Product Code: SR0617A14
With sustained growth of the Indian economy during the last two decades, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing consumerist desires. Advertising industry has been both a catalyst and beneficiary of these desires as the industry has been on a continuous growth trajectory with only temporary slowdowns at times.
According to IMARC Group, one of the world's leading research and advisory firms, with the Indian economy on a continuous growth path for many more years to come, prospects of the advertising industry are bright. Although the industry is expected to maintain its current growth momentum, the pace of growth of various segments of the industry will differ significantly from one another. We expect growth rates in newer segments like mobile or internet advertising to be substantially higher as compared to traditional segments like print or electronic media.
IMARC's new report entitled "Indian Advertising Market Report & Forecast 2016-2020 " is the second edition of our highly acclaimed publication. This study provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
- Composition of the market
- Major players
- SWOT analysis of the industry
- Historical growth trends and driving factors
Television advertising market
Focus of the analysis:
- An overview of the television broadcasting industry
- Analysis of various sub-segments with their performance
- Major industries that use television as an advertising medium
- Major companies that use television as an advertising medium
- Historical growth trends and driving factors
Print advertising market
Focus of the analysis:
- An overview of the print advertising industry
- Analysis of various sub-segments with their performance
- Major players in each segment and their performance
- Major industries that use print as an advertising medium
- Major companies that use print as an advertising medium
- Historical growth trends and driving factors
Radio advertising market
Focus of the analysis:
- An overview of the radio advertising industry
- Radio listenership across the country
- Major industries that use radio as an advertising medium
- Major companies that use radio as an advertising medium
- Historical growth trends and driving factors
Internet/On-line advertising market
Focus of the analysis:
- An overview of the Internet/On-line advertising industry
- Viewership of various websites
- Major industries that use internet as an advertising medium
- Major companies that use internet as an advertising medium
- Historical growth trends and driving factors
Mobile advertising market
Focus of the analysis:
- An overview of the mobile advertising industry
- Various forms of mobile advertising
- Major industries that use mobile as an advertising medium
- Major companies that use mobile as an advertising medium
- Historical growth trends and driving factors
Outdoor advertising market
Focus of the analysis:
- An overview of the outdoor advertising industry
- Analysis of various sub-segments with their performance
- Major industries and companies that use outdoor advertising as an advertising medium
- Historical growth trends for each sub-segment and driving factors
Information Sources:
Information has been sourced from both primary and secondary sources:
- Primary sources include industry surveys and face to face/telephone interviews with industry experts.
- Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.
Table of Contents
1 Executive Summary
- 1.1 Indian Advertising Market
- 1.2 Current Trends
- 1.3 Competitive Landscape
- 1.4 Market Forecast
2 Indian Advertising Market: Industry Analysis
- 2.1 Strengths
- 2.2 Weaknesses
- 2.3 Opportunities
- 2.4 Threats
3 Indian Advertising Market: Industry Performance
- 3.1 Television Advertising
- 3.1.1 Current Trends
- 3.1.2 Viewership & Advertising Revenues across Various Genres
- 3.1.3 Major Industries Advertising on Television
- 3.1.4 Major Companies Advertising on Television
- 3.1.5 Market Forecast
- 3.2 Print Advertising
- 3.2.1 Current Trends
- 3.2.2 Newspapers
- 3.2.3 Magazines
- 3.2.4 Major Industries Advertising on Print Media
- 3.2.5 Major Companies Advertising on Print Media
- 3.2.6 Market Forecast
- 3.3 Radio Advertising
- 3.3.1 Current Trends
- 3.3.2 Listenership of Different Radio Channels
- 3.3.3 Major Industries Advertising on Radio
- 3.3.4 Major Companies Advertising on Radio
- 3.3.5 Market Forecast
- 3.4 Internet/Online Advertising
- 3.4.1 Current Trends
- 3.4.2 Viewership of Various Internet Websites
- 3.4.3 Major Industries Using Internet/Online Media for Advertising
- 3.4.4 Major Companies Using Internet/Online Media for Advertising
- 3.4.5 Market Forecast
- 3.5 Mobile Advertising
- 3.5.1 Current Trends
- 3.5.2 Various Forms of Mobile Advertisements
- 3.5.3 Major Industries & Companies Using Mobile for Advertising
- 3.5.4 Market Forecast
- 3.6 Outdoor Advertising
- 3.6.1 Current Trends
- 3.6.2 Bill Boards
- 3.6.3 Street Furniture
- 3.6.4 Transit Advertising
- 3.6.5 Other Mediums
- 3.6.6 Major Industries and Companies Using Outdoor Advertising
- 3.6.7 Market Forecast
4 Indian Advertising Market: Top Players
- 4.1 JWT
- 4.2 Ogilvy and Mather
- 4.3 Mudra Communications
- 4.4 FCB-Ulka Advertising Ltd
- 4.5 Rediffusion DY & R
- 4.6 McCann Erickson India
- 4.7 RK Swamy/BBDO Advertising Ltd
- 4.8 Grey WorldWide (I) Pvt Ltd
- 4.9 Leo Burnett
- 4.10 Contract
List of Figures
- Figure 1 1: India: Advertising Market (in INR Billion), 2008-2015
- Figure 1 2: India: Advertising Market Break-up by Segment (in %), 2015
- Figure 1 3: India: Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 1 4: India: Advertising Market Forecast: Market Share by Segment (in %), 2020
- Figure 1 5: India: Advertising Market Forecast: Comparative Market Share by Segment (in %), 2016 & 2020
- Figure 2 1: India, North America, Western Europe & China: Advertising to GDP Ratio (in %)
- Figure 3 1: India: Television Advertising Market (in INR Billion), 2008-2015
- Figure 3 2: India: Total Number of TV Households (in Million), 2008 & 2015
- Figure 3 3: India: Total Number of Cable & Satellite Households (in Million), 2008 & 2015
- Figure 3 4: India: Television Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 5: India: Print Advertising Market (in INR Billion), 2008-2015
- Figure 3 6: India: Print Advertisement Market: Breakup of Newspaper & Magazine Revenues (in %), 2008-2015
- Figure 3 7: India: Newspaper Advertising Market (in INR Billion), 2008-2015
- Figure 3 8: India: Total Newspaper Circulation (in Million), 2008-09 & 2014-15
- Figure 3 9: India: Newspaper Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 10: India: Magazine Advertising Market (in INR Billion), 2008-2015
- Figure 3 11: India: Magazine Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 12: India: Print Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 13: India: Print Advertising Market: Share of Newspapers & Magazines (in %), 2016-2020
- Figure 3 14: India: Radio Advertising Market (in INR Billion), 2008-2015
- Figure 3 15: India: Penetration of FM Radio in the Four Metros* (in %), 2008 & 2015
- Figure 3 16: India: Radio Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 17: India: Internet/Online Advertising Market (in INR Billion), 2008-2015
- Figure 3 18: India: Internet Users (In Million), 2008 & 2015
- Figure 3 19: India (Urban): Purpose of Internet Access (in %)
- Figure 3 20 India (Rural): Purpose of Internet Access (in %)
- Figure 3 21: India: Internet/Online Advertising Spends by Sectors (In %), 2015
- Figure 3 22: India: Internet/Online Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 23: India: Mobile Advertising Market (in INR Billion), 2011 - 2015
- Figure 3 24: India: Mobile Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 25: India: Outdoor Advertising Market (in INR Billion), 2008-2015
- Figure 3 26: India: Break-up of Outdoor Advertising Market by Formats (in %) 2010- 2015
- Figure 3 27: India: Billboards Advertising Market (in INR Billion), 2010-2015
- Figure 3 28: India: Billboards Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 29: India: Street Furniture Advertising Market (in INR Billion), 2010-2015
- Figure 3 30: India: Street Furniture Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 31: India: Transit Advertising Market (in INR Billion), 2010-2015
- Figure 3 32: India: Transit Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 33: India: Other Outdoor Advertising Market (in INR Billion), 2010-2015
- Figure 3 34: India: Other Outdoor Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 35: India: Outdoor Advertising Spends by Sector (In %), 2014
- Figure 3 36: India: Outdoor Advertising Market Forecast (in INR Billion), 2016-2020
- Figure 3 37: India: Break-up of Outdoor Advertising Market by Format (In %), 2020
List of Tables
- Table 1 1: India: Advertising Market (In Billion INR), 2014-2015
- Table 1 2: India: Advertising Market Forecast (In Billion INR), 2016-2020
- Table 2 1: India: Top Ten Advertising Agencies by Gross Income (in INR Million)
- Table 2 2: India: Advertising Market Forecast: Growth Rate of Various Mediums (in %), 2016-2020
- Table 3 1: India: Advertising Market: SWOT Analysis
- Table 3 2: India: User Base of Various Media Forms
- Table 3 3: India: Foreign Investment Regulations across Various Media Forms
- Table 3 4: India: Growth Rates of Various Sectors of the Economy (in %), 2008-2015
- Table 3 5: India: Media Penetration
- Table 4 1: India: Television Advertising Market: Viewership & Advertising Revenue by Genre, 2014
- Table 4 2: India: Television Advertising Market: Volume Shares of Top Ten Advertising Sectors (in %)
- Table 4 3: India: Television Advertising Market: Volume Share of Top Ten Advertisers (in %)
- Table 4 4: India: Readership of Top Ten Newspapers (In '000), 2015
- Table 4 5: India: Readership of Top Ten Magazines (In '000), 2015
- Table 4 6: India: Readership of Top Ten Hindi Magazines (In '000), 2015
- Table 4 7: India: Readership of Top Ten English Magazines (In '000), 2015
- Table 4 8: India: Top Print Advertising Sectors by Volume (in %), 2013 & 2015
- Table 4 9: India: Top Ten Print Advertisers by Volume (in %), 2015
- Table 4 10: India: Radio Listenership (women) Across Various Channels in Mumbai (in %)
- Table 4 11: India: Radio Listenership Across Various Channels in Delhi (in %)
- Table 4 12: India: Radio Listenership Across Various Channels in Bangalore (in %)
- Table 4 13: India: Radio Listenership Across Various Channels in Kolkata (in %)
- Table 4 14: India: Nationwide Radio Listenership Across Various Channels (In Million)
- Table 4 15: India: Top Ten Radio Advertising Sectors by Volume (in %)
- Table 4 16: India: Top Ten Radio Advertisers by Volume (in %)
- Table 4 17: India: Top Ten Indian Websites, 2015
- Table 4 18: India: Internet/Online Advertising Spends by Sectors (In INR Million)
- Table 4 19: India: Types of Mobile Advertisements, 2015
