Cover Image


Unveiling the Strategic Development and Investment Deployments of LeEco

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 358165
出版日期 內容資訊 英文 20 Pages
Back to Top
LeEco的策略性發展與投資發展 Unveiling the Strategic Development and Investment Deployments of LeEco
出版日期: 2016年05月18日 內容資訊: 英文 20 Pages



第1章 從LeTV向LeEco商標變更

  • LeEco的策略目標

第2章 LeEco正確的方向

  • LeEco的低成本設備配套會員服務
  • LeEco的子公司持續受到破記錄的資金提供
  • LeEco進行有雄心的堅實投資決策,拉攏各個地方的人材

第3章 大規模設備投資的必要性迫使LeEco犧牲全球化之路

  • 在海外的成功不能複製,LeEco只能努力奮鬥全球進軍
  • LeEco的大規模設備投資的必要性強調對金錢方面的擔心

第4章 結論


  • 詞彙表
  • 企業清單


Product Code: DCRPT16051801

LeTV is the first online video service company in China to make forays into hardware. Since the launch of its set-top box C1S in 2012, the company has further released Super TV X60 and S40 in 2013, three new Le smartphones in April 2015, three new smart bikes in August and VR headsets in December. As the original "LeTV" brand soon failed to represent its myriad businesses and products under such rapid expansion, the company underwent a major rebranding to LeEco in January 12, 2016. At the same time, the rebranding has prompted the name change of to Since then, LeEco has been dedicated to an ecosystem complete with "platform, content, devices, and applications" and is gearing up to become a global player with plans to build a LeEco world based on co-creation, co-development and co-sharing.

Table of Contents

1.The Rebranding of LeTV to LeEco

  • 1.1. LeEco's Strategic Goals
    • 1.1.1. Strategic Goal #1: Globalization
    • 1.1.2. Strategic Goal #2: Open Ecosystem
    • 1.1.3. Strategic Goal #3: From Synergy to Convergence

2. LeEco Is Headed Towards the Right Direction

  • 2.1. LeEco's Low-Cost Devices Bundling Membership Services is Showing Signs of Success
  • 2.2. LeEco Subsidiaries Continues to Receive Record-Breaking Funding
  • 2.3. LeEco is Ambitiously Making Sound Investment Decisions and Poaching Talent from Everywhere

3. The Need for Large-Scale Capital Investments May Put a Toll on LeEco's Path to Globalization

  • 3.1. Unable to Replicate Its Success Overseas, LeEco May Struggle Ahead of Its Global Expansion
  • 3.2. LeEco's Need for Large-Scale Capital Investment Underlines Mounting Financial Concerns



  • Glossary of Terms
  • List of Companies

List of Topics

  • Background of LeEco and its ecosystem, which covers smartphone, TV, smarkt bikes and VR headset and includes its three strategic goals
  • Development of LeEco in terms of product strategy, subsidiary performance, and investment decision-making
  • Analysis of LeEco's risks involved in moving into so many areas into one

List of Tables

  • Table 1: LeEco Strategic Investments and Alliance Partners

Companies covered

Alibaba, Amazon, Apple, Aston Martin Beijing, Baic Motor, Baidu, Bank of China, Beijing Dianzhuang Technology, Brightcove, BYD, Chinese Football Association, Coolpad, Dailymotion, Dang Dang, Dell, Deluxe, DongFang, EchoStar, Enlight Pictures, Equinix, Ericsson, Faraday Future, Foxconn, GAC Toyota, Goggle, Hua'er Film and Television, Huawei, Hulu, Hutchison Global Communications Limited, iQiyi, JD Mall Le Cloud, Le Credit, Le Music, Le Sports, Le Super Car, Le View Mobile, Le Vision Pictures, Lenovo, Leshi Zhixin. LeTV, Major League Baseball, Meizu. Merrill Lynch, crosoft Azure,Netflix, Orange, QQ, QuickPlay, SAIC Motor, Sohu, TCL, Telefónica, Telstra, Vancl, Volkswagen China, Win IPTV, World Sport Group (WSG), Xiaomi, Yidao, Yongche, Youku Tudou,

Back to Top