市場調查報告書
商品編碼
1287348
全球廣告市場:2023-2028年行業趨勢、佔有率、規模、成長、機會和預測Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球廣告市場規模達到6152億美元。展望未來,IMARC集團預計,到2028年,市場規模將達到8,349億美元,在2023-2028年期間,成長率(CAGR)為5.35%。
廣告指的是一種溝通方式,通過這種方式,各種品牌告知其產品或服務,並影響消費者的購買行為。它進一步幫助消費者了解即將發生的事件,發現新的產品或服務。隨著時間的推移,廣告商已經意識到移動設備作為一種媒介的潛力,幾乎可以在任何地方和任何時間接觸到個人或大眾觀眾。因此,廣告業已經從傳統媒體平台發展到線上和數位廣告。
在全球範圍內,媒體和娛樂的支出持續增加。這基本上表明,消費者用於獲取網際網路接入、訂閱報紙和雜誌、電視和廣播、以及影片遊戲和定期訪問電影院的支出能力在穩步上升。另一方面,廣告品牌和公司,從來沒有不吸引消費者的注意力,並不斷增加對廣告的投資,因為它對公司的生存至關重要。除此之外,在過去的幾年裡,移動廣告已經見證了指數級的成長,因為它已經成為一個具有成本效益的,方便的和高度針對性的溝通方式,為特定的移動用戶群體。此外,一些領先的廣告公司如今正大力投資於數位廣告,這為市場創造了一個積極的前景。
電視
印刷品(報紙和雜誌)
廣播
戶外廣告
網際網路(搜索、展示、分類、影片)
手機
電影院
電視廣告目前在市場上占主導地位,佔據了整個市場的大部分佔有率。這可歸因於電視的普及,使其成為廣告的首選模式之一。
北美洲
美國
加拿大
亞太地區
中國
日本
印度
韓國
澳大利亞
印尼
其他國家
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他國家
拉丁美洲
巴西
墨西哥
其他地區
中東和非洲
目前,北美洲佔有最大的市場佔有率。
WPP Group PLC
奧姆尼康集團(Omnicom Group Inc.
陽獅集團(Publicis Groupe
Interpublic Group of Companies, Inc.
電通公司
本報告中回答的關鍵問題
1.2022年全球廣告市場的規模是多少?
2.2023-2028年,全球廣告市場的預期成長率是多少?
3.COVID-19對全球廣告市場的影響是什麼?
4.推動全球廣告市場的關鍵因素是什麼?
5.全球廣告市場在類型上的細分是什麼?
6.全球廣告市場的主要地區有哪些?
7.誰是全球廣告市場的主要參與者/公司?
The global advertising market size reached US$ 615.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 834.9 Billion by 2028, exhibiting a growth rate (CAGR) of 5.35% during 2023-2028.
Advertising refers to a means of communication through which various brands inform about their product or service as well as influence the consumer buying behavior. It further aids consumers in learning about upcoming events and discovering new products or services. With time, the advertisers have realized the potential of mobile devices as a medium of reaching an individual or mass audience virtually from anywhere and at any time. As a result, the advertising industry has evolved from traditional media platforms to online and digital advertising.
There is a continual increase in the expenditure on media and entertainment across the globe. This essentially indicates to the steadily rising consumer expenditure capacity for acquiring internet access, subscribing to newspapers and magazines, and television and radio, along with video gaming and regular visits to movie theaters. Advertising brands and companies, on the other hand, have never failed to attract consumers' attention and have continuously increased their investments on advertising as it is essential for a company's survival. Apart from this, mobile advertising has witnessed exponential growth over the past few years as it has emerged as a cost-effective, convenient, and highly targeted way of communication for specific groups of mobile users. Moreover, several leading advertising agencies are nowadays significantly investing in digital advertising, which is creating a positive outlook for the market.
Television
Print (Newspaper and Magazine)
Radio
Outdoor
Internet (Search, Display, Classified, Video)
Mobile
Cinema
Television advertising currently dominates the market, holding the majority of the overall market share. This can be attributed to the prevalence of televisions, which has made them one of the preferred modes of advertisement.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
At present, North America holds the largest market share.
WPP Group PLC
Omnicom Group Inc.
Publicis Groupe
The Interpublic Group of Companies, Inc.
Dentsu Inc.
Key Questions Answered in This Report
1. What was the size of the global advertising market in 2022?
2. What is the expected growth rate of the global advertising market during 2023-2028?
3. What has been the impact of COVID-19 on the global advertising market?
4. What are the key factors driving the global advertising market?
5. What is the breakup of the global advertising market based on the type?
6. What are the key regions in the global advertising market?
7. Who are the key players/companies in the global advertising market?