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Apple Watch的功能、疑慮點、行銷策略及供應鏈發展的考察

Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 316831
出版日期 內容資訊 英文 16 Pages
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Apple Watch的功能、疑慮點、行銷策略及供應鏈發展的考察 Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch
出版日期: 2014年10月16日 內容資訊: 英文 16 Pages

本報告提供Apple Watch的功能、設計相關資料,對應Apple的行銷策略分析與供應鏈發展的附隨的顧慮事項。

第1章 Apple Watch的功能與特徵

  • 功能1:主要差異化要素的時髦及可定做的設計
  • 功能2:創新熟識的數位錶冠
  • 功能3:軟體應用程式擴張的Apple優勢

第2章 疑慮點

  • 電池壽命
  • 充電的問題
  • 心率檢測的準確度
  • 沒有包藏GPS

第3章 Apple Watch比預測早公佈的策略性理由

  • 期待大,失望大
  • 向對手施加壓力
  • 延遲其他智慧型手錶的購買

第4章 Apple Watch的供應鏈發展




Product Code: MCRPT14101602

On September 9, alongside with the iPhone 6 and iPhone 6 Plus, Apple took the market by surprise with the unveiling of the market's long-awaited Apple Watch, which was originally set to be released in 2015. The whole set of graphic and video introduction for Apple Watch were displayed on Apple's website, reflecting Apple's changing marketing strategy that used to hold the allure of mystery for unreleased products. This report outlines features and designs of Apple Watch with corresponding concerns; examines Apple's marketing strategy shift on other smart wearable devices and addresses its supply chain deployment.

Table of Contents

1. Features and Characteristics of Apple Watch

  • 1.1 Feature One: Fashionable and Customizable Design as Major Differentiator
  • 1.2 Feature 2: Familiar Digital Crown Gets Innovated
    • 1.2.1 Traditional Watch Crown Makeover
  • 1.3 Feature 3: Apple's Strength in Software Apps Enhanced
    • 1.3.1 Tapping to Improve Interpersonal Experience
    • 1.3.2 A Light Tap or a Deep Press Does Make a Difference

2. Concerns

  • 2.1 Battery Life
  • 2.2 Charging Issue
  • 2.3 Accuracy of Heart-rate Measurements
  • 2.4 Absence of Built-in GPS

3. Strategic Reasons for Unveiling Apple Watch Earlier than Expected

  • 3.1 Higher Expectations, Higher Disappointments
  • 3.2 Exert Pressure on Rivals
  • 3.3 Delayed Purchase for Other Smart Watches

4. Supply Chain Deployment of Apple Watch

MIC Perspective


List of Topics

  • Development of Apple's Smart Watch, touching on what it can do and how and why it was unveiled earlier than expected
  • Highlights of concerns with regards to battery life, charging convenience, measurement accuracy, and GPS-free design of Apple Watch
  • Supply chain deployment of Apple for its latest wearable device

List of Figures

  • Figure 1 Illustration of Three Collections of Apple Watch and Digital Crown
  • Figure 2 Illustration of the Biggest Innovation on Apple Watch: Digital Crown
  • Figure 3 Illustration of the Apple Watch UI and Sensor Designs

List of Tables

  • Table 1 The Supply Chain of Apple Watch

Companies covered

ACON, Apple, ASE Group, Delta, F-TPK, Intel, Kinsus, LG, Nan Ya PCB, Qualcomm, Quanta, RickTek, Samsung, TXC, USI

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