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1451491

2024-2032 年按組件、部署模式、位置類型、應用程式、最終用途產業和地區分類的位置分析市場報告

Location Analytics Market Report by Component, Deployment Mode, Location Type, Application, End Use Industry, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

2023 年，全球位置分析市場規模達到 230 億美元。展望未來， IMARC Group預計到 2032 年，市場規模將達到 852 億美元，2024-2032 年複合年成長率 (CAGR) 為 15.2%。為了最佳化供應鏈營運而對即時位置追蹤的需求不斷成長、物聯網 (IoT) 設備在各行業中的日益整合，以及自動駕駛汽車的出現和逐步商業化，都是推動市場發展的一些因素。

位置分析是解釋和分析地理資料中表示的資訊以發現見解、模式和趨勢的實踐。該產品包含一系列軟體解決方案，將基於地理或位置的元素整合到業務資料中，以便更好地理解上下文。這些解決方案通常利用地理資訊系統 (GIS) 技術和空間分析工具。主要工作機制涉及透過映射和分層技術來提取、處理和視覺化基於位置的資料。這使企業能夠透過了解空間關係和區域對消費者行為的影響來做出更明智的決策。

全球市場主要是由對即時位置追蹤以最佳化供應鏈營運的需求不斷成長所推動的。與此一致的是，物聯網（IoT）設備在各個行業中的日益整合正在為市場提供動力。此外，企業需要透過消費者行為分析來獲得競爭優勢，這是一個重要的成長誘導因素。除此之外，數位管道的激增導致資料量和種類的增加，導致對分析解決方案的投資增加。除此之外，遠距工作條件的增加需要更好的位置追蹤系統，進而進一步推動市場發展。對該市場做出貢獻的其他一些因素包括智慧城市的出現、加強公共安全措施的需求、零售業對個人化客戶體驗的利用不斷增加，以及對研發的大力投資，以產生更有效率的分析解決方案。

位置分析市場趨勢/促進因素：

自動駕駛汽車商業化程度不斷提高

自動駕駛汽車的出現和逐步商業化極大地推動了對高級位置分析解決方案的需求。這些車輛嚴重依賴精確的位置資料來實現安全且有效率的導航、交通管理和避免碰撞。為了完成這些任務，他們整合了需要即時資料分析和處理的複雜系統。除了簡單的地理空間資料之外，位置分析還包括對道路狀況、交通密度和環境因素等各種因素的分析。這種程度的複雜分析需要高度複雜的軟體解決方案，能夠以低延遲處理大量資料。此外，車聯網 (V2X) 通訊技術進一步強調了準確分析位置以確保安全高效運作的重要性。隨著自動駕駛汽車逐漸成為交通領域無所不在的一部分，這項技術在其操作和安全協議中的作用正在擴大。

該技術在醫療保健領域的採用率不斷上升

醫院管理系統利用位置資料來最佳化資源分配，例如醫療設備或人員的可用性和位置。此外，在公共衛生領域，位置分析可以提供有關疾病傳播的重要見解。透過追蹤和分析資料點，當局可以識別熱點、預測趨勢並更有效地分配資源來控制疾病。在大流行或局部疾病爆發期間，及時、準確的基於位置的洞察對於做出明智的決策至關重要。這些分析也可用於以患者為中心的服務，包括根據人口密度和需求最佳化診所位置。這些分析與電子健康記錄 (EHR) 的整合可以產生更個人化的患者護理，從而提高醫療保健效果。醫療保健系統日益複雜，導致位置分析的使用率更高，強烈影響市場動態。

日益成長的網路安全和資料保護問題

網路安全威脅和資料外洩變得越來越複雜，使資料保護成為組織的首要任務。位置分析透過根據地理參數提供異常活動的即時監控和檢測，在增強網路安全措施方面發揮關鍵作用。例如，如果使用者嘗試從陌生位置存取敏感資料，分析系統可以將其標記為潛在的安全風險，並提示立即採取措施，例如多因素身份驗證，甚至阻止存取嘗試。隨著網路安全威脅的複雜性和頻率不斷升級，公司發現必須投資提供強大安全功能的位置分析解決方案。此外，一些國家/地區正在對未能充分保護消費者資料的組織處以巨額罰款，這使得安全位置分析解決方案的整合成為業務必需品。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球位置分析市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按組成部分

  • 軟體
    • 市場走向
    • 市場預測
  • 服務
    • 市場走向
    • 市場預測

第 7 章：市場區隔：依部署模式

  • 本地
    • 市場走向
    • 市場預測
  • 基於雲端
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依地點類型

  • 室內的
    • 市場走向
    • 市場預測
  • 戶外的
    • 市場走向
    • 市場預測

第 9 章：市場區隔：按應用

  • 遠端監控
    • 市場走向
    • 市場預測
  • 銷售和行銷最佳化
    • 市場走向
    • 市場預測
  • 資產管理
    • 市場走向
    • 市場預測
  • 風險管理
    • 市場走向
    • 市場預測
  • 設施管理
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：市場區隔：依最終用途產業

  • BFSI
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 款待
    • 市場走向
    • 市場預測
  • 政府
    • 市場走向
    • 市場預測
  • 運輸及物流
    • 市場走向
    • 市場預測
  • 資訊科技和電信
    • 市場走向
    • 市場預測
  • 零售和消費品
    • 市場走向
    • 市場預測
  • 媒體和娛樂
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Alteryx Inc.
    • Cisco Systems Inc.
    • Esri
    • Galigeo
    • Google LLC
    • HERE Technologies
    • Hexagon AB
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Pitney Bowes Inc.
    • SAS Institute Inc.
    • Sisense Inc.
    • TIBCO Software Inc.
Product Code: SR112024A4870

The global location analytics market size reached US$ 23.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 85.2 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032. The rising demand for real-time location tracking to optimize supply chain operations, the increasing integration of Internet of Things (IoT) devices in various industries, and the advent and gradual commercialization of autonomous vehicles represent some of the factors that are propelling the market.

Location analytics is the practice of interpreting and analyzing information represented in geographical data to discover insights, patterns, and trends. The product encompasses a range of software solutions that integrate geographic or location-based elements into business data for better contextual understanding. These solutions often utilize Geographic Information System (GIS) technology and spatial analytics tools. The primary working mechanism involves the extraction, processing, and visualization of location-based data through mapping and layering techniques. This enables businesses to make more informed decisions by understanding spatial relationships and regional influences on consumer behavior.

The global market is primarily driven by the rising demand for real-time location tracking to optimize supply chain operations. In line with this, the increasing integration of Internet of Things (IoT) devices in various industries is providing an impetus to the market. Moreover, the need for businesses to obtain a competitive edge through consumer behavior analytics acts as a significant growth-inducing factor. In addition to this, the rise in data volume and variety due to the proliferation of digital channels results in a higher investment in analytics solutions. Apart from this, an increase in remote working conditions necessitates better location tracking systems, advancing the market further. Some of the other factors contributing to the market include the emergence of smart cities, the need for enhanced public safety measures, increasing utilization in the retail industry for personalized customer experiences, and robust investment in research and development yielding more efficient analytics solutions.

Location Analytics Market Trends/Drivers:

Rising commercialization of autonomous vehicles

The advent and gradual commercialization of autonomous vehicles are significantly driving the demand for advanced location analytics solutions. These vehicles rely heavily on precise location data for safe and efficient navigation, traffic management, and collision avoidance. To accomplish these tasks, they integrate complex systems that require real-time data analytics and processing. Beyond simple geospatial data, location analytics includes the analysis of various factors such as road conditions, traffic density, and environmental factors. This level of intricate analytics requires highly sophisticated software solutions capable of handling vast amounts of data with low latency. Additionally, vehicle-to-everything (V2X) communication technologies further emphasize the importance of accurate analytics of location to ensure safe and efficient operations. As autonomous vehicles inch closer to becoming a ubiquitous part of the transportation landscape, the role of this technology in their operation and safety protocols are expanding.

Rising adoption of the technology in healthcare

Hospital management systems utilize location data to optimize resource allocation, such as the availability and location of medical equipment or staff. Furthermore, in the realm of public health, location analytics can provide significant insights into the spread of diseases. By tracking and analyzing data points, authorities can identify hotspots, forecast trends, and allocate resources more effectively for disease control. During pandemics or localized disease outbreaks, timely and accurate location-based insights are crucial for making informed decisions. These analytics can also be used for patient-centric services, including the optimization of clinic locations based on population density and needs. The integration of these analytics with Electronic Health Records (EHR) can yield even more personalized patient care, thereby enhancing healthcare outcomes. The increasing complexity of healthcare systems is resulting in a higher utilization of location analytics, thereby strongly influencing market dynamics.

Growing cybersecurity and data protection concerns

Cybersecurity threats and data breaches have become increasingly sophisticated, making data protection a top priority for organizations. Location analytics play a critical role in enhancing cybersecurity measures by providing real-time monitoring and detection of unusual activities based on geographical parameters. For instance, if a user tries to access sensitive data from an unfamiliar location, the analytics system can flag this as a potential security risk and prompt immediate action, such as multifactor authentication or even blocking the access attempt. As cybersecurity threats continue to escalate in terms of both complexity and frequency, companies are finding it imperative to invest in location analytics solutions that offer robust security features. Furthermore, several countries are imposing hefty fines on organizations that fail to protect consumer data adequately, making the integration of secure location analytics solutions a business necessity.

Location Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global location analytics market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, location type, application and end use industry.

Breakup by Component:

Software

Services

Software represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the component. This includes software and services. According to the report, software represented the largest segment.

The software segment of the market is experiencing growth, propelled by the rising need for data visualization and real-time analytics. Companies increasingly rely on location-based data to make informed decisions, leading to the adoption of specialized software solutions. Furthermore, the software simplifies complex data sets, making them accessible for businesses of all sizes. The growing importance of geospatial data in various sectors like retail, healthcare, and logistics also contributes to this segment's growth. Finally, advancements in Artificial Intelligence (AI) and Machine Learning (ML) are enhancing software capabilities, making them more adaptive and predictive.

On the other hand, the growing need for specialized skills in analytics, coupled with the rise in cloud-based solutions, is propelling the services segment. Companies are increasingly outsourcing tasks like data analysis, maintenance, and training to third-party vendors. This is particularly beneficial for small and medium enterprises (SMEs) that may lack the in-house capabilities for handling complex analytics. The evolving nature of analytics technology also means that businesses are seeking specialized services to keep up with industry standards.

Breakup by Deployment Mode:

On-premises

Cloud-based

Cloud-based accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.

The cloud-based segment is growing due to its scalable and flexible nature, allowing companies to adapt to market changes swiftly. Reduced infrastructure costs and streamlined operations contribute to its popularity. Businesses are leveraging cloud-based location analytics to facilitate remote working conditions and to better align with digital transformation strategies. The ability to integrate with other cloud services and platforms is another driving factor. Ease of deployment and maintenance also make cloud-based solutions increasingly appealing to enterprises.

On the other hand, data security concerns, regulatory compliance, and the need for customized solutions are the driving factors for the on-premises segment. Companies that handle sensitive data or are part of regulated industries often opt for on-premises solutions. This offers them greater control over their data, enabling customization and internal oversight. In-house analytics solutions are seen as more secure and compliant with stringent regulations, thus bolstering this segment.

Breakup by Location Type:

Indoor

Outdoor

Outdoor represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the location type. This includes indoor and outdoor. According to the report, outdoor represented the largest segment.

The outdoor segment is driven by the escalating use of mobile devices and Internet of Things (IoT) technologies. This enables businesses to capture a plethora of data from outdoor environments, from traffic patterns to consumer behavior. Urban planning and public safety sectors are increasingly using location analytics to optimize services and operations. Tourism and hospitality industries are also key players, utilizing outdoor analytics to enhance visitor experiences. Commercial applications, such as targeted advertising based on geographical location, further contribute to the growth of this segment.

On the other hand, the expansion of indoor location-based services such as in-store navigation, asset tracking, and proximity marketing drives the indoor segment. The adoption of technologies like Bluetooth, Wi-Fi, and RFID for precise indoor positioning is also influencing growth. Businesses in retail, healthcare, and logistics find these services indispensable for enhancing user experience and operational efficiency. Indoor malls, airports, and large public facilities are also adopting these technologies for seamless operations and enhanced customer engagement.

Breakup by Application:

Remote Monitoring

Sales and Marketing Optimization

Asset Management

Risk Management

Facility Management

Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes remote monitoring, sales and marketing optimization, asset management, risk management, facility management, and others.

Increased demand for real-time data analytics, the proliferation of connected devices, and advancements in IoT technologies are driving the growth in the remote monitoring segment. The desire for improved operational efficiency and preventive maintenance has led businesses to adopt remote monitoring solutions. Heightened security concerns also contribute to this trend, as businesses aim to monitor assets and operations 24/7. The rise in smart cities and smart infrastructure further fuels the adoption of remote monitoring.

On the other hand, the need for consumer behavior insights, real-time analytics, and competitive intelligence is propelling the sales and marketing optimization segment. The use of location analytics in this field helps organizations in customer segmentation, targeted advertising, and location-based promotions.

Also, businesses are increasingly focusing on real-time asset tracking, efficient utilization, and cost reduction, which are the key drivers for the asset management segment. As global operations and supply chains become more complex, the need for centralized asset management has grown exponentially. Integration with existing ERP and CMMS systems and advancements in cloud computing are also supporting this trend.

Besides this, regulatory compliance, data security, and predictive analytics for unforeseen risks are the leading factors driving the risk management segment. As industries become more regulated and interconnected, the need for a robust risk management framework equipped with location analytics is vital.

Moreover, the growth in smart building technologies, energy efficiency requirements, and regulatory compliance are key drivers in the facility management segment. Location analytics enable organizations to monitor and manage various aspects of a facility like energy usage, space utilization, and safety protocols.

Breakup by End Use Industry:

BFSI

Healthcare

Hospitality

Government

Transport and Logistic

IT and Telecom

Retail and Consumer Goods

Media and Entertainment

Others

Retail and Consumer Goods represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the end use industry. This includes BFSI, healthcare, hospitality, government, transport and logistic, IT and telecom, retail and consumer goods, media and entertainment, and others. According to the report, retail and consumer goods represented the largest segment.

For the retail and consumer goods segment, location analytics provide invaluable insights into consumer behavior and preferences. This, in turn, helps retailers to optimize store layouts, manage inventories, and improve supply chain efficiency. Geo-fencing and proximity marketing are growing trends that rely on location analytics to send targeted promotions to consumers in specific areas. These technologies are enhancing customer engagement and contributing to higher sales volumes. The integration of online and offline data is another driver, offering a more comprehensive view of the consumer journey.

On the other hand, the market is experiencing notable growth across various sectors such as BFSI, healthcare, hospitality, government, transport and logistics, IT and telecom, as well as media and entertainment. One of the primary factors driving this growth is the increasing need for real-time data analytics to improve operational efficiency and customer experience. For instance, in the BFSI sector, location analytics can help in fraud detection by analyzing transaction locations, while in healthcare, it is used for resource allocation and patient care. The advent of advanced technologies like the Internet of Things (IoT), Big Data, and artificial intelligence (AI) has further augmented the demand, allowing businesses in these sectors to leverage spatial and geographical data for various applications ranging from market segmentation to risk assessment.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest location analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

In North America, the growth of the market is propelled by the early adoption of technological advancements which gives the region a competitive edge. This advantage is further bolstered by a robust infrastructure that enables rapid implementation of location-based solutions. An expanding ecosystem of key industry players stimulates innovation and market expansion. High consumer expectations for personalized experiences encourage businesses to incorporate advanced analytics solutions.

The growth is also fueled by extensive research and development (R&D) activities, propelling the boundaries of what can be achieved with location analytics. Stringent data privacy regulations serve as a driving force, compelling businesses to opt for secure and compliant solutions. These regulations also act as market differentiators. Furthermore, the growing interest in developing smart cities is resulting in a higher utilization of location analytics, especially in urban planning and public service sectors.

Competitive Landscape:

Key players in the global market are actively investing in research and development to create cutting-edge solutions. These market leaders are also forming strategic alliances and partnerships to extend their product offerings and geographic reach. Mergers and acquisitions are being employed to consolidate market positions and acquire new technologies. To ensure scalability and performance, companies are adopting cloud-based solutions, and integrating them with existing enterprise systems. Further, they are working on enhancing data security measures to comply with regulatory standards. To build a sustainable market presence, the key players are actively engaging with customers through robust after-sales support and training programs. Businesses are also providing free trials and proofs of concept to potential clients, thereby reducing the adoption barriers.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alteryx Inc.

Cisco Systems Inc.

Esri

Galigeo

Google LLC

HERE Technologies

Hexagon AB

International Business Machines Corporation

Microsoft Corporation

Oracle Corporation

Pitney Bowes Inc.

SAS Institute Inc.

Sisense Inc.

TIBCO Software Inc.

Recent Developments:

In August 2023, Alteryx, Inc. announced that it is expanding its partnership with Google Cloud to provide Looker Studio users with native access to a free limited version of Alteryx Designer Cloud's AI-powered data preparation capabilities and enhanced connectivity. This new integration builds on Alteryx and Google Cloud's commitment to make it easier for customers to surface critical insights for decision-makers in a timely manner, resulting in actions that can improve business outcomes.

In August 2023, Cisco Systems Inc. announced a global strategic partnership with Nutanix, Inc., a leader in hybrid multicloud computing, to accelerate hybrid multicloud deployments by offering the industry's most complete hyperconverged solution for IT modernization and business transformation.

In July 2023, Esri, in partnership with Impact Observatory, released a global land-use/land-cover map of the world based on the most up to date 10-meter Sentinel-2 satellite data for every year since 2017. Following the latest 2022 data released earlier, the artificial intelligence (AI) model for classification has been improved, making the maps more temporally consistent.

Key Questions Answered in This Report

  • 1. What was the size of the global location analytics market in 2023?
  • 2. What is the expected growth rate of the global location analytics market during 2024-2032?
  • 3. What are the key factors driving the global location analytics market?
  • 4. What has been the impact of COVID-19 on the global location analytics market?
  • 5. What is the breakup of the global location analytics market based on the component?
  • 6. What is the breakup of the global location analytics market based on the deployment mode?
  • 7. What is the breakup of the global location analytics market based on the location type?
  • 8. What is the breakup of the global location analytics market based on the end use industry?
  • 9. What are the key regions in the global location analytics market?
  • 10. Who are the key players/companies in the global location analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Location Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Location Type

  • 8.1 Indoor
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Outdoor
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Remote Monitoring
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Sales and Marketing Optimization
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asset Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Risk Management
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Facility Management
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by End Use Industry

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Healthcare
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Hospitality
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Government
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Transport and Logistic
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 IT and Telecom
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Retail and Consumer Goods
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 Media and Entertainment
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast
  • 10.9 Others
    • 10.9.1 Market Trends
    • 10.9.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Alteryx Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
    • 16.3.2 Cisco Systems Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 Esri
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 SWOT Analysis
    • 16.3.4 Galigeo
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Google LLC
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 SWOT Analysis
    • 16.3.6 HERE Technologies
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Hexagon AB
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 International Business Machines Corporation
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 Microsoft Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Oracle Corporation
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 Financials
      • 16.3.10.4 SWOT Analysis
    • 16.3.11 Pitney Bowes Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
      • 16.3.11.4 SWOT Analysis
    • 16.3.12 SAS Institute Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 SWOT Analysis
    • 16.3.13 Sisense Inc.
      • 16.3.13.1 Company Overview
      • 16.3.13.2 Product Portfolio
    • 16.3.14 TIBCO Software Inc.
      • 16.3.14.1 Company Overview
      • 16.3.14.2 Product Portfolio
      • 16.3.14.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Location Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Location Analytics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Location Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Location Analytics Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Location Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 6: Global: Location Analytics Market: Breakup by Location Type (in %), 2023
  • Figure 7: Global: Location Analytics Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Location Analytics Market: Breakup by End Use Industry (in %), 2023
  • Figure 9: Global: Location Analytics Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Location Analytics (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Location Analytics (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Location Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Location Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Location Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Location Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Location Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Location Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Location Analytics (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Location Analytics (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Location Analytics (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Location Analytics (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Location Analytics (Remote Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Location Analytics (Remote Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Location Analytics (Sales and Marketing Optimization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Location Analytics (Sales and Marketing Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Location Analytics (Asset Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Location Analytics (Asset Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Location Analytics (Risk Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Location Analytics (Risk Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Location Analytics (Facility Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Location Analytics (Facility Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Location Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Location Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Location Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Location Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Location Analytics (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Location Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Location Analytics (Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Location Analytics (Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Location Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Location Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Location Analytics (Transport and Logistic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Location Analytics (Transport and Logistic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Location Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Location Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: Location Analytics (Retail and Consumer Goods) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: Location Analytics (Retail and Consumer Goods) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: Location Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: Location Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Global: Location Analytics (Other End Use Industries) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Global: Location Analytics (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: North America: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: North America: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United States: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United States: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Canada: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Canada: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Asia-Pacific: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Asia-Pacific: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: China: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: China: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Japan: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Japan: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: India: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: India: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: South Korea: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: South Korea: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Australia: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Australia: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Indonesia: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Indonesia: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Europe: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Europe: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Germany: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Germany: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: France: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: France: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: United Kingdom: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: United Kingdom: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Italy: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Italy: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Spain: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Spain: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Russia: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Russia: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Others: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Latin America: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Latin America: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Brazil: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Brazil: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Mexico: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Mexico: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Others: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 98: Middle East and Africa: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 99: Middle East and Africa: Location Analytics Market: Breakup by Country (in %), 2023
  • Figure 100: Middle East and Africa: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 101: Global: Location Analytics Industry: SWOT Analysis
  • Figure 102: Global: Location Analytics Industry: Value Chain Analysis
  • Figure 103: Global: Location Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Location Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Location Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Location Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 4: Global: Location Analytics Market Forecast: Breakup by Location Type (in Million US$), 2024-2032
  • Table 5: Global: Location Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Location Analytics Market Forecast: Breakup by End Use Industry (in Million US$), 2024-2032
  • Table 7: Global: Location Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Location Analytics Market: Competitive Structure
  • Table 9: Global: Location Analytics Market: Key Players