市場調查報告書
商品編碼
1029176

全球應用內廣告市場:行業趨勢、市場份額、市場規模、增長、機會、預測(2021-2026)

In-app Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版日期: | 出版商: IMARC Services Private Limited | 英文 142 Pages | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

2015 年至 2020 年,全球應用內廣告市場的規模呈現強勁增長。展望未來,市場預計在 2021 年至 2026 年間以 18.4% 的複合年增長率增長。

輕鬆訪問高速互聯網以及智能手機和平板電腦的使用增加是推動市場增長的主要因素之一。此外,廣泛使用移動應用程序訪問社交媒體和網絡遊戲的出現正在推動市場增長。

使用定位技術跟蹤客戶並宣傳個性化內容是推動市場增長的另一個因素。其他因素,尤其是寬帶服務的普及和發展中國家的快速城市化,預計將進一步提振市場。

本報告探索了全球應用內廣告市場,並提供了全面的信息,包括市場概況、市場分析、價格分析、競爭格局和企業概況。

目錄

第一章前言

第二章範圍和調查方法

第 3 章執行摘要

第 4 章介紹

第 5 章全球應用內廣告市場

  • 市場概覽
  • 市場表現
  • COVID-19 的影響

第 6 章市場細分:按廣告類型

  • 橫幅廣告
  • 插頁式廣告
  • 富媒體廣告
  • 視頻廣告
  • 其他

第 7 章市場細分:按平台

  • 安卓
  • iOS
  • 其他

第 8 章市場細分:按應用

  • 消息傳遞
  • 娛樂
  • 遊戲
  • 網上購物
  • 支付和票務
  • 其他

第 9 章市場細分:按地區

  • 北美
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳大利亞
    • 印度尼西亞
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 意大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場細分:按國家/地區

第 10 章 SWOT 分析

第11章價值鏈分析

第十二章波特五力分析

第十三章競爭形勢

  • 市場結構
  • 主要公司
  • 主要公司簡介
    • Amobee Inc.(Singapore Telecommunications Limited)
    • Apple Inc.
    • BYYD Inc.
    • Chartboost, Inc.
    • Facebook Inc.
    • Flurry Inc.(Verizon Media)
    • Google AdMob(Google Inc.)
    • InMobi(InMobi Pte Ltd.)
    • MoPub Inc.(Twitter)
    • One by AOL(AOL)
    • Tapjoy Inc.
    • Tune Inc.
目錄
Product Code: SR1020F126_Report

The global in-app advertising market exhibited strong growth during 2015-2020. Looking forward, the market is expected to grow at a CAGR of 18.4% during the forecast period. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.

Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications. The mobile app requests an advertisement from the network, which uses an algorithm to identify and deliver the most suitable advertisement to the user in real-time. Some of the commonly used in-app advertisement formats include banners, interstitials, video units and rich media ads. In comparison to the traditional advertisements, in-app ads are more user friendly, can be customized according to the user's requirements and offer advanced location targeting features that improve consumer engagement and retention.

In-app Advertising Market Trends:

  • Easy accessibility to high-speed internet and the increasing utilization of smartphones and tablets are among the key factors driving the growth of the market. In recent years, the amount of information utilized through the applications installed in smartphones has significantly increased. Manufacturers and service providers promote their products through innovative video ads to reach a broader consumer base and generate quality leads. Furthermore, extensive utilization of mobile applications to access social media, along with the advent of online gaming, is facilitating the market growth. In-app advertisers use ad space available in mobile-based online games to promote their products, while offering rewards, extended game time and other benefits. Additionally, the implementation of location-based technology to track customers and advertise personalized content is acting as another growth-inducing factor. Advertisers can monitor the consumer's location and their preferences to provide useful recommendations about the products and services available nearby. Other factors, including the penetration of broadband services and rapid urbanization, especially in the developing economies, are expected to drive the market further.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global in-app advertising market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, advertising type, platform and application.

Breakup by Advertising Type:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Others

Breakup by Platform:

  • Android
  • iOS
  • Others

Breakup by Application:

  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment and Ticketing
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.

Key Questions Answered in This Report:

  • How has the global in-app advertising market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global in-app advertising market?
  • What are the key regional markets?
  • What is the breakup of the market based on the advertising type?
  • What is the breakup of the market based on the platform?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global in-app advertising market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global In-app Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Advertising Type

  • 6.1 Banner Ads
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Interstitial Ads
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Rich Media Ads
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Video Ads
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Platform

  • 7.1 Android
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 iOS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Messaging
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Entertainment
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Gaming
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Shopping
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Payment and Ticketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amobee Inc. (Singapore Telecommunications Limited)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 BYYD Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Chartboost, Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Facebook Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Flurry Inc. (Verizon Media)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Google AdMob (Google Inc.)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 InMobi (InMobi Pte Ltd.)
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 MoPub Inc. (Twitter)
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 One by AOL (AOL)
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Tapjoy Inc.
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
    • 13.3.12 Tune Inc.
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: In-app Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2020
  • Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2020
  • Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2020
  • Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2020
  • Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 36: North America: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 38: United States: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 40: Canada: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 44: China: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 46: Japan: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 48: India: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 52: Australia: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 56: Others: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 58: Europe: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 60: Germany: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 62: France: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 66: Italy: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 68: Spain: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 70: Russia: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 72: Others: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 80: Others: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 84: Global: In-app Advertising Industry: SWOT Analysis
  • Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
  • Figure 86: Global: In-app Advertising Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million US$), 2021-2026
  • Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million US$), 2021-2026
  • Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million US$), 2021-2026
  • Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 6: Global: In-app Advertising Market: Competitive Structure
  • Table 7: Global: In-app Advertising Market: Key Players