市場調查報告書

台灣的日常消費品 (FMCG)、智慧家電市場上的消費者的購買行動

Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods and Smart Home Appliances

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 872594
出版日期 內容資訊 英文 36 Pages
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台灣的日常消費品 (FMCG)、智慧家電市場上的消費者的購買行動 Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods and Smart Home Appliances
出版日期: 2019年06月02日內容資訊: 英文 36 Pages
簡介

調查含 本報告提供台灣的網路購物市場 - 尤其是日常消費品 (FMCG) 和智慧家電的市場 - 的消費者的行動、偏好相關分析,零售市場整體 (實體商店)的結構、趨勢,及各銷售管道 (PC,行動通訊設備等按) 及各平台、發送手法、各付款方式、各年齡層詳細趨勢,消費者方面的偏好狀態和行動模式等。

第1章 實體商店/網路購物行動分析 :概要

  • 台灣的零售流通管道的種類
  • 5種零售流通管道

第2章 網路購物行動分析

  • 調查概要
  • 實體商店 vs. 網路商店
  • 每月平均網路零售支出額 (過去5年份)
  • 資訊平台的種類
  • 連網型設備 (網路連接設備)
  • 年齡差異
  • 經由行動裝置的網路購物
  • 網路購物用流通管道
  • 網路購物用平台
  • 網路購物的類別
  • 線上付款方式
  • 網路購物的發送手段

第3章 網路購物行動分析 :日常消費品的情況

  • 日常消費品 (FMCG)的範圍
  • FMCG的市場資訊的收集流通管道
  • FMCG市場網路購物體驗
  • FMCG網路購物的動機
  • FMCG市場代表性品牌前5名
  • FMCG用網路購物、平台

第4章 網路購物行動分析 :智慧家電的情況

  • 智慧家電的範圍
  • 智慧家電市場資訊收集用平台
  • 智慧家電的網路購物體驗
  • 小型智慧家電/智慧喇叭相關偏好
  • 智慧家電的購買流通管道
  • 智慧家電的網路購物、平台

第5章 結論

  • 網路購物的行動、趨勢分析

分析對象企業

  • book.com
  • Carousell
  • Citiesocial
  • Chemical Shopping
  • eBay
  • ET Mall
  • Facebook
  • Friday plus
  • Friday
  • Hawley & Hazel
  • Gomaji
  • Kimberly-Clark
  • Kao Taiwan
  • Kuo Brothers
  • Momo
  • Myfone Shopping
  • Pchome
  • Pcone.com.tw
  • pcstore.com.tw
  • Pinkoi
  • 樂天
  • Ruten
  • Shopee
  • S. C. Johnson & Son
  • Taobao
  • Udn Shopping
  • Unicharm
  • Unilever
  • Yahoo
  • Yuen Foong Yu
目錄
Product Code: NASYM19060701

Abstract

According to the survey conducted by MIC, the number of Taiwanese consumers preferring both physical & online shopping and online shopping-only is increasing; the number of consumers preferring to shop only at physical stores, however, is declining, indicating that online retail platforms have become an important channel for consumers when they want to make purchases. This report provides an analysis of Taiwanese consumers’ buying behavior towards fast-moving consumer goods and smart home appliances and examines the findings from various perspectives.

Table of Contents

1. Overall Physical and Online Shopping Behavior Analysis

  • 1.1 Types of Retail Channels in Taiwan
  • 1.2 Five Retail Channel Types

2. Online Shopping Behavior Analysis

  • 2.1 Survey Description
  • 2.2 Physical vs. Online
  • 2.3 Average Monthly Online Retail Spending, 2014-2018
  • 2.4 Information Platform Types
  • 2.5 Connected Devices
  • 2.6 Age Differences
  • 2.7 Online Shopping via Mobile Devices
  • 2.8 Online Shopping Channels
  • 2.9 Online Shopping Platforms
  • 2.10 Online Shopping Categories
  • 2.11 Online Payment Methods
  • 2.12 Online Shopping Delivery Methods

3. Online Shopping Behavior Analysis-Fast-moving Consumer Goods

  • 3.1 Scope of Fast-moving Consumer Goods
  • 3.2 Channels to Obtain FMCG Information
  • 3.3 Online Shopping Experiences with FMCG (4Q 2018)
  • 3.4 FMCG Online Shopping Motivations
  • 3.5 FMCG Categories of Top 5 Brands
  • 3.6 FMCG Online Shopping Platforms

4. Online Shopping Behavior Analysis-Smart Home Appliances

  • 4.1 Scope for Smart Home Appliances
  • 4.2 Platforms to Obtain Smart Home Appliance Information
  • 4.3 Online Shopping Experiences with Smart Home Appliances (4Q 2018)
  • 4.4 Preferences for Small-size Smart Home Appliances and Smart Speakers
  • 4.5 Channels to Purchase Smart Home Appliances
  • 4.6 Smart Home Appliance Online Shopping Platforms

5. Conclusion

  • 5.1 Online Shopping Behavior and Trend Analysis
  • 5.2 Online Shopping Behavior and Trend Analysis (Continued)
  • Copyright and Intellectual Property Policy

List of Tables

  • Table 1: Average Monthly Online Retail Spending, 2014-2018
  • Table 2: FMCG Categories of Top 5 Brands

List of Figures

  • Figure 1: Types of Retail Channels in Taiwan
  • Figure 2: Five Retail Channel Types
  • Figure 3: Physical vs. Online
  • Figure 4: Physical vs. Online
  • Figure 5: Information Platform Types
  • Figure 6: Connected Devices
  • Figure 7: Age Differences
  • Figure 8: Online Shopping via Mobile Devices
  • Figure 9: Online Shopping Channels
  • Figure 10:Online Shopping Platforms
  • Figure 11:Online Shopping Categories and Items
  • Figure 12:Online Payment Methods
  • Figure 13:Online Shopping Delivery Methods
  • Figure 14:Scope of Fast-moving Consumer Goods
  • Figure 15:Channels to Obtain FMCG Information
  • Figure 16:Online Shopping Experiences with FMCG (4Q 2018)
  • Figure 17:FMCG Online Shopping Motivations
  • Figure 18:FMCG Online Shopping Platforms
  • Figure 19:Scope for Smart Home Appliances
  • Figure 20:Platforms to Obtain Smart Home Appliance Information
  • Figure 21:Online Shopping Experiences with Smart Home Appliances (4Q 2018)
  • Figure 22:Preferences for Small-size Smart Home Appliances and Smart Speakers
  • Figure 23:Channels to Purchase Smart Home Appliances
  • Figure 24:Preferences for Small-size Smart Home Appliances and Smart Speakers

List of Topics

Overview of Taiwan’s retail channels such as physical and online and four types of retail channels in 2017 and 2018, and includes the survey findings regarding differences across shopping platforms, PC and mobile devices, payment and delivery methods, and age cohorts

Online shopping behavior of Taiwan’s consumers towards fast-moving consumer goods and includes the survey findings regarding differences across information-acquiring channels, shopping platforms, and purchase channels.

Online shopping behavior of Taiwan’s consumers towards smart home appliances and includes the survey findings regarding differences across shopping platforms, and purchase channels.

Companies covered

  • book.com
  • Carousell
  • Citiesocial
  • Chemical Shopping
  • eBay
  • ET Mall
  • Facebook
  • Friday plus
  • Friday
  • Hawley & Hazel
  • Gomaji
  • Kimberly-Clark
  • Kao Taiwan
  • Kuo Brothers
  • Momo
  • Myfone Shopping
  • Pchome
  • Pcone.com.tw
  • pcstore.com.tw
  • Pinkoi
  • Rakuten
  • Ruten
  • Shopee
  • S. C. Johnson & Son
  • Taobao
  • Udn Shopping
  • Unicharm
  • Unilever
  • Yahoo
  • Yuen Foong Yu
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