市場調查報告書
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1378997
眼動追蹤市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測Eye Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年全球眼動追蹤市場規模達到8.862億美元。展望未來, IMARC Group預計到2028年市場規模將達到37.501億美元,2022-2028年複合年成長率(CAGR)為27.2%。對消費者行為洞察的日益成長的需求、醫療保健利用率的提高以及研發活動投資的增加是推動市場發展的一些關鍵因素。
眼動追蹤是分析和監控眼球運動、注視和注視的過程。它依靠不可見的近紅外光和高畫質攝影機來投射光線並記錄多種眼睛功能,例如眨眼、忽略、注視以及瞳孔對刺激的其他反應。它可以研究個人行為,透過識別需要改進的領域來改善產品、網站和應用程式的體驗。它有助於診斷和治療閱讀障礙、自閉症和精神分裂症等疾病。此外,它還有助於評估視力障礙並指導干預措施的發展。因此,它在全球的心理學研究、包裝設計、醫療保健、零售、智慧安全系統、汽車和消費性電子產品中得到了廣泛的應用。
蓬勃發展的電子商務產業,加上眼動儀的廣泛使用,透過分析個人瀏覽產品的時間來深入了解消費者行為,目前是對全球市場產生正面影響的關鍵因素之一。此外,眼動追蹤技術(例如光學眼動追蹤(OET)和眼電描記術(EOG))在客觀確定士兵疲勞程度並預防傷害和事故方面的日益成長的應用正在創造良好的市場前景。除此之外,人工智慧(AI)、機器學習(ML)、虛擬實境(VR)和擴增實境(AR)等先進技術與眼動儀的整合正在推動市場的成長。除此之外,眼動儀也用於監獄管理系統,用於識別個人和其他安全目的,這推動了市場的成長。此外,眼球追蹤廣泛應用於基於眼球運動的觀察來研究不同的醫療狀況,例如神經和精神疾病,這為認知處理提供了見解。這與擴大採用眼動追蹤來研究不同的醫療狀況相結合,正在加強市場的成長。除此之外,對研發(R&D)活動的廣泛投資以及擴大利用眼動追蹤來幫助研究人員回放事件並分析個人對不同物體的體驗正在刺激全球市場的成長。
The global eye tracking market size reached US$ 886.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,750.1 Million by 2028, exhibiting a growth rate (CAGR) of 27.2% during 2022-2028. The growing need for gaining insights into consumer behavior, increasing utilization in healthcare, and rising investments in research and development activities represent some of the key factors driving the market.
Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.
The burgeoning e-commerce industry, coupled with extensive utilization of eye trackers for gaining insights into consumer behavior by analyzing the amount of time an individual spends on browsing a product, currently represents one of the key factors positively influencing the market across the globe. In addition, the growing applications of eye tracking technologies, such as optical eye tracking (OET) and electrooculography (EOG), in objectively determining fatigue in soldiers and preventing injuries and accidents is creating a favorable market outlook. Apart from this, the integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR), with eye trackers are bolstering the growth of the market. In addition to this, eye trackers are employed in prison management systems for identifying individuals and other security purposes, which is fueling the market growth. Furthermore, eye tracking is widely employed in studying different medical conditions, such as neurological and psychiatric disorders, based on the observation of eye movements, which provide insights into cognitive processing. This, in confluence with the increasing adoption of eye tracking to study different medical conditions, is strengthening the market growth. Besides this, extensive investments in research and development (R&D) activities and increasing utilization of eye tracking to facilitate researchers to play back events and analyze the experience of individuals with different objects are stimulating the growth of the market around the world.
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, component, location and application.
Eye Attached Tracking
Optical Tracking
Electrooculography
The report has provided a detailed breakup and analysis of the eye tracking market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.
Hardware
Software
A detailed breakup and analysis of the eye tracking market based on the component has also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.
Remote
Mobile
A detailed breakup and analysis of the eye tracking market based on the location has also been provided in the report. This includes remote and mobile. According to the report, remote accounted for the largest market share.
Healthcare
Retail
Research
Automotive
Consumer Electronics
Others
A detailed breakup and analysis of the eye tracking market based on the application has also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for eye tracking. Some of the factors driving the North America eye tracking market included the technological advancements, extensive research and development activities, advanced security, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global eye tracking market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., Tobii AB., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.