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市場調查報告書
商品編碼
1390628

2023-2028 年家庭辦公家具市場報告(按產品類型、材料類型、價格範圍、配銷通路和地區)

Home Office Furniture Market Report by Product Type, Material Type, Price Range, Distribution Channel, and Region 2023-2028

出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球家庭辦公家具市場規模達257億美元。展望未來, IMARC Group預計到2028年市場規模將達到390.3億美元,2022-2028年複合年成長率(CAGR)為7.21%。日益成長的遠距工作趨勢、對舒適度和生產力的日益重視、快速城市化和有限的空間是推動市場的一些主要因素。

家庭辦公家具是指專門設計用於在住宅環境中創建功能性工作空間的一系列家具。它包括書桌、椅子、儲物單元、架子和其他配件,可滿足遠距工作和學習的獨特需求。隨著遠距工作和靈活安排的趨勢不斷成長,家庭辦公家具在提供符合人體工學的支撐、組織和舒適度方面發揮著至關重要的作用。這些家具旨在最佳化空間利用率、提高生產力,並為遠距工作、線上學習和個人專案等任務創造有利的環境。隨著越來越多的人尋求整合工作和生活空間的有效方法,家庭辦公家具作為現代生活的一個重要方面在全球範圍內獲得了巨大的吸引力,有助於改善工作與生活的平衡和整體效率。

由於遠距工作和靈活工作安排的迅速擴展,以及技術進步和不斷變化的工作動態的推動,對支持高效家庭工作空間的人體工學和功能性家具的需求不斷成長,這將刺激預測期內的市場成長。此外,由於工作與生活平衡概念的不斷發展,對創造舒適和有組織的家庭辦公環境的投資不斷增加,增加了對時尚和多功能家具解決方案的需求。除此之外,自由工作、創業和線上學習的成長趨勢刺激了對專用家庭工作空間的需求,推動了針對特定需求量身定做的書桌、椅子、儲存單元和配件的銷售。此外,由於快速城市化和有限的居住空間,對緊湊和節省空間的家具選擇的需求不斷增加,正在推動市場成長。同時,室內設計趨勢的影響力不斷增強,以及對美觀工作環境的渴望,增加了對與住宅裝飾無縫融合的家庭辦公家具的需求,從而促進了市場成長。

家庭辦公家具市場趨勢/促進因素:

遠距工作的採用率不斷上升

在技​​術進步和不斷變化的工作動態的推動下,遠距工作的普遍採用是促進家庭辦公家具市場成長的主要因素。隨著人們越來越在家工作,對符合人體工學和功能性家具的需求不斷升級,以確保高效和舒適的工作環境。符合人體工學設計的桌椅可促進正確的姿勢,以及顯示器支架和鍵盤托盤等配件,是創造高效能家庭工作空間時備受追捧的組件。這一趨勢導致了適應技術整合的家具解決方案的發展,例如電纜管理系統和充電站。隨著遠距工作成為許多人的長期現實,對創建最佳家庭辦公室設置的重視擴大了對滿足遠距專業人員需求的家具的需求。

維持工作與生活平衡的需求日益增加

不斷發展的工作與生活平衡概念已成為家庭辦公家具設計和選擇的基本考慮因素。人們正在尋找能夠支持與工作相關的任務並與他們的生活空間和諧融合的家具。對反映個人品味和室內設計偏好的時尚且美觀的家具選擇的需求正在推動市場的成長。此外,多功能家具的日益普及是另一個主要的成長誘導因素,這種家具可以從工作環境無縫過渡到休閒環境,更注重創造對心理健康和整體生活方式有積極貢獻的環境。此外,在家庭辦公家具中融入環保材料和永續設計實踐,符合人們日益成長的環境責任意識,為追求工作與生活的平衡和整體福祉增添了另一個維度。

改變工作動態

自由職業、創業和線上學習模式的擴展需要專門的家庭工作空間,從而推動了根據特定需求量身定做的家具的需求。滿足利基需求的家具解決方案,例如具有整合式儲存解決方案的緊湊型辦公桌或多功能折疊家具,日益受到重視。內建充電埠和智慧功能等技術的整合可以滿足數位環境中不斷變化的工作和學習需求。這個促進因素凸顯了家庭辦公家具市場的適應性,因為它迎合了個人的多樣化和不斷變化的偏好,為他們的家庭職業追求尋求功能性和創新的家具解決方案。

家庭辦公家具產業區隔:

IMARC Group提供了全球家庭辦公家具市場報告每個細分市場的主要趨勢分析,以及 2023-2028 年全球、區域和國家層面的預測。我們的報告根據產品類型、材料類型、價格範圍和配銷通路對市場進行了分類。

按產品類型分類:

座位

儲存單元和文件櫃

書桌和桌子

其他

座椅代表最受歡迎的產品類型

該報告根據產品類型對市場進行了詳細的細分和分析。這包括座椅、儲物單元和文件櫃、書桌和桌子等。報告稱,座椅佔據了最大的部分。

座椅包括各種旨在工作和休閒活動期間提供舒適性、支撐性和功能性的椅子。座椅選擇包括符合人體工學的工作椅,可促進正確的姿勢,大班椅具有專業的觸感,以及適合動態工作環境的多功能凳子。隨著遠距工作和彈性安排的不斷擴大,符合人體工學和舒適座椅的重要性變得至關重要。精心設計的座椅可以提高工作效率並有助於整體健康,降低肌肉骨骼問題和疲勞的風險。

此外,隨著消費者尋求創造有利的家庭工作空間,對具有可調節功能、腰部支撐和透氣材料的人體工學椅的需求不斷成長,正在推動市場成長。此外,座椅在確保健康和舒適度方面發揮著至關重要的作用,從而推動了家庭辦公家具市場的成長,鼓勵創新和多樣化的產品供應,以滿足遠端專業人員不斷變化的需求。

按材料類型細分:

木頭

金屬

塑膠

玻璃

其他

木材佔據大部分市場佔有率

報告還根據材料類型對市場進行了詳細的細分和分析。這包括木材、金屬、塑膠、玻璃等。報告稱,木材佔據了最大的市場。

木材提供多種飾面和風格,可滿足各種室內設計偏好和美學。家庭辦公家具中木材的使用為工作空間注入了溫暖和精緻,營造出平衡而溫馨的氛圍。隨著對美觀和實用的家庭辦公室設置的需求不斷成長,木材因其能夠與多樣化的家居室內裝飾無縫融合而成為受歡迎的選擇。

此外,木材採購和製造的永續實踐符合具有生態意識的消費者偏好,有助於採用更環保的家俱生產方法。此外,木材作為材料的日益普及凸顯了其在塑造家庭辦公家具市場、推動創新以及為消費者提供持久的品質和風格方面的重大影響力。

按價格範圍細分:

低的

中等的

高的

媒材主導市場

報告還根據價格範圍對市場進行了詳細的細分和分析。這包括低、中和高。報告稱,媒介佔據了最大的市場。

中等價格範圍在家庭辦公家具的經濟性和品質之間取得平衡,佔據著至關重要的地位。中等價格的家具定位於經濟型和高階型之間,吸引了許多尋求投資價值而又不影響功能性和耐用性的消費者。這個價格範圍滿足了注重成本的個人和尋求更高品質材料和設計的人們的需求,從而推動了市場的發展。中等價格的家庭辦公家具讓消費者無需承擔巨大的財務負擔即可獲得符合人體工學的功能、時尚的美學和可靠的性能。

此外,由於遠距工作和家庭辦公設置的增加,對價格合理但製作精良的家具的需求不斷增加,也促進了市場的成長。中等價格的產品鼓勵市場競爭力、創新和產品系列的多樣性,進一步推動家庭辦公家具市場的成長並滿足遠端專業人員不斷變化的需求。

按配銷通路分類:

超級市場和大賣場

專賣店

網路商店

其他

專賣店佔最大市場佔有率

報告還根據配銷通路對市場進行了詳細的細分和分析。這包括超市和大賣場、專賣店、網路商店等。報告顯示,專賣店佔了最大的市場佔有率。

專賣店是專門的零售店,專門提供根據特定需求和偏好量身訂製的各種家具產品。這些商店迎合了尋求專業家具解決方案的消費者,包括符合人體工學的椅子、可調節辦公桌、儲物單元和旨在增強家庭工作空間的配件。專賣店透過提供符合遠距工作和靈活安排不斷變化的需求的精選產品來推動家庭辦公家具市場。這些商店員工的個人化專業知識確保顧客找到適合其在舒適性、功能性和美觀方面的個人需求的家具。專賣店的存在也促進了與消費者的直接接觸,使他們能夠做出明智的選擇並探索創新的家具設計,以應對創造有效的家庭辦公環境的挑戰。

按地區分類:

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

歐洲在市場上表現出明顯的主導地位

市場研究報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,歐洲佔了最大的市場佔有率。

歐洲因其充滿活力的工作文化、對設計美學的重視以及對人體工學的承諾而佔據了最大的市場佔有率。隨著相當一部分勞動力接受遠距工作和靈活的安排,對功能性和時尚的家庭辦公家具的需求激增。歐洲豐富的設計遺產促進了創新且美觀的家具解決方案的創造,這些解決方案與住宅室內裝飾無縫融合。此外,該地區對員工福祉和健康的關注鼓勵採用符合人體工學的家具,進一步促進市場成長。永續實踐、環保材料以及遵守符合歐洲消費者偏好的嚴格品質標準,反映出家居工作空間的整體裝飾方法正在推動市場成長。此外,歐洲多元化的市場格局,涵蓋傳統和現代工作環境,鼓勵開發多功能且適應性強的家庭辦公家具解決方案,以滿足廣泛的需求和偏好,從而促進市場成長。

競爭格局:

家庭辦公家具市場的主要參與者推出了創新的解決方案,以滿足不斷變化的工作趨勢。例如,智慧家具設計整合了技術,提供帶有內置充電站的可調節高度的辦公桌和配備姿勢校正感測器的符合人體工學的椅子。模組化家具系統提供可客製化的設置,適應不斷變化的需求,確保有效利用空間。協作家具解決方案結合了視訊會議整合和隔音功能,以增強遠端協作。永續材料和環保製造流程越來越受到關注,符合具有生態意識的消費者偏好。此外,具有節省空間機制的家具,例如可折疊辦公桌和可轉換儲物單元,可滿足緊湊生活空間不斷變化的需求和要求。主要參與者的這些創新凸顯了該行業致力於在不斷發展的遠距工作和家庭辦公環境中增強功能、舒適度和用戶體驗的承諾。

市場研究報告對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括:

阿什莉家具工業公司

霍沃斯公司

赫爾曼米勒公司

HNI公司

宜家系統有限公司

金博爾國際公司

諾爾公司

國譽株式會社

岡村株式會社

斯蒂爾凱斯公司

泰克尼恩公司

最近的發展:

2023 年8 月,Ashley Furniture Industries Inc. 與Factory Direct Enterprises, LLC(Factory Direct)合作,在5100 Kings Plaza, Brooklyn, NY 11234 開設了一個新的Ashley 陳列室,佔地15,342 平方英尺。透過這種合作關係,15 個床位與當地庇護所 Albemarle Family Residence 合作,慷慨地向當地有需要的兒童提供了這些物資。值得注意的是,自 2010 年以來,Ashley 及其獨立被授權者一直是 Hope to Dream 的堅定支持者,積極致力於實現確保每個孩子都能享受舒適睡眠的使命。

2021年7月,家具業領導者Herman Miller, Inc.宣布收購家庭辦公家具市場主要競爭者Knoll Inc.。這項策略性舉措旨在擴大 Herman Miller 的產品組合,並鞏固其作為創新工作場所解決方案綜合提供者的市場地位。此次收購符合遠距工作和家庭辦公設置不斷變化的需求,使合併後的實體能夠根據各種需求和偏好提供更廣泛的家具選擇。

2021 年 3 月,家具業的知名企業 Steelcase Inc. 推出了一系列新的在家工作產品,包括椅子、辦公桌和儲存解決方案,以滿足家庭辦公家具日益成長的需求。這些產品的推出標誌著該公司致力於透過提供可提高生產力、舒適度和組織性的符合人體工學和功能性的解決方案來增強遠距工作體驗。這些椅子旨在長時間工作期間提供最佳支撐,而辦公桌則具有可調節高度和整合技術解決方案等功能,可滿足各種工作方式。

本報告回答的關鍵問題

  • 全球家庭辦公家具市場有多大
  • 2023-2028年全球家庭辦公家具市場預計成長率是多少
  • 推動全球家庭辦公家具市場的關鍵因素是什麼
  • COVID-19 對全球家庭辦公家具市場有何影響
  • 根據產品類型,全球家庭辦公家具市場的細分如何
  • 根據材料類型,全球家庭辦公家具市場的細分如何
  • 根據價格範圍,全球家庭辦公家具市場的細分如何
  • 基於配銷通路的全球家庭辦公家具市場區隔是怎樣的
  • 全球家庭辦公家具市場的重點區域有哪些
  • 10. 全球家庭辦公家具市場的主要參與者/公司有哪些?

本報告回答的關鍵問題

  • 全球家庭辦公家具市場有多大?
  • 2023-2028年全球家庭辦公家具市場的預期成長率是多少?
  • 推動全球家庭辦公家具市場的關鍵因素是什麼?
  • COVID-19 對全球家庭辦公家具市場有何影響?
  • 根據產品類型,全球家庭辦公家具市場的細分如何?
  • 全球家庭辦公家具市場按材料類型分類是怎樣的?
  • 根據價格範圍,全球家庭辦公家具市場的細分如何?
  • 全球家庭辦公家具市場依配銷通路分類是怎樣的?
  • 全球家庭辦公家具市場的重點區域有哪些?
  • 全球家庭辦公家具市場的主要參與者/公司有哪些?

目錄

第 1 章:前言

第 2 章:範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章:執行摘要

第 4 章:簡介

  • 概述
  • 主要行業趨勢

第 5 章:全球家庭辦公家具市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章:依產品類型分類的市場區隔

  • 座位
    • 市場走向
    • 市場預測
  • 儲存單元和文件櫃
    • 市場走向
    • 市場預測
  • 書桌和桌子
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章:按材料類型分類的市場細分

  • 木頭
    • 市場走向
    • 市場預測
  • 金屬
    • 市場走向
    • 市場預測
  • 塑膠
    • 市場走向
    • 市場預測
  • 玻璃
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章:以價格範圍分類的市場

  • 低的
    • 市場走向
    • 市場預測
  • 中等的
    • 市場走向
    • 市場預測
  • 高的
    • 市場走向
    • 市場預測

第 9 章:按配銷通路分類的市場區隔

  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 專賣店
    • 市場走向
    • 市場預測
  • 網路商店
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章:按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 11 章:SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章:價值鏈分析

第 13 章:波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章:價格分析

第15章:競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Ashley Furniture Industries Inc.
    • Haworth Inc.
    • Herman Miller Inc.
    • HNI Corporation
    • Inter IKEA Systems BV
    • Kimball International Inc.
    • Knoll Inc
    • KOKUYO Co. Ltd.
    • Okamura Corporation
    • Steelcase Inc.
    • Teknion Corporation
Product Code: SR112023A4439

Abstract

The global home office furniture market size reached US$ 25.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.03 Billion by 2028, exhibiting a growth rate (CAGR) of 7.21% during 2022-2028. The increasing remote work trends, rising emphasis on comfort and productivity, and rapid urbanization and limited space are some of the major factors propelling the market.

Home office furniture refers to a range of furnishings specifically designed to create functional workspaces within residential settings. It includes desks, chairs, storage units, shelves, and other accessories that cater to the unique needs of remote work and study. With the growing trend of remote work and flexible arrangements, home office furniture plays a crucial role in providing ergonomic support, organization, and comfort. These furnishings are designed to optimize space utilization, enhance productivity, and create a conducive environment for tasks such as remote work, online learning, and personal projects. As more individuals seek effective ways to integrate work and living spaces, home office furniture is gaining immense traction across the globe as an essential aspect of modern living, contributing to improved work-life balance and overall efficiency.

The rising demand for ergonomic and functional furniture that supports productive home workspaces due to the rapid expansion of remote work and flexible work arrangements, fueled by technological advancements and changing work dynamics, will stimulate the market growth during the forecast period. Additionally, increasing investments in creating comfortable and organized home office environments owing to the evolving concept of work-life balance has augmented the demand for stylish and versatile furniture solutions. Apart from this, the growing trend of freelancing, entrepreneurship, and online learning has catalyzed the need for dedicated home workspaces, driving the sales of desks, chairs, storage units, and accessories tailored to specific needs. Furthermore, the escalating demand for compact and space-saving furniture options on account of rapid urbanization and limited living spaces is propelling market growth. Along with this, the rising influence of interior design trends and the desire for aesthetically pleasing work environments have escalated the demand for home office furniture that seamlessly integrates with residential decor, thereby contributing to market growth.

Home Office Furniture Market Trends/Drivers:

Rising adoption of remote work

The pervasive adoption of remote work, driven by technological advancements and changing work dynamics, is a primary factor fostering the growth of the home office furniture market. As individuals increasingly work from home, the demand for ergonomic and functional furniture has escalated to ensure productive and comfortable work environments. Ergonomically designed desks and chairs that promote proper posture, along with accessories like monitor stands and keyboard trays, are highly sought-after components for creating efficient home workspaces. This trend has led to the development of furniture solutions that accommodate the integration of technology, such as cable management systems and charging stations. As remote work becomes a long-term reality for many, the emphasis on creating optimal home office setups amplifies the demand for furniture that caters to the needs of remote professionals.

Increasing need to maintain work-life balance

The evolving concept of work-life balance has become a fundamental consideration in the design and choice of home office furniture. People are seeking furniture that supports work-related tasks and blends harmoniously with their living spaces. The demand for stylish and aesthetically pleasing furniture options that reflect personal tastes and interior design preferences is driving the market toward growth. Moreover, the rising adoption of multi-purpose furniture, which can transition seamlessly from work to leisure settings, that increases emphasis on creating environments that contribute positively to mental well-being and overall lifestyle, is another major growth-inducing factor. Additionally, the incorporation of eco-friendly materials and sustainable design practices in home office furniture aligns with the growing consciousness toward environmental responsibility, adding another dimension to the pursuit of work-life balance and holistic well-being.

Changing work dynamics

The expansion of freelancing, entrepreneurship, and online learning models has necessitated dedicated home workspaces, propelling the demand for furniture tailored to specific needs. Furniture solutions catering to niche requirements, such as compact desks with integrated storage solutions or versatile folding furniture, are gaining prominence. The integration of technology, like built-in charging ports and smart features, addresses the evolving demands of work and learning in a digital landscape. This driver highlights the adaptability of the home office furniture market, as it caters to the diverse and evolving preferences of individuals seeking functional and innovative furniture solutions for their home-based professional pursuits.

Home Office Furniture Industry Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global home office furniture market report, along with forecasts at the global, regional and country levels for 2023-2028. Our report has categorized the market based on product type, material type, price range and distribution channel.

Breakup by Product Type:

Seating

Storage Units and File Cabinets

Desks and Tables

Others

Seating represents the most popular product type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes seating, storage units and file cabinets, desks and tables, and others. According to the report, seating represented the largest segment.

Seating encompasses a wide range of chairs designed to provide comfort, support, and functionality during work and leisure activities. Seating options include ergonomic task chairs that promote proper posture, executive chairs for a professional touch, and versatile stools for dynamic work environments. As remote work and flexible arrangements continue to expand, the significance of ergonomic and comfortable seating becomes paramount. Well-designed seating enhances work productivity and contributes to overall well-being, reducing the risk of musculoskeletal issues and fatigue.

Moreover, the escalating demand for ergonomic chairs with adjustable features, lumbar support, and breathable materials, with consumers seeking to create conducive home workspaces is propelling market growth. Furthermore, seating plays a crucial role in ensuring health and comfort, thereby fueling the growth of the home office furniture market, encouraging innovation and diverse product offerings that cater to the evolving needs of remote professionals.

Breakup by Material Type:

Wood

Metal

Plastic

Glass

Others

Wood accounts for the majority of the market share

A detailed breakup and analysis of the market based on the material type has also been provided in the report. This includes wood, metal, plastic, glass, and others. According to the report, wood accounted for the largest market share.

Wood offers a wide range of finishes and styles, catering to various interior design preferences and aesthetics. The use of wood in home office furniture infuses warmth and sophistication into workspaces, creating a balanced and inviting atmosphere. As the demand for aesthetically pleasing and functional home office setups grows, wood emerges as a favored choice for its ability to seamlessly integrate with diverse home interiors.

Additionally, sustainable practices in wood sourcing and manufacturing align with eco-conscious consumer preferences, contributing to a greener approach to furniture production. Furthermore, the rising popularity of wood as a material underscores its significant influence in shaping the home office furniture market, driving innovation and offering consumers enduring quality and style.

Breakup by Price Range:

Low

Medium

High

Medium dominates the market

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes low, medium, and high. According to the report, medium accounted for the largest market share.

Medium price range occupies a crucial position by striking a balance between affordability and quality in home office furniture. Positioned between budget and premium options, medium-priced furniture appeals to a wide range of consumers seeking value for their investment without compromising on functionality and durability. This price range propels the market by catering to the needs of both cost-conscious individuals and those looking for higher quality materials and designs. Medium-priced home office furniture allows consumers to access ergonomic features, stylish aesthetics, and reliable performance without a huge financial commitment.

Furthermore, the escalating demand for reasonably priced yet well-crafted furniture due to rising remote work and home office setups is contributing to market growth. Medium-priced offerings encourage market competitiveness, innovation, and diversity in product ranges, further propelling the home office furniture market growth and addressing the evolving demands of remote professionals.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Online Stores

Others

Specialty stores holds the largest market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, specialty stores accounted for the largest market share.

Specialty stores are dedicated retail outlets that exclusively offer a wide range of furniture products tailored to specific needs and preferences. These stores cater to consumers seeking specialized furniture solutions, including ergonomic chairs, adjustable desks, storage units, and accessories designed to enhance home workspaces. Specialty stores fuel the home office furniture market by providing a curated selection of products that align with the evolving demands of remote work and flexible arrangements. The personalized expertise of staff in these stores ensures customers find furniture that suits their individual requirements in terms of comfort, functionality, and aesthetics. The presence of specialty stores also fosters direct engagement with consumers, enabling them to make informed choices and explore innovative furniture designs that address the challenges of creating effective home office environments.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe held the biggest share in the market due to its dynamic work culture, emphasis on design aesthetics, and commitment to ergonomic well-being. With a substantial portion of the workforce embracing remote work and flexible arrangements, the demand for functional and stylish home office furniture has surged. Europe's rich design heritage fosters the creation of innovative and aesthetically pleasing furniture solutions that seamlessly integrate with residential interiors. Moreover, the region's focus on employee well-being and health encourages the adoption of ergonomic furniture, further augmenting market growth. Sustainable practices, eco-friendly materials, and adherence to stringent quality standards that align with European consumer preferences, reflecting a holistic approach to furnishing home workspaces are driving the market growth. Furthermore, Europe's diverse market landscape, encompassing both traditional and modern work environments, encourages the development of versatile and adaptable home office furniture solutions that cater to a wide spectrum of needs and preferences, thereby contributing to market growth.

Competitive Landscape:

Key players in the home office furniture market have introduced innovative solutions to cater to evolving work trends. For instance, smart furniture designs integrate technology, offering adjustable height desks with built-in charging stations and ergonomic chairs equipped with posture-correcting sensors. Modular furniture systems provide customizable setups that adapt to changing needs, ensuring efficient use of space. Collaborative furniture solutions incorporate video conferencing integration and soundproofing features to enhance remote collaboration. Sustainable materials and eco-friendly manufacturing processes are gaining traction, aligning with eco-conscious consumer preferences. Moreover, furniture with space-saving mechanisms, such as foldable desks and convertible storage units, addresses the evolving needs and demands of compact living spaces. These innovations by key players highlight the industry's commitment to enhancing functionality, comfort, and user experience in the evolving landscape of remote work and home office setups.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Ashley Furniture Industries Inc.

Haworth Inc.

Herman Miller Inc.

HNI Corporation

Inter IKEA Systems B.V.

Kimball International Inc.

Knoll Inc

KOKUYO Co. Ltd.

Okamura Corporation

Steelcase Inc.

Teknion Corporation

Recent Developments:

In Aug 2023, Ashley Furniture Industries Inc., in collaboration with Factory Direct Enterprises, LLC (Factory Direct), opened a new Ashley showroom spanning 15,342 sq. ft. at 5100 Kings Plaza, Brooklyn, NY 11234. Through this partnership, 15 beds were generously provided to local children in need, in collaboration with the Albemarle Family Residence, a local shelter. Notably, Ashley and its independent licensees have been steadfast supporters of Hope to Dream since 2010, actively contributing to their mission of ensuring every child experiences the comfort of a good night's sleep.

In July 2021, Herman Miller, Inc., a leading player in the furniture industry, announced the acquisition of Knoll Inc., a major contender in the home office furniture market. This strategic move aims to broaden Herman Miller's product portfolio and reinforce its market position as a comprehensive provider of innovative workplace solutions. The acquisition aligns with the evolving demands of remote work and home office setups, enabling the combined entity to offer a more extensive range of furniture options tailored to various needs and preferences.

In March 2021, Steelcase Inc., a prominent player in the furniture industry, introduced a new line of work-from-home products, including chairs, desks, and storage solutions, to cater to the increasing demand for home office furniture. The introduction of these products signifies the company's commitment to enhancing the remote work experience by offering ergonomic and functional solutions that promote productivity, comfort, and organization. The chairs are designed to provide optimal support during extended work sessions, while the desks cater to various workstyles with features like adjustable height and integrated technology solutions.

Key Questions Answered in This Report

  • 1. How big is the global home office furniture market?
  • 2. What is the expected growth rate of the global home office furniture market during 2023-2028?
  • 3. What are the key factors driving the global home office furniture market?
  • 4. What has been the impact of COVID-19 on the global home office furniture market?
  • 5. What is the breakup of the global home office furniture market based on the product type?
  • 6. What is the breakup of the global home office furniture market based on the material type?
  • 7. What is the breakup of the global home office furniture market based on the price range?
  • 8. What is the breakup of the global home office furniture market based on the distribution channel?
  • 9. What are the key regions in the global home office furniture market?
  • 10. Who are the key players/companies in the global home office furniture market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Home Office Furniture Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Seating
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Storage Units and File Cabinets
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Desks and Tables
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Material Type

  • 7.1 Wood
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Metal
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Plastic
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Glass
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Price Range

  • 8.1 Low
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Medium
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 High
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Specialty Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Online Stores
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Ashley Furniture Industries Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 SWOT Analysis
    • 15.3.2 Haworth Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Herman Miller Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 HNI Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Inter IKEA Systems B.V.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Kimball International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Knoll Inc
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 KOKUYO Co. Ltd.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Okamura Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 Steelcase Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Teknion Corporation
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio

List of Figures

  • Figure 1: Global: Home Office Furniture Market: Major Drivers and Challenges
  • Figure 2: Global: Home Office Furniture Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Home Office Furniture Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Home Office Furniture Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Home Office Furniture Market: Breakup by Material Type (in %), 2022
  • Figure 6: Global: Home Office Furniture Market: Breakup by Price Range (in %), 2022
  • Figure 7: Global: Home Office Furniture Market: Breakup by Distribution Channel (in %), 2022
  • Figure 8: Global: Home Office Furniture Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Home Office Furniture (Seating) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Home Office Furniture (Seating) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Home Office Furniture (Storage Units and File Cabinets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Home Office Furniture (Storage Units and File Cabinets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Home Office Furniture (Desks and Tables) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Home Office Furniture (Desks and Tables) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Home Office Furniture (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Home Office Furniture (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Home Office Furniture (Wood) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Home Office Furniture (Wood) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Home Office Furniture (Metal) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Home Office Furniture (Metal) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Home Office Furniture (Plastic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Home Office Furniture (Plastic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Home Office Furniture (Glass) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Home Office Furniture (Glass) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Home Office Furniture (Other Material Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Home Office Furniture (Other Material Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Home Office Furniture (Low) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Home Office Furniture (Low) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Home Office Furniture (Medium) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Home Office Furniture (Medium) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Home Office Furniture (High) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Home Office Furniture (High) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Home Office Furniture (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Home Office Furniture (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Home Office Furniture (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Home Office Furniture (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Home Office Furniture (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Home Office Furniture (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Global: Home Office Furniture (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Global: Home Office Furniture (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: North America: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: North America: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: United States: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: United States: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Canada: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Canada: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Asia-Pacific: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Asia-Pacific: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: China: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: China: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Japan: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Japan: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: India: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: India: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: South Korea: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: South Korea: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Australia: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Australia: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Indonesia: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Indonesia: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Others: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Others: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Europe: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Europe: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Germany: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Germany: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: France: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: France: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: United Kingdom: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: United Kingdom: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Italy: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Italy: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Spain: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Spain: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Russia: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Russia: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Others: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Others: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Latin America: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Latin America: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Brazil: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Brazil: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Mexico: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Mexico: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Others: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Others: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 87: Middle East and Africa: Home Office Furniture Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 88: Middle East and Africa: Home Office Furniture Market: Breakup by Country (in %), 2022
  • Figure 89: Middle East and Africa: Home Office Furniture Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Global: Home Office Furniture Industry: SWOT Analysis
  • Figure 91: Global: Home Office Furniture Industry: Value Chain Analysis
  • Figure 92: Global: Home Office Furniture Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Home Office Furniture Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Home Office Furniture Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Home Office Furniture Market Forecast: Breakup by Material Type (in Million US$), 2023-2028
  • Table 4: Global: Home Office Furniture Market Forecast: Breakup by Price Range (in Million US$), 2023-2028
  • Table 5: Global: Home Office Furniture Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 6: Global: Home Office Furniture Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Home Office Furniture Market: Competitive Structure
  • Table 8: Global: Home Office Furniture Market: Key Players