Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods
|出版商||MIC - Market Intelligence & Consulting Institute||商品編碼||894980|
|出版日期||內容資訊||英文 55 Pages
|台灣的日常消費品 (FMCG)相關消費者的購買行動分析 Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods|
|出版日期: 2019年07月17日||內容資訊: 英文 55 Pages||
本報告提供台灣的日常消費品 (FMCG) 相關消費者的產品、品牌、流通途徑的偏好排行榜調查分析，消費者的決策背後的主要理由和阻礙的要素相關的系統性資訊。
Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.