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Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 331924
出版日期 內容資訊 英文 25 Pages
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智慧型手機產品策略比較分析:聯想、華為、酷派 Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad
出版日期: 2015年06月05日 內容資訊: 英文 25 Pages


本報告以中國國內的3大智慧型手機供應商 (聯想、華為、酷派) 為焦點,提供各公司的競爭趨勢和產品開發策略,企業發展策略等調查、比較。

第1章 智慧型手機開發:聯想、華為、酷派的情況

  • 中國品牌的崛起,和全球智慧型手機對產業的影響
  • 聯想、華為、酷派:儘管核心業務獨立,不過,幾乎維持同樣的市場佔有率
  • 中國的智慧型手機市場開始成熟化,中國企業摸索新的訴求點

第2章 智慧型手機策略與藍圖:聯想、華為、酷派的情況

  • 聯想:透過收購Motorola Mobility,解除跟高階供應商的差距
  • Huawei Honor:瞄準小米的策略發展
  • 酷派:和Qihoo 360締結合作關係,強化軟體支援體制

第3章 印象推銷:聯想、華為、酷派的情況

  • 聯想:由於多品牌策略,促進青年人的認知度
  • 華為:維持品牌形象,強化客戶的忠誠度
  • 酷派:Dazen Brand開拓遊戲玩家市場
  • MIC的見解
  • 附錄
  • 詞彙表
  • 企業一覽


Product Code: MCRPT15060501

The Chinese smartphone market growth has been slowing down since 2014, due largely in part to reduced subsidies from major Chinese telecom operators. The competition among mobile phone vendors has been intensified. Seeking new breakthrough innovations is therefore essential for those who need new impact points. This report provides an overview of the development of three major Chinese smartphone branded vendors, namely Lenovo, Huawei and Coolpad, and examines their proprietary product strategies in the face of increasing market competition.

Table of Contents

1. Smartphone Development of Lenovo, Huawei and Coolpad

  • 1.1. The Rise of Chinese Brands Affecting Global Smartphone Industry
  • 1.2. Lenovo, Huawei and Coolpad Have Different Core Business but Similar Market Share
  • 1.3. Chinese Companies Seeking New Impact Points amid Maturing Chinese Smartphone Market

2. Smartphone Strategies and Roadmaps of Lenovo, Huawei and Coolpad

  • 2.1. Acquisition of Motorola Mobility Help Lenovo Fill the Gap at High-end
  • 2.2. Huawei Honor Takes Aim at Xiaomi
  • 2.3. Coolpad Forms Alliance with Qihoo 360 for Enhanced Software Support

3. Image Promotion of Lenovo, Huawei and Coolpad

  • 3.1. Lenovo: Multi-brand Strategy to Promote Awareness among Young People
  • 3.2. Huawei: Sustaining Brand Image to Reinforce Customer Royalty
  • 3.3. Coolpad: Take Aim at Gamers with Dazen Brand
  • MIC Perspectives
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

Development of three leading Chinese smartphone brands, Lenovo, Huawei, and Coolpad and includes their strategies and product roadmaps for 2015 as well as pros and cons of their products

Overview of strategies adopted by these three companies to expand their global presence, touching on key factors that influence their decisions

Overview of the global smartphone volume by top-10 leading companies and the Chinese smartphone market volume and how the policy affects or have affected the market development

List of Figures

  • Figure 1: Worldwide Smartphone Shipment Volume, 2011 - 2014
  • Figure 2: Chinese Smartphone Market Volume, 2011 - 2014
  • Figure 3: Subsidies Provided by China's Top-3 Operators, 2013 - 2015
  • Figure 4: Lenovo's Smartphone Roadmap
  • Figure 5: Huawei's Smartphone Product Roadmap
  • Figure 6: Coolpad's Smartphone Product Roadmap

List of Tables

  • Table 1: Lenovo, Huawei and Coolpad Corporate Profile

Companies covered

Apple, China Netcom, China Telecom, China Unicom, Coolpad, Huawei, Lenovo, LG, Motorola Mobility, Qihoo 360, Samsung, Xiaomi, ZTE.

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