市場調查報告書
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1423298
2024-2032 年按設備類型、類型、技術、遊戲玩家和地區分類的雲端遊戲市場報告Cloud Gaming Market Report by Devices Type, Genre, Technology, Gamers, and Region 2024-2032 |
2023 年,全球雲端遊戲市場規模達到 19.056 億美元。展望未來, IMARC Group預計到 2032 年,市場規模將達到 485.522 億美元,2024-2032 年複合年成長率 (CAGR) 為 42%。對線上視訊遊戲的需求不斷成長、提供真實遊戲的新創公司數量不斷增加,以及依賴遊戲分析來監控玩家行為的雲端遊戲服務的日益普及,是推動市場發展的一些主要因素。
雲端遊戲,也稱為遊戲串流或遊戲即服務(GaaS),是一種尖端技術,允許用戶透過遠端伺服器玩視訊遊戲,因此無需在終端上使用強大的遊戲硬體。使用者。它使遊戲玩家能夠在智慧型手機、平板電腦、筆記型電腦和智慧電視等各種設備上存取和享受高品質、資源密集型的遊戲,而無需專用的遊戲機或 PC。它利用雲端運算的可擴展性和靈活性,為玩家提供更大的便利,因為他們可以在各種設備上無縫地繼續遊戲。
對線上視訊遊戲的需求不斷增加,休閒和職業遊戲玩家的數量也在增加。再加上遊戲產業的顯著成長,正在加強市場的成長。此外,越來越多的新創公司提供現實、藝術和文化遊戲,正在對市場產生積極影響。此外,領先企業擴大投資於積極的數位行銷活動,以推廣其產品並擴大現有的消費者基礎。除此之外,雲端遊戲服務的日益普及正在推動市場的成長,這些服務使用遊戲分析來監控玩家的行為、偏好和表現,並為開發人員提供寶貴的見解以改善遊戲設計和使用者體驗。此外,越來越多的雲端遊戲平台可以提供即時遊戲試用和演示,並允許玩家在購買前體驗遊戲,這為市場創造了積極的前景。
提高可訪問性和設備靈活性
推動雲端遊戲需求的主要因素之一是其增強的可訪問性和設備靈活性。傳統遊戲需要昂貴的遊戲硬體,這可能成為許多潛在遊戲玩家的障礙。雲端遊戲消除了這一限制,允許用戶在從低階智慧型手機到智慧電視的各種設備上玩高品質遊戲,且硬體要求最低。這種遊戲體驗的民主化吸引了更廣泛的受眾,包括以前可能沒有投資過專門遊戲設備的休閒遊戲玩家。此外,雲端遊戲可以實現跨裝置的無縫遊戲會話,讓玩家在一台裝置上開始遊戲並在另一台裝置上繼續,進一步增強便利性,並透過更靈活、更容易上手的遊戲體驗來吸引玩家。
遊戲效能和圖形效能的提高
雲端遊戲利用強大的資料中心和先進的硬體配置,超越了大多數個人遊戲設備的功能。這會提高遊戲性能和圖形質量,為玩家提供無縫、身臨其境的體驗。遊戲在雲端的處理和渲染能夠支援更高解析度、更流暢的影格速率和更真實的視覺效果。因此,即使在普通設備上,遊戲玩家也可以享受視覺震撼和無延遲的遊戲體驗,鼓勵他們使用雲端遊戲來獲得優質遊戲體驗,而無需大量投資頂級遊戲硬體。
越來越傾向於訂閱模式
雲端遊戲的成本效益是推動其需求的另一個關鍵因素。傳統遊戲通常需要在遊戲機或高階個人電腦 (PC) 上支付大量前期費用,然後還要支付購買個人遊戲的額外費用。雲端遊戲透過提供基於訂閱的模型來減輕這些財務負擔,該模型允許用戶以固定的月費存取遊戲庫。透過這種方法,無需單獨購買即可訪問大量遊戲,這使得遊戲對於更廣泛的受眾而言更加實惠且易於使用。此外,其即用即付模式使玩家能夠在決定購買之前嘗試遊戲,從而確保做出具有成本意識的決策。節省成本和遊戲選擇靈活性的前景有助於雲端遊戲服務需求的不斷成長。
The global cloud gaming market size reached US$ 1,905.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 48,552.2 Million by 2032, exhibiting a growth rate (CAGR) of 42% during 2024-2032. The increasing demand for online video games, rising number of startups offering realistic games, and the growing adoption of cloud gaming services that rely on gaming analytics to monitor player behavior are some of the major factors propelling the market.
Cloud gaming, also known as game streaming or gaming-as-a-service (GaaS), is a cutting-edge technology that allows users to play video games through remote servers, which eliminates the need for powerful gaming hardware on the end of the user. It enables gamers to access and enjoy high-quality, resource-intensive games on a wide range of devices, such as smartphones, tablets, laptops, and smart TVs, without the need for dedicated gaming consoles or PCs. It leverages the scalability and flexibility of cloud computing, which provides players with greater convenience, as they can pick up their gaming sessions on various devices seamlessly.
There is an increase in the demand for online video games and a rise in the number of casual and professional gamers. This, coupled with significant growth in the gaming industry, is strengthening the growth of the market. Moreover, the growing number of startups offering realistic, artistic, and cultural games is influencing the market positively. In addition, leading players are increasingly investing in aggressive digital marketing campaigns to promote their products and expand their existing consumer base. Apart from this, the rising adoption of cloud gaming services that use gaming analytics to monitor player behavior, preferences, and performance and provide valuable insights to developers for improving game design and user experience is propelling the growth of the market. Furthermore, the growing number of cloud gaming platforms that can provide instant game trials and demos and allow players to experience games before committing to a purchase is creating a positive outlook for the market.
Increase in accessibility and device flexibility
One of the primary factors driving the demand for cloud gaming is its enhanced accessibility and device flexibility. Traditional gaming requires expensive gaming hardware, which can be a barrier for many potential gamers. Cloud gaming eliminates this constraint by allowing users to play high-quality games on various devices, from low-end smartphones to smart TVs, with minimal hardware requirements. This democratization of gaming experiences attracts a broader audience, including casual gamers who may not have invested in specialized gaming equipment before. Moreover, cloud gaming enables seamless gaming sessions across devices, allowing players to start a game on one device and continue on another, further enhancing convenience and enticing gamers with a more flexible and accessible gaming experience.
Rise in improved gaming performance and graphics
Cloud gaming leverages powerful data centers with advanced hardware configurations, which surpass the capabilities of most individual gaming devices. This results in enhanced gaming performance and graphics quality, which provides players with a seamless and immersive experience. The processing and rendering of games in the cloud enables support for higher resolutions, smoother frame rates, and more realistic visual effects. As a result, gamers can enjoy visually stunning and lag-free gameplay, even on modest devices, encouraging them to use cloud gaming for accessing premium gaming experiences without the need to invest heavily in top-tier gaming hardware.
Growing inclination towards subscription model
The cost-effectiveness of cloud gaming is another crucial factor driving its demand. Traditional gaming often involves significant upfront expenses on gaming consoles or high-end personal computers (PCs), followed by additional costs for individual game purchases. Cloud gaming mitigates these financial burdens by offering subscription-based models, which allow users to access a library of games for a fixed monthly fee. This approach provides access to a vast catalog of games without the need for individual purchases, which makes gaming more affordable and accessible for a wider audience. Additionally, its pay-as-you-go models enable players to try out games before committing to a purchase, which ensure cost-conscious decisions. The prospect of cost savings and flexibility in game selection contributes to the rising demand for cloud gaming services.
IMARC Group provides an analysis of the key trends in each segment of the global cloud gaming market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on devices type, genre, technology and gamers.
Smartphones
Smart TVs
Consoles
Tablets
PCs
Smartphones dominate the market
The report has provided a detailed breakup and analysis of the market based on the device type. This includes smartphones, smart TVs, consoles, tablets, and PCs. According to the report, smartphones represented the largest segment. Cloud gaming services can be accessed on smartphones through dedicated apps. Users can stream games from the cloud servers to their smartphones, which enables them to play high-quality games on their mobile devices without requiring powerful hardware.
Cloud gaming platforms are compatible with certain smart TVs. Users can access the cloud gaming service through the built-in app of a TV or a dedicated streaming device. This allows them to play games directly on their smart TVs without the need for a gaming console.
Cloud gaming services can be integrated into gaming consoles. Users can access and stream games from the cloud, which expands the gaming library and eliminates the need for physical game discs or downloads.
Adventure/Role Playing Games
Puzzles
Social Games
Strategy
Simulation
Others
A detailed breakup and analysis of the market based on the genre has also been provided in the report. This includes adventure/role playing games, puzzles, social games, strategy, simulations and others.
Adventure/Role-Playing Games (RPGs) are immersive games that involve players taking on the role of a protagonist or a character in a vast and open virtual world. Players go on quests, solve puzzles, and engage in various activities to progress through the storyline of the game. RPGs include character development, which allows players to level up, gain new abilities, and shape the outcome of the game.
Puzzle games are focused on challenging players with mental exercises and problems to solve. These games can vary from simple logic puzzles to more complex brain teasers. Cloud gaming platforms can offer a variety of puzzle games that cater to different skill levels and interests.
Social games are designed to be played with and against other players. They often involve multiplayer features, which allow players to interact, collaborate, or compete with friends and other gamers online. They can range from casual titles to more intense competitive experiences.
Video Streaming
File Streaming
Video streaming dominates the market
The report has provided a detailed breakup and analysis of the market based on the technology. This includes video streaming and file streaming. According to the report, video streaming represented the largest segment. Video streaming is the most common technology used in cloud gaming. It is hosted on powerful remote servers in data centers. Its input commands are sent to the server, and the game is processed on the remote server when a user wants to play a game. Its technology allows users to play high-quality games on devices with limited processing power due to the heavy processing handled by the cloud servers.
File streaming is another technology used in some cloud gaming services. It involves transmitting only the essential files and data needed to run the game on the device of the user. It can be more efficient in terms of bandwidth as compared to video streaming and it requires faster and more reliable internet connections to avoid performance issues during gameplay.
Hardcore Gamers
Casual Gamers
Casual gamers hold the largest share in the market
A detailed breakup and analysis of the market based on the gamers has also been provided in the report. This includes hardcore gamers and casual gamers. According to the report, casual gamers accounted for the largest market share. Casual gamers engage in gaming more casually and sporadically. They can play games as a form of relaxation or to pass the time, rather than pursuing competitive challenges. Cloud gaming is particularly attractive to casual gamers due to its user-friendly nature and simplicity. It eliminates the need for complex hardware setup and frequent software updates, which makes it accessible to a broader audience. Casual gamers appreciate the convenience of cloud gaming, which enables them to enjoy gaming experiences without making a significant investment in gaming equipment. They value the ability to play on a variety of devices, including smartphones, tablets, and smart TVs.
Hardcore gamers are dedicated enthusiasts who are deeply passionate about gaming. They devote significant time and effort to playing video games and often seek challenging and competitive experiences. Cloud gaming appeals to hardcore gamers due to its accessibility and the ability to play high-quality games on various devices, even those with lower-end hardware.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest cloud gaming market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share. The increasing number of casual and professional gamers represents one of the primary factors driving the demand for cloud gaming in the Asia Pacific region. Moreover, rising reliance on smartphones and high-speed internet connectivity is contributing to the market growth in the region. Besides this, the growing number of gaming zones in commercial areas is influencing the market positively in the region.
North America is estimated to witness stable growth, owing to increasing influence of social media, rising popularity of e-sports, integration of advanced technologies, etc.
The leading companies are focusing on using virtualization technology to run multiple instances of games on servers simultaneously, which ensures efficient resource utilization and scalability to accommodate a large number of players. They are also incorporating edge computing to reduce latency by locating gaming servers closer to the end-users, which minimizes the time it takes for data to travel between the device of the players and the cloud servers. Moreover, leading players are integrating content delivery networks (CDNs) to distribute game data across multiple servers globally, which optimizes data transfer and improves the overall performance for players in different regions. They are also involving artificial intelligence (AI) and machine learning (ML) to optimize game settings based on user preferences and behavior, which provides personalized gaming experiences.
Utomik B.V.
Nvidia Corporation
Numecent Holdings Ltd.
RemoteMyApp SP ZOO (Vortex)
Parsec Cloud Inc.
Paperspace
LiquidSky Software Inc.
Simplay Gaming Ltd.
Ubitus Inc.
Microsoft Corporation
Sony
Amazon web services
IBM Corporation
Samsung electronics
GameFly
CiiNow Inc.
In 2023, Microsoft Corporation entered into a ten-year agreement with Nware, a European cloud gaming platform, and added it to its game streaming offering.
In 2021, Amazon web services expanded its range of services by unveiling a subscription plan aimed at families. Customers can upgrade their Luna+ subscription to include these new features for USD 2.99 monthly and avail 36 kid-friendly games.