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市場調查報告書

台灣的數位遊戲·玩家的偏好·付款習慣·付款體驗

Taiwanese Digital Game Players' Game Preferences, Paying Habits, and Payment Experiences (Pre-order Report)

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 911278
出版日期 內容資訊 英文 23 Pages
商品交期: 最快1-2個工作天內
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台灣的數位遊戲·玩家的偏好·付款習慣·付款體驗 Taiwanese Digital Game Players' Game Preferences, Paying Habits, and Payment Experiences (Pre-order Report)
出版日期: 2019年09月20日內容資訊: 英文 23 Pages
簡介

本報告提供台灣的數位遊戲玩家及購買者 (付款者)的行動趨勢和偏好相關分析,彙整遊戲內/APP購買的使用概況 ,及購買用的付款方式相關偏好和使用概況 ,購買時的主要影響要素,玩家的屬性和付款的具體趨勢等資訊,為您概述為以下內容。

第1章 調查的目的

第2章 調查的概要

第3章 台灣的數位遊戲玩家的支付體驗

  • 2018年台灣有40%的遊戲玩家進行遊戲內購買
  • 2018年有17.3%的女性遊戲玩家購買了手機遊戲
  • 2018年20∼24歲的遊戲玩家中有24.7%進行PC遊戲內購買
  • 2018年有46%的遊戲支出者進行了虛擬商品和角色的應用內購買
  • 17.2%的女性遊戲支出者參加了離線遊戲活動
  • 2018年台灣年齡在19歲及以下的遊戲玩家有40.6%購買虛擬戲裝

第4章 台灣的遊戲購買者的付款偏好

  • 46%的遊戲支出者使用信用卡進行遊戲內購買
  • 2018年有50.3%的女性遊戲支出者通過智能手機付款
  • 2018年19歲及以下46.9%的遊戲玩家進行手機遊戲內購買
  • 44.1%的遊戲支出者認為遊戲類型是其遊戲內購買的最大影響者
  • 21.2%的女性遊戲支出者認為來自朋友和家人的推薦是其應用內購買的最大影響者
  • 40%的19歲以下游戲支出者被認為是遊戲視覺和音頻效果的最大購買決策者

第4章 MIC的見解

附錄

目錄
Product Code: NARPT19090601

MIC (Market Intelligence & Consulting Institute) conducted an online questionnaire survey on Taiwan’s digital game players during the fourth quarter of 2018 to investigate their profiles and preferences towards digital game purchases, and to analyze differences in the related behaviors of these game players. The effective samples collected amounted to 1,068. This report includes two demographic variables of age group and gender into the survey with an aim to gain a deeper understanding of Taiwanese game players’ game preferences, paying habits, payment preferences, and payment experiences.

Table of Contents

1. Survey Purpose

2. Survey Description

2. Payment Experiences of Taiwan’s Digital Game Players

  • 2.1. 40% of Taiwan’s Game Players Made in-game Purchases in 2018
  • 2.2. 17.3% of Female Game Players Made Mobile Game Purchases in 2018
  • 2.3. 24.7% of Game Players Aged 20-24 Make In-game Purchases for PC in 2018
  • 2.4. 46% of Game Spenders Made In-app Purchases for Virtual Goods and Characters in 2018
  • 2.5. 17.2% of Female Game Spenders Participated in Offline Game Activities
  • 2.6. 40.6% of Taiwan’s Game Players Aged 19 and Under Spent Money on Virtual Costumes in 2018

3.Payment Preferences of Taiwan’s Game Spenders

  • 3.1. 46% of Game Spenders Made In-game Purchases Using Credit Card
  • 3.2. 50.3% of Female Game Spenders Made Game Payments on Their Smartphones in 2018
  • 3.3. 46.9% of Game Players Aged 19 and Under Made Mobile Game Purchases in 2018
  • 3.4. 44.1% of Game Spenders Considered Game Types the Biggest Influencer of Their In-game Purchases
  • 3.5. 21.2% of Female Game Spenders Considered Recommendations from Friends and Family the Biggest Influencer of Their In-app Purchases
  • 3.6. 40% of Game Spenders Aged 19 and Under Considered Game Visual and Audio Effects the Biggest Influencer of Buying Decisions

4. MIC Perspective

Appendix

  • Glossary of Terms
  • List of Companies

List of Tables

  • Table 1: The Types of Digital Games Taiwan’s Game Players Purchased in 2018: Age Group
  • Table 2: In-game Purchase Items of Taiwan’s Game Players in 2018: Age Group
  • Table 3: Major Payment Methods of Taiwan’s Game Players When Making In-game Purchase in 2018: Age Group
  • Table 4: The Key Influencers in Buying Decisions of Taiwan’s Digital Game Players: Age Group

List of Figures

  • Figure 1: Demographical Characteristics of Survey Respondents
  • Figure 2: The Types of Digital Games Taiwan’s Game Players Purchased in 2018: Overall
  • Figure 3: The Types of Digital Games Taiwan’s Game Players Purchased in 2018: Gender
  • Figure 4: In-game Purchase Items of Taiwan’s Game Players in 2018: Overall
  • Figure 5: In-game Purchase Items of Taiwan’s Game Players in 2018: Gender
  • Figure 6: Major Payment Methods of Taiwan’s Game Players When Making Game Purchase in 2018: Overall
  • Figure 7: Major Payment Methods of Taiwan’s Game Players When Making Game Purchase in 2018: Gender
  • Figure 8: The Key Influencers in Buying Decisions of Taiwan’s Digital Game Spenders: Overall
  • Figure 9: The Key Influencers in Buying Decisions of Taiwan’s Digital Game Players: Gender

List of Topics

  • Survey findings on payment experiences of Taiwan’s digital game players and includes differences in their in-game purchases for mobile phones and PCs across gender and age groups
  • Survey findings on payment preferences of Taiwan’s digital game spenders and differences in payment methods and game preferences across gender and age groups
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