市場調查報告書

台灣的「Z世代」:特徵,線上行動,消費模式

Taiwan Generation Z: Characteristics, Online Behaviors, and Patterns of Consumption (Pre-order Report)

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 915161
出版日期 內容資訊 英文 67 Pages
商品交期: 最快1-2個工作天內
價格
台灣的「Z世代」:特徵,線上行動,消費模式 Taiwan Generation Z: Characteristics, Online Behaviors, and Patterns of Consumption (Pre-order Report)
出版日期: 2019年11月05日內容資訊: 英文 67 Pages
簡介

所謂「Z世代」,是1995∼2010年出生的年齡層,作為千禧年世代的下個消費者世代受到關注。由於他們達到自己購買智慧型手機的年齡,有了獨有的影響力,各種產業領域 - 傳統媒體,社群媒體,各種線上內容等 - 對其消費行動的興趣高漲。

本報告提供圍繞台灣國內Z世代的社會、市場環境相關分析,其經濟狀態和偏好/消費模式 (尤其是IT技術,娛樂、娛樂相關),決策過程和影響者的影響力,各種服務/內容的消費趨勢預測,男女、各年齡的趨勢,未來的市場機會等資訊彙整,為您概述為以下內容。

目錄

  • 「Z世代」的定義
  • Z世代的特徵
  • Z世代的線上行動
  • 傳統媒體
  • 多媒體、內容、平台
  • 社群媒體服務與網路名流
  • 游擊手視訊
  • 線上遊戲
  • e運動的線上直播
  • 漫畫、動畫
  • 虛擬IP服務
  • 線上遊戲服務
  • 現場音樂會
  • 結論

分析對象企業

  • 17.Live
  • Apple
  • Asus
  • Azubu
  • Camerabay
  • Dcard
  • Douyu.com
  • Facebook
  • firDay
  • Hami+ Music
  • Google
  • HTC
  • Huya.com
  • iMvideo
  • Instagram
  • Kingkong
  • KKBox
  • LangLive
  • Lauoyuegou.com
  • LIVEhouse.in
  • Meipai
  • Miaopai
  • Oppo
  • PikoLive
  • Samsung
  • SONY
  • Spotify
  • TikTok
  • Tudou
  • Twitch
  • Twitter
  • UPLive
  • Xiaom
目錄
Product Code: 19101801

Abstract

Generation Z (Gen Z) is the demographic cohort after Millennials and is composed of those born between 1995 and 2010. Nowadays, nearly every Gen Z have their own smartphones, and iPhone remains their favorite brand. MIC conducted an online survey on December 11-17, 2018, to understand behavioral characteristics and preferences of Gen Z toward traditional media, multimedia platforms, social media & Internet celebrities, short videos, online games, game live-streaming, comic books & animation, virtual IP services, online music platforms, and live concerts. Considering the customer demographic attributes, such as gender and age, this report outlines the most relevant behavior characteristics of Gen Z and examines the findings with an aim to translate them into a set of implementation activities.

Table of Contents

  • Definition of Generation Z
  • Generation Z Characteristics
  • Generation Z Online Behaviors
  • Traditional Media
  • Multimedia Content Platforms
  • Social Media Services and Internet Celebrities
  • Short Videos
  • Online Games
  • e-Sports Live-streaming
  • Comic Books and Animation
  • Virtual IP Services
  • Online Game Services
  • Live Concerts
  • Conclusion

List of Topics

Analysis of characteristics of Taiwan Generation Z, including their pocket money, online device preferences, smartphone brand preferences, purchase decision influencers, and leisure activity preferences, and examines how influential these factors are.

Online behavioral findings of Taiwan Generation Z with customer demographic attributes of gender and age and includes their smartphone use frequency, app preferences, and online purchase timing.

Taiwan Generation Z’s behavior characteristics and consumption patterns for traditional media such as TVs and magazines/newspapers; multimedia content platforms such as TouTube and live-streaming services; social media services and internet celebrities; for short video services such as TikTok; online games and e-sports live-streaming such as YouTube Gaming and Twitch, and Facebook Gaming; comic books/animation and virtual IP services; online music platforms such as KKBox, YouTube Music, and Spotify as well aslive concerts.

Companies covered

    17.Live

  • Apple
  • Asus
  • Azubu
  • Camerabay
  • Dcard
  • Douyu.com
  • Facebook
  • firDay
  • Hami+ Music
  • Google
  • HTC
  • Huya.com
  • iMvideo
  • Instagram
  • Kingkong
  • KKBox
  • LangLive
  • Lauoyuegou.com
  • LIVEhouse.in
  • Meipai
  • Miaopai
  • Oppo
  • PikoLive
  • Samsung
  • Sony
  • Spotify
  • TikTok
  • Tudou
  • Twitch
  • Twitter
  • UPLive
  • Xiaom