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JDI's Strategy and Action Plan for Smartphone Panels, and Its Development in China

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 320189
出版日期 內容資訊 英文 20 Pages
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日本顯示器(JDI)的智慧型手機用面板市場上的策略、行動計劃,與中國的發展情形 JDI's Strategy and Action Plan for Smartphone Panels, and Its Development in China
出版日期: 2014年11月28日 內容資訊: 英文 20 Pages



第1章 全球智慧型手機市場趨勢

  • 中國品牌比現有企業有優勢

第2章 全球智慧型手機用面板市場趨勢

  • 市場規模的持續擴大
  • 尺寸擴大競爭結束後,競爭的焦點移向PPI(解析度)
  • 面板廠商產業的大規模重組
  • 生產能力:為了贏得高解析度面板戰爭勝利的關鍵

第3章 日本顯示器的策略發展情形

  • 由於政府介入,小∼中型面板產業的重組
  • 高技術性障礙:競爭優勢的源泉

第4章 日本顯示器的活動計劃

  • 依據客戶組合的寬度,與中國品牌合作的可能性擴大
  • 成本降低:為了實現高階、低價格智慧型手機的重要因素

第5章 結論



Product Code: MCRPT14112701

Since 2013, the global smartphone market's major growth momentum has been moved to low-cost models, which have led to the rise of Chinese brands. Established in 2012, JDI (Japan Display Inc.) is a government-funded joint venture that integrates three major small and medium area display makers, namely Toshiba Mobile Display, Hitachi Displays and Sony Mobile Display. Despite the rapid catching-up of Chinese panel makers, JDI remains the largest LTPS (Low Temperature Poly Silicon) panel maker. This report outlines established players' development in the global smartphone and smartphone panel markets and examines the pros and cons for JDI when making a push into the Chinese low-cost smartphone market.

Table of Contents

1. Development of the Global Smartphone Market

  • 1.1. Chinese Brands Outshine Established Players

2. Development of the Global Smartphone Panel Market

  • 2.1. Market Volume Keeps Expanding
  • 2.2. Competition Now Focusing on PPI after Upsizing Race Ceases
  • 2.3. Panel Makers in Major Reshuffle
  • 2.4. Production Capacity Key for Success in High Resolution Panel War

3. Strategic Deployment of Japan Display

  • 3.1. Japanese Small and Medium Panel Industry Reconstructed with Government Intervention
  • 3.2. High Technical Barriers as Source of Competitive Advantage

4. Action Plans of Japan Display

  • 4.1. Broad Customer Portfolio Increases Chance of Partnering with Chinese Brands
  • 4.2. Lowering Costs Key Factor to Make High-end Low-cost Phones Competitive

5. Conclusion


List of Topics

  • Overview of the development of global smartphone market, including market volume forecast by region, market share by branded vendor and by price point
  • Overview of the development of global smartphone panel market, including shipment volume forecast until 2015 and market share by branded vendor; also provided are major changes observed in the market
  • Highlight of major makers' smartphone panel shipment share by display technology including a-Si, LTPS, and AMOLED and also provided are Chinese and Taiwanese leading panel makers' latest generation development roadmap and anticipated monthly production capacity
  • Strategic deployment of Japan Display, touching on what Japan Display has done in partnering with Chinese smartphone brands and the results of those actions.

List of Figures

  • Figure 1: Worldwide Smartphone Market Volume by Region, 2011 - 2015
  • Figure 2: Global Smartphone Market Share by Branded Vendor, 2011 - 1H 2014
  • Figure 3: Global Smartphone Market Share by Price Point, 2011 - 2015
  • Figure 4: Worldwide Smartphone Panel Shipment Volume, 2011 - 2015
  • Figure 5: Smartphone Panel PPI versus Screen Size Development, 2012 - 2014
  • Figure 6: Worldwide Smartphone Panel Market Share by Branded Vendor, 2011 - 2013
  • Figure 7: Worldwide Small and Medium Panel Makers' Shipment Area by Display Technology, 2013
  • Figure 8: Major Makers' Smartphone Panel Shipment Share by Display Technology, 2013
  • Figure 9: JDI's Core Competence Analysis
  • Figure 10: Division of Work between JDI and TDI
  • Figure 11: Development of PPIs versus Screen Sizes

List of Tables

  • Table 1: Leading Panel Makers' Latest LTPS Line Development Plans

Companies covered

Apple, AUO, BlackBerry, BOE, Century, China Star, CMI, CPT, Foxconn Tianyi, Hannstar, Hitachi Displays, Huawei, Innolux, JDI, Lenovo, LGD, Motorola, Nokia, Samsung, Sharp, Sony, Sony Mobile Display, TDI, Tianma, Toshiba Mobile Display, Truly, ZTE

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