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1390452

髮膜市場：2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測

Hair Mask Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球髮膜市場規模達6.613億美元。展望未來， IMARC Group預計到2028年市場規模將達到8.762億美元，2022-2028年複合年成長率（CAGR）為4.80%。

髮膜是指用於滋養和強化頭髮的深層調理護理。它有助於減少脫髮和損傷，保持頭皮健康，並確保頭髮更閃亮、更柔軟且易於打理。它還有助於保護熱損傷、化學染色、捲曲和老化的頭髮。它通常由香蕉、雞蛋、酪梨油、蜂蜜、椰子油、橄欖油和蘆薈製成。目前，它很容易以乳霜和粘土配方形式提供，可以適用於乾燥、受損、捲曲和長髮。因此，它在世界範圍內獲得了巨大的吸引力。

髮膜市場趨勢：

由於快速的城市化和工業化，全球污染水平不斷上升。這是加強市場成長的關鍵因素之一。髮膜促進頭髮生長，增強質地，並保持頭髮的密度。它們還有助於控制因過度使用刺激性洗髮精、化學處理和加熱工具（如直髮器、捲髮器和吹風機）而造成的損害。因此，他們的需求正在增加，尤其是全球千禧世代的需求。此外，線上美容教學大幅增加，鼓勵消費者在舒適的家中使用這些產品。這一點，加上他們治療頭皮屑和脫髮的能力，對他們在全球的銷售產生了積極的影響。此外，領先企業正在使用有機和無矽產品變體來擴大其消費群，這正在推動市場的成長。智慧型手機銷售的成長以及電子商務平台上發膜銷售的成長也推動了市場的發展，因為它們具有現金返還、折扣和廣泛的產品範圍等優勢。

本報告回答的關鍵問題

  • 全球發膜市場有多大？
  • 2023-2028年全球髮膜市場的預期成長率是多少？
  • 推動全球髮膜市場的關鍵因素是什麼？
  • COVID-19 對全球髮膜市場有何影響？
  • 全球髮膜市場基於性質的細分是什麼？
  • 從最終用戶來看，全球髮膜市場的細分如何？
  • 全球髮膜市場的配銷通路分類如何？
  • 全球髮膜市場的重點區域有哪些？
  • 全球髮膜市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球髮膜市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：本質上的市場分化

  • 自然的
    • 市場走向
    • 市場預測
  • 有機的
    • 市場走向
    • 市場預測
  • 合成的
    • 市場走向
    • 市場預測

第 7 章：最終用戶的市場區隔

  • 個人
    • 市場走向
    • 市場預測
  • 商業的
    • 市場走向
    • 市場預測

第 8 章：按配銷通路分類的市場區隔

  • 線上的
    • 市場走向
    • 市場預測
  • 線下
    • 市場走向
    • 市場預測

第 9 章：按地區分類的市場區隔

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格分析

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Aveda Corp. (The Estee Lauder Companies Inc.)
    • COBIOSA
    • Coty Inc.
    • Davines SpA
    • Kao Corporation
    • Leonor Greyl USA
    • L'Oreal SA
    • Procter & Gamble
    • Revlon Inc. (MacAndrews & Forbes Incorporated)
    • Shiseido Company Limited
    • Unilever plc
Product Code: SR112023A4185

Abstract

The global hair mask market size reached US$ 661.3 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 876.2 Million by 2028, exhibiting a growth rate (CAGR) of 4.80% during 2022-2028.

A hair mask refers to a deep conditioning treatment used to nourish and strengthen hair. It assists in reducing hair fall and damage, maintaining a healthy scalp, and ensuring shinier, softer and manageable hair. It also aids in protecting heat-damaged, chemically colored, curly, and aging hair. It is generally made using bananas, eggs, avocado oil, honey, coconut oil, olive oil, and aloe vera. At present, it is easily available in cream and clay-based formulas that can be applied on dry, damaged, frizzy, and long hair. As a result, it is gaining immense traction around the world.

Hair Mask Market Trends:

Due to rapid urbanization and industrialization, pollution levels are rising across the globe. This represents one of the key factors strengthening the market growth. Hair masks boost hair growth, enhance texture, and maintain the density of hair. They also help in controlling the damage caused by excessive usage of harsh shampoos, chemical treatments, and heating tools, such as hair straighteners, curlers, and blow dryers. Consequently, their demand is increasing, especially among the millennial population, across the globe. Moreover, there is a considerable increase in online beauty tutorials that are encouraging consumers to use these products in the comforts of their homes. This, along with their ability to treat dandruff, and hair loss, is influencing their sales positively worldwide. Furthermore, leading players are using organic and silicone-free product variants to expand their consumer base, which is impelling the growth of the market. The market is also propelled by the boosting sales of smartphones and the rising sales of hair masks through e-commerce platforms on account of their benefits like cash backs, discounts and wide product range.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair mask market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on nature, end user and distribution channel.

Breakup by Nature:

Natural

Organic

Synthetic

Breakup by End User:

Individual

Commercial

Breakup by Distribution Channel:

Online

Offline

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aveda Corp. (The Estee Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oreal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc.

Key Questions Answered in This Report

  • 1. How big is the global hair mask market?
  • 2. What is the expected growth rate of the global hair mask market during 2023-2028?
  • 3. What are the key factors driving the global hair mask market?
  • 4. What has been the impact of COVID-19 on the global hair mask market?
  • 5. What is the breakup of the global hair mask market based on the nature?
  • 6. What is the breakup of the global hair mask market based on the end user?
  • 7. What is the breakup of the global hair mask market based on the distribution channel?
  • 8. What are the key regions in the global hair mask market?
  • 9. Who are the key players/companies in the global hair mask market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair Mask Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Nature

  • 6.1 Natural
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Organic
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Synthetic
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by End User

  • 7.1 Individual
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Aveda Corp. (The Estee Lauder Companies Inc.)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 COBIOSA
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Coty Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Davines S.p.A
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Kao Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Leonor Greyl USA
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 L'Oreal S.A.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Procter & Gamble
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Shiseido Company Limited
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Unilever plc
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials

List of Figures

  • Figure 1: Global: Hair Mask Market: Major Drivers and Challenges
  • Figure 2: Global: Hair Mask Market: Sales Value (in Million US$), 2017-2022
  • Figure 3: Global: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 4: Global: Hair Mask Market: Breakup by Nature (in %), 2022
  • Figure 5: Global: Hair Mask Market: Breakup by End User (in %), 2022
  • Figure 6: Global: Hair Mask Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Hair Mask Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Hair Mask (Natural) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Hair Mask (Natural) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Hair Mask (Organic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Hair Mask (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Hair Mask (Synthetic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Hair Mask (Synthetic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Hair Mask (Individual) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Hair Mask (Individual) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Hair Mask (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Hair Mask (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Hair Mask (Online) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Hair Mask (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Hair Mask (Offline) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Hair Mask (Offline) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: North America: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: North America: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: United States: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: United States: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Canada: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Canada: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Asia-Pacific: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Asia-Pacific: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: China: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: China: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Japan: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Japan: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: India: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: India: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: South Korea: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: South Korea: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Australia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Australia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Indonesia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Indonesia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Europe: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Europe: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Germany: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Germany: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: France: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: France: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: United Kingdom: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: United Kingdom: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Italy: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Italy: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Spain: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Spain: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Russia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Russia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Latin America: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Latin America: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Brazil: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Brazil: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Mexico: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Mexico: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Middle East and Africa: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Middle East and Africa: Hair Mask Market: Breakup by Country (in %), 2022
  • Figure 70: Middle East and Africa: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Global: Hair Mask Industry: SWOT Analysis
  • Figure 72: Global: Hair Mask Industry: Value Chain Analysis
  • Figure 73: Global: Hair Mask Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair Mask Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Hair Mask Market Forecast: Breakup by Nature (in Million US$), 2023-2028
  • Table 3: Global: Hair Mask Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 4: Global: Hair Mask Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Hair Mask Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Hair Mask Market: Competitive Structure
  • Table 7: Global: Hair Mask Market: Key Players