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Apple的iPhone 6/iPhone 6 Plus與業界的影響力

Apple's iPhone 6 and iPhone 6 Plus and Their Industry Impacts

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 312602
出版日期 內容資訊 英文 10 Pages
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Apple的iPhone 6/iPhone 6 Plus與業界的影響力 Apple's iPhone 6 and iPhone 6 Plus and Their Industry Impacts
出版日期: 2014年09月12日 內容資訊: 英文 10 Pages

2014年9月9日,Apple2種新型iPhone──iPhone 6(4.7英吋形式)及iPhone 6 Plus(5.5英吋形式)──,與等待發售已久的Apple Watch正式公開。由於Apple加入智慧型手機的螢幕大型化競爭,引起全球產業相關人員注目,相信其影響將延伸到整個行業的所有公司。

本報告提供iPhone 6及iPhone 6 Plus的銷售帶來的效果相關分析、Apple方面的產品策略概要與方向性,及今後銷售台數預測,新功能(Apple Pay等)及螢幕大型化對產品競爭力帶來的效果,產業整體的影響度──尤其是,對競爭產品的廠商,及台灣國內的零件供應商帶來的影響──等相關調查與考察。

第1章 概要

第2章 Apple iPhone 6/6 Plus的市場預測

第3章 Apple的產品策略相關考察

  • 由於螢幕大型化,強化Apple在高階類別的競爭力
  • 行動付款系統「Apple Pay」:為了用戶保留而搭載

第4章 Apple的iPhone 6/6 Plus銷售的效果

  • 對全球智慧型手機產業的影響
    • Apple現在是利益額比市場佔有率優先
    • Samsung和SONY受到最大影響
  • 對台灣的智慧型手機產業的影響
    • 設備組裝業者和ODM(代人設計生產)
    • Apple的新/現有的主要零件供應商




  • Apple、Arima、Catcher、Compal、Flexium Interconnect、Foxconn、Largan Precision、McDonalds、Pegatron、Samsung、SONY、Subway、TSMC、Unimicron、Zhen Ding


Product Code: MCRDR14091201

On September 9 2014, Apple officially unveiled two new iPhones, 4.7" iPhone 6 and 5.5" iPhone 6 Plus, alongside with the market's long-awaited Apple Watch. This event gained intense market attention as it has marked Apple's move into the big screen battle and the impacts are expected to be significant on the company and industry. This report looks into sales of Apple iPhone 6 and iPhone 6 Plus, Apple's product strategies and how the arrival of new iPhone 6 devices affects and will affect the industry

Table of Contents

1. Overview

2. Apple iPhone 6/6 Plus Market Forecast

3. Insight into Apple's Product Strategies

  • 3.1 Bigger Screen to Enhance Apple's Edge in High-end Category
  • 3.2 Apple Pay Mobile Payment System to Improve User Retention

4. Effects of Apple's iPhone 6/6 Plus Debut

  • 4.1 On the Global Smartphone Industry
    • 4.1.1 Apple Still Prioritizes the Profit over Market Share
    • 4.1.2 Samsung and Sony are Mostly Affected
  • 4.2 On Taiwan's Smartphone Industry
    • 4.2.1 System Assemblers and ODMs
    • 4.2.2. Apple's New and Existing Key Component Suppliers


Glossary of Terms

List of Companies

List of Topics

  • Sales forecast of Apple iPhone 5S, 5C, 6, and 6 Plus from 3Q 2014 to 2Q 2015
  • Apple's strategies for Apple Pay payment platform development and how it will affect the mobile payment market
  • Highlight of competitive status of Apple's development in upsized iPhones and Apple Pay
  • Effects of new iPhone devices on the global smartphone industry, touching on Apple's Taiwanese key component partners
  • Detailed introduction of Apple's iPhone 6, iPhone 6 Plus, and Apple Watch and includes the comparison with the Apple 5S, Samsung Galaxy Note 4, and Xperia Z3

List of Figures

  • Figure 1 Apple's iPhone 5S/5C and iPhone 6/6 Plus Sales Forecast, 3Q 2014 - 2Q 2015
  • Figure 2 Worldwide Smartphone Market Volume by Price Point, 2013 - 2016

List of Tables

  • Table 1 Comparison of Apple iPhone 5S, 6/6 Plus, Samsung Galaxy Note 5, Sony Xperia Z3

Companies covered

Apple, Arima, Catcher, Compal, Flexium Interconnect, Foxconn, Largan Precision, McDonalds, Pegatron, Samsung, Sony, Subway, TSMC, Unimicron, Zhen Ding

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