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市場調查報告書
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1390557

2023-2028 年按類型、組織規模、部署模式、垂直產業和地區分類的忠誠度管理市場報告

Loyalty Management Market Report by Type, Organization Size, Deployment Mode, Industry Vertical, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 149 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球忠誠度管理市場規模達34億美元。展望未來， IMARC Group預計到2028年市場規模將達到109億美元，2022-2028年複合年成長率（CAGR）為21.43%。日益重視客戶保留、技術進步、數據驅動的洞察以及消費者對忠誠度管理解決方案偏好的變化是推動市場的一些主要因素。

忠誠度管理是企業用來培養和維持與客戶牢固、持久的關係的策略方法。它涉及實施各種技術，例如獎勵計劃、個人化優惠和獨家福利，以激勵客戶忠誠度和重複購買。透過對客戶行為和偏好的持續分析，公司可以完善策略以提高客戶滿意度和保留率。透過有效管理忠誠度，企業可以促進品牌宣傳，提高客戶終身價值，並獲得市場競爭優勢。

在競爭激烈的商業環境中，越來越重視顧客留任和參與，推動了全球忠誠度管理市場的發展。除此之外，越來越多的產品採用使企業能夠根據個人客戶的喜好量身定做獎勵、優惠和體驗，從而提高了品牌忠誠度和重複購買，為市場創造了積極的前景。此外，數位平台的擴展和智慧型手機的普及為順暢的客戶互動鋪平了道路，簡化了忠誠度計劃的實施和管理，從而提高了忠誠度計劃的採用率。此外，複雜的資料分析工具的存在使企業能夠深入了解客戶的行為和傾向，有助於制定更具體、更有效的忠誠度策略，從而為市場擴張提供利潤豐厚的機會。除此之外，隨著消費者對客戶忠誠度與持續獲利能力之間直接關係的認知不斷提高，對全方位忠誠度管理解決方案的需求不斷成長，從而促進了市場成長。

忠誠度管理市場趨勢/促進因素：

客戶保留和參與

在當前競爭激烈的商業前景中，客戶保留已成為尋求永續成長的組織的首要任務。忠誠度管理解決方案提供了增強客戶參與度和忠誠度的策略方法。透過實施獎勵計劃、個人化優惠和專屬福利，企業可以激勵客戶重複購買並保持對其品牌的忠誠度。除此之外，這些計劃還為客戶創造了價值感和排他性，鼓勵他們繼續選擇該品牌而不是競爭對手。隨著客戶期望的不斷發展，忠誠度管理解決方案的採用範圍不斷擴大，以提供適應和迎合這些不斷變化的偏好的方法，從而培養持久的客戶關係。

數位轉型和技術進步

數位科技的不斷進步極大地改變了企業與客戶互動的方式。智慧型手機的廣泛採用和線上平台的發展為客戶參與開闢了新的管道。忠誠度管理解決方案利用這些數位平台提供無縫、便利的交互，使客戶更容易參與忠誠度計劃並獲得獎勵。此外，行動應用程式、社交媒體整合和線上兌換選項增強了客戶體驗並提高了參與率，有助於市場擴張。同時，先進的資料分析工具使企業能夠收集、分析和解釋客戶資料，從而更準確地洞察行為和偏好。這種數據驅動的方法增強了忠誠度策略的客製化性，使其對客戶更具相關性和吸引力，從而支持市場成長。

數據驅動決策

數據已成為企業的重要資產，有助於在營運的各個方面（包括行銷和客戶參與）做出明智的決策。忠誠度管理解決方案利用資料分析來全面了解顧客行為、偏好和購買模式。這種數據驅動的方法使企業能夠細分其客戶群，並制定與特定人群產生共鳴的有針對性的忠誠度計劃。透過識別趨勢和模式，公司可以完善其忠誠度策略並最佳化資源配置。除此之外，透過關鍵績效指標 (KPI) 衡量忠誠度計畫成效的能力進一步增強了這些策略的責任感和適應性。數據驅動的洞察力使企業能夠持續發展其忠誠度計劃，以符合客戶期望和市場趨勢，從而增強市場成長，從而提供競爭優勢。

忠誠度管理產業細分：

IMARC Group提供了全球忠誠度管理市場報告各細分市場主要趨勢的分析，以及 2023 年至 2028 年全球、區域和國家層面的預測。我們的報告根據類型、組織規模、部署模式和行業垂直對市場進行了分類。

按類型分類：

客戶保留

客戶忠誠度

通路忠誠度

客戶忠誠度主導市場

該報告根據類型提供了詳細的市場細分和分析。這包括客戶保留、客戶忠誠度和通路忠誠度。根據該報告，客戶忠誠度是最大的部分。

不斷變化的消費者期望和技術的重大進步推動了對客戶忠誠度管理的需求。隨著客戶尋求個人化體驗和增值互動，企業被迫採用複雜的忠誠度管理策略來滿足這些偏好，從而促進市場成長。除此之外，人工智慧 (AI) 和機器學習 (ML) 等新興技術的整合進一步增強了忠誠度計劃提供客製化優惠、無縫參與和預測分析的潛力。客戶需求與技術能力的結合推動了對忠誠度管理解決方案的需求，使公司能夠與客戶建立有意義且持久的聯繫。

按組織規模分類：

大型企業

中小企業

大企業佔最大市場佔有率

報告還根據組織規模對市場進行了詳細的細分和分析。這包括大型企業和中小企業。報告顯示，大型企業佔據了最大的市場佔有率。

大型企業對忠誠度管理的需求主要是由最佳化營運效率和利用其廣泛的客戶群的需求所驅動的。隨著這些企業規模擴大、客戶群多樣化，實施強大的忠誠度管理解決方案對於簡化客戶參與流程和提高保留率變得至關重要。此外，利用如此規模的數據驅動洞察，使這些企業能夠精細細分其客戶群，從而實現高度針對性和有效的忠誠度計劃，並對市場成長產生積極影響。透過有效管理客戶忠誠度，大型企業可以維持市場競爭優勢，並從其龐大的客戶關係中獲得最大價值。

按部署模式分類：

本地

基於雲端

本地主導市場

該報告根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。根據該報告，本地佔最大部分。

某些行業和企業的特定安全和客製化要求正在推動對本地忠誠度管理解決方案的需求。許多垂直行業（例如金融、醫療保健和政府）優先考慮本地解決方案，以保持對敏感客戶資料的嚴格控制並遵守監管標準。這些企業重視客製化忠誠度計畫並將其與現有基礎設施無縫整合的能力，有助於擴大其採用範圍。此外，本地解決方案提供符合其營運需求的資料主權和控制，解決對資料隱私和安全的擔憂。除此之外，它還確保在資料保護和客製化至關重要的行業中採用量身定做的安全忠誠度管理方法，從而有助於市場擴張。

按垂直行業細分：

BFSI

零售

旅遊和酒店業

製造業

資訊科技和電信

媒體和娛樂

衛生保健

其他

零售業佔據最大市場佔有率

報告還提供了基於垂直行業的詳細市場細分和分析。這包括 BFSI、零售、旅遊和酒店、製造、IT 和電信、媒體和娛樂、醫療保健等。報告稱，零售業佔據最大的市場佔有率。

零售業對忠誠度管理的需求不斷成長，以在競爭激烈的市場中脫穎而出並增強客戶體驗，這正在加強市場的成長。在消費者偏好不斷變化和線上競爭日益激烈的時代，零售商正在尋求創新的方式來吸引和留住客戶。忠誠度管理解決方案提供了一種創建個人化購物體驗、提供有針對性的促銷以及與客戶建立情感聯繫的方法。同時，行動應用程式和線上平台的整合使零售商能夠在各個接觸點無縫地吸引客戶，從而培養品牌忠誠度和重複購買。透過利用資料洞察，零售商可以根據不斷變化的趨勢和偏好調整策略，從而最佳化行銷工作並在動態的零售環境中提高客戶保留率。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美表現出明顯的主導地位，佔據最大的忠誠度管理市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美佔據最大的市場佔有率。

北美忠誠度管理市場的成長主要得益於該地區強大的技術基礎設施和數位解決方案的廣泛採用。除此之外，該地區先進數位平台的普及和智慧型手機的高普及率為實施複雜的忠誠度管理策略創造了有利的環境。此外，人們日益關注以消費者為中心的商業文化和個人化體驗的價值，促使企業投資於迎合個人喜好的忠誠度計劃，從而推動市場成長。除此之外，尖端資料分析工具的可用性使企業能夠詳細了解客戶行為，從而進一步幫助完善策略。這種數據驅動的方法增強了忠誠度計畫的客製化和有效性，進一步推動了北美忠誠度管理市場的成長。

競爭格局：

全球忠誠度管理市場的特點是充滿活力和競爭的格局，由眾多解決方案提供者（從成熟企業到創新新創公司）共同塑造。主要行業參與者不斷努力增強其產品並保持在技術進步的前沿。成熟的供應商通常利用其豐富的經驗和客戶群來提供全面且功能豐富的忠誠度管理解決方案。他們強調與現有系統的無縫整合，強調資料的安全性和合規性，滿足嚴苛要求的產業需求。同時，新興企業為市場帶來了新的視角，推出了利用人工智慧、機器學習和區塊鏈等最新趨勢的敏捷且以用戶為中心的解決方案。這場競賽促進創新，推動先進忠誠度策略、預測分析和即時參與能力的發展。

該報告對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

附件雲

邦德品牌忠誠度公司

科馬奇公司

Epsilon 資料管理有限責任公司

富達資訊服務公司

ICF國際公司

科比行銷公司

忠誠獅

甲骨文公司

佩斯通公司

SAP系統公司

TIBCO 軟體公司

最近的發展：

2023 年 6 月，Bond Brand Loyalty 宣布推出 Synapze XI，這是一款 Snowflake 本機應用程式，它提供了一個原生於 Snowflake 數據雲並在客戶的 Snowflake 帳戶中運行的智慧平台。

2023 年 3 月，GoDaddy 和 FIS 的 Worldpay 宣布了他們的合作目標，推出 Commerce 360​​，這是一種一體化的全商務解決方案，可以讓任何地方的銷售變得簡單。

2023 年 3 月，Oracle 公司宣布與 KDDI 公司合作，改進後者的線上支付品牌 au PAY，並增強其客戶忠誠度計劃 au Ponta 積分計劃。

本報告回答的關鍵問題

  • 全球忠誠度管理市場有多大
  • 2023-2028年全球忠誠度管理市場的預期成長率是多少
  • 推動全球忠誠度管理市場的關鍵因素是什麼
  • COVID-19 對全球忠誠度管理市場有何影響
  • 全球忠誠度管理市場按類型分類是怎樣的
  • 根據組織規模，全球忠誠度管理市場的細分如何
  • 基於部署模式的全球忠誠度管理市場區隔是怎樣的
  • 基於產業垂直的全球忠誠度管理市場的細分是怎樣的
  • 全球忠誠度管理市場的重點區域有哪些
  • 10. 全球忠誠度管理市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 全球忠誠度管理市場有多大？
  • 2023-2028年全球忠誠度管理市場的預期成長率是多少？
  • 推動全球忠誠度管理市場的關鍵因素是什麼？
  • COVID-19 對全球忠誠度管理市場有何影響？
  • 全球忠誠度管理市場按類型分類是怎樣的？
  • 根據組織規模，全球忠誠度管理市場的細分如何？
  • 全球忠誠度管理市場依部署模式分類是怎樣的？
  • 全球忠誠度管理市場基於垂直產業的詳細情形如何？
  • 全球忠誠度管理市場的關鍵區域有哪些？
  • 全球忠誠度管理市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球忠誠度管理市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：按類型分類的市場細分

  • 客戶保留
    • 市場走向
    • 市場預測
  • 客戶忠誠度
    • 市場走向
    • 市場預測
  • 通路忠誠度
    • 市場走向
    • 市場預測

第 7 章：依組織規模分類的市場區隔

  • 大型企業
    • 市場走向
    • 市場預測
  • 中小企業
    • 市場走向
    • 市場預測

第 8 章：依部署模式分類的市場區隔

  • 本地
    • 市場走向
    • 市場預測
  • 基於雲端
    • 市場走向
    • 市場預測

第 9 章：按產業垂直分類的市場區隔

  • BFSI
    • 市場走向
    • 市場預測
  • 零售
    • 市場走向
    • 市場預測
  • 旅遊和酒店業
    • 市場走向
    • 市場預測
  • 製造業
    • 市場走向
    • 市場預測
  • 資訊科技和電信
    • 市場走向
    • 市場預測
  • 媒體和娛樂
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Annex Cloud
    • Bond Brand Loyalty Inc.
    • Comarch SA
    • Epsilon Data Management LLC
    • Fidelity Information Services Inc.
    • ICF International Inc.
    • Kobie Marketing Inc.
    • LoyaltyLion
    • Oracle Corporation
    • Paystone Inc.
    • SAP SE
    • TIBCO Software Inc.
Product Code: SR112023A4338

Abstract

The global loyalty management market size reached US$ 3.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.9 Billion by 2028, exhibiting a growth rate (CAGR) of 21.43% during 2022-2028. Increasing emphasis on customer retention, technological advancements, data-driven insights, and the shifting consumer preferences for loyalty management solutions, are some of the major factors propelling the market.

Loyalty management is a strategic approach employed by businesses to cultivate and maintain strong, enduring relationships with their customers. It involves the implementation of various techniques, such as reward programs, personalized offers, and exclusive benefits, to incentivize customer loyalty and repeat purchases. Through the continuous analysis of customer behavior and preferences, companies refine their strategies to enhance customer satisfaction and retention. By effectively managing loyalty, businesses can foster brand advocacy, increase customer lifetime value, and gain a competitive edge in the market.

The global loyalty management market is driven by the increasing emphasis on customer retention and engagement in the highly competitive business landscape. In addition to this, the escalating adoption of products that enable businesses to customize rewards, offers, and experiences to individual customer preferences is enhancing brand loyalty and repeat purchases, creating a positive outlook for the market. Moreover, the expansion of digital platforms and the ubiquity of smartphones have paved the way for smooth customer interactions, simplifying the implementation and management of loyalty programs, thereby leading to their increased adoption. Furthermore, the presence of sophisticated data analytics tools empowers businesses to obtain an in-depth understanding of customer behavior and inclinations, aiding in the creation of more specific and effective loyalty strategies, thus presenting lucrative opportunities for market expansion. Apart from this, with the rising consumer awareness regarding the direct relationship between customer loyalty and sustained profitability, there is a growing demand for all-encompassing loyalty management solutions, bolstering the market growth.

Loyalty Management Market Trends/Drivers:

Customer retention and engagement

In the current highly competitive business outlook, customer retention has become a top priority for organizations seeking sustainable growth. Loyalty management solutions offer a strategic approach to enhancing customer engagement and loyalty. By implementing rewards programs, personalized offers, and exclusive benefits, businesses can incentivize customers to make repeat purchases and remain loyal to their brand. Besides this, these programs create a sense of value and exclusivity for customers, encouraging them to continue choosing the brand over its competitors. As customer expectations continue to evolve, there is an expanding adoption of loyalty management solutions to provide the means to adapt and cater to these changing preferences, thereby fostering enduring customer relationships.

Digital transformation and technological advancements

The ongoing advancement of digital technologies has significantly transformed the way businesses interact with their customers. The extensive adoption of smartphones and the growth of online platforms have opened up new channels for customer engagement. Loyalty management solutions leverage these digital platforms to provide seamless and convenient interactions, making it easier for customers to participate in loyalty programs and access rewards. Moreover, mobile apps, social media integration, and online redemption options enhance customer experience and increase participation rates, aiding in market expansion. Concurrently, advanced data analytics tools enable businesses to collect, analyze, and interpret customer data, allowing more accurate insights into behavior and preferences. This data-driven approach enhances the customization of loyalty strategies, making them more relevant and appealing to customers, supporting the market growth.

Data-driven decision-making

Data has emerged as a critical asset for businesses, enabling informed decision-making across various aspects of operations, including marketing and customer engagement. Loyalty management solutions leverage data analytics to comprehensively understand customer behavior, preferences, and purchasing patterns. This data-driven approach allows businesses to segment their customer base and create targeted loyalty initiatives that resonate with specific demographics. By identifying trends and patterns, companies can refine their loyalty strategies and optimize the allocation of resources. In addition to this, the ability to measure the effectiveness of loyalty programs through key performance indicators (KPIs) further enhances the accountability and adaptability of these strategies. Data-driven insights provide a competitive edge by enabling businesses to continually evolve their loyalty programs to align with customer expectations and market trends, thereby strengthening the market growth.

Loyalty Management Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global loyalty management market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, organization size, deployment mode and industry vertical.

Breakup by Type:

Customer Retention

Customer Loyalty

Channel Loyalty

Customer loyalty dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes customer retention, customer loyalty, and channel loyalty. According to the report, customer loyalty represented the largest segment.

The demand for customer loyalty management is propelled by evolving consumer expectations and significant advancements in technology. As customers seek personalized experiences and value-added interactions, businesses are compelled to adopt sophisticated loyalty management strategies to cater to these preferences, bolstering the market growth. In addition to this, the integration of emerging technologies, such as artificial intelligence (AI) and machine learning (ML), further enhances the potential of loyalty programs to deliver tailored offers, seamless engagement, and predictive analytics. This alignment of customer desires with technological capabilities drives the demand for loyalty management solutions, enabling companies to create meaningful and lasting connections with their clientele.

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises

Large enterprises hold the largest share of the market

A detailed breakup and analysis of the market based on the organization size has also been provided in the report. This includes large enterprises and small and medium enterprises. According to the report, large enterprises accounted for the largest market share.

The demand for loyalty management in large enterprises is primarily driven by the need to optimize operational efficiency and leverage their extensive customer base. As these enterprises operate on a larger scale with diverse customer segments, the implementation of robust loyalty management solutions becomes crucial for streamlining customer engagement processes and enhancing retention rates. Furthermore, the utilization of data-driven insights at this scale enables these enterprises to finely segment their customer base, enabling highly targeted and effective loyalty programs, and positively impacting the market growth. By effectively managing customer loyalty, large enterprises can maintain a competitive edge in the market and extract maximum value from their substantial customer relationships.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises dominate the market

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, on-premises represented the largest segment.

The specific security and customization requirements of certain industries and businesses are driving the demand for on-premises loyalty management solutions. Numerous industrial verticals, such as finance, healthcare, and government, prioritize on-premises solutions to maintain stringent control over sensitive customer data and comply with regulatory standards. These businesses value the ability to customize loyalty programs and integrate them seamlessly with their existing infrastructure, contributing to their expanding adoption. Moreover, on-premises solutions provide data sovereignty and control that aligns with their operational needs, addressing concerns about data privacy and security. Besides this, it ensures a tailored and secure loyalty management approach within industries where data protection and customization are paramount, aiding in market expansion.

Breakup by Industry Vertical:

BFSI

Retail

Travel and Hospitality

Manufacturing

IT and Telecom

Media and Entertainment

Healthcare

Others

Retail holds the largest share in the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes BFSI, retail, travel and hospitality, manufacturing, IT and telecom, media and entertainment, healthcare, and others. According to the report, retail accounted for the largest market share.

The rising demand for loyalty management in the retail sector to differentiate in a competitive market and enhance customer experiences is strengthening the market growth. Retailers are seeking innovative ways to attract and retain customers in an era of evolving consumer preferences and increasing online competition. Loyalty management solutions offer a means to create personalized shopping experiences, deliver targeted promotions, and build emotional connections with customers. Concurrent with this, the integration of mobile apps and online platforms enables retailers to seamlessly engage customers across various touchpoints, fostering brand loyalty and repeat purchases. By leveraging data insights, retailers can adapt their strategies to changing trends and preferences, thus optimizing their marketing efforts and driving customer retention in a dynamic retail landscape.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest loyalty management market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The growth of the North America loyalty management market is primarily impelled by the region's robust technological infrastructure and the widespread adoption of digital solutions. Besides this, the prevalence of advanced digital platforms and high smartphone penetration rates in the region create a conducive environment for implementing sophisticated loyalty management strategies. Furthermore, the rising focus on consumer-centric business culture and the value of personalized experiences is prompting businesses to invest in loyalty programs that cater to individual preferences, fueling the market growth. Apart from this, the availability of cutting-edge data analytics tools further aids in refining strategies by enabling businesses to gain detailed insights into customer behavior. This data-driven approach enhances the customization and effectiveness of loyalty initiatives, further fueling the growth of the North America loyalty management market.

Competitive Landscape:

The global loyalty management market is characterized by a dynamic and competitive landscape shaped by a multitude of solution providers ranging from established players to innovative startups. Key industry participants are continually striving to enhance their offerings and stay at the forefront of technological advancements. Established vendors often leverage their extensive experience and customer base to offer comprehensive and feature-rich loyalty management solutions. They emphasize seamless integration with existing systems and emphasize data security and compliance, catering to the needs of industries with stringent requirements. Meanwhile, emerging players bring fresh perspectives to the market, introducing agile and user-centric solutions that leverage the latest trends, such as AI, machine learning, and blockchain. This competition fosters innovation, driving the development of advanced loyalty strategies, predictive analytics, and real-time engagement capabilities.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Annex Cloud

Bond Brand Loyalty Inc.

Comarch SA

Epsilon Data Management LLC

Fidelity Information Services Inc.

ICF International Inc.

Kobie Marketing Inc.

LoyaltyLion

Oracle Corporation

Paystone Inc.

SAP SE

TIBCO Software Inc.

Recent Developments:

In June 2023, Bond Brand Loyalty announced the launch of Synapze XI, a Snowflake Native App that offers an intelligence platform that is native to the Snowflake Data Cloud and runs within customers' Snowflake accounts.

In March 2023, GoDaddy and Worldpay from FIS announced their collaborated aim to launch Commerce 360, an all-in-one omnicommerce solution that makes selling anything, anywhere simple.

In March 2023, Oracle Corporation announced a collaboration with KDDI Corporation, to improve the latter's online payment brand, known as au PAY, as well as enhance their customer loyalty program, the au Ponta Points Program.

Key Questions Answered in This Report

  • 1. How big is the global loyalty management market?
  • 2. What is the expected growth rate of the global loyalty management market during 2023-2028?
  • 3. What are the key factors driving the global loyalty management market?
  • 4. What has been the impact of COVID-19 on the global loyalty management market?
  • 5. What is the breakup of the global loyalty management market based on the type?
  • 6. What is the breakup of the global loyalty management market based on the organization size?
  • 7. What is the breakup of the global loyalty management market based on the deployment mode?
  • 8. What is the breakup of the global loyalty management market based on the industry vertical?
  • 9. What are the key regions in the global loyalty management market?
  • 10. Who are the key players/companies in the global loyalty management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Loyalty Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Customer Retention
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Customer Loyalty
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Channel Loyalty
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Travel and Hospitality
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Manufacturing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 IT and Telecom
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Healthcare
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Annex Cloud
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bond Brand Loyalty Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Comarch SA
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Epsilon Data Management LLC
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Fidelity Information Services Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 ICF International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Kobie Marketing Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 LoyaltyLion
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Paystone Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 SAP SE
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 TIBCO Software Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Loyalty Management Market: Major Drivers and Challenges
  • Figure 2: Global: Loyalty Management Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Loyalty Management Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Loyalty Management Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Loyalty Management Market: Breakup by Organization Size (in %), 2022
  • Figure 6: Global: Loyalty Management Market: Breakup by Deployment Mode (in %), 2022
  • Figure 7: Global: Loyalty Management Market: Breakup by Industry Vertical (in %), 2022
  • Figure 8: Global: Loyalty Management Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Loyalty Management (Customer Retention) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Loyalty Management (Customer Retention) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Loyalty Management (Customer Loyalty) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Loyalty Management (Customer Loyalty) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Loyalty Management (Channel Loyalty) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Loyalty Management (Channel Loyalty) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Loyalty Management (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Loyalty Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Loyalty Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Loyalty Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Loyalty Management (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Loyalty Management (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Loyalty Management (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Loyalty Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Loyalty Management (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Loyalty Management (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Loyalty Management (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Loyalty Management (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Loyalty Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Loyalty Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Loyalty Management (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Loyalty Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Loyalty Management (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Loyalty Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Loyalty Management (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Loyalty Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Loyalty Management (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Loyalty Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Loyalty Management (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Loyalty Management (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Loyalty Management Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Loyalty Management Industry: SWOT Analysis
  • Figure 89: Global: Loyalty Management Industry: Value Chain Analysis
  • Figure 90: Global: Loyalty Management Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Loyalty Management Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Loyalty Management Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Loyalty Management Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
  • Table 4: Global: Loyalty Management Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 5: Global: Loyalty Management Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
  • Table 6: Global: Loyalty Management Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Loyalty Management Market: Competitive Structure
  • Table 8: Global: Loyalty Management Market: Key Players