市場調查報告書

全球智慧型手錶產業的發展趨勢與品牌策略

Global Smartwatch Development Trends and Brand Strategies

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 810830
出版日期 內容資訊 英文 22 Pages
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全球智慧型手錶產業的發展趨勢與品牌策略 Global Smartwatch Development Trends and Brand Strategies
出版日期: 2019年08月08日內容資訊: 英文 22 Pages
簡介

全球智慧型手錶的出貨台數,預計2018∼2020年以16%的年複合成長率 (CAGR) 擴大,2020年達到1億3400萬個。Apple (可無iPhone運作的) 投入新Apple Watch,帶動市場成長,引起其他公司的模仿行動,進而導致市場整體發展。

本報告提供全球智慧型手錶產業的技術、產品開發的動向相關分析,領導品牌間的技術開發、市場佔有率競爭的動向,及產業全體共通的趨勢,領導品牌的未來計劃、事業策略的案例等資訊彙整,為您概述為以下內容。

第1章 全球智慧型手錶產業趨勢

  • Apple Watch牽引全球市場的成長
  • 前2名品牌公司獨佔市場

第2章 智慧型手錶的功能的開發趨勢

  • 功能開發的主要趨勢
  • 3個通用趨勢
    • 獨立型網路
    • NFC付款的普及
    • 健康管理監測的最佳化
  • 領導品牌的未來計劃與策略

第3章 世界性品牌的產品策略

  • Apple
  • Fitbit
  • Fossil
  • Garmin

第4章 MIC的見解

附錄

  • 用語一覽
  • 企業一覽

分析對象企業

  • Abardeen
  • Adidas
  • Apple
  • ASUS
  • BBK
  • Dexcom
  • E. Armani
  • Epson
  • Fitbit
  • Fossil
  • Garmin
  • GOLiFE
  • Google
  • Guess
  • Guider
  • Huawei
  • Kate Spade
  • Kido
  • Leadtek
  • LG
  • LV
  • Microsoft
  • Michael Kors
  • Motorola
  • Movado
  • New Balance
  • Nike
  • Nokia
  • Polar
  • Qualcomm
  • Samsung
  • Suunto
  • Swarovski
  • TAG Heuer
  • Teemo
  • TomTom
  • UA
  • Xiaomi
  • XT

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: NARPT19022201

Abstract

The global smartwatch shipment volume is estimated to reach 134 million units in 2020 as the market has been inspired by the new generation of Apple Watch which can work without an iPhone and perform outstandingly in the medical sector over the years. As a result, the CAGR (Compound Annual Growth Rate) of the global smartwatch market between 2018 and 2022 is estimated at 16%. Apple Watch has been the most appealing with unique functions and appearance and thus has been the best-selling product of its kind over the past two years. For this reason, other counterparts have been imitating Apple Watch’s specifications and functions. This report provides the development of the global smartwatch market, focuses on three key development trends observed and examines product strategies of key players, such as Apple, Fitbit, Fossil, and Garmin.

Table of Contents

1.Development of the Global Smarwatch Industry

  • 1.1 Apple Watch to Drive Global Market Growth
  • 1.2 Apple the Biggest Player in Smartwatch Market

2.Global Development of Smartwatch Features

  • 2.1 Three Major Smartwatch Trends
  • 2.2 Three Development Trends of Smartwatch Functions
    • 2.2.1 Direct Internet connectivity as Key Feature of Multi-functional Smartwatches
    • 2.2.2 Popularization of NFC Payment
    • 2.2.3 Smartwatches as Personal Health Monitoring Gadgets

3. Product Strategies of Leading Smartwatch Vendors

  • 3.1 Apple Taps into MVNO Market with Direct Internet Access
  • 3.2 Fitbit Targets Demand for High Price-Performance Products and Aggressively Taps into Healthcare Market
  • 3.3 Fossil Defends Market Share with Fast Time-to-Market Strategy and Basic Smartwatch Functions
  • 3.4 Garmin Avoids Competition with GPS Smartwatches Designed for Sports
  • 3.5 Smartwatch Features Give a Clue to Vendors’ Future Developments

4.MIC Persepctive

  • Glossary of Terms
  • List of Companies

List of Tables

  • Table 1 Worldwide Smartwatch Shipments by Vendor, 2016 - 2017
  • Table 2 Development of Smartwatch Functions in 2017 and 2018

List of Figures

  • Figure 1 Worldwide Shipment Volume of Smart Wearable Devices, 2015 - 2022
  • Figure 2 Features and Prices of Top 5 Smartwatch Brands
  • Figure 3 DexcomG5 Continuous Glucose Monitoring System Co-developed by Fitbit and Dexcom
  • Figure 4 Fossil’s Smartwatch with Watch Hand Movements
  • Figure 5 Comparison of Smartwatch Features Provided by Vendors

List of Topics

Development of the global smart watch industry, touching on development of Apple and other brands

Development of smart watch features and includes its three key trends

Development of brands, including Apple, Fitbit, Fossil, and Garmin, and their product strategies

Companies covered

Abardeen

Adidas

Apple

ASUS

BBK

Dexcom

E. Armani

Epson

Fitbit

Fossil

Garmin

GOLiFE

Google

Guess

Guider

Huawei

Kate Spade

Kido

Leadtek

LG

LV

Microsoft

Michael Kors

Motorola

Movado

New Balance

Nike

Nokia

Polar

Qualcomm

Samsung

Suunto

Swarovski

TAG Heuer

Teemo

TomTom

UA

Xiaomi

XT

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