends and driving factors
  • Market outlook
  • Television advertising market

Focus of the analysis:

  • An overview of the television industry
  • Analysis of various sub-segments with their performance
  • Major industries that use television as an advertising medium
  • Major companies that use television as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Print advertising market

Focus of the analysis:

  • An overview of the print advertising industry
  • Analysis of various sub-segments with their performance
  • Major players in each segment and their performance
  • Major industries that use print as an advertising medium
  • Major companies that use print as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Radio advertising market

Focus of the analysis:

  • An overview of the radio advertising industry
  • Radio listenership
  • Major industries that use radio as an advertising medium
  • Major companies that use radio as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Internet/On-line advertising market

Focus of the analysis:

  • An overview of the Internet/On-line advertising industry
  • Viewership of various websites
  • Major industries that use internet as an advertising medium
  • Major companies that use internet as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Mobile advertising market

Focus of the analysis:

  • An overview of the mobile advertising industry
  • Various forms of mobile advertising
  • Major industries that use mobile as an advertising medium
  • Major companies that use mobile as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Outdoor advertising market

Focus of the analysis:

  • An overview of the outdoor advertising industry
  • Analysis of various sub-segments with their performance
  • Major industries and companies that use outdoor advertising as an advertising medium
  • Historical growth trends for each sub-segment and driving factors
  • Market outlook for each sub-segment

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction to the Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Advertising Market: Industry Performance

  • 5.1 Global Television Advertising Market
    • 5.1.1 Current and Historical Market Trends
    • 5.1.2 Performance of Various Segments
    • 5.1.3 Performance of Various Regions
    • 5.1.4 Contribution of Major Industries
    • 5.1.5 Market Forecast
  • 5.2 Global Print Advertising Market
    • 5.2.1 Current and Historical Market Trends
    • 5.2.2 Newspaper Advertising Market
      • 5.2.2.1 Current and Historical Market Trends
      • 5.2.2.2 Major Newspapers: Performance by Readership
      • 5.2.2.3 Market Forecast
    • 5.2.3 Magazine Advertising
      • 5.2.3.1 Current and Historical Market Trends
      • 5.2.3.2 Major Magazines: Performance by Readership
      • 5.2.3.3 Market Forecast
    • 5.2.4 Contribution of Major Industries
    • 5.2.5 Market Forecast
  • 5.3 Global Radio Advertising Market
    • 5.3.1 Current and Historical Trends
    • 5.3.2 Global Radio Advertising Market: Performance by Region
    • 5.3.3 Contribution of Major Industries
    • 5.3.4 Market Forecast
  • 5.4 Global Outdoor Advertising Market
    • 5.4.1 Current and Historical Trends
    • 5.4.2 Performance by Region
    • 5.4.3 Performance of Various Segments
    • 5.4.4 Contribution of Major Industries
    • 5.4.5 Market Forecast
  • 5.5 Global Internet Advertising Market
    • 5.5.1 Current and Historical Trends
    • 5.5.2 Performance of Various Regions
    • 5.5.3 Search Advertising Market
      • 5.5.3.1 Current and Historical Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Display Advertising Market
      • 5.5.4.1 Current and Historical Trends
      • 5.5.4.2 Market Forecast
    • 5.5.5 Classified Advertising Market
      • 5.5.5.1 Current and Historical Trends
      • 5.5.5.2 Market Forecast
    • 5.5.6 Video Advertising Market
      • 5.5.6.1 Current and Historical Trends
      • 5.5.6.2 Market Forecast
    • 5.5.7 Contribution of Major Industries
    • 5.5.8 Most Visited Websites
    • 5.5.9 Market Forecast
  • 5.6 Global Mobile Advertising Market
    • 5.6.1 Current and Historical Trends
    • 5.6.2 Performance of Various Regions
    • 5.6.3 Contribution of Major Industries
    • 5.6.4 Market Forecast
  • 5.7 Global Cinema Advertising Market
    • 5.7.1 Current and Historical Trends
    • 5.7.2 Performance of Various Regions
    • 5.7.3 Contribution of Major Industries
    • 5.7.4 Market Forecast

6 Global Advertising Market: SWOT Industry Analysis

  • 6.1 Overview
  • 6.2 Strengths
  • 6.3 Weaknesses
  • 6.4 Opportunities
  • 6.5 Threats

7 Global Advertising Market: Value Chain Analysis

  • 7.1 Research
  • 7.2 Content Development
  • 7.3 Advertising Agency
  • 7.4 Advertising Media
  • 7.5 Audience

8 Global Advertising Market: Porter's Five Forces Analysis

  • 8.1 Overview
  • 8.2 Bargaining Power of Buyers
  • 8.3 Bargaining Power of Suppliers
  • 8.4 Degree of Competition
  • 8.5 Threat of New Entrants
  • 8.6 Threat of Substitutes

9 Global Advertising Market: Top Players

  • 9.1 WPP Group PLC
  • 9.2 Omnicom Group
  • 9.3 Publicis Groupe
  • 9.4 Interpublic Group of Companies
  • 9.5 Dentsu

List of Figures

  • Figure 1: Global: Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2018
  • Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2011 & 2018
  • Figure 5: Global: Advertising Market: Regional Breakup (in %), 2018
  • Figure 6: Global: Advertising Market: Share of Key Players (in %), 2018
  • Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2024
  • Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2024
  • Figure 10: Global: Television Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 11: Global: Television Advertising Market: Breakup by Segment (in %), 2018
  • Figure 12: Global: Television Advertising Market: Regional Breakup by Value (in Billion US$), 2018
  • Figure 13: Global: Television Advertising Market: Regional Breakup (in %), 2018
  • Figure 14: Global: Television Advertising Market: Breakup by Industries (in %), 2018
  • Figure 15: Global: Television Advertising Market Forecast: Sales Value (in Billion US$), 2019- 2024
  • Figure 16: Global: Television Advertising Market Forecast: Sales Value by Segment (in Billion US$), 2019-2024
  • Figure 17: Global: Print Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 18: Global: Print Advertising Market: Breakup by Segment (in %), 2011-2018
  • Figure 19: Global: Newspaper Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 20: Global: Circulation Revenue of Newspapers (in Billion US$), 2011 & 2018
  • Figure 21: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2018
  • Figure 22: Global: Newspaper Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 23: Global: Magazine Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 24: Global: Circulation Revenue of Magazines (in Billion US$), 2011 & 2018
  • Figure 25: Global: Magazine Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 26: Global: Print Advertising Market: Breakup by Industries (in %)
  • Figure 27: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 28: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2019-2024
  • Figure 29: Global: Radio Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 30: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
  • Figure 31: Global: Radio Advertising Market: Regional Breakup (in %), 2018
  • Figure 32: Global: Radio Advertising Market: Breakup by Industries (in %), 2018
  • Figure 33: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 34: Global: Outdoor Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 35: Global: Outdoor Advertising Market: Regional Breakup by Value, 2018 & 2024
  • Figure 36: Global: Outdoor Advertising Market: Breakup by Region (in %), 2018
  • Figure 37: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2018
  • Figure 38: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2018
  • Figure 39: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 40: Global: Internet Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 41: Global: Internet Advertising Market: Breakup by Segment (in %), 2018
  • Figure 42: Global: Internet Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
  • Figure 43: Global: Internet Advertising Market: Regional Breakup (in %), 2018
  • Figure 44: Global: Search Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 45: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 46: Global: Display Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 47: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 48: Global: Classified Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 49: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 50: Global: Video Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 51: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 52: Global: Mobile Advertising Market: Breakup by Industries (in %), 2018
  • Figure 53: Global: Internet Advertising Market: Most Visited Websites
  • Figure 54: Global: Internet Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 55: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 56: Global: Mobile Advertising Market: Breakup by Segment (in %), 2018
  • Figure 57: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
  • Figure 58: Global: Mobile Advertising Market: Regional Breakup (in %), 2018
  • Figure 59: Global: Mobile Advertising Market: Breakup by Industries (in %), 2018
  • Figure 60: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 61: Global: Cinema Advertising Market: Sales Value (in Billion US$), 2011-2018
  • Figure 62: Global: Cinema Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
  • Figure 63: Global: Cinema Advertising Market: Regional Breakup (in %), 2018
  • Figure 64: Global: Cinema Advertising Market: Breakup by Industries (in %)

List of Tables

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2011-2018
  • Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2019-2024
  • Table 3: Global: Newspaper Advertising Market: Top Newspapers by Circulation
  • Table 4: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
  • Table 5: Global: Internet Advertising Market: Most Visited Websites
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