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市場調查報告書

台灣的消費者的化妝品購買行動分析

Analysis of Taiwanese Consumer Buying Behavior towards Cosmetics

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 894981
出版日期 內容資訊 英文 50 Pages
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台灣的消費者的化妝品購買行動分析 Analysis of Taiwanese Consumer Buying Behavior towards Cosmetics
出版日期: 2019年07月18日內容資訊: 英文 50 Pages
簡介

本報告實施台灣的消費者為對象化妝品的購買行動相關線上問卷調查,提供護膚產品,化妝產品,及洗面乳、潔膚護理的消費者的產品,品牌及流通管道偏好相關排行榜詳細分析。

主要調查結果的摘要

整體化妝品購買分析

化妝品的購買行動:護膚產品

化妝品的購買行動:化妝產品

化妝品的購買行動:洗面乳、潔膚護理

目錄
Product Code: NASYM19071602

Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying cosmetics online. Cosmetics surveyed include skin care, makeup, and face washing and cleansing products. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for skin care, makeup, and face washing and cleansing products, identify which age group and gender of consumers enjoy to purchase cosmetics online the most, and examines main reasons behind consumers’ decision to buy cosmetics online and what have prevented them from doing so.

Table of Contents

  • Summary of Key Findings
  • Overall Cosmetics Shopping Analysis
  • Cosmetic Shopping Behavior: Skin Care Products
  • Cosmetic Shopping Behavior: Makeup Products
  • Cosmetic Shopping Behavior: Face Washes and Cleansers

List of Topics:

  • Consumers’ brand and channel preference rankgins when buying cosmetics online
  • Top 20 cosmetics rankingsin the category of skin care, makeup, and face washing and cleansing products that consumers like to buy online
  • The most frequently purchased skin care product categories in Taiwan and includes top 10 brands in each product category.
  • The most frequently purchased makeup product categories in Taiwan and includes top 10 brandrankings in each product category
  • The most frequently purchased face washing and cleansing categories in Taiwan and include top 20 brand rankings in each product category.
  • Reasons consumers like or dislike to buy cosmetics online, touching on top 10 shoppingincentive rankings.

Companies covered:

  • 1028
  • Atomy
  • Avène
  • Avon
  • Beauty Stage of Shin Kong Mitsukoshi
  • BeautyMaker
  • Bioré
  • Biotherm
  • Books.com.tw
  • Brand Websites
  • Carrefour
  • Clinque
  • Cosmed
  • DHC
  • Domohorn Wrinkle
  • Dr. Jou Biotech
  • Dr.Wu
  • Estée Lauder
  • ETMall
  • Hada-Labo
  • IOPE
  • Its skin
  • Kanebo
  • Kate
  • Kiehl's
  • Kiss Me
  • Kose
  • Kuan Yuan Lian
  • La Roche-Posay
  • Lancôme
  • Laneige
  • L'Oréal
  • MAC
  • Maybelline
  • Mentholatum
  • Missha
  • Momo Shop
  • My Beauty Diary
  • My Scheming
  • Neogence
  • Neutrogena
  • Oguma
  • Olay
  • Orbis
  • PChome24h
  • RT-Mart
  • Senka
  • Sexylook
  • Shiseido
  • Shopee
  • Shu Uemura
  • SK-II
  • Sogo iStore
  • Taiwan Tobacco and Liquor Corp.
  • Taobao
  • Tsaio
  • TTM
  • UNT
  • Watsons
  • Yahoo Shopping
  • YSL
  • Z
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