市場調查報告書
商品編碼
1071106

坦尚尼亞的行動貨幣市場:產業趨勢,佔有率,規模,成長,機會,預測(2022年∼2027年)

Tanzania Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

出版日期: | 出版商: IMARC Services Private Limited | 英文 143 Pages | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

坦尚尼亞的行動貨幣的市場規模在2021年估算為545億美金。該市場在2022年∼2027年間預計將以14.2%的年複合成長率擴大,2027年達到1,204億美元。

坦尚尼亞在非洲是最大的行動貨幣市場。它也是非洲第一個在競爭性行動貨幣服務之間引入互操作性的國家。這一市場背後的驅動力是行動貨幣的廣泛使用、移動網絡的廣泛覆蓋以及互聯網在所有社會經濟背景的人群中的普及。

本報告提供坦尚尼亞的行動貨幣市場相關調查,提供市場概要,以及各技術,不同商業模式,各交易類型趨勢,及加入此市場的主要企業簡介等資訊。

目錄

第1章 序文

第2章 範圍與調查手法

第3章 摘要整理

第4章 簡介

第5章 坦尚尼亞的行動貨幣市場

  • 市場概要
  • 市場實際成果
  • COVID-19影響
  • 市場明細,各技術
  • 市場明細,不同商業模式
  • 市場明細,各交易類型
  • SWOT分析
    • 概要
    • 優勢
    • 弱點
    • 機會
    • 威脅
  • 價值鏈分析
  • 波特的五力分析
    • 概要
    • 買方議價能力
    • 賣主談判力
    • 競爭的程度
    • 新加入廠商業者的威脅
    • 替代品的威脅

第6章 市場明細,各技術

  • USSD
  • 行動電子錢包
  • 其他

第7章 市場明細,不同商業模式

  • 行動LED模式
  • 銀行主導模式

第8章 市場明細,各交易類型

  • P2P
  • 付款通知單的支付
  • 通訊時間的收費
  • 其他

第9章 法律規範

第10章 競爭情形

  • 市場結構
  • 主要企業
  • 主要企業的簡介
    • M-Pesa(Vodacom Tanzania Limited)
    • Tigo Tanzania (MIC Tanzania Public Limited Company)
    • Airtel Money Tanzania Limited
目錄
Product Code: SR0422A211_Report

The Tanzania mobile money market reached a value of US$ 54.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 120.4 Billion by 2027, exhibiting a CAGR of 14.2% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Mobile money is a payment method that allows people to receive, store and spend money using a mobile phone. It is sometimes referred as a 'mobile wallet' or by the name of a specific service platform such as M-Pesa, GCash, EcoCash, Tigo Pesa, etc. The easy and safe electronic payments make mobile money a popular alternative to bank's brick-and-mortar approaches.

Tanzania is the largest mobile money market in Africa. It has become the first country in Africa to introduce interoperability between rival mobile money services. The market has been driven by the ubiquity of mobile phones among people from all socio-economic backgrounds with extensive coverage of mobile networks and penetration of internet. According to industry reports, 64% of adults in Tanzania use mobile phones for financial transactions. Various financial services, such as microloans, mobile insurance, hospitalization covers via mobile money and the credit services offered by mobile operators, have increased the number of mobile money accounts in the region. Mobile money has also been evolved beyond simple money transfer and allows people to save, insure and borrow money as well. Moreover, banks in the country are transforming their physical footprints and customer experience which has further helped them to promote a broader awareness of various financial services.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the Tanzania mobile money market, along with forecasts for the period 2022-2027. Our report has categorized the market based on technology, business model and transaction type.

Breakup by Technology:

  • USSD
  • Mobile Wallets
  • Others
  • Currently, USSD holds majority of the market share in the Tanzania mobile money market.

Breakup by Business Model:

  • Mobile Led Model
  • Bank Led Model
  • Currently, mobile led model holds the largest share in the Tanzania mobile money market.

Breakup by Transaction Type:

  • Peer to Peer
  • Bill Payments
  • Airtime Top-ups
  • Others
  • Currently, peer to peer transaction type holds the highest share in the market.

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

  • M-Pesa (Vodacom Tanzania Limited)
  • Tigo Tanzania (MIC Tanzania Public Limited Company)

Airtel Money Tanzania Limited Key Questions Answered in This Report:

  • How has the Tanzania mobile money market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Tanzania mobile money market?
  • What is the breakup of the Tanzania mobile money market based on the technology?
  • What is the breakup of the Tanzania mobile money market based on the business model?
  • What is the breakup of the Tanzania mobile money market based on the transaction type?
  • What are the various stages in the value chain of the Tanzania mobile money market?
  • What are the key driving factors and challenges in Tanzania mobile money market?
  • What is the structure of the Tanzania mobile money market and who are the key players?
  • What is the degree of competition in the Tanzania mobile money market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Tanzania Mobile Money Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Technology
  • 5.5 Market Breakup by Business Model
  • 5.6 Market Breakup by Transaction Type
  • 5.7 Market Forecast
  • 5.8 SWOT Analysis
    • 5.8.1 Overview
    • 5.8.2 Strengths
    • 5.8.3 Weaknesses
    • 5.8.4 Opportunities
    • 5.8.5 Threats
  • 5.9 Value Chain Analysis
  • 5.10 Porters Five Forces Analysis
    • 5.10.1 Overview
    • 5.10.2 Bargaining Power of Buyers
    • 5.10.3 Bargaining Power of Suppliers
    • 5.10.4 Degree of Competition
    • 5.10.5 Threat of New Entrants
    • 5.10.6 Threat of Substitutes

6 Market Breakup by Technology

  • 6.1 USSD
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Mobile Wallets
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Business Model

  • 7.1 Mobile Led Model
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Bank Led Model
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Transaction Type

  • 8.1 Peer to Peer
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Bill Payments
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Airtime Top-ups
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Regulatory Framework

10 Competitive Landscape

  • 10.1 Market Structure
  • 10.2 Key Players
  • 10.3 Profile of key players
    • 10.3.1 M-Pesa (Vodacom Tanzania Limited)
    • 10.3.2 Tigo Tanzania (MIC Tanzania Public Limited Company)
    • 10.3.3 Airtel Money Tanzania Limited

List of Figures

  • Figure 1: Tanzania: Mobile Money Market: Major Drivers and Challenges
  • Figure 2: Tanzania: Mobile Money Market: Transaction Value (in Billion US$), 2016-2021
  • Figure 3: Tanzania: Mobile Money Market: Breakup by Technology (in %), 2021
  • Figure 4: Tanzania: Mobile Money Market: Breakup by Business Model (in %), 2021
  • Figure 5: Tanzania: Mobile Money Market: Breakup by Transaction Type (in %), 2021
  • Figure 6: Tanzania: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2022-2027
  • Figure 7: Tanzania: Mobile Money Industry: SWOT Analysis
  • Figure 8: Tanzania: Mobile Money Industry: Value Chain Analysis
  • Figure 9: Tanzania: Mobile Money Industry: Porter's Five Forces Analysis
  • Figure 10: Tanzania: Mobile Money Market (USSD): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 11: Tanzania: Mobile Money Market Forecast (USSD): Transaction Value (in Billion US$), 2022-2027
  • Figure 12: Tanzania: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 13: Tanzania: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion US$), 2022-2027
  • Figure 14: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 15: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2022-2027
  • Figure 16: Tanzania: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 17: Tanzania: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion US$), 2022-2027
  • Figure 18: Tanzania: Mobile Money Market (Bank Led Model): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 19: Tanzania: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion US$), 2022-2027
  • Figure 20: Tanzania: Mobile Money Market (Peer to Peer): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 21: Tanzania: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion US$), 2022-2027
  • Figure 22: Tanzania: Mobile Money Market (Bill Payments): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 23: Tanzania: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion US$), 2022-2027
  • Figure 24: Tanzania: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 25: Tanzania: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion US$), 2022-2027
  • Figure 26: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2016 & 2021
  • Figure 27: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2022-2027
  • Figure 28: Tanzania: Mobile Money Market: Breakup by Key Players (in %)

List of Tables

  • Table 1: Tanzania: Mobile Money Market: Key Industry Highlights, 2021 and 2027
  • Table 2: Tanzania: Mobile Money Market Forecast: Breakup by Technology (in Billion US$), 2022-2027
  • Table 3: Tanzania: Mobile Money Market Forecast: Breakup by Business Model (in Billion US$), 2022-2027
  • Table 4: Tanzania: Mobile Money Market Forecast: Breakup by Transaction Type (in Billion US$), 2022-2027
  • Table 5: Tanzania: Mobile Money Market: Competitive Structure
  • Table 6: Tanzania: Mobile Money Market: Key Players