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JD's E-Commerce Strategies

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 342066
出版日期 內容資訊 英文 25 Pages
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JD的電子商務策略 JD's E-Commerce Strategies
出版日期: 2015年10月16日 內容資訊: 英文 25 Pages

JD,是次於百度、阿里巴巴、騰訊,中國第4大(市場規模) 網際網路企業。


第1章 JD的目前趨勢

  • 企業簡介
  • 里程碑
  • 業務範圍
  • 業績

第2章 電子商務策略

  • 業務流通量
  • 物流
  • 現金流量

第3章 行動電子商務策略

  • 主要的移動平台
  • 行動消費市場

第4章 跨國電子商務策略

  • 2012年國際擴大開始
  • 發展策略:從進口到出口
  • 在確立全球的物流之前,先建立電子商務的基礎

第5章 O2O策略

  • 2013年進入向O2O,2015年成立O2O子公司
  • 主要產品
  • 策略

第6章 JD和BAT的比較

  • 雙方都有不同的優點
  • 競爭、合作關係


Product Code: NARPT15101601

JD is China's fourth largest Internet company with a market value lower than Baidu, Alibaba, and Tencent (collectively referred to as BAT). This report will discuss JD's strategies for e-commerce, mobile commerce, cross border e-commerce, and O2O. Competition and cooperation between JD and BAT as well as how JD has emerged as a new leader in the market originally dominated by BAT will also be analyzed.

Table of Contents

1. JD's Current Development

  • 1.1 Company Profile
  • 1.2 Milestones
  • 1.3 Business Scope
  • 1.4 Business Performance

2. E-commerce Strategies

  • 2.1 Business Flow: Self-operated and POP Platform
    • 2.1.1 Self-operated Platform
    • 2.1.2 POP Platform
  • 2.2 Logistics: Integrated Warehousing and Distribution
  • 2.3 Cash Flow: Diversified Payment Options

3. Mobile commerce Strategies

  • 3.1 Major Mobile Platforms
    • 3.1.1 JD Mobile App
    • 3.1.2 WeChat and Mobile QQ Shopping Channels
  • 3.2 Mobile Shopping Marketplaces
    • 3.2.1 JD Weidian
    • 3.2.2 Paipai Weidian

4. Cross-Border E-commerce Strategies

  • 4.1 International Expansion Starts in 2012
  • 4.2 Development Strategies: Expanding from Imports to Exports
    • 4.2.1 Import Strategy: JD Worldwide
    • 4.2.2 Export Strategy: Global Sales Platform
  • 4.3 Laying E-commerce Foundation before Establishing Global Logistics

5. O2O Strategies

  • 5.1 Entry into O2O in 2013, Establishment of O2O Subsidiary in 2015
  • 5.2 Main Product: JD Daojia Mobile Application
  • 5.3 Strategies: Create O2O Service Platform with Logistics Advantages

6. Comparison between JD and BAT

  • 6.1 Each Company has Different Advantages
  • 6.2 Competitive and Cooperative Relationships


Need for Different Strategies

A Partner of BAT or Second-tier Vendors?


Glossary of Terms

List of Companies

List of Topics

Overview of JD's development, touching on its milestones, business scope, and business performance

Review of JD's e-commerce strategies, including its self-operated platform and POP (Platform Open Plan); also included are its business flows, logistics, and cash flows

JD's mobile business deployment, including its cooperation with Tencent and the B2C platform JD Weidian and C2C platform Paipai Weidian

Outlines of JD's overseas expansion strategies, touching on JD Worldwide department, which brings branded products from worldwide suppliers to Chinese consumers, as well as JD's English and Russian websites for global sales

Development of JD's O2O strategies, with a comparison between JD and BAT (Baidu, Alibaba, and Tencent)

List of Figures

  • Figure 1: JD's Company Profile
  • Figure 2: JD's Business Structure
  • Figure 3: JD's E-commerce Platform Structure
  • Figure 4: JD's Mobile Commerce Deployment

List of Tables

  • Table 1: JD's Milestones
  • Table 2: JD's Business Performance from 2011 to 2014
  • Table 3: POP Platform Structure
  • Table 4: JD's Delivery Services
  • Table 5: JD's Payment Options
  • Table 6: JD's International Expansion
  • Table 7: JD's O2O Development
  • Table 8: Comparison between JD and BAT
  • Table 9: Competition and Cooperation between JD and BAT

Companies covered

Alibaba, Baidu, Dalian Wanda Group, Daojia, DHL, Dianping, Didi Kuaidi,, eBay, Eleme, Elong, Hillhouse Capital Management, Hotel Tonight, Huang River Investment, iKnow, Kuaidadi,,, Max Smart Limited, Nuomi, Qiwi, SPSR, Tangjiu, Taobao, Taodiandian, Tencent, Tmall, Tuniu, Uber, Ulmart, Xiguomao, Yandex.Money, Yonghui Supermarket, Zoneco Group

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