市場調查報告書
商品編碼
1287566
玩具市場:2023-2028年全球行業趨勢、佔有率、規模、成長、機會和預測Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球玩具市場規模達到1707億美元。展望未來,IMARC集團預計,到2028年,市場規模將達到2679億美元,在2023-2028年期間表現出7.2%的成長率(CAGR)。
玩具是用於促進嬰兒和兒童在早期發展階段的學習和成長的玩物。還能提高智商(IQ),增加運動發展,提高注意力和創造力,並促進個性和溝通技巧。通常使用木材、金屬、紡織品、聚乙烯、聚丙烯、乙烯-醋酸乙烯(EVA)、苯乙烯衍生的聚合物以及聚醯胺、聚碳酸酯或聚甲基丙烯酸甲酯等技術塑膠製成。如今,領先的企業推出使用可生物分解的聚合物(如塑化聚氯乙烯(PVC))製造的創新玩具。還透過線上配銷通路提供高科技的電子玩具。
在兒童發展的早期階段引進體育活動和教育玩具,可以增強感官、想像力和社會技能。這與父母對孩子的社會和情感發展的關注度不斷提高相一致,是推動市場成長的關鍵因素之一。此外,幼兒園在教育中提供科學、技術、工程和數學(STEM)玩具,如盒子、積木、樂器和拼圖,以培養孩子的創造力和解決問題的能力。除此之外,由於人們對智慧手機的依賴程度越來越高,網際網路普及率越來越高,電子商務行業的蓬勃發展推動了創新電子和數位玩具的銷售,而不是傳統的電池操作玩具。此外,科技含量高的電子玩具在兒童和成人中越來越受歡迎,這些玩具描繪了蝙蝠俠、超人、鋼鐵人和美國隊長等動作人物,這也促進了市場的成長。除此之外,許多國家的政府鼓勵公司設計和推出基於文化、精神、當地民俗和英雄的玩具,這預計將推動市場的發展。
The global toys market size reached US$ 170.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 267.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.
Toys are playthings used to foster learning and growth in infants and children at an early stage of their development. They also boost the intelligence quotient (IQ), increase motor development, improve concentration and creativity, and promote the personality and communication skills. They are generally made using wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), styrene-derived polymers, and technical plastics like polyamide, polycarbonate, or polymethyl methacrylate. Nowadays, leading players are introducing innovative toys manufactured using biodegradable polymers like plasticized polyvinyl chloride (PVC). They are also offering hi-tech electronic toys through online distribution channels.
Introducing physical activity and educational toys at an early stage of a child's development enhances their senses, imagination, and social skills. This, in confluence with the rising concerns among parents about the social and emotional development of their child, represents one of the key factors impelling the market growth. Moreover, playschools are offering science, technology, engineering, and mathematics (STEM) toys, such as boxes, blocks, musical instruments, and jigsaw puzzles, in their education to instill creativity and problem-solving skills in kids. Apart from this, the thriving e-commerce industry on account of the increasing reliance on smartphones and the growing internet penetration is driving the sales of innovative electronic and digital toys over conventional battery-operated toys. Furthermore, the increasing popularity of tech-savvy electronic toys among children as well as adults that depict action figures like Batman, Superman, Ironman, and Captain America is contributing to the market growth. Besides this, governments of numerous countries are encouraging companies to design and introduce toys based on culture, ethos, and local folklore and heroes, which is anticipated to drive the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global toys market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, age group and sales channel.
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Up to 5 Years
Above 10 Years
Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Clementoni Spa, Funskool Ltd., Hasbro Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstatter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North America Inc.) and Tomy Company Ltd.
Key Questions Answered in This Report
1. What was the size of the global toys market in 2022?
2. What is the expected growth rate of the global toys market during 2023-2028?
3. What are the key factors driving the global toys market?
4. What has been the impact of COVID-19 on the global toys market?
5. What is the breakup of the global toys market based on the product type?
6. What is the breakup of the global toys market based on the age group?
7. What is the breakup of the global toys market based on the sales channel?
8. What are the key regions in the global toys market?
9. Who are the key players/companies in the global toys market?