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市場調查報告書

線上影片平台市場:全球產業趨勢,佔有率,規模,成長,機會,預測(2021∼2026年)

Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版商 IMARC Services Private Limited 商品編碼 1015297
出版日期 內容資訊 英文 145 Pages
商品交期: 2-3個工作天內
價格
線上影片平台市場:全球產業趨勢,佔有率,規模,成長,機會,預測(2021∼2026年) Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
出版日期: 2021年06月15日內容資訊: 英文 145 Pages
簡介

全球線上影片平台的市場規模,預計從2021年到2026年之間表現強力的成長。使用線上影片平台(OVP),用戶將視訊內容串流,透過雲端或網際網路能上載自製的材料。這主要是用以實現及管理對全球觀眾的內容的無中斷傳送。

網際網路普及率上升,智慧型手機,智慧電視(TV),平板電腦,個人電腦(PC)的利用,線上廣告的支出增加是帶動市場成長的主要原因。此外,市場領導者傾向於利用線上影片作為內容行銷和利益相關者溝通的媒介,這也推動了對OVP的需求。消費者收視率從有線電視(TV)等傳統影片平台轉向OVP,對市場成長產生了積極影響。該市場,預計在預測期間(2021∼2026年)以約15%的年複合成長率擴大。

本報告提供線上影片平台市場相關調查,市場概要,以及各模式類型,各用途,各產品類型,各地區的趨勢,及加入此市場的主要企業簡介等資訊。

目錄

第1章 序文

第2章 範圍與調查手法

第3章 摘要整理

第4章 簡介

第5章 全球線上影片平台市場

  • 市場概要
  • 市場效能
  • COVID-19的影響
  • 各模式類型的市場區隔
  • 各用途的市場區隔
  • 各產品類型的市場區隔
  • 各地區的市場區隔

第6章 市場區隔,各模式類型

  • UGC模式
  • DIY模式
  • SaaS模式

第7章 市場區隔,各用途

  • 媒體&娛樂產業
  • 企業
  • 其他

第8章 市場區隔,各產品類型

  • 軟體
  • 服務

第9章 市場區隔,各地區

  • 北美
  • 歐洲
  • 亞太地區
  • 中東和非洲
  • 南美

第10章 SWOT分析

第11章 價值鏈分析

第12章 波特五力分析

第13章 價格分析

第14章 競爭情形

  • 市場結構
  • 主要參與者
  • 主要參與者的簡介
    • Dalet Digital Media Systems USA Inc.
    • MediaMelon, INC.
    • Akamai Technologies
    • Kaltura Inc.
    • Panopto
    • Brightcove Inc.
    • Frame.io, Inc.
    • Limelight Networks Inc.
    • YouTube
    • Comcast Technology Solutions
目錄
Product Code: SR1020D17_Report

The global online video platform market is expected to exhibit strong growth during 2021-2026. An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.

The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon and Limelight Networks is also contributing to the market growth. Looking forward, IMARC Group expects the global online video platform market to grow at a CAGR of around 15% during the forecast period (2021-2026).

Report Coverage:

  • Historical, Current and Future Market Trends

Market Breakup by Model Type:

  • UGC Model
  • DIY Model
  • SaaS Model

Market Breakup by Application:

  • Media & Entertainment Industry
  • Enterprises
  • Others

Market Breakup by Product Type:

  • Software
  • Services

Market Breakup by Region:

  • North America
  • Europe
  • North America
  • Middle East and Africa
  • Latin America

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, Comcast Technology Solutions, etc.

Key Questions Answered in This Report:

  • How has the global online video platform market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global online video platform industry?
  • What has been the impact of COVID-19 on the global online video platform industry?
  • What is the breakup of the market based on the model type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the product type?
  • What are the various stages in the value chain of the global online video platform industry?
  • What are the key driving factors and challenges in the global online video platform industry?
  • What is the structure of the global online video platform industry and who are the key players?
  • What is the degree of competition in the global online video platform industry?
  • What are the profit margins in the online video platform industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Online Video Platform Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Model Type
  • 5.5 Market Breakup by Application
  • 5.6 Market Breakup by Product Type
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Model Type

  • 6.1 UGC Model
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 DIY Model
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 SaaS Model
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Media & Entertainment Industry
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Product Type

  • 8.1 Software
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Services
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Europe
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Dalet Digital Media Systems USA Inc.
    • 14.3.2 MediaMelon, INC.
    • 14.3.3 Akamai Technologies
    • 14.3.4 Kaltura Inc.
    • 14.3.5 Panopto
    • 14.3.6 Brightcove Inc.
    • 14.3.7 Frame.io, Inc.
    • 14.3.8 Limelight Networks Inc.
    • 14.3.9 YouTube
    • 14.3.10 Comcast Technology Solutions

List of Figures

  • Figure 1: Global: Online Video Platform Market: Major Drivers and Challenges
  • Figure 2: Global: Online Video Platform Market: Sales Value (in Billion US$), 2015 - 2020
  • Figure 3: Global: Online Video Platform Market: Breakup by Model Type (in %), 2020
  • Figure 4: Global: Online Video Platform Market: Breakup by Application (in %), 2020
  • Figure 5: Global: Online Video Platform Market: Breakup by Product Type (in %), 2020
  • Figure 6: Global: Online Video Platform Market: Breakup by Region (in %), 2020
  • Figure 7: Global: Online Video Platform Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 8: Global: Online Video Platform Industry: SWOT Analysis
  • Figure 9: Global: Online Video Platform Industry: Value Chain Analysis
  • Figure 10: Global: Online Video Platform Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 12: Global: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 13: Global: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 14: Global: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 15: Global: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 16: Global: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 17: Global: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 18: Global: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 19: Global: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 20: Global: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 21: Global: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 22: Global: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 23: Global: Online Video Platform (Software) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 24: Global: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 25: Global: Online Video Platform (Services) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 26: Global: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 27: North America: Online Video Platform Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 28: North America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 29: Europe: Online Video Platform Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 30: Europe: Online Video Platform Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 31: Asia Pacific: Online Video Platform Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 32: Asia Pacific: Online Video Platform Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 33: Middle East and Africa: Online Video Platform Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 34: Middle East and Africa: Online Video Platform Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 35: Latin America: Online Video Platform Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 36: Latin America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2021-2026

List of Tables

  • Table 1: Global: Online Video Platform Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2021-2026
  • Table 3: Global: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2021-2026
  • Table 4: Global: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
  • Table 5: Global: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 6: Global: Online Video Platform Market Structure
  • Table 7: Global: Online Video Platform Market: Key Players