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Brand Competition and Consumer Preference of the Chinese Microwave Oven Market

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 345437
出版日期 內容資訊 英文 19 Pages
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中國的微波爐市場品牌競爭與消費者偏好 Brand Competition and Consumer Preference of the Chinese Microwave Oven Market
出版日期: 2015年11月20日 內容資訊: 英文 19 Pages

本報告以中國的主要微波爐品牌為焦點,提供品牌排行榜 (網路商店) 、各銷售額排行榜、品牌偏好、購買的影響因素、線上消費者的評論、用戶分析等系統性資訊。

第1章 摘要整理

第2章 調查目的

第3章 產品的銷售額

第4章 品牌的地位

第5章 品牌的知名度

  • Midea MM721NG1-PS
  • Midea M1-L236A
  • Galanz G70F20CN1L-DG (B0)
  • Midea MM721NG1-PW
  • Galanz G70D20CN1P-D2(S0)

第6章 用戶分析

  • Galanz
  • Midea


  • 品牌競爭分析
  • 消費者偏好分析


  • 詞彙表
  • 企業清單


  • 中國的主要微波爐模式的銷售額概要
  • 品牌的地位分析
  • 品牌的知名度分析
  • 中國的主要微波爐品牌的用戶分析



  • Fotile、Galanz、Haier、LG、Midea、Panasonic、Ronshen、Siemens、Whirlpool
Product Code: NARPT15112003

Using big data analytics, this research covers all top microwave oven brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by microwave oven sales, number of times online users mention about a particular microwave oven brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. Midea MM721NG1-PS Reviews
  • 5.2. Midea M1-L236A Reviews
  • 5.3. Galanz G70F20CN1L-DG (B0) Reviews
  • 5.4. Midea MM721NG1-PW Reviews
  • 5.5. Galanz G70D20CN1P-D2(S0) Reviews

6. User Analysis

  • 6.1. Galanz
  • 6.2. Midea
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • List of Companies

List of Topics

  • Overview of the sales of major microwave oven models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign microwave oven models by sales volume
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
  • Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
  • User analysis of major microwave oven brands in China, highlighting user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Microwave Oven Model
  • Figure 4: Sales Volume Ranking by Chinese Microwave Oven Model
  • Figure 5: Sales Volume Ranking by Foreign Microwave Oven Model
  • Figure 6: Online Visibility Ranking by Microwave Oven Brand8
  • Figure 7: Sentiment Ranking by Microwave Oven Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Microwave Oven Models
  • Figure 9: Factors Affecting Purchase of Best Seller: Midea MM721NG1-PS
  • Figure 10: Factors Affecting Purchase of 2nd Best Seller: Midea M1-L236A
  • Figure 11: Factors Affecting Purchase of 3rd Best Seller: Galanz G70F20CN1L-DG (B0)
  • Figure 12: Factors Affecting Purchase of 4th Best Seller: Midea MM721NG1-PW
  • Figure 13: Factors Affecting Purchase of 5th Best Seller: Galanz G70D20CN1P-D2 (S0)
  • Figure 14: Galanz Microwave Oven User Distribution by Gender & Age
  • Figure 15: Galanz Microwave Oven User Distribution by Region
  • Figure 16: Midea Microwave Oven User Distribution by Gender & Age
  • Figure 17: Midea Microwave Oven User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Fotile, Galanz, Haier, LG, Midea, Panasonic, Ronshen, Siemens, Whirlpool.

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