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1378713

2023-2028 年按廣告類型、平台、應用程式和地區分類的應用程式內廣告市場報告

In-app Advertising Market Report by Advertising Type, Platform, Application, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 146 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年，全球應用程式內廣告市場規模達到1,359億美元。展望未來， IMARC Group預計到2028年該市場將達到4,077億美元，2022-2028年複合年成長率（CAGR）為20.1%。

行動應用程式廣告是指一種貨幣化策略，使廣告商能夠在智慧型手機應用程式上宣傳其產品和服務。行動應用程式向網路請求廣告，網路使用演算法來即時識別並向用戶傳送最合適的廣告。一些常用的應用程式內廣告格式包括橫幅、插頁式廣告、影片單元和富媒體廣告。與傳統廣告相比，應用程式內廣告更加方便用戶使用，可以根據用戶的要求進行客製化，並提供先進的位置定位功能，從而提高消費者的參與度和保留率。

應用程式內廣告市場趨勢：

高速網路的便利性存取以及智慧型手機和平板電腦的日益普及是推動市場成長的關鍵因素。近年來，透過智慧型手機中安裝的應用程式所使用的資訊量顯著增加。製造商和服務提供者透過創新的影片廣告宣傳他們的產品，以覆蓋更廣泛的消費者群體並產生品質的潛在客戶。此外，行動應用程式的廣泛使用來存取社交媒體，以及線上遊戲的出現，正在促進市場成長。應用程式內廣告商利用行動線上遊戲中的廣告空間來宣傳其產品，同時提供獎勵、延長遊戲時間和其他好處。此外，實施基於位置的技術來追蹤客戶和宣傳個人化內容是另一個促進成長的因素。廣告主可以監控消費者的位置及其偏好，以提供附近可用的產品和服務的有用建議。其他因素，包括寬頻服務的普及和快速城市化，特別是在發展中經濟體，預計將進一步推動市場發展。

本報告回答的關鍵問題

  • 全球應用程式內廣告市場有多大？
  • 2023-2028年全球應用內廣告市場的預期成長率為何？
  • 推動全球應用程式內廣告市場的關鍵因素是什麼？
  • COVID-19 對全球應用程式內廣告市場有何影響？
  • 全球應用程式內廣告市場依廣告類型分類是怎樣的？
  • 基於該平台的全球應用程式內廣告市場的細分如何？
  • 基於應用的全球應用程式內廣告市場的細分如何？
  • 全球應用程式內廣告市場的主要區域有哪些？
  • 全球應用程式內廣告市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球應用程式內廣告市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：依廣告類型分類的市場區隔

  • 橫幅廣告
    • 市場走向
    • 市場預測
  • 插頁式廣告
    • 市場走向
    • 市場預測
  • 富媒體廣告
    • 市場走向
    • 市場預測
  • 影片廣告
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：按平台分類的市場區隔

  • 安卓
    • 市場走向
    • 市場預測
  • iOS系統
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：按應用分類的市場區隔

  • 訊息傳遞
    • 市場走向
    • 市場預測
  • 娛樂
    • 市場走向
    • 市場預測
  • 賭博
    • 市場走向
    • 市場預測
  • 網上購物
    • 市場走向
    • 市場預測
  • 付款和票務
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 9 章：按地區分類的市場區隔

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太地區
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第13章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Amobee Inc. (Singapore Telecommunications Limited)
    • Apple Inc.
    • BYYD Inc.
    • Chartboost Inc.
    • Facebook Inc.
    • Flurry Inc. (Verizon Media)
    • Google AdMob (Google Inc.)
    • InMobi (InMobi Pte Ltd.)
    • MoPub Inc. (Twitter)
    • One by AOL (AOL)
    • Tapjoy Inc.
    • Tune Inc.
Product Code: SR112023A2419

Abstract

The global in-app advertising market size reached US$ 135.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 407.7 Billion by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2022-2028.

Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications. The mobile app requests an advertisement from the network, which uses an algorithm to identify and deliver the most suitable advertisement to the user in real-time. Some of the commonly used in-app advertisement formats include banners, interstitials, video units and rich media ads. In comparison to the traditional advertisements, in-app ads are more user friendly, can be customized according to the user's requirements and offer advanced location targeting features that improve consumer engagement and retention.

In-app Advertising Market Trends:

Easy accessibility to high-speed internet and the increasing utilization of smartphones and tablets are among the key factors driving the growth of the market. In recent years, the amount of information utilized through the applications installed in smartphones has significantly increased. Manufacturers and service providers promote their products through innovative video ads to reach a broader consumer base and generate quality leads. Furthermore, extensive utilization of mobile applications to access social media, along with the advent of online gaming, is facilitating the market growth. In-app advertisers use ad space available in mobile-based online games to promote their products, while offering rewards, extended game time and other benefits. Additionally, the implementation of location-based technology to track customers and advertise personalized content is acting as another growth-inducing factor. Advertisers can monitor the consumer's location and their preferences to provide useful recommendations about the products and services available nearby. Other factors, including the penetration of broadband services and rapid urbanization, especially in the developing economies, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global in-app advertising market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on advertising type, platform and application.

Breakup by Advertising Type:

Banner Ads

Interstitial Ads

Rich Media Ads

Video Ads

Others

Breakup by Platform:

Android

iOS

Others

Breakup by Application:

Messaging

Entertainment

Gaming

Online Shopping

Payment and Ticketing

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.

Key Questions Answered in This Report

  • 1. How big is the global in-app advertising market?
  • 2. What is the expected growth rate of the global in-app advertising market during 2023-2028?
  • 3. What are the key factors driving the global in-app advertising market?
  • 4. What has been the impact of COVID-19 on the global in-app advertising market?
  • 5. What is the breakup of the global in-app advertising market based on the advertising type?
  • 6. What is the breakup of the global in-app advertising market based on the platform?
  • 7. What is the breakup of the global in-app advertising market based on the application?
  • 8. What are the key regions in the global in-app advertising market?
  • 9. Who are the key players/companies in the global in-app advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global In-app Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Advertising Type

  • 6.1 Banner Ads
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Interstitial Ads
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Rich Media Ads
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Video Ads
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Platform

  • 7.1 Android
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 iOS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Messaging
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Entertainment
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Gaming
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Shopping
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Payment and Ticketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amobee Inc. (Singapore Telecommunications Limited)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 BYYD Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Chartboost Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Facebook Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Flurry Inc. (Verizon Media)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Google AdMob (Google Inc.)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 InMobi (InMobi Pte Ltd.)
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 MoPub Inc. (Twitter)
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 One by AOL (AOL)
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Tapjoy Inc.
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
    • 13.3.12 Tune Inc.
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: In-app Advertising Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2022
  • Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2022
  • Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2022
  • Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2022
  • Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: North America: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: United States: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Canada: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: China: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Japan: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: India: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Australia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Europe: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Germany: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: France: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Italy: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Spain: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Russia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Global: In-app Advertising Industry: SWOT Analysis
  • Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
  • Figure 86: Global: In-app Advertising Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million US$), 2023-2028
  • Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million US$), 2023-2028
  • Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: In-app Advertising Market: Competitive Structure
  • Table 7: Global: In-app Advertising Market: Key Players