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市場調查報告書

台灣的日常消費品 (FMCG)相關消費者的購買行動分析

Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 894980
出版日期 內容資訊 英文 55 Pages
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台灣的日常消費品 (FMCG)相關消費者的購買行動分析 Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods
出版日期: 2019年07月17日內容資訊: 英文 55 Pages
簡介

本報告提供台灣的日常消費品 (FMCG) 相關消費者的產品、品牌、流通途徑的偏好排行榜調查分析,消費者的決策背後的主要理由和阻礙的要素相關的系統性資訊。

目錄

  • 主要調查結果的摘要
  • 保養品
  • 家用清潔劑
  • 加工食品、飲料

專題的清單

  • 消費者品牌、流通管道偏好的3大類別:保養品,家用清潔劑,加工食品、飲料
  • 3大類別的日常消費品 (FMCG) 前20大品牌
  • 台灣的5大購買保養品產品類型,各產品類型前十名品牌
  • 台灣的4大家用清潔劑產品類型,各產品類型前十名品牌
  • 台灣的4大加工食品、飲料產品類型,各產品類型前20大品牌
  • 消費者喜歡/不喜歡的日常消費品 (FMCG)的理由,10大動機

刊載企業

  • 3M
  • 566
  • Andante
  • Ariel
  • Attach
  • Baigo
  • Bailan
  • Barista Coffee
  • Biore
  • books.com.tw
  • Branded websites
  • Bull Head Barbecue Sauce
  • Carefree
  • Carnation
  • Carrefour
  • Chimei food
  • Citiesocial
  • Coca-Cola
  • Colgate
  • Cosmed
  • Cpfoods
  • Dachan
  • Darlie
  • Day and Night
  • Delight
  • DHC
  • Diamond Mop
  • Dove
  • Dr.White
  • Dr's formula
  • Drano
  • Enaak
  • ETMall
  • Futong
  • Greenmax
  • Hai Rei
  • Head&Shoulder
  • HeySong
  • Honestbee
  • Hyfoods
  • I mei
  • i3Fresh
  • IBL
  • Jet Best
  • Johnsons
  • Joyshower
  • 花王
  • Kimlan
  • Kleenex
  • Kleen'n Fresh
  • Knorr
  • Koloko
  • 高絲
  • Kotex
  • Kuai Kuai
  • Kuang Chuan
  • La Roche-Posay
  • Lancome
  • Laurel
  • Lay's
  • Lianhwa
  • Life Market
  • LION 獅王
  • Lipton
  • Listerine
  • Longfeng
  • Lux
  • Magic Amah
  • Magiclean
  • Maobao
  • May-flower
  • Medimix
  • Momo Shop
  • Mr. Brown
  • Mr. Muscle
  • Mr.Jackson
  • Mr.Muscle
  • Namchow
  • Nestle
  • Neutrogena
  • Nivea
  • Olay
  • Oral-B
  • Orange House
  • P&G
  • Pantene
  • Paos
  • Parodontax
  • Paseo
  • PChome24h
  • Percil
  • Pert
  • Pledge
  • Pon pon
  • Pringles
  • Quaker
  • 樂天
  • Regaine
  • RT-Mart
  • Savlon
  • SC Johnson
  • Sebamed
  • Senka
  • Sensodyne
  • Shin Kong Mitsukoshi-Beauty Stage
  • 資生堂
  • Shopee
  • SK-II
  • Snuggle
  • Soapberry
  • Sofy
  • Sogo iStore
  • Supersupau
  • Taisugar
  • Taiyen
  • Taobao
  • Tomax
  • Uncertain
  • Uni-President
  • Ve Wong
  • Vidal Sassoon
  • Virjoy
  • Wanjashan
  • Want-want
  • Watsons
  • Wei Chuan
  • Whiteman
  • Windex
  • Yaa Fang
  • Yahoo Shoppin
目錄
Product Code: NASYM19071601

Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.

Table of Contents

  • Summary of Key Findings
  • Toiletries
  • Household Cleaners
  • Packaged Food & Beverages

List of Topics:

  • Consumers’ brand and channel preferences when it comes to buying fast-moving consumer goods online that comprise of three major categories: toiletries, household cleaners, and packaged food and beverages.
  • Top 20 fast-moving consumer good brands of three major categories
  • Five most frequently purchased toiletry product categories in Taiwan and includes top 10 brands in each product category.
  • Four most frequently purchased household cleaning product categories in Taiwan and includes top 10 brands in each product category
  • Four most frequently purchased packed food and beverage product categories in Taiwan and include top 20 brands in each product category.
  • Reasons consumers like or dislike to buy fast-moving consumer goods online, touching on top 10 shopping motivations

Companies covered:

  • 3M
  • 566
  • Andante
  • Ariel
  • Attach
  • Baigo
  • Bailan
  • Barista Coffee
  • Biore
  • books.com.tw
  • Branded websites
  • Bull Head Barbecue Sauce
  • Carefree
  • Carnation
  • Carrefour
  • Chimei food
  • Citiesocial
  • Coca-Cola
  • Colgate
  • Cosmed
  • Cpfoods
  • Dachan
  • Darlie
  • Day and Night
  • Delight
  • DHC
  • Diamond Mop
  • Dove
  • Dr.White
  • Dr's formula
  • Drano
  • Enaak
  • ETMall
  • Futong
  • Greenmax
  • Hai Rei
  • Head&Shoulder
  • HeySong
  • Honestbee
  • Hyfoods
  • I mei
  • i3Fresh
  • IBL
  • Jet Best
  • Johnsons
  • Joyshower
  • Kao
  • Kimlan
  • Kleenex
  • Kleen'n Fresh
  • Knorr
  • Koloko
  • Kose
  • Kotex
  • Kuai Kuai
  • Kuang Chuan
  • La Roche-Posay
  • Lancome
  • Laurel
  • Lay's
  • Lianhwa
  • Life Market
  • Lion
  • Lipton
  • Listerine
  • Longfeng
  • Lux
  • Magic Amah
  • Magiclean
  • Maobao
  • May-flower
  • Medimix
  • Momo Shop
  • Mr. Brown
  • Mr. Muscle
  • Mr.Jackson
  • Mr.Muscle
  • Namchow
  • Nestle
  • Neutrogena
  • Nivea
  • Olay
  • Oral-B
  • Orange House
  • P&G
  • Pantene
  • Paos
  • Parodontax
  • Paseo
  • PChome24h
  • Percil
  • Pert
  • Pledge
  • Pon pon
  • Pringles
  • Quaker
  • Rakuten
  • Regaine
  • RT-Mart
  • Savlon
  • SC Johnson
  • Sebamed
  • Senka
  • Sensodyne
  • Shin Kong Mitsukoshi-Beauty Stage
  • Shiseido
  • Shopee
  • SK-II
  • Snuggle
  • Soapberry
  • Sofy
  • Sogo iStore
  • Supersupau
  • Taisugar
  • Taiyen
  • Taobao
  • Tomax
  • Uncertain
  • Uni-President
  • Ve Wong
  • Vidal Sassoon
  • Virjoy
  • Wanjashan
  • Want-want
  • Watsons
  • Wei Chuan
  • Whiteman
  • Windex
  • Yaa Fang
  • Yahoo Shoppin
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